Course Description

This course helps account managers and directors adopt consultancy skills and a client-centric approach to account growth.

In these current changeable and uncertain times, it’s more important than ever to ensure the agency is delivering the highest level of value, nurturing client relationships, increasing existing client retention and pro-actively seeking ways to add additional value.

Those in account management are often the ones charged with forecasting growth and so have the responsibility for approaching account development in a systematic way.

What will be covered?

The course will cover:

  • How to raise your value and identify & propose new ideas confidently
  • How to create equal business stature, ask great questions and qualify account growth opportunities
  • How to ask for referrals and create a client development plan

Who is the course for?

The programme is designed for anyone who has worked for 2+ years within a Client Services role and who is responsible for client development and retaining existing relationships.

Learning outcomes

  • Understand how to take a more strategic approach to client retention and growth
  • Understand the actions required to deliver the highest level of client value
  • Ask great questions and suggest ideas to clients without feeling salesy
  • Seek referrals from clients naturally

SUITABILITY

Agency Account Managers and Account Directors

DELIVERY METHOD

Interactive Workshop

DURATION

3 x 90 minute sessions

Upcoming dates

Date Location
25th - 28th March 2024 Virtual event Learn more
7th - 11th October 2024 Virtual event Learn more
If these dates are unsuitable for you and you wish to be notified when new dates are added please email us on contact@pmsociety.org.uk.