Word Monster: SEO for medical writers
Explore the skills and knowledge needed to effectively integrate SEO into medical writing through this Word Monster workshop.
A deep dive into the world of search, and the value of Search Engine Optimisation (SEO) in crafting powerful digital healthcare copy.
What will be covered?
Participants will learn about SEO-specific strategy, research, copy development, and analytics, to ensure maximum reach and impact on the target audience.
Who is it for?
- Medical writers of all levels who are working on, or who wish to gain experience in, web-based digital projects.
- Healthcare communications agencies and pharmaceutical companies looking to gain valuable SEO insights for their medical writing team through our private training option.
Learning outcomes
- Understand SEO and user-intent in the development of websites in the healthcare and pharma industries
- Develop key SEO skills needed to craft high-impact website copy, including on-page and technical SEO
- Conduct ‘keyword research’ and incorporate findings into SEO-driven content, structure, and website copy development
- Have a go at using data analytics tools (e.g., GA4) and then interpret data to inform copy development and monitor ongoing performance
Suitability and delivery method
1-day virtual workshop for medical writers of all levels working on, or who wish to gain experience in, web-based digital projects.
A mix of teacher-led training, interactive activities, peer-to-peer feedback and self-directed learning.
Delivered as a public course, or via exclusive private training for healthcare communications agencies or pharmaceutical companies for their in-house writers.