Word Monster: Medical Writing Advanced
Upskill senior medical writers with this Word Monster course, aimed at those looking to assume management and senior writer roles.
Designed for experienced medical writers to expand their skill set in preparation for a step into leadership.
What will be covered?
Content will be centred around key leadership competencies, specifically:
- Management and mentoring
- Strategy and planning
- New business growth and client relationships
Sessions will be a mixture of objective-led coaching and training.
Who is it for?
Our bespoke private training can equip in-house Senior Medical Writers with the essential skills needed to reach the top of their profession, helping medical communications agencies and pharmaceutical companies to create a first-class writing team.
Learning outcomes
- Help individuals develop skills to be effective and supportive line managers, including how to foster a growth mindset in their team, and help individuals embrace feedback
- Understand the role of a coach and mentor and learn how to implement the GROW model during mentoring
- Emphasise the value of being a brand ambassador and using expertise in a product or therapy area to streamline company processes and add value for clients
- Provide an overview of the role of medical writers in the pitch process and in securing new business
- Relay the importance of taking responsibility for resourcing, timelines, and budget, and managing client expectations
- Explore key aspects of digital marketing, from being confident in creating content for multi- and omnichannel approaches, setting KPIs and metrics to reviewing analytics to make insightful suggestions
Suitability and delivery method
Designed for small groups of Senior Medical Writers or above, from within the same healthcare communications agency or pharmaceutical company.
A private 8-week virtual course delivered via a mix of teacher-led training, interactive activities, peer-to-peer feedback, and self-directed learning.