Formerly Product Advertisement

Each agency can enter up to four individual variations of the idea/concept. Each individual execution will count as one entry.

The objective is to showcase your best creative execution[s], in any media. For digital ads, only the content prior to any click-through will be considered.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting material

Depending on the type of ad:

• • Static images – upload in any standard format (JPEG, PNG etc).
  • Animated – MP4 video file, no longer than three minutes, videos to be supplied at 1920 x 1080 pixels as an mp4.

Three or more (max five) campaign components of the same idea, in any media, over any channel, aimed at any HCP audience. Judges are looking for synergy across all components of the core creative idea and execution.

Important: Your entry must have at least 3 different executions of the core idea to qualify for entry.

Up to one-third of the campaign components can have appeared as early as 1 July 2022. Material previously entered into the PM Society Awards 2023 will not be accepted unless these components form a small part of a new campaign.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Creative communication campaigns developed, by or for charities or patient organisations. This category aims to recognise work that has made a difference within this sector in line with the core purpose of the organisation and its stakeholder groups.

The judges will be looking at the core creative idea as well as the quality of execution.

Entry cost: This category is FREE OF CHARGE if the entering organisation is a charity, a patient organisation or an agency that has undertaken the project pro bono in terms of agency hours (although external costs and expenses may have been passed on). Please contact lorna@pmsociety.org.uk to confirm your free of charge entry.

For all other entries (eg from agencies that have been paid fully for the work) the fee is £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

This category highlights the best creative communications programmes within pharmaceutical or biotech/devices companies for the purpose of business transformation, training, educating, informing or engaging the internal team.

NB: For agency internal communications, please enter Agency Self-promotion and Internal Communication

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Organisation size (NB for judging – this information will be withheld in the first round of judging)

Give an indication of the size of the organisation.

Description:

This award focuses on the ever-evolving world of interactive communications, from sales aids, websites and apps to social media campaigns, virtual ad boards, webinars and digital booth activities.

Judges are looking at the creative concept, the quality of the interactivity and user experience, quality of content, appropriateness for target users and the quality of execution across one or more digital channels. No performance-related data is needed in this category as it is a craft award.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Industry Leaders

Entry cost: £345 + VAT per entry for entries received by the deadline,  midnight Thursday 25 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• clarity of content and quality of execution
• quality of user interface and experience (UI and UX)

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Creative material, experiences or programmes designed for use at conferences, congresses or meetings (online, in-person or hybrid), held in the UK or in any other country. Can be in one or more media formats.

If submitting a project that uses a third party event platform software, the submission must be for a specific use of that platform or software, not just the generic platform.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• ability to achieve peer to peer communication eg discussion, knowledge sharing or networking
• clarity of purpose and key messages
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Campaigns aimed at patients, care givers or the general public to raise disease awareness including social media campaigns, multichannel/omnichannel campaigns and individual items, such as live-action and animated films. Can include material for disease-specific charities.

Material must be compliant with the appropriate national code. Social issues (eg housing, education) which can result in medical or health issues remain outside the scope of this award. Two or more single items from the same campaign must be entered together and not as separate entries.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the specific disease/healthcare issue
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Single items in any medium (including live-action and animated films) or campaigns aimed at HCPs to assist disease awareness, identification and diagnosis. Two or more single items from the same campaign must be entered together and not as separate entries.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the specific disease/healthcare issue
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Description:

This category highlights films and animations crafted to convey a message to the general public or a specific patient group. The film or animation may be part of a larger campaign.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Leaders from Patient Organisations

Entry cost: £345 + VAT per entry for entries received by the deadline,  midnight Thursday 25 November.

Entry: At entry stage you will be asked to supply

Your full film file with your entry.

If your film or animation is longer than 3 minutes, you should supply an edited video file in addition to the full film file, ideally no longer than 3 minutes in duration which will be used during first-round judging. The video should give the judges a true reflection of the entire programme/view of all elements when the original programme is long. Videos to be supplied at 1920 x 1080 pixels as an mp4

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Description:

This category captures films and animations crafted to convey a message to a specific group of HCPs. The film or animation may be part of a larger campaign.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Industry Leaders

Entry cost: £345 + VAT per entry for entries received by the deadline,  midnight Thursday 25 November.

Entry: At entry stage you will be asked to supply

Your full film file with your entry.

If your film or animation is longer than 3 minutes, you should supply an edited video file in addition to the full film file, ideally no longer than 3 minutes in duration which will be used during first-round judging. The video should give the judges a true reflection of the entire programme/view of all elements when the original programme is long. Videos to be supplied at 1920 x 1080 pixels as an mp4

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Any projects or campaigns executed in any medium aimed at patients or care givers to support them and/or encourage compliance with therapies once prescribed. Includes apps, websites, multichannel/omnichannel campaigns.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the nature of patient support required
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Projects, programmes or campaigns promoting agencies externally or programmes/campaigns designed to engage their internal teams.

NB This category is not for materials aimed at healthcare professionals.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

For guidance, you can consider an insight to be a discovery that provides a deeper understanding of the subject matter and leads to a change of thinking.

This category seeks to reward the best use of insight in driving creative excellence. Successful entries are likely to be those that are able to clearly show how a fresh and incisive insight was used to create a distinctive single-minded proposition and so inspire original creativity.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

• A statement of the brief (150 words max)
• Detail of the insight and evidence of how it was gathered (150 words max)
• How the insight became a single-minded proposition (150 words max)
• How this insight translated into the creative expression (150 words max)

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

This is an open category for outstanding and innovative creative work demonstrating fresh thinking using any communications medium.

Judges are looking for programmes or campaigns where the creative concept and/or creative execution is innovative or novel within the context of its use with the target audience. The judges should think “wow, I wish I’d thought of this”.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words state the main purpose of the innovation and communications objectives of your entry, and consider the following points.

The judges will be looking for:

• the single idea or key element of the project which you feel is the most “innovative” (e.g., in its format, approach or ability to drive the industry forwards)
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content
• the key benefit of applying this innovative approach or format for this target audience within this healthcare setting

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Description:

Three or more (up to five) campaign components of the same idea, in any media, over any channel, aimed at any HCP. Judges are looking at the core creative, the execution and the effectiveness. Your entry must have at least 3 different executions of the core idea to qualify for entry.

Material entered into a craft category at the PM Society Awards 2021 CAN be entered into an effectiveness category, as long as it was not entered into an effectiveness category in 2021.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: Judges are looking at the core creative, the execution and the effectiveness. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Industry Leaders

Entry cost: £345 + VAT per entry for entries received by the deadline,  midnight Thursday 25 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

• Share the programme’s targets and performance against the pre-determined metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative).
• Describe how the programme has improved an aspect of healthcare for HCPs.

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Description:

This award considers all programmes, campaigns and communications initiatives that were designed to educate and inform HCPs where you have proof of results. Entries could include promotional medical education (as long as its core is HCP Education), websites and apps, e-learning tools, market access activities, meetings and events, print-based tools and multichannel campaigns.

Material entered into a craft category at the PM Society Awards 2021 CAN be entered into an effectiveness category, as long as it was not entered into an effectiveness category in 2021.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: Judges are looking at the core creative, the execution and the effectiveness. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Industry Leaders

Entry cost: £345 + VAT per entry for entries received by the deadline,  midnight Thursday 25 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

• Share the programme’s targets and performance against the pre-determined metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative).
• Describe how the programme has improved an aspect of healthcare for HCPs.

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform

Description:

Single items in any medium or campaigns aimed at patients to support them and/or encourage compliance with therapies once prescribed. Includes support materials, apps, websites, multichannel campaigns.

Material entered into a craft category at the PM Society Awards 2021 CAN be entered into an effectiveness category, as long as it was not entered into an effectiveness category in 2021.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: Judges are looking at the core creative, the execution and the effectiveness. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Leaders from Patient Organisations

Entry cost: £345 + VAT per entry for entries received by the deadline,  midnight Thursday 25 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

• originality of the creative idea
• relevance to the target audience and the problem/challenge it aims to solve
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

• Share the programme’s targets and performance against the pre-determined metrics (quantitative)
• Share internal and external stakeholder feedback (qualitative).
• Describe how the programme has improved an aspect of healthcare for patients.

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Description

This category highlights the best creative communications programmes within companies for the purpose of training, educating, informing, motivating or engaging the internal team.

Material entered into a craft category at the PM Society Awards 2021 CAN be entered into an effectiveness category, as long as it was not entered into an effectiveness category in 2021.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: Judges are looking at the core creative, the execution and the effectiveness. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £345 + VAT per entry for entries received by the deadline,  midnight Thursday 25 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

• originality of the creative idea
• ability to get and hold their attention (impact)
• clarity of purpose and key message
• quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

• Share the programme’s targets and performance against the pre-determined metrics (quantitative)
• Share stakeholder feedback (qualitative)

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

This category is open to any creative communications campaign that shows authentic representation of the target audiences for the work. This includes creative campaigns developed on behalf of pharma companies, aimed at HCPs, patients or the public. Entries should demonstrate how the creative strategy embraces diversity and inclusion to engage and support the target audience. The judges will be looking for creative campaigns that have taken particular care in gathering insights to inform the choice of content (language and imagery) and channels.

It is the responsibility of the entrant to obtain client approval prior to submission.

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 300 words provide details of the campaign, initiative or programme and explain why this entry is worthy of winning the PM Society D&I in Creative Communications award.

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Traditional pharma marketing has not always made the most of the rich potential that comes with new technologies, new ways of thinking and working, and embracing creativity and diversity in all areas. Pioneers don’t just welcome change, they create it, pushing the industry forward and breaking away from a traditional, homogeneous approach to communications.

Examples might be making strides in how diversity and inclusion is championed in their creative projects, changing the way marketing works with other areas of the business including procurement, innovation in the breadth of agencies and people that they work with or ways of embracing post-pandemic working that are being rolled out across the business. The possibilities are endless. What unites these nominees is they are someone who has made a difference and moved things in the right direction within their pharma organisation.

Judged by: Senior Industry and Agency Leaders

Entry cost: FOC

Entry: At entry stage you will be asked to supply:

Using no more than 300 words provide a short description of how the nominee has made pioneering changes in their organisation in the field of pharma marketing during 2022/2023.

Please provide contact details for the individual you are nominating and ensure that they are happy to be nominated.

The shortlisted nominees will be contacted for further information.

This is about rewarding the excellence of those people that symbolise what that agency is about (culture, standards).

Examples could include: a copywriter or creative who has crafted a pioneering campaign; an artworker who devised and oversaw a truly original piece of work; an accounts lead who challenged and inspired their client to rise above the noise; a strategist who unpicked the challenge to discover the insight that became the bedrock of the campaign or the account director who ensured that the pro bono account delivered against KPIs and made a meaningful difference to the charity or patient organisation.

In short, this is about highlighting and celebrating those individuals that drive healthcare agencies and their work forward. People who symbolise what good healthcare communications is all about: passion that makes a difference.

This category is designed to highlight agency champions who are below the level of Managing Director.

Judged by: Senior Agency Leaders

Entry cost: £315 + VAT per entry

Enter before midnight on Thursday 9th November to qualify for our early bird offer of £255 + VAT per entry

Entry: At entry stage you will be asked to supply:

Using no more than 350 words describe how the nominee has delivered above and beyond in the field of creative healthcare communications during 2022/2023 covering the following points:

• relevant achievements or personal attributes that enable them to effectively champion their healthcare agency significantly more than their peers
• their personal impact on agency culture, creativity and/or commercial growth
• their ability to motivate, inspire and encourage others
• their ability to overcome relevant challenges by thinking innovatively and speaking out when needed
• any benefits this person personally brings to the way their agency supports clients, healthcare professionals and/or patients
• include references to any projects or campaigns
• provide contact details of at least two people (at least one external and one internal). If the nominee is selected for the shortlist, we will contact these referees for more information

The shortlisted nominees who are selected as finalists will be contacted directly and given more information about the final round judging.

Supporting materials

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2024.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than three minutes you should also supply an edited video file no longer than three minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.