Categories 2022

Craft

Advertisement (primary or secondary care)

Best single advertisement aimed at HCPs in primary or secondary care.

Description:

Individual advertisements for pharmaceutical products or services targeted at HCPs in the UK or any other country.

Each agency can enter up to 4 individual variations of the idea/concept. Each individual execution will count as one entry.

The objective is to showcase your best creative execution[s], in any media. For digital ads, only the content prior to any click-through will be considered.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting material

Depending on the type of ad

    • Static images – upload in any standard format (JPEG, PNG etc)
    • Animated – MP4 video file, no longer than 3 minutes. Videos to be supplied at 1920 x 1080 pixels as an mp4

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Digital Exhibition*

Depending on the type of ad

    • Static images – upload in any standard format (JPEG, PNG etc)
    • 30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

* Find out more about our new exhibition and awards platform.

Craft

Brand Campaign

Best channel neutral creative brand campaign targeted at HCPs.

Description:

Three or more (up to five) campaign components of the same idea, in any media, over any channel, aimed at any HCP audience. Judges are looking at the core creative and the execution. Your entry must have at least 3 different executions of the core idea to qualify for entry.

Up to one-third of the campaign components can have appeared as early as 1 July 2020. Material entered into the PM Society Awards 2021 will not be accepted unless forming a small part of a new campaign.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Indication of Budget

Please give an indication of the ballpark budget to the nearest £10,000. (creative hours and production).

In the event that the judges feel they are not able to judge like for like they may use the budget information to select two Golds that recognise smaller and larger budget campaigns.

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Charity or Patient Organisation including Pro-Bono

Best creative campaign by/for a charity or patient organisations

Description:

Creative communication campaigns developed by or for charities or patient organisations. This category aims to recognise work that has made a difference within this sector in line with the core purpose of the organisation and its stakeholder groups.

The judges will be looking at the core creative idea as well as the quality of execution.

Judged by: Senior Creatives and Agency Leaders

Entry cost: This category is FREE OF CHARGE if the entering organisation is a charity, a patient organisation or an agency that has undertaken the project pro bono in terms of agency hours (although external costs and expenses may have been passed on) Please contact lorna@pmsociety.org.uk to confirm your free of charge entry.

For all other entries (eg from agencies that have been paid fully for the work) the fee is £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Indication of Budget

Please give an indication of the ballpark budget to the nearest £10,000 (creative hours and production) or if this was Pro-Bono work

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels (we can work with all file formats ie .mp4/.mov etc)

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Internal Communications

Any internal communications programme or initiative within a pharma/healthcare organisation.

Description:

This category highlights the best creative communications programmes within pharmaceutical or biotech/devices companies for the purpose of business transformation, training, educating, informing or engaging the internal team. This includes engagement initiatives implemented in response to the situation arising for companies around the Covid-19 pandemic, e.g. internal engagement initiatives related to remote working.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Interactive Communications for HCPs

Interactive programmes (both non-promotional and promotional) for any healthcare professional group

Description:

This award focuses on the ever-evolving world of interactive communications, from sales aids, websites and apps to social media campaigns, virtual ad boards, webinars and digital booth activities.

Judges are looking at the creative concept, the quality of the interactivity and user experience, quality of content, appropriateness for target users and the quality of execution across one or more digital channels. No performance-related data is needed in this category as it is a craft award.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Industry Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • clarity of content and quality of execution
  • quality of user interface and experience (UI and UX)

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Meetings, Events and Exhibitions

All HCP meetings and events programmes, platforms and creative initiatives, online or face to face.

Description

Creative material, experiences or programmes designed for use at conferences, congresses or meetings either online or in person held in the UK or overseas. Can be in one or more media formats.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Industry Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Disease Awareness (Public/Patients)

Single items or campaigns designed to raise awareness of specific diseases or healthcare issues

Description:

Campaigns aimed at the public to raise disease awareness including social media campaigns, multichannel campaigns and individual items. Can include material for disease-specific charities.

Material must be compliant with appropriate national code. Social issues which can result in disease remain outside the scope of this award.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma & Leaders from Patient Organisations

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Disease Awareness (HCPs)

Single items or campaigns designed to assist HCPs in understanding or identifying specific diseases.

Description:

Single items in any medium or campaigns aimed at HCPs to assist disease awareness, identification and diagnosis.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma & Industry Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Film and Animation aimed at public/patients

Live-action or animated films targeted at patients or the general public.

Description:

This category highlights films and animations crafted to convey a message to the general public or a specific patient group. The film or animation may be part of a larger campaign.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Leaders from Patient Organisations

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Your full film file with your entry.

If your film or animation is longer than 3 minutes, you should supply an edited video file in addition to the full film file, ideally no longer than 3 minutes in duration which will be used during first-round judging. The video should give the judges a true reflection of the entire programme/view of all elements when the original programme is long. Videos to be supplied at 1920 x 1080 pixels as an mp4

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Film and Animation aimed at HCPs

Live-action or animated films targeted at any healthcare professional group.

Description:

This category captures films and animations crafted to convey a message to a specific group of HCPs. The film or animation may be part of a larger campaign.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Industry Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Your full film file with your entry.

If your film or animation is longer than 3 minutes, you should supply an edited video file in addition to the full film file, ideally no longer than 3 minutes in duration which will be used during first-round judging. The video should give the judges a true reflection of the entire programme/view of all elements when the original programme is long. Videos to be supplied at 1920 x 1080 pixels as an mp4

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Patient Support

Single items or campaigns designed to support patients and/or encourage compliance with therapies prescribed

Description:

Single items in any medium or campaigns (executed in one or more media) aimed at patients to support them and/or encourage compliance with therapies once prescribed. Includes apps, websites, multichannel campaigns.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma & Leaders from Patient Organisations

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply:

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Agency Internal Communication and Self Promotion

Campaigns or programmes promoting agencies or engaging their internal teams.

Description:

Single items, programmes or campaigns promoting agencies externally or programmes/campaigns designed to engage their internal teams.

NB This category is not for materials aimed at healthcare professionals

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Industry Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry.- Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Digital Exhibition*

30 second video highlight of your entry – Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Best Use of Insight

How fresh insight leads to original creative expression.

Description:

For guidance, you can consider an insight to be a discovery that provides a deeper understanding of the subject matter and leads to a change of thinking.

This category seeks to reward the best use of insight in driving creative excellence. Successful entries are likely to be those that are able to clearly show how a fresh and incisive audience insight was used to create a distinctive single-minded proposition and so inspire original creativity.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the 3 items required. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

  • A statement of the brief (150 words max)
  • Detail of the insight (150 words max)
  • How the insight became a single-minded proposition (150 words max)
  • How this insight translated into the creative expression (150 words max)
  • Up to 3 items demonstrating the creative expression

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

3 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Craft

Innovation Award

Award to acknowledge true innovation in communications to healthcare professionals.

Description:

This is an open category for outstanding and innovative work demonstrating fresh thinking using any communications medium as well as the use of new technologies.

Judges are looking for programmes or campaigns where the creative concept and/or execution is innovative or novel within the context of its use with the target audience.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • the single idea or key element of the project which you feel is the most “innovative”.
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content
  • the key benefit of applying this approach or format for this target audience within this healthcare setting

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Effectiveness

Effectiveness - Brand Campaign

Channel neutral creative brand campaigns targeted at HCPs with proof of effectiveness.

Description:

Three or more (up to five) campaign components of the same idea, in any media, over any channel, aimed at any HCP. Judges are looking at the core creative, the execution and the effectiveness. Your entry must have at least 3 different executions of the core idea to qualify for entry.

Material entered into a craft category at the PM Society Awards 2021 CAN be entered into an effectiveness category, as long as it was not entered into an effectiveness category in 2021.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: Judges are looking at the core creative, the execution and the effectiveness. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Industry Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

  • Share the programme’s targets and performance against the pre-determined metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs.

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Effectiveness

Effectiveness - HCP education

Educational programmes and projects for any healthcare professional group that are strong on creativity and have proven effectiveness.

Description:

This award considers all programmes, campaigns and communications initiatives that were designed to educate and inform HCPs where you have proof of results. Entries could include promotional medical education (as long as its core is HCP Education), websites and apps, e-learning tools, market access activities, meetings and events, print-based tools and multichannel campaigns.

Material entered into a craft category at the PM Society Awards 2021 CAN be entered into an effectiveness category, as long as it was not entered into an effectiveness category in 2021.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: Judges are looking at the core creative, the execution and the effectiveness. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Industry Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

  • Share the programme’s targets and performance against the pre-determined metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs.

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform

Effectiveness

Effectiveness – Patient Communications

Single item, programme or campaign designed to support or inform patients that is strong on creativity and has proven effectiveness.

Description:

Single items in any medium or campaigns aimed at patients to support them and/or encourage compliance with therapies once prescribed. Includes support materials, apps, websites, multichannel campaigns.

Material entered into a craft category at the PM Society Awards 2021 CAN be entered into an effectiveness category, as long as it was not entered into an effectiveness category in 2021.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: Judges are looking at the core creative, the execution and the effectiveness. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Leaders from Patient Organisations

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

  • Share the programme’s targets and performance against the pre-determined metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for patients.

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

Effectiveness

Effectiveness - Internal Communications

Any internal communications programme or initiative within a pharma/healthcare organisation that has proven effectiveness.

Description

This category highlights the best creative communications programmes within companies for the purpose of training, educating, informing, motivating or engaging the internal team.

Material entered into a craft category at the PM Society Awards 2021 CAN be entered into an effectiveness category, as long as it was not entered into an effectiveness category in 2021.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: Judges are looking at the core creative, the execution and the effectiveness. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

  • originality of the creative idea
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

  • Share the programme’s targets and performance against the pre-determined metrics (quantitative)
  • Share stakeholder feedback (qualitative)

Digital Exhibition*

30 second video highlight of your entry. Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.

People

Agency Champion

Any person working within a healthcare agency who, over the past year, has delivered above and beyond in the field of healthcare communications. This might be in a campaign or piece of work or in how the agency has progressed culturally or creatively.

Description

Examples could include: a copywriter or creative who has crafted a pioneering campaign; an artworker who devised and oversaw a truly original piece of work; an accounts lead who challenged and inspired their client to rise above the noise; a strategist who unpicked the challenge to discover the insight that became the bedrock of the campaign or the account director who ensured that the pro bono account delivered against KPIs and made a meaningful difference to the charity or patient organisation.

In short, this is about highlighting and celebrating those individuals that drive healthcare agencies and their work forward. People who symbolise what good healthcare communications is all about: passion that makes a difference.

This category is designed to highlight agency champions who are below the level of Managing Director.

Judged by: Senior Agency Leaders

Entry cost: £225 + VAT per entry for entries received by the deadline,  midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply:

Supply a short description of how the nominee has delivered above and beyond in the field of creative healthcare communications during 2020/2021. Include references to any projects or campaigns. (250 words or less)

Give reasons why you feel this person deserves to win the Agency Champion Award.(250 words or less)

Provide contact details of at least two people (at least one external and one internal) if the nominee is selected for the shortlist we will contact these referees for more information.

The shortlisted nominees who are selected as finalists will be contacted directly and given more information about the final round judging.

People

Pharma Marketing Pioneer

This award will be for a person working in pharma marketing who has been a ‘pioneer’ within their organisation in carrying out their role - in terms of introducing new ways of doing things, launching one or more new initiatives and moving the field of pharma marketing on.

Description

Traditional pharma marketing has not always made the most of the rich potential that comes with new technologies, new ways of thinking and working, and embracing diversity in all areas. Pioneers don’t just welcome change, they create it, pushing the industry forward and breaking away from a traditional, homogeneous approach to communications.
Examples might be making strides in how diversity and inclusion is championed in their creative projects, changing the way marketing works with other areas of the business including procurement, innovation in the breadth of agencies and people that they work with or ways of embracing post-pandemic working that are being rolled out across the business. The possibilities are endless. What unites these nominees is they are someone who has made a difference and moved things in the right direction within their pharma organisation.

Judged by: Senior Agency Leaders

Entry cost: FOC deadline midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply:

Supply a short description of how the nominee has made pioneering changes in their organisation in the field of pharma marketing during 2020/2021.(300 words or less)

Please provide contact details for the individual you are nominating and ensure that they are happy to be nominated.

The shortlisted nominees will be contacted for further information.

Special

Diversity & Inclusion in Creative Communications

This is a new category open to any creative communications project or campaign (internal or external) that demonstrates the company’s embrace of diversity and inclusion and/or shows authentic representation of the target audiences for the work.

This could be a creative campaign about an agency’s D&I initiative, or demonstrating the behind the scenes diversity of a team or its approach/ ways of working.

This could also include creative campaigns developed on behalf of pharma companies, aimed at HCPs, patients or the public, that have taken particular care in the gathering of insights and the choice of language/channel/imagery to ensure that the true and entire target audience is accessed and engaged.

Judged by: Members of the PM Society Diversity Interest Group

Entry cost: FOC deadline midnight Thursday 11 November.

Entry: At entry stage you will be asked to supply:

Supporting materials

A video file. Ideally no longer than 3 minutes in duration. The video must clearly demonstrate the entry.- Videos to be supplied at 1920 x 1080 pixels as an mp4

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in the video.

Supporting information

Using no more than 300 words provide details of the campaign, initiative or programme and explain why this entry is worthy of winning the PM Society D&I in Creative Communications award.

Digital Exhibition*

30 second video highlight of your entry – Videos to be supplied at 1920 x 1080 pixels as an mp4

OR

4 high resolution images or visual montage of your entry (jpeg, png, pdf)

* Find out more about our new exhibition and awards platform.