Categories 2020

Effectiveness

Brand promotion

Individual projects in the digital space designed to promote a product(s), both standalone and platform-based. The emphasis is on the effectiveness and outcomes of the project as well as the use of data analytics to improve and evolve the programme content and user experience over time.

Examples:

  • Digital sales aids (eDetails), presentations or remote/co-browse detailing where a representative (or equivalent) leads the information flow when engaging with a customer
  • Could include promotional med ed programmes where the main purpose is promotion of the brand
  • Self-directed selling tools or website content utilised directly by the customer with no third party interaction
  • Platform-based campaigns delivered over Veeva, Adobe or similar platforms
  • Email campaigns, webinars, web-based content (including brand websites)
  • Other projects that enhance customer facing representative effectiveness

 

This category is eligible for the Markify HCP Behavioural Science Award

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality
  • Highlight how you overcame challenges and detail the processes you utilised
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative)

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

  • Describe the creativity and innovation within your entry
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

 

Supporting material:

Entries can be submitted with a mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Please upload any additional files to support your entry such as PDFs of the campaign assets.

Websites can be entered by supplying the URL and an mp4 video demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Effectiveness

HCP education, training & support

Any website, e-learning programme or digital educational initiative for HCPs. Programmes may or may not be accredited (CPD), may use other integrated channels, but must have a significant digital component.

Examples: Online CME and training modules, clinical case studies, clinical reviews, guidelines, treatment care pathways, web portals and websites, therapy area, service-focused or HCP community websites, clinical support websites, medical information, company portals, email campaigns etc.

NB: A project which is primarily an educational tool but has been approved as “promotional medical education” may still be entered here if you feel it is not a promotional tool covered by Category 1.

 

This category is eligible for the Markify HCP Behavioural Science Award

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality
  • Highlight how you overcame challenges and detail the processes you utilised
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative)
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

  • Describe the creativity and innovation within your entry
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

 

Supporting material:

Entries can be submitted with a mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Please upload any additional files to support your entry such as PDFs of the campaign assets.

Websites can be entered by supplying the URL and an mp4 video demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Effectiveness

Healthcare charities & patient associations

Digital initiatives, social or multichannel campaigns developed by or for charities or patient associations. This category aims to recognise digital work that has made a difference within this sector in line with the core purpose of the organisation and its stakeholder groups. The emphasis is on the proven effectiveness of the projects and campaigns. This category is also suitable for pro bono work done by agencies during the pandemic to support charities in their Covid-19 related communications.

Examples: The projects and campaigns need to have a digital element but can be multichannel in nature.

 

Entry cost: As a charity or patient association you may enter this category FREE OF CHARGE if entering yourself.

If you are an agency, you may enter free of charge ONLY if you have undertaken the project pro bono in terms of agency hours (although external costs and expenses may have been passed on).

These entries may be by invitation as well as via entry on our website.

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality
  • Highlight how you overcame challenges and detail the processes you utilised
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative)
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

  • Describe the creativity and innovation within your entry
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

 

Supporting material:

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Effectiveness

Patient programmes

Any digital communications programme or project for patients that is educational, practical or relates to patient support around a specific product or therapy area. It includes disease awareness campaigns as well as post prescription support and adherence programmes.

Examples: Patient education websites, mobile solutions, patient support tools and initiatives, websites and apps, social media campaigns, mobile health solutions.

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

 Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

 Tactical implementation (delivery) (20%)  (200 words or less)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality
  • Highlight how you overcame challenges and detail the processes you utilised
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

 Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative)
  • Describe how the programme has improved an aspect of healthcare for patients

 Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

    • Describe the creativity and innovation within your entry
    • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

 

Supporting material:

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Effectiveness

Meetings & events

All online and virtual meeting projects as well as digital materials & elements that have been utilised within a meeting or events setting. Eligible meeting settings include congress and symposia and other HCP meetings, patient meetings and internal meetings within pharma or service agency organisations, at local, national and international levels.

Examples: Types of events may include webinars, online meetings, e-congress activities, events run on virtual meeting platforms, exhibition stands and digital projects used within a traditional meeting setting, web-based conference highlights, projects to engage HCPs online around a live event, games and interactive displays within public settings, other experiential projects.

There are a number of elements of the meeting or event we will be evaluating in this award.

  1. Communication goals/strategy
  2. Promotion and driving engagement before, during and after the event
  3. The event content, interaction and experience to drive your communication goals
  4. Leverage of event, how the event was used to generate content, engagement, permissions etc

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

 Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

 Tactical implementation (delivery) (20%)  (200 words or less)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality
  • Highlight how you overcame challenges and detail the processes you utilised
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

 Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative)
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients

 Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

  • Describe the creativity and innovation within your entry
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

 

Supporting material:

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Effectiveness

Multichannel Campaign

Campaigns (promotional or non-promotional) where several elements utilising different digital channels are integrated to deliver a cohesive, effective and wide reaching multi-channel or cross-channel campaign.

Examples: Combination of online and offline channels; the integration of sales force activity with e-communities, email marketing, mobile, web, social media, other digital platforms.

 

This category is eligible for the Markify HCP Behavioural Science Award

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (20%)  (200 words or less)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery)
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality
  • Highlight how you overcame challenges and detail the processes you utilised
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative)
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

  • Describe the creativity and innovation within your entry
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation

 

Supporting material:

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Please upload any additional files to support your entry such as PDFs of the campaign assets.

Websites can be entered by supplying the URL and an mp4 video demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Effectiveness

Market Access

Digital tools that aim to improve access and demonstrate value, whether to inform, engage HCPs or payors, highlight areas of concern, co-create solutions, support a health technology appraisal or drive change. This may also include projects that support access activity while offering other direct benefits to healthcare.

Examples: Mobile apps, websites, bespoke software, clinical systems, models, data collection platforms, portals, other digital tools.

 

It is the responsibility of the entrant to obtain client approval prior to submission.

 

Entry cost: £195 + VAT per entry (£234 total) for entries received by midnight, Tuesday 11 May.

An extension is available to Tuesday 18 May for an additional £60 + VAT per entry

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/ objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)  (200 words or less)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by supplying the URL and an mp4 video demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Effectiveness

Adaptation Award (previously Global to Local)

Campaigns (promotional or non-promotional) demonstrating an effective local adaptation of campaigns created in other markets/regions/globally as well as those created locally and utilised in other markets/regions/globally. Entries can be for individual campaign elements or a combination of several elements

Examples:  A local digital campaign adapted from a global campaign; a multi-country digital campaign adapted from either a local campaign or a global campaign; a local website adapted from a global digital campaign.

NB: Judges will focus on the effectiveness of the adapted/localised campaign or project. See criteria and weighting below.

 

This category is eligible for the Markify HCP Behavioural Science Award

 

It is the responsibility of the entrant to obtain client approval prior to submission.

 

Entry cost: £195 + VAT per entry (£234 total) for entries received by midnight, Tuesday 11 May.

An extension is available to Tuesday 18 May for an additional £60 + VAT per entry

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)  (200 words or less)

  • Describe how your campaign was developed and implemented to address the objectives (from localisation plan through to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges of localisation or adaptation and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (50%)  (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)  (200 words or less)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Please upload any additional files to support your entry such as PDF’s of the campaign assets.

Websites can be entered by supplying the URL and an mp4 video demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021

Effectiveness

Long Term Campaigns (previously Still Working!)

Campaigns or projects (promotional or non-promotional) launched by Friday 9th March 2018 that were still in use on Tuesday 6th April 2021 with an emphasis on how the campaign has evolved over time and has continued to show successful outcomes. Entries can be for individual campaign elements or a combination of several, 100% digital or multichannel.

Examples: Promotional campaigns; e-learning programmes; websites; patient programmes.

This category is open to entries that have launched by launched by Friday 9th March 2018 that were still in use on Tuesday 6th April 2021

 

This category is eligible for the Markify HCP Behavioural Science Award

 

It is the responsibility of the entrant to obtain client approval prior to submission.

 

Entry cost: £195 + VAT per entry (£234 total) for entries received by midnight, Tuesday 11 May.

An extension is available to Tuesday 18 May for an additional £60 + VAT per entry

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/marketing objectives your programme supports.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (20%)   (200 words or less)

  • Describe how your campaign was developed and implemented to address the objectives (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, appropriate media selection and functionality.
  • Highlight how you overcame challenges and detail the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?
  • Cover how the campaign or project was designed for longer term use OR has been adapted over the time period.

Effectiveness of your campaign (outcomes against objectives) (50%)   (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

Creativity and innovation in your content, presentation or delivery (20%)   (200 words or less)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Supporting material:

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Please upload any additional files to support your entry such as PDF’s of the campaign assets.

Websites can be entered by supplying the URL and an mp4 video demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Craft

Film

This category includes any film utilised as a stand-alone or integrated element of a digital campaign. The majority of the film will be live action as opposed to pure animation.

No metrics are required for these entries.

 

Examples: Patient videos, training videos, educational films, documentaries, adverts, YouTube videos, interactive videos.

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify any CSFs and explain how you determined the strategy.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (30%)  (200 words or less)

  • Describe how your film was developed to address your objectives (from conception, through approval, to delivery).
  • Highlight how you overcame challenges and the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in your content, presentation or delivery (60%)  (200 words or less)

  • Describe the creativity and innovation within your film.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Your budget for this Film – Under £50K / £50K – £100K / Over 100K

 

Supporting material:

Please upload your full film file with your entry as an mp4 video file.

Where your film is longer than three minutes you should supply an edited video file no longer than three minutes in duration which will be used during first-round judging. The video will allow the judges a flavour of the entire programme.

Craft

Animation

This category includes any animation utilised as a stand-alone or integrated element of a digital campaign. The majority of the entry will consist of an animated sequence(s) rather than live action.

No metrics are required for these entries.

 

Examples: Mode of action sequence, virtual reality projects, cartoon / 2D animations, graphics/typography set to a soundtrack, interactive animation.

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (10%) (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify any CSFs and explain how you determined the strategy.
  • Explain how you utilised appropriate market insight to determine the strategy.

Tactical implementation (delivery) (30%) (200 words or less)

  • Describe how your animation was developed and implemented to address your objectives (from conception, through approval, to delivery).
  • Highlight how you overcame challenges and the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Creativity and innovation in your content, presentation or delivery (60%) (200 words or less)

  • Describe the creativity and innovation within your animation.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

Your budget for this Animation – Under £50K / £50K – £100K / Over 100K

 

Supporting material:

Please upload your full film file with your entry as an mp4 video file.

Where your animation is longer than three minutes you should supply an edited video file no longer than three minutes in duration which will be used during first-round judging. The video will allow the judges a flavour of the entire programme.

Effectiveness

Innovation (Use of New Technology)

In this effectiveness category, the judges will look for the relevant and powerful application of new and emerging technology within a healthcare/medical setting, or the ground-breaking use of new technologies previously used in other industries but considered novel to the healthcare/medical sector. Entries will span all kinds of digital initiatives used in healthcare communications and engagement and judges will assess how well the technology has been used to convey the right message to the right audience or meet the overall objective of the project.

Entry: At entry stage you will be asked to supply a brief overview of the following:

Campaign objectives and strategy (15%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

Tactical implementation (delivery) (30%)  (200 words or less)

  • Describe how your campaign was developed and implemented (from conception, through approval, to delivery).
  • Cover the technological elements of your campaign, including content, technology selection, and functionality.
  • Highlight how you overcame challenges and the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

Effectiveness of your campaign (outcomes against objectives) (35%)   (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative)
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients

Innovation (20%)  (200 words or less)

  • Highlight the elements that are new and cutting-edge about the technology or this specific use of the technology. How is this project or campaign innovative?
  • In what way has the technology enhanced the programme or project?
  • Describe how you have maximised the features and benefits of this technology for this audience, objective and specific message.

Your budget for this project – Under £100K / £100K – £200K / Over 200K

 

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Craft

Innovation

THERE IS NOW A SINGLE CRAFT INNOVATION CATEGORY (THE SECOND INNOVATION CATEGORY IS NOW IN EFFECTIVENESS) In this category the judges will look for innovation in the use of digital technologies in the pharma / healthcare setting. Entries will span all kinds of standalone and multichannel programmes, events, experiences and initiatives that have a digital element. This category is for both uses of new technology within the pharma/healthcare communications setting as well as projects showing novel thinking in the use of digital (even where the technology is not considered new). The winner will be the one the judges deem to be the most innovative or creative use of digital.

No metrics are required for these entries.

 

Examples: Novel format for a meeting with a digital element, a new e-meeting series format, new types of interactive games, platforms or educational initiatives, creative use of social media or digital communications within a multichannel programme, any project with a digital element where you feel your creativity or novel thinking stands out.

 

Entry: At entry stage you will be asked to supply a brief overview of the following:

 

Campaign objectives and strategy (15%)  (150 words or less)

  • Clearly define the SMART objectives for your programme or campaign
  • Clarify the CSFs/marketing objectives your programme supports
  • Explain how you utilised appropriate market insight to determine the strategy

 

Tactical implementation (delivery) (35%)  (200 words or less)

  • Describe how your project or campaign was developed and implemented to address your objectives (from conception, through approval, to delivery).
  • Cover the digital/technology elements of your programme or campaign.
  • Highlight how you overcame any challenges and the processes you utilised.
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

 

Creativity and innovation in idea, content, format or delivery (50%)  (200 words or less)

  • Describe the novel thinking and creativity within your project or campaign.
  • Highlight the single idea or key element of the project which you feel is the most “innovative”.
  • What is the key benefit of applying this digital approach or format for this target audience within this healthcare setting?

Your budget for this project – Under £100K / £100K – £200K / Over 200K

 

Supporting material:

Entries can be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the interactivity and illustrate the best features. You can video capture the entry being demonstrated (either by video or screen capture software like Camtasia or Captivate) and upload your video file with your entry.

Websites can be entered by either just supplying its URL or video capturing the entry demonstrating its key features. To allow judges to view and score your entry any submitted URLs must be ‘live’ from the time of submission until at least the end of July 2021.

Effectiveness

Building Digital Communities - NEW

Campaigns (promotional or non-promotional) demonstrating the effective development and/or building and management of an online, or digitally led, community and the building of meaningful engagement, collaboration, and growth among its participants. Entries should relate to work done between Friday 9th March 2018 and Tuesday 6th April 2021.

Entries should relate to work done between Friday 9th March 2018 and Tuesday 6th April 2021.

Examples: Campaigns involving HCPs or patient communities that promote true collaboration and sharing at scale via social media platforms, HCP-only communities, or through company-led apps or platforms.

 

NB: Judges will focus on the following components of community building.

  • Community building activities (growing the size of the community)
  • The engagement/interactions with the community
  • Integration of the community with other channels to drive interactions
  • Building long term value to the members of the community

 

It is the responsibility of the entrant to obtain client approval prior to submission.

 

Entry cost: £195 + VAT per entry (£234 total) for entries received by midnight, Tuesday 11 May.

An extension is available to Tuesday 18 May for an additional £60 + VAT per entry

 

Entry: At entry stage you will be asked to:

Campaign objectives and strategy (10%)  (150 words or less)

  • A clearly defined vision and value proposition for the community
  • Clearly define the SMART objectives for your programme or campaign.
  • Clarify the CSFs/objectives your programme support
  • Explain how you utilised appropriate market insight to determine the strategy.

 

Tactical implementation (delivery) (30%) (200 words or less)

  • Describe how your campaign was developed and implemented from concept through approval to delivery.
  • Describe the promotional tactics to grow the community
  • Cover the technological elements of your campaign, including content, appropriate platform selection and functionality.
  • Highlight how you overcame challenges of building a community and gaining engagement
  • Illustrate how you have tailored communication to suit the needs of the various target audiences and channels utilised?

 

Effectiveness of your campaign (outcomes against objectives) (45%)  (200 words or less)

  • Share the programme’s targets and performance against these metrics (quantitative).
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs and/or patients.

 

Creativity and innovation in your content, presentation or delivery (15%)  (200 words or less)

  • Describe the creativity and innovation within your entry.
  • Highlight the elements that are new or cutting-edge and the relative merits of this creativity/innovation.

People

Digital Project or Account Manager

This award is presented to someone who has shown outstanding skills in managing digital projects and leading clients through the development of one or more digital solutions from March 2020 to June 2021. The winner will have displayed excellent team working, project managing and client handling skills, have met and overcome challenges of the digital medium and have a flair for innovation and digital creativity. The entry deadline for this category is Thursday 15 July.

Examples: Digital Project Manager, Digital Account Manager, Project Manager, Account Manager.

Eligibility: All entrants must be working within an agency as an account manager or project manager or equivalent. The emphasis is on the level of experience of this person – he or she should not be at an Account Director level but should be someone who is still at the AM/ PM level at the deadline for entries on Thursday 15 July.

 

Entry cost: £195 + VAT (£234)

 

Entry: At entry stage you will be asked to:

Supply a short description of how the nominee has shown excellence in managing digital projects from March 2020 to June 2021. You should include a reference to your nominee’s project managing and client handling skills, their ability to work successfully in a team and to overcome challenging situations to deliver creative and innovative digital solutions.

Describe at least two examples of work that demonstrates the nominee’s Project or Account managing capabilities from March 2020 to June 2021.

Supporting material:

One or more client testimonials

The names and e-mail addresses of three clients who would support your nomination and be happy to be contacted by the judging panel should the nominee get through to the final round of judging.

People

Agency Digital Team

This award is presented to a Digital Team within an agency that has produced outstanding digital work across a number of projects, has shown high level team working skills, has successfully managed and responded to client needs, has met and overcome challenges posed by the digital medium and collectively have been able to achieve high quality output while maintaining innovation and digital creativity. Entry deadline for this category is Thursday 15 July.

The Team: This team may have come together around a specific large piece of work or set of projects for a single client. Alternately this may be a team that generally works together across multiple clients’ work. The team can include up to 8 people drawn from Client Services, Project Management, the Development Team, Creative, UX, Writing and QA. One person should be designated the lead who will direct any correspondence and respond to questions at the second round.

 

Entry cost: £195 + VAT (£234)

 

Entry: At entry stage you will be asked to:

Supply a short description of the team, the individuals and their roles, how they work together (including meetings and processes) and why the team works well, the body of digital work delivered by this team within the time period specified, how they’ve worked with and managed the client(s), how they’ve upheld the highest standards, how they’ve shown innovation and creative thinking and how they’ve overcome challenges.

Describe at least two examples of work delivered by the team from March 2020 to June 2021 highlighting how the team effort has produced this work.

Provide at least one client testimonial that mentions the team or more than one individual from the agency.

Provide the names and e-mail addresses of three clients who would support your nomination and be happy to be contacted by the judging panel should the team get through to the final round of judging.

Entries can be submitted with an mp4 video file, ideally no longer than three minutes in duration (optional).

 

Second Round:

For those teams that are chosen as finalists, your nominated clients will be contacted for assessment of the team. Supplementary questions may also be sent to the agency team head at this stage.

People

Pharma Digital Partner

This award will be presented to an individual working in the pharmaceutical or life sciences industries, that is a digital champion within the organisation, pushing boundaries, championing innovation as well as being a great agency partner, following best practice in the selection of an agency and in maintaining the ongoing working relationship to produce outstanding digital work. Nominations for this category are FREE OF CHARGE. Entry deadline for this category is Thursday 15 July.

Please note that the nominee must be working for a Pharma/biotech company at the time of the Awards presentation on Thursday 16 September.

 

Entry cost: Free

 

Entry: At entry stage you will be asked to:

Supply a short description of how the nominee has championed the use of digital channels and initiatives within their organisation and shown excellence in working with an agency and managing digital projects from March 2020 to June 2021.

 

Please provide contact details for the individual you are nominating and ensure that he or she is happy to be nominated.

 

The written entry will be assessed; the shortlisted nominees will be contacted for further information and, if chosen as finalists, will be interviewed by a judging panel via phone or videoconference