Film Craft

Film craft elevates the story of “Under a Rock” capturing the feel of the 1960s.

The story is told visually, with the lens helping us navigate our surroundings as we follow the nurse, meet the characters and get a sense of their personality. It helps heighten the tension of the quaking (done practically). It follows the pea, leading us to the hole. It shows us the perspective of those living under a rock, as well as that of the messenger.

Finally, it shows us the vast world of possibilities that await them, in a single, simple, cinematic wide shot.

Judges Comments

This film was a definite favourite amongst the judges in this category. With an important objective, to guide doctors to a realisation that they may be practicing outdated medicine in treating hyperkalaemia, the film itself was brilliantly conceived and executed. While the whole film feels well-considered and expertly put together, the use of a modern “peer” to roll away the rock was particularly inspired, since this links really well to the end goal of driving HCPs to a peer-to-peer portal for current best practice. The storytelling is highly visual and easy to follow, with the key messages coming across loud and clear, and a very nice touch of humour as well. Also worthy of the judges’ mention was the music—a brilliant choice—whilst the dialogue at the end was totally on point.

Judges felt most of all, that the craft involved in making this film was exceptional, down to the last detail. The feel of the 1960s, the use of framing and depiction of quaking, and the great “reveal” were all so deftly done. They found the superb attention to detail in the production of this film extremely impressive—absolutely everything was deeply considered to ensure that the overall effect was as authentic as possible, and it was a pure delight to watch. All in all, this was a strong, innovative film with a clear concept and an ending with a simple takeaway message. It leaves the viewer with that message, and so much more.

Carrie Kenyon, Finger Industries

To encourage men to break free from silence on mental health, we depicted the suffocating sensation experienced when emotions are bottled up.

The “Closing In” films served as a metaphor, mimicking a “closing world” akin to a panic attack. Enclosing actors with acrylic glass we portrayed their fear and powerlessness, while our call to action “open up to us” appears on-screen, urging men to communicate and seek help.

Broadcasting four stories high in Central London, we reached 8 million people and engaged 17,600 online. Website traffic rose by 15% and 359 men registered for HUMEN services—that’s 359 lives potentially saved.

“Judgy” is a one-word summary of the film. Highlighting the underbelly of being human: our shared reflex of passing judgment on each other.

As the film opens, there’s a well-dressed man on his way to work (later revealed to be a doctor). He passes a smoker trying to hide his cigarette (later revealed to be a patient). The narrative kicks in. “It’s hard not to be judgy sometimes.” We see various scenes that are all too familiar in our judgment world. Finally, the VO is delivered breathlessly, by a man with severe COPD.

To educate patients and pharmacists on the importance of patience and perseverance in nail treatment, we needed a friendly face. So, we enlisted the help of an animal with prominent nails and a famously slow-paced approach to life: a tortoise. Named Ted.

Starring in his own animated campaign inspired by the classic tale of “The Tortoise and the Hare” he reminded our audience that in the race to get clear nails, we all need to take treatment slow and steady.

Huge Little Moments turned Teva’s corporate purpose into a series of deeply human, and beautifully crafted stories. Instead of traditional testimonials, we captured authentic, unscripted interactions between Teva employees and real patients whose lives had been transformed by Teva’s medications.

A hand-held, observational style brought intimacy, exploring personal spaces and symbolic everyday objects that represented regained independence. Rich sound design and filmic grading added depth and texture, creating a raw, but cinematic feel. The result was a visually and emotionally compelling series that bridged the gap between employees and their impact—turning Teva’s purpose into something truly lived.