Disease and/or Health Awareness: Public or Patients

The flu vaccine reduces the danger to children and the adults around them. But hardening attitudes towards vaccination means uptake was slowing. “A Touch of Flu” dramatises the ease with which kids pick up and also spread flu:

–  The UV Experience placed UV ink under schoolchildren’s noses and then watched to see how far it spread during the day.

–  The Petri Experience created the world’s largest petri dish and then invited kids to leave their handprints on it, the germs becoming a living poster.

–  The Audio Experience allowed listeners to imagine the most disgusting and tangible pictures of the nasty ways kids can spread flu.

Judges Comments

A thoroughly deserving gold winner, this campaign has a simple, well-thought-out, and creative core idea. The three captivating experiences were entirely designed with kids in mind, utilising the “ick” factor to maximum effect. Children coming home having done these activities would spark a great conversation with their parents and have some real persuasive impact to get vaccinated. The engagement figures were astonishing, and the change in vaccination behaviour was beyond impressive.

The judges thought it was such a great creative concept, especially in directly reaching out to young audiences. They loved the “hands-on”, immersive elements that were so appropriate for little explorers. And they thought this was a perfect way for kids to learn through their sense of touch, remembering it for the rest of their lives and into their own parenthood (we would hope!)

A great job!

Leonie Holder – Precision AQ

Herpes zoster (HZ), or shingles, is a dormant virus that can reactivate unexpectedly. To combat apathy towards shingles in Argentina, we launched a campaign as disruptive as the virus itself.

We created a fictitious digital virus, hZ_90, and unleashed it across Buenos Aires to mimic shingles’ sudden impact. This “virus” affected Argentina’s biggest stars, gaining coverage on social media, national TV and radio. We then revealed hZ_90’s true purpose: increasing awareness of shingles.

We reached 40% of Argentinians, with 37.3m impressions and 250k visits to our shingles information website. We made a country care about a virus by imitating one.

The “Red Flag” campaign empowered women to recognise endometriosis symptoms and seek earlier medical intervention by challenging symptom normalisation and menstruation stigma. Using “Red Flag” as a powerful symbol, the campaign delivered impactful messaging through social channels, influencers, and the website IsItEndo.co.uk, featuring tools like a symptom checker. Its bold, visceral tone conveyed the severity of symptoms like “Deep womb pain” fostering emotional connection and action.

With 88% of surveyed women committing to visit their GP, the campaign exceeded targets. By combining data-driven insights with creative storytelling, it demonstrated how awareness strategies can transform health outcomes.

The MPN10 are the ten most common symptoms associated with MPNs—a rare group of blood cancers. Missing these symptoms can result in delaying a crucial diagnosis.

The “Meet the MPN10” campaign used bold and immersive street art to grab the attention of the masses. Giant, eye-catching “MPN10” numbers were hand-sculpted and reflected symptom descriptions provided by people living with MPNs, while QR codes brought each symptom to life, raising awareness of this life-limiting disease area.

Behind-the-scenes footage of the artists in action formed a video that was used in an attention-grabbing paid digital campaign, expanding reach and impact.

Huge Little Moments was a health awareness campaign highlighting the profound impact of having the right medication. Through intimate patient interviews, we uncovered personal moments of regained independence, such as a Huntington’s patient eating unassisted with a spoon. Everyday objects became powerful symbols in our films, sparking meaningful conversations about chronic conditions, including Huntington’s, migraine and schizophrenia.

By turning Teva’s purpose into tangible, emotional stories, we bridged the gap between awareness and reality, fostering empathy and deepening public understanding of life with chronic illness—showing how the right treatment helps patients reclaim the moments that matter most.

“A Rare Find” is a heartfelt comedy short film designed to inspire conversation about the UK newborn screening program.

By blending humor with poignancy, the film highlights the struggles of new parents navigating the diagnostic odyssey caused by delayed rare disease detection. Currently, the UK screens for only 9 conditions, while countries like the USA test for up to 59. Early screening is critical, because it enables timely intervention, improving outcomes for affected families.

Backed by 14 rare disease charities, this film is a call to action for expanding the UK’s screening program, ensuring all families have the chance to thrive.