Disease and/or Health Awareness: HCPs
With grateful thanks to our sponsor
“The Unbearable Home” is a window into a shocking reality that ensures dermatologists walk away ready to demand change in hidradenitis suppurativa disease management.
A small house with a big impact.
Judges Comments
This was a triple whammy piece—exceptionally executed, attention-grabbing, deeply emotive work. “The Unbearable Home” utilised crystal-clear insights with meaningful purpose to achieve increased awareness of HS amongst HCPs and, importantly, appreciation for the condition’s physical and emotional effect on patients. This was a small installation that made for a big impact at congress, and then subsequently with patient groups online. No wonder, as it so clearly demonstrates the effect of disease burden for patients living with HS, in detail that showed the often-excruciating experience of the simplest tasks and activities.
The judges deemed this an excellent, engaging approach that would go on to create an impact—not only through the real lives of patients but also in raising awareness amongst the target audience to change their behavior and mindset. The fact that dermatologists, after visiting the exhibition, were motivated to demand better outcomes for their HS patients is an incredible outcome.
Gareth Stranks, Box Bear
The “Red Flag” campaign aimed to improve HCPs’ recognition and diagnosis of endometriosis by addressing symptom normalisation and providing practical tools for earlier intervention. The creative concept of “Red Flag” symbolised symptoms requiring clinical attention, bridging patient experiences and HCP awareness.
By offering resources like symptom checklists, conversation guides, and referral prompts, the campaign empowered HCPs to identify and act on key signs, reducing the average eight-year diagnostic delay. Delivered through trusted channels, its visceral tone and cohesive execution ensured impact. The campaign demonstrated how data-driven strategies can transform clinical practices and improve health outcomes.
An awareness campaign built around tangled woollen threads delving deeper into the truly complex, heterogeneous nature of COPD.
The campaign was spearheaded by intricately crafted woollen lungs and a coughing man. It also featured patient/caregiver portraits woven from 5km of wool, a thread-themed 360-degree LED pillar focused on inflammation, plus a Mode of Disease video where the educational story was told within the fibres of the woollen lungs.
This film is an original story about healthcare professionals who are (unknowingly) stuck in the past. Still using treatments from the 1960s to manage hyperkalaemia, while unaware of a modern medicine, because they’ve been living under a rock. Literally.
We follow the nurse, meet the characters and get a sense of their personalities. This helps heighten the tension of the quaking—done practically. The camera follows the pea, leading us to the hole. Finally, it shows us the vast world of possibilities that await them, in a single, simple, cinematic wide shot.
Millions battling alopecia areata (AA) face more than hair loss—it’s an autoimmune disease that deeply impacts confidence, relationships, and careers. New treatment advances bring new clinical data; however, HCPs often struggle to connect the clinical data with the real-life, patient impact.
Pfizer sought to address this gap and together we developed an immersive tool to help HCPs visualise hair regrowth, bringing patient stories to life and turning static data into meaningful insights.
By bridging this gap, Pfizer empowers HCPs to better understand and communicate treatment outcomes, transform the care experience and offer hope to those living with AA.
Our co-creation partnership between the Aspergillosis Trust and Pfizer set out to unmask the rare, life-threatening fungal infection aspergillosis, for GPs. It can take up to 10 years to get a diagnosis, with multiple unnecessary tests and treatments used to rule out more common conditions with similar symptoms.
So, we created four intricate, “cute-but-sinister” 3D-illustrated characters based on aspergillomas, and disguised them as more common lung conditions to show that aspergillosis hides in plain sight. Expert consultations ensured characters were scientifically accurate, with copy, typography, and striking visuals ensuring aspergillosis is kept front of mind in primary care.
