Agency Self-Promotion and Internal Communication

Every quarter, we survey clients to track satisfaction and gather feedback. However, participation was declining, and many misunderstood the 1–10 rating scale, leading to inaccurate results.

To address this, we launched the Scores Matter campaign—an engaging, humorous film series illustrating how scoring can shape everyday life. Titles like “Prom”, “Dinner”, “Pool” and “Parking” playfully showcased the importance of accurate ratings. Sent directly to clients, the campaign successfully improved survey participation and scoring accuracy, ensuring more meaningful feedback.

Using humour, Scores Matter turned a routine survey into an engaging, impactful experience.

Judges Comments

This agency initiative was a very original and simple—yet highly effective—way for the team to improve feedback survey participation from clients (a mundane task at the best of times). The videos in this series are short and humorous, therefore not terribly time-consuming for clients with busy schedules to watch (and they certainly don’t feel like nagging). Furthermore, the films are simple and to the point, making it quick and easy for any viewer to understand the messaging behind them.

The judges thought the agency did exceptionally well in finding a fun and quirky way to engage their valued clients, taking what is usually a very dry company “must-do” task and turning it into something witty, eye-catching, and educational. Ultimately, this was a brilliant creative idea and a smart way for an agency to communicate with their clients, especially in such a prosaic aspect of asking to complete a survey.

The films are beautifully shot, well cast and have great staying power in the mind. Craft and humour aside, each video had a very clear call to action. In fact, after watching, some judges felt that had they been a client they would have been instantly moved and inspired to do it!

Steve Martin, Syneos Health Communications

Wordbird partnered with a local primary school for a festive storytelling workshop to grow their excitement for books and stories. We took their brilliant ideas and turned them into an illustrated book—the centrepiece for an awareness campaign about health literacy and benefits of reading from a young age.

By sharing this joyful co-creation journey across social channels, website and email, we not only raised funds for the school library to buy more books, but offered a window into the creative minds at Wordbird and the values that inspire us within healthcare.

Langland’s festive campaign delivered a delightful greeting to our clients and aimed to grab the attention of prospective ones, with a self-promotion idea that showed off what we do best—helping brands “Think Further.”

Combining experience from all four disciplines—Clinical Trial Experience, Medical Strategy & Education, PR & Engagement, and Advertising—we shared the Langland treatment with a selection of fictional festive medicines to fit the season.

With scientifically accurate names and modes of action, our festive pharmacy blended creative problem-solving with medical rigour. The joyful campaign was a unique fusion of Langland’s values: imagination, discipline, and togetherness.

After 20+ years of success, our healthcare communications agency needed a brand that truly reflected our diverse team and progressive values.

Our new proposition—healthcare communications reimagined—wasn’t just a strapline, but a philosophy we’ve lived since Day One. The refresh brought this to life through a modernised logo, expressive typography and bold visual language that captures our distinctive personality.

The impact was immediate: 239% growth in social media following, 250% increase in new business enquiries and most importantly, a team energised and proud of their agency’s bold new identity.

LHG is a virtual company and has never had a physical office. While working from home is great, it can make introducing a collective culture of creativity challenging—especially one that embraces a broader set of disciplines beyond an individual’s particular specialism. This becomes evident with new joiners or young people entering the business. To address this, we needed to create a collective mindset.

The result was a 72-page book, crafted as a reaction to the disposability of digital corporate communications. Each person joining is given this book that sets out a blueprint as to how we roll!

IGNITE, launched in 2020, is a 15-week creative internship improving diversity in pharma advertising. Partnering with Creative Access, UAL, and D&AD Shift, it offers hands-on agency experience, mentorship, and live briefs while paying the London Living Wage.

Now in its 5th year, IGNITE has recruited 20% of its interns into the creative team, shaping a diverse and award-winning department. Igniters have won various creative awards in the industry, such as London International Awards and New York Festivals. IGNITE has driven meaningful change, fostering inclusivity and cultural understanding, and setting a benchmark for industry diversity and equity.

Salt turned 7 in 2024. While our brand had evolved a little over time, it was time to revisit how we present ourselves.

We didn’t want to lose brand equity, we wanted to expand the brand to reflect where Salt is today—the vibrancy, diversity, humanity and personality of the agency, work and team. We re-branded our website, socials, creds, PowerPoint and Word templates, and our video graphic style.

It’s heart-warming to have received feedback from peers, clients, and partners that the new brand made them smile—it really captures who Salt is and shows how far we’ve come.