Agency Self-Promotion and Internal Communication

An integrated campaign to break the mental health silence within healthcare and bring all stakeholders together to help those who help us.

After the initial launch of a white paper that revealed the hidden feelings of distress, burnout, and depression of healthcare professionals, we launched a campaign film and podcast series to continue the conversation across multiple platforms and dive deeper into the issues with the people who experience it first-hand.

Judges Comments

The “Healing the Healers” project is a courageous and moving campaign that does an amazing job of exploring a vital topic—the mental health of healthcare professionals. It demonstrates the agency’s ability to address something big and to engage with healthcare workers in a meaningful way. The main film is simply executed but hits hard, gradually drawing you into the real depth of the issue at hand.

The fact that this ongoing initiative addresses a critical need and takes an unusual perspective—even addressing a taboo zone—truly speaks to the underlying principles and ethos of the agency. The exceptional craftsmanship means it engages in self-promotion in a very sophisticated way, keeping its purpose firmly at the forefront. While not directly promoting the agency’s offering, this fantastic campaign positions them as leaders for change in the industry.

Dr Juliane Meyerhoff, Boehringer Ingelheim

Turns out hate is bad for our hearts. Literally.

A recent study showed “greater use of words related to anger, negative relationships, negative emotions and disengagement was significantly correlated with greater heart disease deaths.” So, instead of a traditional holiday card, we took the hate out of the holidays with “Vicious Delicious”, an AI-powered plug-in that automatically turns hateful language on the internet into heart-healthy recipes—to protect the hearts of those close to our hearts.

And it worked, garnering 172K+ earned media plus 100K organic media impressions in 10 days. But more importantly, making the world a healthier place.

How do you make your agency’s Omnichannel experience shine when so many people are talking Omnichannel nonsense? Resort to satire, of course.

In three witty short films, we showcased the chaos of misguided Omnichannel strategies, with a well-meaning Pharma Rep leaving a busy Doctor alienated and confused. Taking literalness to another level, he drives her to a website, puts her in a box, and makes her climb an adoption ladder.

Omnichannel without the bollocks is what we need, and this really resonated: over 6,000 LinkedIn views, plus great engagement from industry leaders. Email click-through was >20%, not to mention new business opportunities.

Let’s hope our Pharma Rep has a rethink; we’re here if his company needs our expertise!

At Grace Communications we wanted to create a campaign communicating to brand managers that we are an agency that understands the challenges they face. One they can trust to develop accurate and engaging materials while helping to ease their workload.

We wanted to show that Grace offers the services they need and will understand and deliver what is needed.

As an independent woman-owned agency we felt the campaign should reflect both the experience and nurturing aspects of the team that many of our current clients value, as well as our creativity with a touch of lightness and humour.

After observing that agencies, post-self-promotion campaigns, often result in pitch wins with products misaligned with the agency’s interests, we pursued a proactive strategy.

Focusing on ADHD, we engaged companies with treatments in this realm, with a POV beyond individual diagnoses to societal issues. Using interactive film, we were able to break our story down into distinct chapters endorsed by ADHD UK. Collaborating with xHealthcare, our inaugural film launched in September 2023, prompting invitations to expand on our point of view on ADHD.

Our unconventional approach, fuelled by passion and ADHD UK accreditation, marked a departure from traditional healthcare promotion methods.

To showcase our mission to transform healthcare communications worldwide we launched MonsterComm, a free digital event in our custom 2D virtual space.

MonsterComm invited professionals into an immersive video game-style conference featuring a symposia hall, exhibition stands and networking areas, fostering discussions beyond our agenda. A strategic multi-channel social media campaign, with paid ads and sneak peeks, led to a 224% surge in organic impressions. Post-event, on-demand access and insightful social posts further propelled our influence.

MonsterComm not only showcased Word Monster’s services but also attracted new clients, solidifying our status as healthcare communications thought leaders.