12 May 2020
Setting your agency partnership up for success (or not…?)
Selecting your new agency partner is often a long process and there’s a sense of relief once you have made…
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Setting your agency partnership up for success (or not…?)
Selecting your new agency partner is often a long process and there’s a sense of relief once you have made…
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Webinar: Excelling in customer engagement – event report
Excelling in customer engagement How life sciences brands are re-defining HCP communications in light of the global pandemic. Wednesday, 6th…
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How do you know you are choosing the right agency team?: The Art of Gemba
In my 11 years in pharma marketing, I have been involved in many agency pitches. Often the agency was chosen…
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Think twice before you call a pitch
Every client/agency relationship has its ups and downs. There’ll inevitably be points of frustration along the way, where you might…
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How doctors use health information in and before a consultation
In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information.…
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Why you should enter awards this year
It’s a strange time for us all as we adjust to remote working, not just when we want to, but…
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Agile Marketing: how to innovate faster, better & cheaper – Full Report
Agile Marketing: how to innovate faster, better & cheaper – Full Event Report Industry and agency experts gathered on the…
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Perceptions of patients’ use of health information before a consultation
In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information.…
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How doctors use health information in and after a consultation
In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information.…
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