News & Insights

PM Society Pitch Practice Survey 2019

Background This survey on Pitch practice was run in 2019 by the PM Society’s Industry-Agency Relationships Interest Group (IARIG) led…

Webinar: Rare access, the varying pace of change Event report

Industry experts attended the PM Society’s webinar on the 8th July to discuss how the UK authorities are performing compared…

What do patients look for in health information?

In 2018, the PM Society’s Patient Engagement Interest Group created a survey designed to assess the health information needs of…

Webinar: Industry engagement post COVID-19 – event report

Pharma engagement with HCPs and patients during and after the COVID-19 crisis Wednesday 3rd June Industry and agency experts attended…

Setting your agency partnership up for success (or not…?)

Selecting your new agency partner is often a long process and there’s a sense of relief once you have made…

Webinar: Excelling in customer engagement – event report

Excelling in customer engagement How life sciences brands are re-defining HCP communications in light of the global pandemic. Wednesday, 6th…

How do you know you are choosing the right agency team?: The Art of Gemba

In my 11 years in pharma marketing, I have been involved in many agency pitches. Often the agency was chosen…

Think twice before you call a pitch

Every client/agency relationship has its ups and downs. There’ll inevitably be points of frustration along the way, where you might…

How doctors use health information in and before a consultation

In 2018, the PM Society’s Patient Engagement Interest Group surveyed doctors across both primary and secondary care on patient information.…