Background
This survey on Pitch practice was run in 2019 by the PM Society’s Industry-Agency Relationships Interest Group (IARIG) led by Rachel Farrow.
The aim was to gather information from agencies and pharma clients on experiences of pitch practice from both sides.
The survey was sent to senior individuals within the target organisations rather than a link circulated by social media. We wanted to ensure a wide spread of organisations and a senior/experienced response.
On the pharma side, we had responses from Procurement as well as from those in Marketing or Medical.
The survey was adapted for each group so that the questions were ‘mirrored’ to allow easier comparison of the results.
We received 78 responses in total (40 agency/38 pharma – split 11 procurement and 27 medical/marketing).
The survey was conducted by Brainsell on behalf of the PM Society.
Results
Summary results of the survey are available here
If you would like to reference any of the data, please include a mention for the PM Society and Brainsell.