Entries for these awards may be submitted by any UK, European or International organisation of the following types:

• Advertising and creative agencies

• Digital communications agencies

• PR, medical education, medical communications, marketing communications or market access agencies

• Pharmaceutical company, biotech and life sciences companies

• Patient organisations and health/medical charities

• Professional association or body

• NHS organisation

• Technology or software company operating in the healthcare space

• Other healthcare company or agency

You must have a PM Society corporate membership to enter these Awards. If you would like to become a member of the PM Society simply join now. If you are unsure whether you or your company are a member of the PM Society, email contact@pmsociety.org.uk and we’ll be happy to help.

Dates

Entries must have been active, online or in use at some stage between the 18th October 2024 and 17th October 2025.

Material entered into the PM Society Awards 2026 will NOT be accepted unless forming a small part of a new campaign.

Language and markets

Programmes or campaigns aimed exclusively at overseas markets only (i.e. non-UK) must be supplied in an English language version with relevant metrics/performance indicators. They will be judged in exactly the same way as UK programmes.

All entries, where applicable, must comply with the ABPI Code of Practice or, for overseas material, the appropriate national or regional code.

Campaign extensions

Entries which are extensions of a previously entered campaign must, in the opinion of the judges, be noticeably different from previous executions.

Suitable content for these awards

We welcome entries from, but not exclusive to;

• Pharmaceutical – Prescription medicines

• Pharmaceutical – Over the counter medicines

• Health or Medical Charity – Patient support, disease awareness

• Medical Devices

• Dentistry

• Aesthetics

Veterinary health and product-related entries cannot be accepted.

Work highlighting social, environmental or political issues are not eligible unless there is a significant health or medical component.

Across all categories, the number of entries that feature the same creative concept/image is limited to FOUR.

For our Awards terms & conditions, please see here

1. Review the list of categories and decide which is appropriate for your entry

2. Click ‘Enter this category’ from the category page or ‘Add a new entry’ from the Entries tab to start your entry.

3. You will be asked to complete your written entry details. You will be required to upload a supporting file showcasing your entry. Please ensure your supporting material is fully uploaded before exiting. All materials successfully uploaded will be shown under the ‘Choose File’ button.

4. Press ‘Save and Continue Later’ to if you wish to modify your entry before the closing date of 20th November*

5. When your entry is complete press ‘Submit’, passed this stage you can no longer edit your entry.

6. Once all information for an entry has been provided and submitted you may pay for your entry or continue to add entries and pay for them together up until the entry deadline of 20th November*

Each entry must be completed online through the website and it is the responsibility of the entrant to obtain client approval prior to submission. Entries may be withdrawn after the entry deadline however entry fees are non-refundable.

*Entry early bird and extensions are available.

To enter, review or submit entries, sign in to your PM Society website account using your email address. If you can’t remember your password, simply visit the password reset page and enter your email address.

You must have a PM Society corporate membership to enter these Awards. If you would like to become a member of the PM Society simply join now. If you are unsure whether you or your company are a member of the PM Society, email contact@pmsociety.org.uk and we’ll be happy to help.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January 2027.

If you are entering the film category, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval

Supporting material may vary, full details of how to support your entry are detailed in the category descriptions.

Full details of the judging process are detailed in the judging section.

The decision of the judges in all matters is final and they retain the right to move entries into other categories if appropriate – if this is the case you will contacted for your approval and to receive a refund if you do not wish to be entered into the alternative category. Whole categories may be merged with others or removed altogether (and fees refunded if appropriate) if insufficient entries received.

Dates and Fees

Early Bird Deadline – by midnight 3rd November: £360 + VAT
Main Deadline – by midnight 10th November: £420 + VAT
Extension Deadline – by midnight 17th November: £460 + VAT

People Categories:
Early Bird Deadline – by midnight 3rd November: £360 + VAT
Final Deadline – by midnight 1st December: £420 + VAT

Initially all entries are reviewed by the awards committee to check for eligibility.

At the judging stage we recognise and understand the sensitive nature of the information submitted in your entries; therefore, we require all judges to sign a legally binding confidentiality agreement before appointment.

If you are through to the finalist stages, we will contact you for copy, videos and images that are suitable for the awards ceremony, exhibition and our online results brochure

As soon as the results brochure goes live, we send an e-mail to our database, event attendees and members ONLY. The results brochure is not publicised on any social media platforms.

To stop anything appearing on any search engine, we do not tag brands, diseases, charities, or healthcare campaigns.

We will confirm with you at every step to ensure you and your client are happy with what is shown and where.

Reach over 900 key industry figures and decision-makers at our live award ceremony, through publicity on this website and communication to our members and on social media.

Contact our Marketing Director, Jenny Claridge, to discuss available sponsor partnership opportunities.

Shortlisted entrants will be advised via e-mail mid January 2027.

The winners of the PM Awards 2027 will be announced at our glittering awards ceremony on Friday 19th March at the JW Marriott Grosvenor House, London.

Tickets on sale from December 2026.

The results brochure for the 2027 Awards will be available on the website following the final presentation.

We share the link to our results brochure with our subscribers and members only. We do not share on social media.