Frequently Asked Questions

Please see below a list of Frequently Asked Questions, if you have further queries please email Lorna Milner at or call 01403 264898

Who can enter the PM Society Awards?

  • Advertising and creative agencies
  • Healthcare communications and medical education agencies
  • PR agencies
  • Digital agencies
  • Healthcare and medical charities
  • Pharmaceutical, biotechnology and medical devices companies

How do I log in?

To enter, review or submit entries, sign in to your PM Society website account using your email address. If you can’t remember your password, simply visit the password reset page and enter your email address.

You must be a member of the PM Society to enter these Awards. If you would like to become a member of the PM Society simply join now. If you are unsure whether you or your company are a member of the PM Society, please call the office on 01403 264898 and we’ll be happy to help.

What work is eligible?

For individual items, entries must have appeared for the first time between 19 October 2019 and 23 October 2020. For the mixed media campaign category, up to one third of the campaign components can have appeared as early as 1 July 2019. Material entered into the PM Society Awards 2020 will not be accepted unless forming a small part of a new campaign.
Entries which are extensions of a previous campaign must, in the opinion of the judges, be noticeably different from previous executions.
Entries intended for use solely in overseas market(s) must have been created by the UK based agency.
All entries except those for the House Promotion and Corporate and Internal Communications Awards must comply with the ABPI Code of Practice or, for overseas material, the appropriate national code.

How do I enter?

Each entry must be completed online through this website and it is the responsibility of the entrant to obtain client approval prior to submission. Entries may be withdrawn after the entry deadline; however entry fees are non-refundable.

Can I enter a piece of work into more than one category?

A single piece of work on its own can be entered into a maximum of 3 “single-item” categories plus in the following circumstances:

a) The same ad has been used in both primary and secondary care
b) Any single item entered on its own also forms part of a campaign
c) Material entered elsewhere that supports the Best Use of Insight Award

If I do not have the required number of copies for an entry, can I still enter?

We would obviously prefer the correct number but may be able to accommodate, please contact to discuss further.

Where should digital entries/digital elements of work be held?

All digital assets must now be uploaded with your entry. The entry system will guide you through this process. Please upload mp4 video files of your entries. Our system will automatically resize and transcode the videos for use in judging and the exhibition. More details on digital components are available in each category’s description.

When is the entry deadline?

Entry deadline is Friday 16 October; a five-day extension will be permitted to Wednesday 21 October for the additional charge of £50 + VAT per entry.

How much does it cost to enter?

Entries are priced at £120 and £160 + VAT

However a five-day extension is available for the additional charge of £50 + VAT per entry

How do you ensure confidentiality of work submitted?

All judges and web providers are required to sign a confidentiality agreement before commencing judging. The PM Society undertakes to adhere to the same agreement.

When are the finalists announced?

Entrants will be notified by email if their work has been shortlisted and all finalist companies will be announced on this website on Monday 14 December.

Can material submitted for entry be returned?

Material submitted for entry is not returned unless specifically requested at the time of entry. Such material will not then be able to be featured in the exhibition. Please note there may be an administrative charge for this service.

Can I supply entry material specifically for exhibition use?

In the supporting material detailed for each award category, we refer to mounting advertisements on thin board and use of montages. It is most likely these will be used for the exhibition. While the PM Society will endeavour to display as much entry material as possible, this will be governed by the total number of entries made. For digital entries, the video files you upload with your entry will be displayed onscreen in the exhibition.

Who can I contact for entry advice?

For all enquiries please contact Lorna Milner at the PM Society office on 01403 264898, email

Who will view my work?

Prior to the event on 5th February 2021, your work will be viewed by appropriate judges (HCPs/ creative directors/pharmaceutical company executives). At the event all entered work will be available to view by guests and all finalist work will also appear onscreen. Following the event, finalists work will be featured in the on-line results brochure.

How are the entries judged?

Full details of judging processes for each category are detailed in the ‘Judging’ section

Who judges the entries?

The Award categories are judged by HCPs, senior pharmaceutical executives and senior agency creative personnel. Full details can be found under the ‘Judging’ section.

Can I be a judge for the Awards?

You are welcome to apply to be a judge (via Lorna Milner at the PM Society office) but there is no guarantee you will be selected.

How are the PM Society Awards presented?

The PM Society Awards 2020 culminates in a luncheon and Awards presentation on Friday, 5th February 2021  at Grosvenor House, Park Lane, London.

How do I book tickets for the PM Society Awards?

Visit the event page for information on tickets.

How is seating at the ceremony organised?

In order to ensure a fair and appropriate allocation of places, priority booking will be given to sponsors and submitting agencies, followed by advertising agencies, pharma companies, media buyers, publishers, others.

Location of tables within the Great Room of Grosvenor House will be at the discretion of the organising committee and will be influenced significantly by the history of support of the awards over recent years.

What happens after the Awards ceremony?

After the ceremony, there is a further opportunity to review the winning work in the exhibition and network with colleagues.

Full coverage of the PM Society Awards 2021 will be available on the website immediately following the presentation on Friday, 5th February 2021.

How do I sponsor a category?

Full details of benefits of sponsorship are available in the 2020 Sponsorship document, available to download from the ‘Sponsorship’ section. Call Alexandra Hankinson on 01403 264898 or e-mail to discuss sponsorship/advertising opportunities