Categories

One or more campaign components of the same idea, in any media, over any channel, aimed at any HCP audience. If multiple components are submitted then judges are looking for synergy across all components of the core creative idea and execution.

The objective is to showcase your best creative execution[s], in any media. For digital ads, only the content prior to any click-through will be considered.

Entry: At entry stage you will be asked to supply:

Supporting information:

• Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the programme or campaign

• Target audience definition and stakeholder insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Originality and strength of the creative idea

• Relevance to the target HCPs

• Clarity of key messages

• Ability to get and hold their attention (impact)

• Quality of execution and cohesiveness across channels

• Measures of success of the campaign (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Click here to view last year’s finalists for this category

This award focuses on the ever-evolving world of medical education*; educational websites, eLearning platforms, apps with educational content, or multichannel or omnichannel campaigns with the purpose of education.

While the focus is on programmes that have a strong educational element, this does not mean that there can be no mention of a brand or no promotional element. This category encompasses ‘promotional med ed’ as well as ‘non-promotional med ed’. A single programme or campaign cannot be entered into both this category and Disease Awareness HCPs

Judges are assessing the creative concept and creative thinking at the heart of the programme, as well as the quality of the interactivity and user experience, quality of content, appropriateness for target users and the quality of execution across the channels."

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the programme or campaign

• Target audience definition and stakeholder insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Originality and strength of the creative idea

• Relevance to the target HCPs

• Ability to get and hold their attention (impact)

• Quality of content

• Quality of the interactivity and user experience

• Quality of execution and cohesiveness across channels

• Measures of success of the campaign (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Click here to view last year’s finalists for this category

Any medium (including live-action and animated films) or campaigns aimed at HCPs to assist disease awareness, identification and diagnosis.

Material must be compliant with the appropriate national code. Social issues (eg housing, education) which can result in medical or health issues remain outside the scope of this award.

Two or more single items from the same campaign must be entered together and not as separate entries.

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the campaign

• Target audience definition and stakeholder insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Originality and strength of the creative idea

• Relevance to the target audience and category context

• Ability to capture attention and motivate HCPs to find out more about the disease or condition.

• Clarity of messaging and call-to-action

• Quality, craft and consistency of execution across channels

• Measures of success of the campaign (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

Your entry may reference an entire meeting programme, highlighting the creative concept and most creative aspects, or focus on one aspect of a meeting e.g. creative material, experiences or exhibition initiatives used at a conference, congress or meeting (held online, in-person or hybrid).

Meetings can be held anywhere in the world or online. The entry may encompass multiple media formats.

If the meeting series has been entered into the PM Awards before, the entry must relate to the most recent event, and show significant differences to the event described in a previous year.

If submitting a project that uses a third party event platform software, the submission must be for a specific use of that platform or software, not just the generic platform.

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the meeting programme or activity

• Target audience definition and stakeholder insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Originality and strength of the creative idea

• Relevance to the target audience and the problem/challenge it aims to solve

• Ability to get and hold their attention (impact)

• Ability to achieve peer to peer communication eg discussion, knowledge sharing or networking

• Clarity of purpose and key messages

• Quality of the execution and cohesion with the creative idea and content

• Measures of success of the campaign (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

This category recognises creative communication campaigns developed by or for healthcare charities or patient organisations; work that has made a difference to key stakeholder groups in line with the core purpose of the organisation. Work may relate to raising awareness of a condition or disease or achieving other objectives of the charity or patient organisation such as fund raising. This category is not for entries that promote a brand or product.

The work may have been conceived and executed by a charity or patient organisation themselves, or with the help of an external partner such as a creative agency or freelancer.

NB. This category is FREE OF CHARGE if the entering organisation is a charity. Please contact lorna@pmsociety.org.uk to confirm your free of charge entry.

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the campaign

• Target audience definition and stakeholder insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Originality and strength of the creative idea

• Relevance to the target audience and category context

• Ability to capture attention and encourage people to find out more about the disease or condition.

• Clarity of messaging and call-to-action

• Quality, craft and consistency of execution across channels

• Effectiveness in driving engagement, awareness or the achievement of a core objective (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

Campaigns and communications designed specifically to promote the uptake, purchase or use of healthcare products, including prescription medicines (where permitted, e.g. in the US), over-the-counter (OTC) medicines, consumer healthcare products, diagnostic tools, or healthcare services, directly to patients, carers or members of the public.

This category is focused on promotional activity with a commercial or uptake-driving intent, rather than education or awareness of disease or health conditions. It includes campaigns where the primary objective is to encourage action - such as requesting, purchasing, switching, or using a specific product or service.

Campaigns may be product-led or brand-led and can span pharmaceutical, consumer health, or diagnostic categories, subject to relevant national and regional regulatory frameworks governing direct-to-consumer promotion. Work must comply with all applicable codes of practice, advertising regulations, and medicines laws in the relevant territories.

This category explicitly excludes disease or condition awareness activity, including campaigns primarily intended to educate about a health condition, even where a product is referenced in passing. Content focused on public health education, symptom awareness, or advocacy without a clear product-promotion objective should be entered into alternative categories.

It is the responsibility of the entrant to ensure full compliance with applicable regulations and to obtain all necessary client approvals prior to submission. By entering, participants confirm that such approvals are in place.

Eligible work may include integrated or multichannel campaigns, digital and social media advertising, influencer or content-led promotion, e-commerce or retail-linked activity, websites, apps, point-of-sale materials, print, films, animations, and other standalone or connected executions. Entries may include full campaigns or individual assets, provided they are clearly part of the same promotional initiative and submitted together.

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the campaign

• Target audience definition and consumer insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Originality and strength of the creative idea

• Relevance to the target audience and category context

• Ability to capture attention and drive engagement

• Clarity of messaging and call-to-action

• Quality, craft and consistency of execution across channels

• Measures of success of the campaign (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

This category is strictly limited to non-promotional, educational and awareness-based communications. It must not include content designed to promote, recommend or drive uptake of a specific medicine, product, brand, treament or service, whether prescription (including in markets where DTC promotion is permitted e.g. the US) or over-the-counter medicines.

There is a new category this year for Direct to Consumer promotion (for DTC and OTC campaigns). Where the campaign or communication has a commercial intent or includes calls to action relating to a specific product or service, they should be entered into the appropriate promotional category instead.

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the campaign

• Target audience definition and stakeholder insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Originality and strength of the creative idea

• Relevance to the target audience and category context

• Ability to capture attention and encourage people to find out more about the disease or condition.

• Clarity of messaging and call-to-action

• Quality, craft and consistency of execution across channels

• Measures of success of the campaign (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

Any projects or campaigns executed in any medium aimed at patients or care givers to support them through their treatment journey and/or encourage compliance with therapies once prescribed.

Objectives of eligible programmes would include to help patients follow their prescribed therapy schedules, to provide patients and carers with important and ongoing information, emotional or logistical support, to provide help with access and to help patients manage their conditions more effectively.

This category is not for campaigns designed to promote a medicine, product or treatment. This is for programmes provided to patients once prescribed a medicine, product or treatment. This category is not for campaigns whose objective is purely disease or health awareness or education.

Includes apps, websites, multichannel/omnichannel campaigns, film and animation. Complex patient support programmes may include a number of related services and elements. E.g digital therapeutics and remote monitoring, a nurse-led call centre or outreach, personalised plans, instructional videos.

Entry: At entry stage you will be asked to supply:

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the programme

• Target audience definition and stakeholder insight

• Central idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Demonstration of creative thinking to solve a clearly defined problem

• Relevance to the target audience and the specific disease/healthcare issue

• Quality of the execution and choice of technology/ channels

• Clarity and quality of content

• Ability of the communications to engage patients/caregivers, address concerns and build trust

• Ability of the programme to encourage patients/caregivers to seek advice/support/change behaviours

• Measures of success of the campaign (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

Entries can include animations produced for any audience, with the purpose of brand or product promotion (prescription or DTC), education, disease awareness, patient support, or charity/pro bono

An animation which makes up a small part of another programme may be entered in this category. eg an animation within a multichannel campaign, website or film containing predominantly live action. Entries in Animation Craft could appear in multiple categories

Supporting information

Using no more than 350 words consider the following points.

• Objective(s) of the piece

• Target audience definition and stakeholder insight

• Creative idea or central concept

• Craft and technical skills utilised

The judges will be looking for:

• Quality and strength of the creative idea

• Quality of the execution

• Evidence of craft and technical skills used

• How the storytelling and craft support the objectives of the piece

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work that ran so entries should present and show work in the clearest possible format.

Please upload your full video file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

Using no more than 350 words consider the following points.

• Briefly cover the nature of the piece or campaign, its target audience, objective and execution

• Explain the art direction for this campaign or piece

• Describe any innovation or creative approach that is relevant

• Explain how the art direction helped engage the target audiences

The judges will be looking for:

• Overall quality of art direction across the campaign or programme and all channels used

• Bold, innovative approaches that shift norms

• How the use of art direction was used to engage audiences

• How the craft supports a fresh and considered idea

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Eligible entries may include, but are not limited to, disease awareness, brand identity, campaign materials, social and digital content, presentations, publications, congress materials, patient communications, medical education resources and other print or digital executions.

Using no more than 350 words consider the following points.

• What was the nature of the copy and how was it used (across channels)

• Target audience definition and stakeholder insight

• Creative idea or central concept

• Craft and technical skills utilised

• Explain why this copy particularly stands out

The judges will be looking for:

• Is the concept or approach fresh and memorable?

• Does the writing reflect a clear, distinct personality?

• Is the vocabulary and tone perfect for the target audience?

• How well does the copy work with other elements of the piece or campaign?

Please give an idea of budget range (e.g. less than £50,000, £50,000 - £100,000 etc.) for this project or campaign. At your discretion feel free to breakdown fee vs out of pocket expenses. Judges will be provided with this information only at the second round to assist them in their deliberations.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Judges will be looking for work where design craft plays a central role in elevating the final output, whether through exceptional execution, innovative thinking, meticulous attention to detail or the creation of distinctive visual systems that enhance audience understanding and engagement. This is an opportunity to recognise and celebrate the designers, visual storytellers and creative teams whose craft brings healthcare communications to life.

Eligible entries may include, but are not limited to, brand identity and visual systems, campaign materials, social and digital content, presentations, publications, congress materials, data visualisation, patient communications, medical education resources and other print or digital executions.

Supporting information

Using no more than 350 words consider the following points.

• Objective(s) of the piece

• Target audience definition and stakeholder insight

• Creative idea or central concept

• Craft and technical skills utilised

The judges will be looking for:

• Quality and strength of the creative idea

• Quality of the execution

• Evidence of craft and technical skills used

• How the craft supports the objectives of the piece

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

Entries can include films produced for any audience, with the purpose of brand or product promotion (prescription or DTC), education, disease awareness, patient support, or charity/pro bono. Entries should demonstrate exceptional filmmaking, showcasing technical skill in direction, cinematography, editing, sound design, visual effects and use of music.

Supporting information

Using no more than 350 words consider the following points.

• Objective(s) of the piece

• Target audience definition and stakeholder insight

• Creative idea or central concept

• Craft and technical skills utilised

The judges will be looking for:

• Quality and strength of the creative idea

• Quality of the execution

• Evidence of craft and technical skills used

• How the storytelling and craft support the objectives of the piece

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work that ran so entries should present and show work in the clearest possible format.

Please upload your full video file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

Eligible entries may include, but are not limited to illustration work crated for disease awareness, brand identity, campaign materials, social and digital content, presentations, publications, congress materials, data visualisation, patient communications, medical education resources and other print or digital executions.

Supporting information

Using no more than 350 words consider the following points.

• Objective(s) of the piece

• Target audience definition and stakeholder insight

• Creative idea or central concept

• Craft and technical skills utilised

The judges will be looking for:

• Quality and strength of the creative idea

• Quality of the execution

• Evidence of craft and technical skills used

• How the storytelling and craft support the objectives of the piece

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Entries should focus on work where technology has been conceived and applied as the solution to a specific communications challenge. We are looking for ideas where technology is integral to the solution.

What qualifies:

• Entries should demonstrate how the technology has been used to address a specific audience, behavioural or communications challenge. Technology should play a meaningful and integral role.

• The entering agency or company must have originated the idea for how technology could solve that challenge. The idea should not simply be an existing technological concept, product or innovation that has been turned into a campaign.

What doesn't qualify

• Campaigns built around an existing technology, product or idea where the entering agency/company did not originate the underlying technological application.

• Work where technology is incidental to the communications idea, for example simply using digital, social, video, websites or other standard channels to deliver a campaign.

• Products, medical devices or digital health tools entered in their own right. These would only qualify where the product or device has been specifically conceived or adapted as a solution to a communications challenge.

Supporting information

Using no more than 350 words describe your entry considering the following points:

• The communications challenge the idea aimed to solve

• Target audience definition and stakeholder insight

• Description of the idea, including details of the technology and how it was integral to the idea

• Metrics showing the impact of the idea

The judges will be looking for:

• Evidence of creative ingenuity and problem solving

• Creative uses of technology to solve a communications challenge

• Outstanding impact achieved through creativity and technology combined

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Entries include creative campaigns aimed at HCPs, patients or the public. Entries should demonstrate how the creative strategy embraces diversity and inclusion to engage and support the target audience. The judges will be looking for creative campaigns that have taken particular care in gathering insights to inform the choice of approach, content (language and imagery) and channels.

Supporting information

Using no more than 350 words provide details of the campaign, initiative or programme and explain why this entry is worthy of winning the PM Society Diversity and Inclusion in Creative Communications Award.

You should include:

• The objective and key elements of the execution of the piece/campaign

• How did you gather relevant insights?

• How did the insights inform the creative idea and execution?

• Any feedback from the specific target audience or key stakeholder group

• How did your approach help engage or support a particular stakeholder group?

Judges will be particularly interested in how relevant insights informed the creative idea, as well as any impact on the target group or achievement of key objectives. 

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

Entries should reflect how the company has gone beyond product promotion to promote themselves, a company initiative or to drive better healthcare outcomes. This category is NOT for examples of product promotion or specific patient support programmes but rather examples of how a company has driven initiatives that align with the company’s corporate values. From corporate promotion campaigns through to CSR programmes, this is all about how the company promotes itself and what it stands for beyond the pill. Judges will be looking for how well key messages have been conveyed to external audiences.

While product promotion is not eligible, entries may include campaigns at therapy area or franchise level. For example, a pharma company may wish to promote its oncology services or heritage in respiratory medicine; in these cases the company or franchise brand needs to be front and centre. This category is not for programmes designed predominantly for disease awareness. Entries from any agency or service company are not eligible.

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the programme or campaign

• Target audience definition and stakeholder insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Originality and strength of the creative idea

• Relevance to the target audience

• Clarity of key messages

• Ability to get and hold their attention (impact)

• Quality of execution and cohesiveness across channels

• Measures of success of the campaign (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

The total production budget must not exceed £15,000 (or equivalent if a different currency).

Judges will be looking for ingenuity and fresh thinking, rather than the smallest budget.

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the programme or campaign

• Target audience definition and stakeholder insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Details of budget and how success was delivered on a shoestring

• Measures of success connected to objectives

The judges will be looking for:

• Bold ideas that outperform the size of their budget

• Clever use of available resources

• Evidence of creative ingenuity and problem-solving

• Outstanding impact achieved through imagination rather than spend

The entry form will request information on the production budget. It must be under £15,000 or equivalent.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Examples include internal launches, training programmes on new products or services, internal workshops, communication campaigns to realign or support a company reorganisation, employee recognition campaigns, digital engagement platforms. This category recognises that good internal communication campaigns are strategically aligned, creatively executed, and measured for impact.

Supporting information

Using no more than 350 words describe your entry considering the following points:

• Objective(s) of the programme or campaign

• Target audience definition and stakeholder insight

• Campaign idea and key messages

• Channel strategy and execution approach

• Measures of success connected to objectives

The judges will be looking for:

• Originality and strength of the creative idea

• Relevance to the target audience

• Clarity of key messages

• Ability to get and hold their attention (impact)

• Quality of execution and cohesiveness across channels

• Measures of success of the campaign (although creativity remains the focus)

The entry form will request information on budget as an additional consideration during second round judging.

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

In under 600 words your entry to should cover the following information:

• A statement of the brief

• Detail of the insight and evidence of how it was gathered

• How the insight became a single-minded proposition

• How this insight translated into the creative expression

• Explain how the idea was executed

Judges will be looking for a clearly articulated insight based on research, a well developed proposition, a strong creative approach linked back to the insight and quality of execution. How well was this story told?

Supporting materials

The priority for the judges is to see the work, so entries should present and show the work in the clearest possible format.

This could be a JPEG which represents the final work or a project or campaign film.

Websites can be entered by supplying the URL and an mp4 video demonstrating the user experience and key features. To allow judges to view and score your entry, any submitted URLs must be ‘live’ from the time of submission until at least the end of January.

If you are entering a film or animation, please upload your full film file with your entry as an mp4 video file. Where your film is longer than two minutes you should also supply an edited video file no longer than two minutes in duration which will be used during first round judging. The video should give the judges a flavour of the entire programme.

An additional case film can be submitted to support a campaign (optional). This can be submitted as an mp4 video file, ideally no longer than two minutes in duration. The video must clearly demonstrate any interactivity and illustrate the best features.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

To view last year’s finalists for this category, click here

Any agency working in the healthcare sector in any discipline is eligible. For example, Full Service Creative Advertising Agency, Design Agency, PR, Digital, MedComms, etc., as long as they meet the size requirements.

Supporting information

Using no more than 800 words describe how your agency has performed above and beyond in the field of healthcare during 2024/2025 covering the following points:

• Relevant achievements such as specific campaigns/projects/pitch wins/awards (the work)*

• Details of your culture, working environment, approach to diversity and sustainability as well as any evidence of how you’ve managed the business in the difficult climate of the past few years (the agency model)

• Any recognition from the agency/in-house team/client feedback on your achievements, attitude and culture (the feedback)

• A brief explanation as to why you are different and why your agency should win – this awards is all about showcasing those that help advance standards within healthcare communications (the summary)

Supporting materials

*Please upload a film or case board summarising your agency approach, highlights of the year, etc. BUT we must see at least one example of work that you feel best represents the excellence of output of your agency.

Please upload at least one (no more than two) case studies of work completed in the last 12 months.

The shortlisted agencies will be contacted directly and given more information about the final round of judging.

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

In the Agency of the Year (headcount under 30) we’re looking to reward agencies of up to 30 employees that have demonstrated that they have the right approach to deliver excellence in creativity without the scale of opportunity that many larger agencies are afforded.

This category is also designed for independent agencies only - i.e. a business or organisation that operates independently of larger corporations, parent companies, or holding groups. An agency of under 30 that is also independent is genuinely not benefiting from the infrastructure and shared services of a networked group.

Any agency working in the healthcare sector in any discipline is eligible. For example, Full Service Creative Advertising Agency, Design Agency, PR, Digital, MedComms, etc., as long as they meet the size requirements.

Supportign information

Using no more than 800 words describe how your agency has performed above and beyond in the field of healthcare during 2025/2026 covering the following points:

• Relevant achievements such as specific campaigns/projects/pitch wins/awards (the work)*

• Details of your culture, working environment, approach to diversity and sustainability as well as any evidence of how you’ve managed the business in the difficult climate of the past few years (the agency model)

• Any recognition from the agency/in-house team/client feedback on your achievements, attitude and culture (the feedback)

• A brief explanation as to why you are different and why your agency should win – this award recognises how small, independent agencies provide something different to the larger groups whilst helping advance standards within healthcare communications (the summary)

Supporting materials

Please upload a film or case board summarising your agency approach, highlights of the year, etc. BUT we must see at least one example of work that you feel best represents the excellence of output of your agency.

Please upload at least one (no more than two) case studies of work completed in the last 12 monthsEntries can be submitted with a mp4 video file, ideally no longer than two minutes in duration. (optional)

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

This individual may have excelled in devising, developing a specific campaign or piece of work where their tenacity, creative thinking, excellence in craft or innovative approach has helped deliver “something” truly original/exceptional in terms of creative output.

Open to all those with a creative mindset and a creative approach; copywriters, designers, artworkers, creative directors, creative strategists, working in healthcare agencies, pharma marketing, medical affairs or scientific services - at all levels.

Supporting information

Using no more than 400 words describe how the nominee has delivered above and beyond in the field of creative marketing or healthcare communications during 2025/2026 covering the following points:

• Detail relevant achievements such as specific campaigns/projects and the nominee's specific role in these.

• How does the nominee work with others to deliver creative excellence?

• How has the nominee helped progress creativity within the context of the wider industry or left a lasting legacy?

Include any recognition from the agency/in-house team/awards programs/client feedback for their work.

This award is all about individuals who drive beyond the expected and help advance standards within healthcare communications.

The shortlisted nominees will be contacted directly and given more information about the final round of judging.

Supporting materials

Entries can be submitted with a mp4 video file, ideally no longer than two minutes in duration. (optional)

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Success in pharma and life sciences increasingly depends on bringing together people with different perspectives, expertise, and capabilities. Whether launching a product, transforming customer engagement, improving patient outcomes, implementing new technologies, or addressing a complex business challenge, the most impactful achievements are often delivered by teams rather than individuals.

The Cross-Functional Excellence Award celebrates teams that have demonstrated outstanding collaboration across functions such as marketing, medical, commercial, market access, patient engagement, digital, analytics, compliance, regulatory, sales, procurement, HR, finance, operations, or other specialist disciplines.

This award is designed to recognise those teams that exemplify the belief that the best results are achieved when different disciplines come together with a common purpose. If you have entered work into other categories, think about the client team behind that work, not just the person who led, but all those involved. This is the opportunity to recognise the unsung heros, those who are vital to the end result but rarely applauded.

Judges will be looking for evidence of a shared vision, strong partnership, innovative ways of working, and a commitment to achieving collective success. Entries should demonstrate how the team overcame barriers, leveraged diverse expertise, fostered an inclusive and collaborative culture, and delivered measurable impact for patients, healthcare professionals, customers, the organisation, or the wider healthcare community.

Supporting information

In under 400 words cover the following points:

• Describe the cross functional team, its members, their roles

• Explain one or more key achievements of this team within the sphere of pharma marketing and communications

• What made the team work? How have they brought together diverse expertise?

• What challenges/barriers have they overcome?

• What innovative ways of working have they utilised?

• What is the greatest success and legacy of this team in terms of measurable impact for patients, healthcare professionals, customers, the organisation, or the wider healthcare community.

Supporting materials

Entries can be submitted with a mp4 video file, ideally no longer than two minutes in duration. (optional)

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.

Traditional pharma marketing has not always made the most of the rich potential that comes with new technologies, new ways of thinking and working, and embracing creativity and diversity in all areas. Pioneers don’t just welcome change, they create it, pushing the industry forward and breaking away from traditional, homogeneous approaches.

Examples might be backing bold campaign ideas, innovative channel strategies or executions that others may have considered too challenging, making strides in how diversity and inclusion is championed in their creative projects, changing the way marketing works with other areas of the business including procurement, innovation in the breadth of agencies and people that they work with and innovative ways of working that are being rolled out across the business. The possibilities are endless. What unites these nominees is they are people who have made a difference and moved things in the right direction within their pharma organisations, due to their immense bravery and willingness to push boundaries and break away from convention.

Judged by: Industry Leaders and The PM Society

Supporting information

Using no more than 400 words cover the following points

• Relevant achievements and their role within the teams that delivered these

• A brief summary explaining how this person has helped moved the needle and advanced standards within their organisation in terms of approach to marketing. (ie what makes them a pioneer?)

• How do they work with others (internally and externally) to achieve their objectives?

• What will be their legacy?

• Include any recognition from the agency/in-house team/awards programs/feedback for their work

The shortlisted nominees will be contacted directly and given more information about the final round of judging.

Supporting materials

Entries can be submitted with a mp4 video file, ideally no longer than two minutes in duration. (optional)

IT IS THE RESPONSIBILITY OF THE ENTRANT TO OBTAIN CLIENT APPROVAL PRIOR TO SUBMISSION. By submitting an entry you are confirming that you have client approval.