If you missed it, watch this 45 min conversation with Phil Jackson sharing his insights from Haleon, GSK and more, about measuring impact in marketing.
Phil has some practical examples and takeaways from his senior roles at Haleon and previously at GSK and Havas
on:-
Leadership around customer obsession
- Aligning business objectives with measuring marketing impact
- Adopting frameworks (and tools) to measure impact & effectiveness
- Opportunities in pharma
Some great strategic insights and practical advice!