Patient Support

Across the globe, one in five are unpaid caregivers. Although it affects so many, it’s a role that remains unacknowledged beyond those with direct experience. As part of their ambition to go “beyond the pill”, Teva have made it their mission to change this.

At the heart of the campaign is a film, which follows our protagonist as she navigates her day: not only supporting her elderly father, but also looking after young children and managing a hairdresser. We are taken on an emotional rollercoaster, from visceral exhaustion to beautiful, joyful moments, ending with a poignant reminder that “love doesn’t take a break”. The voiceover—by Hollywood actor John Rhys-Davies—strikes a tender chord, drawn from the actor’s experience caring for his wife.

Judges Comments

Well-written, beautifully produced and with high clarity of purpose, this entry expertly highlights the overwhelming nature of caring for a loved one alongside the joy that “loving without limits” can also provide. It feels authentic in its depiction of life’s juggles and there is no judgement or sentimentality. It is an acknowledgement of the lives of caregivers that both raises awareness and offers thanks and support to those in a caregiving role. In particular, the words from the person being cared for are sensitive, insightful and extremely moving—the use of a great actor with genuine emotion really shines though.

Judges felt this was an incredibly powerful piece of communication—a truly captivating piece of storytelling that reflects the selfless sacrifice of caregivers, helping them to feel seen and appreciated. Poignant, memorable, genuine, it clearly captures the emotional rollercoaster in a non-soppy way and the first-class creative direction cannot be faulted. The combination of stunning craft and heartfelt authenticity ensures the film stays with you, long after you’ve seen it.

Emma Prosser, MSD Vaccines

“What’s Wrong, Blue Bear?”

Dravet syndrome is a rare, treatment-resistant epilepsy resulting in extensive challenges, including eating and sleeping difficulties, physical and cognitive developmental delays and the risk of Sudden Unexpected Death in Epilepsy (SUDEP). Siblings of children with Dravet syndrome grow up in an environment permeated by stress, anxiety and fear, living with constant disruption and having to deal with complex, conflicting and difficult emotions that many find very challenging to cope with and talk about.

“What’s Wrong, Blue Bear?” is opening up crucial conversations between parents or carers and very young siblings who are struggling to raise or articulate how they’re feeling.

Thanks to advances in treatment, a diagnosis of myeloma is no longer the imminent, inevitable death sentence it once was. But as a patient, you hear the word “cancer” and it still feels like the end.

We used date stamps to create a series of typographic artworks, made up of dates across a 5-year period, the average survival of patients with myeloma, which is much longer than patients may expect when they first hear their diagnosis.

The artworks became posters and patient materials, allowing patients to picture the days ahead, and all the life those days could add up to.

Caregivers of loved ones with epilepsy put themselves second. But who takes care of the caregivers? We wanted to give something back to those who give everything.

We partnered with actor Greg Grunberg, a caregiver and epilepsy advocate, to remind caregivers that self-care is crucial. This partnership became “The Care Giver” series, where Greg visits various caregivers, provides them with a well-deserved break, and promotes the value of self-care.

To date, this series has over 1,000,000 unique website visits, more than 50,000 YouTube views, and millions of views on Greg’s TikTok channel. And we’re just getting started.

“Life Lessons: Rules to Live by When Dravet Syndrome Is in Your Life”

Dravet syndrome is a rare, treatment-resistant epilepsy resulting in extensive challenges, including eating and sleeping difficulties, physical and cognitive developmental delays and the risk of Sudden Unexpected Death in Epilepsy (SUDEP). Teenage siblings of children with Dravet syndrome live a life permeated by stress, anxiety and fear, with constant disruption and having to deal with hugely complex, conflicting and difficult emotions.

With lots of compassion and humour along the way, “Life Lessons” offers a toolkit of tricks, techniques and exercises for building resilience and confidence, and highlights the importance of sharing our feelings in order to protect our mental health.