Partner Courses

Course description
This CELforPharma course will teach you the key strategic decisions and critical success factors for a successful commercial launch, as well as equip you with a detailed cross-functional roadmap for effective implementation.

What will be covered?
This 2-day course will cover:

• How to select one of 4 launch types that fits your company/brand’s profile.
• The market and stakeholder insights that are crucial for defining the launch strategy.
• How to crystallize a launch strategy based on segmentation, targeting, and positioning.
• How to develop a roadmap with timelines, milestones and best practice requirements to prepare a successful launch across all functions.
• How to anticipate organisational changes.

Who is the course for?
This course is a must-attend for all members of any cross-functional launch team that needs to launch a brand in the coming 1-3 years. In particular, all executives responsible for building, executing and measuring a launch plan.

Format
This course is delivered face-to-face, either in person or online, covering eight modules over two days. Each module takes 1 to 2.5 hours and includes a mix of presentations and practical exercises.

Learning outcomes

• Ability to lead and/or contribute to the commercial launch of a new pharmaceutical
• Knowing which, and how, strategic decisions need to be taken prior to launch
• Understanding the contributions and milestones of each function
• A handy (detailed) roadmap with all the “what-who-when”

Booking and Dates

To book and find upcoming dates please click here

Course description

This CELforPharma course will teach you the key principles and techniques that have proven to work effectively (evidence-based) to forecast the sales of innovative pharmaceuticals, taking into consideration typical pharma challenges such as market access, line of therapy, etc.

What will be covered?

This 2-day course will cover:

• The 6 proven principles for producing the most accurate forecasts.
• When and how to use epi-based vs. sales-based forecasts.
• The most useful, evidence-based forecasting techniques for pharmaceuticals.
• How to build Market Access correctly into your forecasts.
• The advantages and disadvantages of different data sources.
• How to deal with unique-to-pharma issues like lines of therapy, co-prescription, etc

Who is the course for?

This course is a must-attend for forecasters who want to build more evidence based approaches into their forecasts, as well for brand managers who want to understand how to link forecasts to their real-world concerns (like the competitiveness of their product profile, promotional spend, speed to market etc.)

Format

This course will be delivered face-to-face, either in person or online, covering nine modules over two days. Each module is scheduled for 0.5 to 1.5 hours and will include a mix of presentations and practical exercises.

Learning outcomes

• Ability to produce sales forecasts that are thought-through and reliable in today’s payer-constrained pharma environment
• A toolbox of (evidence-based) forecasting techniques that work best in pharma
• Know which data and information is required to produce good forecasts
• Know how to critically assess and challenge any sales forecast with the right questions

Booking and Dates

To book and find upcoming dates please click here.

Course description

This CELforPharma course will teach you how to develop an impactful (and compliant) omni-channel communications strategy to communicate with physicians, patients, nurses, (hospital) pharmacists etc. in the digital era, and how to most effectively use and measure each channel.

What will be covered?

This 2-day course will cover:

• The opportunities and trends of digital communications in Medical Affairs’ ecosystem.
• A 6-steps process to design a multi-channel innovation strategy for Medical Affairs.
• To assess and compare how different communication channels impact physicians and patients.
• To integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines.
• Which KPIs to use to quantify the impact of multi-channel MA activities.

Who is the course for?

This course is a must-attend for innovative medical leaders who want to optimise their communication mix and enhance customer-centricity through the selective adoption of digital.

Format

This course will be delivered face-to-face, either in person or online, covering ten modules over two days. Each module is scheduled for 0.5 to 1,25 hours and will include a mix of presentations and practical exercises.

Learning outcomes

• Ability to integrate online and offline channels into a synergistic Medical Affairs communications strategy and tactical mix.
• Knowing when and how to use the different channels to optimally engage all stakeholders.
• A toolbox of KPIs and measurement tools to monitor and improve the performance of all channels.
• Knowing future trends so that you can anticipate market developments.

Dates and Booking

To find future dates and to book, please click here

Course description

This CELforPharma course will teach you how to pro-actively identify the most influential KOL profiles for each product lifecycle stage, and how to plan your engagement activities so that KOLs optimally contribute to the strategic goals set in the Medical/Brand Plan.

What will be covered?

This 1-day course will cover:

• The different types of KOLs and how they can add value at each product lifecycle stage.
• A process to pro-actively plan your KOL network and the activities with strategic impact.
• Criteria and mapping tools to precisely profile, identify and prioritise those KOLs that your products need most at each stage of their lifecycle.
• To understand the needs of your KOLs and how to use these insights to engage them.
• To communicate the value of your KOL plan internally and build win-win collaborations

Who is the course for?

This course is a must-attend for anyone in a Medical Affairs function where success is largely determined by interactions with KOLs, typically: MSLs and Medical Advisors who start to work in a new therapeutic area.
But also experienced MA employees working with a KOL list/plan that has not (yet) been developed with a strategic design process starting from the Medical/Brand Plan, will greatly benefit from this course.

Format

This course will be delivered online, covering four modules over one day. Each module is scheduled for 0.5 to 1.5 hours and will include a mix of presentations, group discussion, and practical exercises.

Learning outcomes

• Ability to develop a KOL plan that will optimally contribute to the strategic goals set in the Medical/Brand Plan.
• Understand the different profiles and roles of KOLs along a product’s lifecycle and their varying impact on brand success.
• A tool box to pro-actively identify and select the KOLs you need to focus on at each product life cycle stage.
• The critical success factors for optimally engaging KOLs so that they effectively support your goals.

Dates

24 November 2022 (online)

10 March 2023 (online)

Booking

To find future dates and to book, please click here