Mastering Launch Excellence
Course Description
This 2-part Mastering Launch Excellence course will help give you a practical, hands-on understanding of the concept of launch excellence and the application of expert processes, giving you the confidence to go forward and launch your brand successfully.
What will be covered?
- What is critical for launch success?
- Building for a successful launch and beyond
Who is the course for?
This workshop programme is only applicable for pharmaceutical and biotech industry employees who:
- Are part of a launch cross-functional team (for example medical, sales, market access and market research) and who want to gain more insight into how to drive for a stronger launch
- Want to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role
or are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy
Learning outcomes
- An understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends
- The ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase
- The capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team
- A practical understanding of how to define KPIs for pre-launch readiness and post launch success
All of our courses can be run virtually or face-to-face. We also offer bespoke prices for in-house or larger groups, as well as lunch and learns. To find out more on this and get a quote, please get in touch with alexandra.moore@pmsociety.org.uk
Upcoming dates
| Date | Location | |
|---|---|---|
| 26th - 28th November 2024 | Virtual event | Learn more |