PM Society’s Pharmony Summit 2026 Report Launched
On 9 June, more than 130 people from pharmaceutical companies, agencies, procurement teams and industry organisations came together at 1 Wimpole Street for the PM Society’s Pharmony Summit 2026.
Read article
Advancing Standards, Together: PM Society 2025 Impact Report
Released at a pivotal moment for UK healthcare marketing, Advancing Standards, Together reflects a sector moving decisively toward measurable impact, clearer professional standards and stronger operating discipline.
Read article
The AI amplifier can cut both ways
Authored by Mark Wheeler PM Society Pharma partner and IARIG member. The slop problem There is a version of the AI-and-creativity…
Read article
How do you nail the media brief for HCP engagement?
Steve Simmonds and Ram Patel explore the subject. A successful paid media campaign aimed at HCPs, should put the creative agency’s work, in the…
Read article
The End of the Old Normal: Re-evaluating Client–Agency Partnerships in Pharma
As the typical client–agency relationship has completely evolved in recent years, we are keen to understand what makes a great…
Read article
The Value Problem: Moving from Chemistry to Credibility
Authored by Patrick Kearns and Paul Hutchings, PM Society IARIG working group “Value” is one of the most frequently used,…
Read article
The PM Society Launches Pharmony
The PM Society Launches Pharmony to Support More Effective Pharma-Agency Collaboration Today we announced the launch of Pharmony, a new…
Read article