Everyone in pharma is asking what AI can do.
Everyone in pharma is asking what AI can do. Fewer are asking what it actually costs. The token bill is becoming visible, but it is only the small part. The bigger cost is often hidden in data readiness, integration, compliance review, human oversight, training, governance and the organisational redesign needed to turn a clever pilot into a useful, safe, scalable capability.
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Advancing Standards, Together: PM Society 2025 Impact Report
Released at a pivotal moment for UK healthcare marketing, Advancing Standards, Together reflects a sector moving decisively toward measurable impact, clearer professional standards and stronger operating discipline.
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How to get on a HCP’s guestlist
Never before has it been so difficult for the Pharmaceutical industry to engage with Healthcare Professionals (HCPs); yet never has there been a greater need for clear and meaningful communication in the ever increasing noise and complexity.
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How the PM Society Digital Interest Group Used AI to Create AI Articles Can AI Help Write About AI?
At the PM Society Digital Interest Group (DIG), we set out to explore the role of AI in pharma marketing—not just by discussing it but by using AI to help write the very articles we were producing. This was far more than a writing exercise; it was an experiment in collaboration between human expertise and machine intelligence.
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The Future of Pharmaceutical Marketing: Breaking Down Barriers for a Cohesive Strategy
The PM Society Digital Interest Group are pleased to share an article that challenges how effective our industries approach is to marketing.
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Strategic Implementation of AI in Pharma: A Roadmap to Long-Term Success
Artificial intelligence is reshaping the pharmaceutical industry, offering powerful solutions to improve marketing, medical affairs, and operations. This article provides actionable insights for pharmaceutical professionals, through real-life examples.
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AI in Pharma Communications: Real-World Success Stories and Advanced Applications
The pharmaceutical industry is beginning to realise the transformative power of artificial intelligence (AI) in enhancing customer engagement. In the first article, we explored basic AI applications, such as using generative AI for content creation and data analysis.
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Demystifying GenAI: What It Is and Why It Matters to Pharma Marketers
Artificial Intelligence (AI) is revolutionising various industries, and pharmaceutical marketing is no exception.
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Digital Interest Group video with Dr. Asif Qasim, consultant cardiologist and CEO of MedShr
In this illuminating video, Dr. Asif Qasim, consultant cardiologist and CEO of MedShr, shares expert advice for pharmaceutical marketers on how to effectively engage with healthcare professionals.
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