SEO for Medical Writers
Course description
Explore the skills and knowledge needed to effectively integrate SEO into medical writing through this Word Monster workshop.
A deep dive into the world of search, and the value of Search Engine Optimisation (SEO) in crafting powerful digital healthcare copy.
Trainer
The Monster Academy, powered by Word Monster.
What will be covered?
Participants will learn about SEO-specific strategy, research, copy development, and analytics, to ensure maximum reach and impact on the target audience.
Who is it for?
Medical writers of all levels who are working on, or who wish to gain experience in, web-based digital projects.
Healthcare communications agencies and pharmaceutical companies looking to gain valuable SEO insights for their medical writing team through our private training option.
Learning outcomes
Understand SEO and user-intent in the development of websites in the healthcare and pharma industries
Develop key SEO skills needed to craft high-impact website copy, including on-page and technical SEO
Conduct ‘keyword research’ and incorporate findings into SEO-driven content, structure, and website copy development
Have a go at using data analytics tools (e.g., GA4) and then interpret data to inform copy development and monitor ongoing performance
Suitability and delivery method
1-day virtual workshop for medical writers of all levels working on, or who wish to gain experience in, web-based digital projects.
A mix of teacher-led training, interactive activities, peer-to-peer feedback and self-directed learning.
Delivered as a public course, or via exclusive private training for healthcare communications agencies or pharmaceutical companies for their in-house writers.