Pharmaceutical Marketing for Non-Marketers
Course description
This 3-day course is designed to introduce non-marketing professionals to the key principles, processes and terminology in marketing and enable them to work more effectively with colleagues when delivering successful marketing activities for their company, customers, and patients.
We are pleased to advise that this course is now CPD-accredited for 7.5 CPD points.
Continuing Professional Development (CPD) courses are designed to enhance your skills and knowledge, offering flexible online learning options across various industries.
CPD courses are structured learning activities that help professionals maintain and enhance their skills and knowledge throughout their careers. They are essential for career development and recognized by many professional bodies and institutions worldwide. CPD can include various forms of learning, such as workshops, online courses, seminars, and conferences.
What will be covered?
The course will cover:
The role, scope, and context of marketing
How to apply the key tools in building a marketing plan
How to develop an appropriate promotional mix
How to build an execution framework and meaure appropriately
Who is the course for?
This course is aimed at those working in any role with regular collaboration with marketing teams, internal or external or who are looking to enhance their skills as a cross-functional team member. This includes roles in sales, medical, regulatory, finance, market access and health economics.
Learning outcomes
Gain an appreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities
Understand what a good marketing strategy looks like and how to develop one
Insight into how to better understand your customers
Understand how marketers develop a powerful implementation plan using the marketing mix and its link to strategy