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What Learning and Development needs to do to raise Pharma marketing capability.

Here’s a question for you “name a sector that excels in marketing?” Your first thought probably isn’t the pharmaceutical sector, and that drove us at the PM Society to ask why? With this powerful question in mind, we spent the summer listening to you, trying to understand why? It’s clear that our industry faces unique challenges requiring an evolution of capabilities and enablers. So we have started to explore if marketeers in our industry are adequately equipped with the necessary skills, tools, and mindset needed to excel in marketing of the future.

Whether you’re an emerging or seasoned marketer, or whether you’re in an L&D or marketing excellence function, this event is for you!


We invite you to join us at our keynote symposium on 6th December in London, where you’ll have an opportunity to hear from various leaders on topics ranging from new approaches to insight generation, the evolution of customer engagement, and ways to build marketing capabilities within your own organisations. You’ll also have the opportunity to hear our recent research findings which could help you validate and assess your own capabilities as marketeers. And as you look to 2023, this event is a perfect chance to build or foster lasting relationships across your team, your company and the life sciences sector.

The event is open to new or experienced marketers, as well as individuals within L&D and marketing excellence within the pharmaceutical industry, and places are limited.


Could the Big Bad Wolf Blow Your Brand House Down?

Read our shared insights on what UK Pharmaceutical Marketing professionals must embrace to be relevant and successful, and how the PM Society intend to help. Click here

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  • 1:00 pm


  • 1:30 pm

    Opening remarks and introduction to the Learning & Development Interest Group

    Mike Orriss, Customer Engagement Consultant

  • 1:40 pm

    Customer Insights 

    Despite access to vast data sources, pharma marketeers still struggle to embrace a full understanding of quality customer insights.  What can be done to truly reach customer understanding?

    Bruce Richie, Founder at The Green Room and at Spoken

    Paul Reynolds, Growth Strategy Direction Founder and Consultant

  • 2:00 pm

    Customer Engagement

    ‘Is it not enough to have a great at Multi-channel plan?

    This session will allow us to understand how customers’ expectations of Pharma are evolving and why delivering a seamless customer experience that meets the needs of customers’ is critical in driving customer satisfaction and business performance.

    Ben Head, Head of Digital Customer Engagement & innovation at Novartis

    Mark Harrison, Senior Brand Manager at Jazz Pharmaceuticals

  • 2:20 pm



  • 2:40 pm


  • 3:00 pm

    The Red Thread

    Pharma marketers reported that earlier in their career, they focused on delivering tactics without always knowing what they are driving towards. The Red Thread provides an opportunity to understand the brand plan from insights to strategy to tactics, so what can be done to help marketers join the dots?

    Stephanie Hall, Founder and CEO at Uptake Strategies

    Scott Jardine, Head of Marketing at AZ

  • 3:20 pm

    Being handed the keys to the brand plan! 

    Pharma marketeers reported a common skills gap, when elevated to lead brands regionally or globally. Strategic markets, is often taught early in their career, but is seldom used, until they are handed the keys to a brand.

    Dave Allmond

    Mike Orriss, Customer Engagement Consultant

  • 3:40 pm


  • 4:00 pm


  • 4:10 pm

    Pharma marketing L&D capability building (panel discussion)

    During this interactive session our expert panel will explore and inspire simple ways to address the challenges of effective self-development for the modern day pharmaceutical marketer

    Yam Sumbwanyambe, Strategy Officer, MSD UK

    Stephen Fensome, Head of Learning at Novartis 

    Janice McLennan – Marketing Expert  

  • 4:50 pm


    Paul Reynolds and Mike Orriss

  • 5:00 pm


Tue 6th December 2022
1:00 pm - 5:00 pm


Royal Society Medicine
1 Wimpole Street
London, W1G 0AE United Kingdom
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PM Society