Chair of the PM Society Digital Awards, Rachel Farrow, was interviewed about this year’s milestone event.

“I can’t believe it’s been 15 years! What a journey we’ve been on. I am so proud of how this awards event has developed, evolving each year to keep up with digital advancements in healthcare communications. The outstanding work that made it to the finals this year came from over 50 different agencies, which is the highest number we’ve ever seen. While the range of work was huge, spanning healthcare professional education, patient support, pharmaceutical promotion and disease awareness, the projects and campaigns taking home awards this year have something in common—they have all pushed the boundary of the digital medium to enhance lives. This is ultimately why I continue to work on leading this event year after year. Here’s to the next 15!”