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DTSTAMP:20260409T211506
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LAST-MODIFIED:20221201T154634Z
UID:10007123-1670839200-1671019200@pmsociety.org.uk
SUMMARY:People Management for New Managers
DESCRIPTION:This course is delivered online via Zoom over 3 days. Each session will take place from 10am – 12 noon and are highly interactive. \nAbout the trainer\n\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ \nCourse preparation\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing. \n 
URL:https://pmsociety.org.uk/event/people-management-for-new-managers-10/
LOCATION:Virtual event
CATEGORIES:People Management for New Managers
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221125T093000
DTEND;TZID=Europe/London:20221125T124500
DTSTAMP:20260409T211506
CREATED:20220601T111740Z
LAST-MODIFIED:20220902T105412Z
UID:10007119-1669368600-1669380300@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThis workshop is rooted in the science of how the body and brain react to pressure and stress and offers a practical and non-fluffy guide to maintaining and building your resilience. Delegates go away with many insights\, tools and tips. \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-12/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221117T103000
DTEND;TZID=Europe/London:20221117T130000
DTSTAMP:20260409T211506
CREATED:20220127T165701Z
LAST-MODIFIED:20220902T110840Z
UID:10007091-1668681000-1668690000@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:Who should attend?\n\nMarketers or anyone who needs an in-depth understanding of pharmaceutical marketing\nNew marketers\, secondees new into a larger marketing role\nEstablished marketers wanting a structured refresher\nAgency colleagues who want an in-depth understanding of the challenges clients face\n\nWhy might you attend?\n\nYou might have been in marketing for a while but feel you have not had any formal training\nYou might be taking up a new role\nYou might work with marketers extensively and need a deeper insight into their world\n\nWhat will be covered?\n\nThe course covers all the essentials of marketing\nThe emphasis is on a practical and hands-on approach to revise\, learn and practise quickly\nBuilding logically\, the course runs through all key elements from strategy to execution\n\nHow is the workshop run?\n\nThe course is run by a highly experienced marketer and pharmaceutical strategy consultant\nThe style is relaxed and interactive with extensive group work\nThere is a chance to ask as many questions as you wish throughout the course\nThe programme currently runs online with six 2 ½ hour modules\n\nOverview\nThis is a thorough immersion in the process\, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role\, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution. \n\nIntroduction to Pharmaceutical Marketing\nWhat is Marketing\nThe Healthcare Landscape\nThe role of Brand Manager\n\nDeveloping a Pharmaceutical Marketing Strategy\n\nUnderstanding the marketing challenge\nThe Key to Effective Strategy\nStrategy Development – Tools and Process\n\nUnderstanding Customers\n\nAttitudes\, Needs\, Beliefs\nSegmentation & Positioning\n\nThe role of Brands in pharmaceutical marketing\n\nWhat is a Brand\nImplementing the brand\nRole of Brands in Pharma\n\nDesigning an optimal Promotional Mix\n\nFactors to Consider\nProduct Lifecycle\nDiffusion of Adoption\n\nDriving Sales and Profit\n\nBusiness Planning\nFinancial Considerations\nSuccessful Implementation\nMarketing Effectiveness\n\nThe Role of Market Research\n\n Insight Generation\nMonitoring and Measurement\nThe Market research Plan
URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-5/2022-11-17/
LOCATION:Virtual event
CATEGORIES:Essentials of pharmaceutical marketing
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221108T090000
DTEND;TZID=Europe/London:20221110T120000
DTSTAMP:20260409T211506
CREATED:20220208T163821Z
LAST-MODIFIED:20220323T133631Z
UID:10007109-1667898000-1668081600@pmsociety.org.uk
SUMMARY:Mastering Launch Excellence
DESCRIPTION:Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success! \nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \n  \nWho will benefit?\nThis workshop programme is only applicable for pharmaceutical and biotech industry employees who; \n\nare part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nSession 1 – 8th November \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\n  \nSession 2 – 10th November \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\n  \nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n  \nWhat are the learning outcomes?\nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. \n 
URL:https://pmsociety.org.uk/event/mastering-launch-excellence-6/
LOCATION:Virtual event
CATEGORIES:Mastering Launch Excellence
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221107T100000
DTEND;TZID=Europe/London:20221107T123000
DTSTAMP:20260409T211506
CREATED:20220613T145420Z
LAST-MODIFIED:20220902T110629Z
UID:10007125-1667815200-1667824200@pmsociety.org.uk
SUMMARY:Coaching Workshop
DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/coaching-workshop-4/
LOCATION:Virtual event
CATEGORIES:Coaching essentials
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221028T093000
DTEND;TZID=Europe/London:20221028T124500
DTSTAMP:20260409T211506
CREATED:20220601T111525Z
LAST-MODIFIED:20220902T105314Z
UID:10007118-1666949400-1666961100@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThis workshop is rooted in the science of how the body and brain react to pressure and stress and offers a practical and non-fluffy guide to maintaining and building your resilience. Delegates go away with many insights\, tools and tips. \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-11/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221017T100000
DTEND;TZID=Europe/London:20221019T120000
DTSTAMP:20260409T211506
CREATED:20220613T145641Z
LAST-MODIFIED:20220902T110240Z
UID:10007126-1666000800-1666180800@pmsociety.org.uk
SUMMARY:Assertiveness Workshop
DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. Assertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness 10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach 10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. In 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. During his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. Matthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/assertiveness-workshop-6/
LOCATION:Virtual event
CATEGORIES:Assertiveness
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221014T110000
DTEND;TZID=Europe/London:20221014T123000
DTSTAMP:20260409T211506
CREATED:20220105T104928Z
LAST-MODIFIED:20220823T112120Z
UID:10005894-1665745200-1665750600@pmsociety.org.uk
SUMMARY:Client Retention and growth for Agencies
DESCRIPTION:Introduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships\, increasing existing client retention and pro-actively seeking ways to add additional value. \nThose in account management are often the ones charged with forecasting growth and so have the responsibility for approaching account development in a systematic way. \nWho will benefit?\nThe programme is designed for anyone who has worked for 2+ years within a Client Services role and who is responsible for client development and retaining existing relationships. \nThis course will explain how to adopt the skills and behaviours for pro-active account development. The content is delivered via 3 x 90 minute sessions on Zoom. There are three sessions over 3 days in one week. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client categorisation matrix\, client relationship map and plan and set a 90-day growth goal\nLearning outcome: To understand how to take a more strategic approach to client retention and growth.\nOutput: Client categorisation matrix\, a client relationship map\, plan and 90-day retention goal \n\nHow to raise your value and identify & propose new ideas confidently\nLearning outcome: To understand the actions required to deliver the highest level of client value.\nExercise: Identify the most relevant ways to add the highest level of value to clients and grow accounts \n\nHow to create equal business stature\, ask great questions and qualify account growth opportunities\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \n\nHow to ask for referrals and create a client development plan\nLearning outcome: To be able to seek referrals from clients naturally.\nExercise: Practice asking for referrals \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM.
URL:https://pmsociety.org.uk/event/client-retention-and-growth-for-agencies-3/2022-10-14/
LOCATION:Virtual event
CATEGORIES:Client Retention & Growth for Agencies
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221013T090000
DTEND;TZID=Europe/London:20221013T110000
DTSTAMP:20260409T211506
CREATED:20220208T162015Z
LAST-MODIFIED:20220323T162842Z
UID:10007107-1665651600-1665658800@pmsociety.org.uk
SUMMARY:Medical Affairs in Practice
DESCRIPTION:Are you in an increasingly challenging Medical Affairs role?  Are you relatively new to Medical Affairs and working hard to deliver impact and value in your new role? If yes then this series of five short\, sharp modular interactive training delivered over Zoom is developed specifically for you to enable you to deep dive into some very practical key ‘must know’ topics including skills\, capabilities and experiences that you will be able to use and apply immediately. \n \n  \nThe role of medical is moving at pace from one of support to one of leadership. The module topics have been specifically chosen based on recommendations from senior medics with extensive pharmaceutical industry experience. \nThe experiential training offers a safe space within the group for Medical Affairs professionals from pharma and biotech companies to learn together.  It is supported by content and publications on the role of the Medical team in industry articles\, publications and with the latest business models and thinking and facilitated by expert Uptake Strategies’ facilitators \n  \nModule 1 overview – Strategy development  \n\nWhat is strategy development and why is it important for the Medical Affairs function?\n\n\n\n\nReview what strategy and strategic thinking are and why they are important to the medical function.\nExplore why strategic thinking is a unique differentiator for the medical affairs function.\nUnderstand the importance of strategy for medical and how to develop and communicate them.\n\n\n\n  \nModule 2 overview – Insight and leadership \n\nInsight generation and the leadership role of Medical Affairs\n\n\n\n\nUnderstand the difference between data/information and insights.\nUnderstand how to develop insights that matter and share them with impact both externally and within the organisation e.g.\, to shape the Brand or R & D strategy to improve outcomes for patients.\nIdentify what are the priority areas to explore using a patient journey map and aligned to brand strategy.\n\n\n\n  \nModule 3 overview – Shaping the Brand Plan \n1. The role of Medical Affairs in shaping the Brand Plan \n\n\n\nReview the annual Brand Planning cycle that exists across the Pharmaceutical industry at global and local levels.\nDemystify jargon\, myths and watchouts.\nReinforce how the medical team adds value at multiple points along the Brand Planning journey including strengthening the competitive situation through evidence generation and pulling in HCP\, Payer and Patient insights.\nHow to develop the Medical plan as part of the Brand plan.\n\n\n\n  \nModule 4 overview – Multichannel Medical  \n\nBuilding a tactical multichannel Medical Affairs Plan\n\n\n\n\nUnderstand the range of tactics available in a medical affairs plan across digital\, hybrid and face to face channels\nCreate HCP and patient-centric medical engagement tactics aligned to clear objectives and brand priorities\nDefine the key steps to implement a medically led project working with key external and internal stakeholders\n\n\n\n  \nModule 5 – Stakeholder engagement  \n\nEngaging with stakeholders and the power of networks\n\n\n\n\nUnderstand the critical role that medical play in engaging externally to share scientific information.\nCover practical topics from a medical perspective to understand what a KOL is and how to develop/execute an engagement plan of relevance linking to the Brand Plan.\nActivate thinking about both the importance and the requirement to internally network to engage multiple functions for Brand and personal development.\n\n\n\n  \nUptake Strategies – course authors and facilitators\n   Uptake Strategies is a specialist healthcare consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and their cross-functional teams.  With a team of trusted\, seasoned professionals and proven industry experience\, we have practical expertise delivering custom-made solutions to drive medical and commercial performance making us uniquely placed to share our insight and experience to strengthen your Medical Team capability.
URL:https://pmsociety.org.uk/event/medical-affairs-in-practice-2/2022-10-13/
LOCATION:Virtual event
CATEGORIES:Medical Affairs in Practice
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221012T100000
DTEND;TZID=Europe/London:20221012T130000
DTSTAMP:20260409T211506
CREATED:20220601T112343Z
LAST-MODIFIED:20220623T113228Z
UID:10007120-1665568800-1665579600@pmsociety.org.uk
SUMMARY:How to work with and get the best out of your creative agency
DESCRIPTION:About the workshop \nThis workshop\, which is delivered across two sessions on Zoom\, was developed to enable anyone who works with a creative agency to increase productivity\, ensure their fees are spent wisely and ultimately produce more effective material. \nThe workshop is divided into two broad areas.  Firstly\, it covers the benefits of true partnership and what makes a strong one.  And secondly it offers very practical advice on how to work with an agency throughout all the key stages of campaign development. \nContents \n– What makes a good client/agency relationship. The characteristics and benefits of a partnership versus a supplier-based relationship. \n– Working with the agency day-to-day.  (Planning when working to tight timetables.  The process for feedback.  The roles of the agency team.) \n– Briefing the agency.  (What makes a good brief including a potential structure. How much information.  How you can inspire the agency.) \n– Creative presentations.  (The dynamics involved and how to respond.  How to assess work and give constructive feedback.) \n– Through the production process.  (How agencies select and work with external suppliers.  How to work with the agency during the production process.) \n– Addressing conflicts and performance issues.  (How to diagnose them and address them constructively.  How to run an agency appraisal.) \n– Remuneration.  How to reach remuneration agreements that both sides are happy with. \n  \nAbout the trainer \n \nPaul Phillips worked in agencies for over 25 years and founded and ran VCCP Health.  He’s worked with many clients including GSK\, Roche\, Astellas\, MSD\, Teva\, Allergan\, Leo Pharma\, P&G\, Levi’s\, Dept of Health and Nestle.  This course is based on his learnings from relationships that have clicked (and those that haven’t).
URL:https://pmsociety.org.uk/event/new-how-to-work-with-and-get-the-best-out-of-your-creative-agency/
LOCATION:Virtual event
CATEGORIES:How to work with and get the best out of your creative agency
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221004T103000
DTEND;TZID=Europe/London:20221006T130000
DTSTAMP:20260409T211506
CREATED:20220126T164224Z
LAST-MODIFIED:20220323T133834Z
UID:10007084-1664879400-1665061200@pmsociety.org.uk
SUMMARY:Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n4th October @ 10:30am (2.5 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n5th October @ 10:30am (2.5 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n6th October @ 10:30am (2.5 hours) Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-8/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing for Non-marketers
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220905T100000
DTEND;TZID=Europe/London:20220907T120000
DTSTAMP:20260409T211506
CREATED:20220613T141256Z
LAST-MODIFIED:20220613T141256Z
UID:10007122-1662372000-1662552000@pmsociety.org.uk
SUMMARY:People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposter syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team.
URL:https://pmsociety.org.uk/event/people-management-for-new-managers-9/
LOCATION:Virtual event
CATEGORIES:People Management for New Managers
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220722T093000
DTEND;TZID=Europe/London:20220722T124500
DTSTAMP:20260409T211506
CREATED:20220601T095250Z
LAST-MODIFIED:20220601T095250Z
UID:10007116-1658482200-1658493900@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThis workshop is rooted in the science of how the body and brain react to pressure and stress and offers a practical and non-fluffy guide to maintaining and building your resilience. Delegates go away with many insights\, tools and tips. \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-6/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220704T100000
DTEND;TZID=Europe/London:20220706T120000
DTSTAMP:20260409T211506
CREATED:20220203T104316Z
LAST-MODIFIED:20220323T134111Z
UID:10007094-1656928800-1657108800@pmsociety.org.uk
SUMMARY:Assertiveness Workshop
DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. Assertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness 10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach 10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. In 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. During his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. Matthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/assertiveness-workshop-5/
LOCATION:Virtual event
CATEGORIES:Assertiveness
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220620T100000
DTEND;TZID=Europe/London:20220622T120000
DTSTAMP:20260409T211506
CREATED:20220203T105428Z
LAST-MODIFIED:20220323T134202Z
UID:10007096-1655719200-1655899200@pmsociety.org.uk
SUMMARY:People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposter syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team.
URL:https://pmsociety.org.uk/event/people-management-for-new-managers-7/
LOCATION:Virtual event
CATEGORIES:People Management for New Managers
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220607T103000
DTEND;TZID=Europe/London:20220609T130000
DTSTAMP:20260409T211506
CREATED:20220126T162508Z
LAST-MODIFIED:20220323T134456Z
UID:10007083-1654597800-1654779600@pmsociety.org.uk
SUMMARY:Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n7th June @ 10:30am (2.5 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n8th June @ 10:30am (2.5 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n9th June@ 10:30am (2.5 hours) Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-7/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing for Non-marketers
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220527T093000
DTEND;TZID=Europe/London:20220527T124500
DTSTAMP:20260409T211506
CREATED:20211221T152942Z
LAST-MODIFIED:20220323T134520Z
UID:10005888-1653643800-1653655500@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThis workshop is rooted in the science of how the body and brain react to pressure and stress and offers a practical and non-fluffy guide to maintaining and building your resilience. Delegates go away with many insights\, tools and tips. \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-8/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220526T103000
DTEND;TZID=Europe/London:20220526T133000
DTSTAMP:20260409T211506
CREATED:20211220T162552Z
LAST-MODIFIED:20220323T155530Z
UID:10005835-1653561000-1653571800@pmsociety.org.uk
SUMMARY:How to Impact\, Influence & Inspire
DESCRIPTION:Are you looking to develop your communication skills\, to learn how to impact\, influence and inspire? \nWe believe that anyone can be taught these skills\, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence\, enhance and sustain your long-term relationships and motivate others to make the most of their potential. \nAfter this course you will be able to:\n\nRecognise your own unique inner-qualities and use them more confidently and effectively – whether you’re naturally an extrovert or introvert\nDiscover ways to build rapid rapport with others\, whether face-to-face or working remotely\nGrow your emotional intelligence; attune to the underlying emotions and motivations of others to create more ‘win-win’ situations\nCreate more collaborative and meaningful interactions; build ethical long-term sustainable relationships with colleagues\, peers\, customers and key stakeholders\nBecome a trusted adviser to others; generate greater power\, presence and warmth\nEstablish a stronger personal brand; draw others to you so that they instinctively remember you and actively promote your interests\nDemonstrate greater gravitas; master your emotions and decision-making\nFeel more authentic\, purposeful and courageous; stand out from the crowd (no more ‘imposter syndrome’)\nDevelop more compelling verbal and non-verbal language; motivate and influence those around you\nRaise your mental agility; learn how to think on your feet and maintain composure no matter what the situation\nMaximise your full potential; become the person that you were always meant to be\n\nCourse outline\nPRE-READ – This will be sent a week in advance and needs to be completed before attending the course.\nModule 1 – 10th May 10:30 am – 1:30 pm\nModule 2 – 26th May 10:30 am – 1:30 pm
URL:https://pmsociety.org.uk/event/how-to-impact-influence-inspire-4/2022-05-26/
LOCATION:Virtual event
CATEGORIES:How to impact, influence & inspire
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220519T103000
DTEND;TZID=Europe/London:20220519T130000
DTSTAMP:20260409T211506
CREATED:20220126T161733Z
LAST-MODIFIED:20220323T134846Z
UID:10007082-1652956200-1652965200@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:Who should attend?\n\nMarketers or anyone who needs an in-depth understanding of pharmaceutical marketing\nNew marketers\, secondees new into a larger marketing role\nEstablished marketers wanting a structured refresher\nAgency colleagues who want an in-depth understanding of the challenges clients face\n\nWhy might you attend?\n\nYou might have been in marketing for a while but feel you have not had any formal training\nYou might be taking up a new role\nYou might work with marketers extensively and need a deeper insight into their world\n\nWhat will be covered?\n\nThe course covers all the essentials of marketing\nThe emphasis is on a practical and hands-on approach to revise\, learn and practise quickly\nBuilding logically\, the course runs through all key elements from strategy to execution\n\nHow is the workshop run?\n\nThe course is run by a highly experienced marketer and pharmaceutical strategy consultant\nThe style is relaxed and interactive with extensive group work\nThere is a chance to ask as many questions as you wish throughout the course\nThe programme currently runs online with six 2 ½ hour modules\n\nOverview\nThis is a thorough immersion in the process\, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role\, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution. \n\nIntroduction to Pharmaceutical Marketing\nWhat is Marketing\nThe Healthcare Landscape\nThe role of Brand Manager\n\nDeveloping a Pharmaceutical Marketing Strategy\n\nUnderstanding the marketing challenge\nThe Key to Effective Strategy\nStrategy Development – Tools and Process\n\nUnderstanding Customers\n\nAttitudes\, Needs\, Beliefs\nSegmentation & Positioning\n\nThe role of Brands in pharmaceutical marketing\n\nWhat is a Brand\nImplementing the brand\nRole of Brands in Pharma\n\nDesigning an optimal Promotional Mix\n\nFactors to Consider\nProduct Lifecycle\nDiffusion of Adoption\n\nDriving Sales and Profit\n\nBusiness Planning\nFinancial Considerations\nSuccessful Implementation\nMarketing Effectiveness\n\nThe Role of Market Research\n\n Insight Generation\nMonitoring and Measurement\nThe Market research Plan
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing/2022-05-19/
LOCATION:Virtual event
CATEGORIES:Essentials of pharmaceutical marketing
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220516T100000
DTEND;TZID=Europe/London:20220518T120000
DTSTAMP:20260409T211506
CREATED:20220203T104136Z
LAST-MODIFIED:20220323T134855Z
UID:10007093-1652695200-1652875200@pmsociety.org.uk
SUMMARY:Assertiveness Workshop
DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. Assertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness 10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach 10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. In 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. During his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. Matthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/assertiveness-workshop-4/
LOCATION:Virtual event
CATEGORIES:Assertiveness
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220429T093000
DTEND;TZID=Europe/London:20220429T124500
DTSTAMP:20260409T211506
CREATED:20211221T152639Z
LAST-MODIFIED:20220323T154647Z
UID:10005886-1651224600-1651236300@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThis workshop is rooted in the science of how the body and brain react to pressure and stress and offers a practical and non-fluffy guide to maintaining and building your resilience. Delegates go away with many insights\, tools and tips. \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. \n 
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-7/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220413T100000
DTEND;TZID=Europe/London:20220413T120000
DTSTAMP:20260409T211506
CREATED:20220324T114404Z
LAST-MODIFIED:20220324T114404Z
UID:10007112-1649844000-1649851200@pmsociety.org.uk
SUMMARY:Assertiveness
DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. Assertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness 10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach 10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. In 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. During his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. Matthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/assertiveness-2/2022-04-13/
LOCATION:Virtual event
CATEGORIES:Assertiveness
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220411T100000
DTEND;TZID=Europe/London:20220413T120000
DTSTAMP:20260409T211506
CREATED:20220203T103935Z
LAST-MODIFIED:20220203T103935Z
UID:10007092-1649671200-1649851200@pmsociety.org.uk
SUMMARY:Assertiveness Workshop
DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. \nAssertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness \n10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  \n10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach \n10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/assertiveness-workshop-3/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220324T100000
DTEND;TZID=Europe/London:20220324T120000
DTSTAMP:20260409T211506
CREATED:20220121T141839Z
LAST-MODIFIED:20220323T151952Z
UID:10007076-1648116000-1648123200@pmsociety.org.uk
SUMMARY:PR and Comms
DESCRIPTION:Course objectives\nThis course considers how companies can avoid common compliance pitfalls in public relations and communications activities \nTarget Audience\nAnyone involved at any level in PR and comms activities in agencies or pharma \nCourse agenda\nThe agenda is mainly determined by the attendees and their questions with a final version circulated to attendees beforehand but what is always covered includes: the compliance justification for PR and comms\, avoiding promotion to the public\, key past Code cases of interest \nLearning outcomes\nAn understanding of how to achieve goals in PR and comms whilst avoiding common compliance pitfalls \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable
URL:https://pmsociety.org.uk/event/pr-and-comms/
LOCATION:Virtual event
CATEGORIES:PR and Comms
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220316T103000
DTEND;TZID=Europe/London:20220318T130000
DTSTAMP:20260409T211506
CREATED:20220114T160325Z
LAST-MODIFIED:20220114T160325Z
UID:10007073-1647426600-1647608400@pmsociety.org.uk
SUMMARY:Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n16th March @ 10:30am (2.5 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n17th March @ 10:30am (2.5 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n18th March@ 10:30am (2.5 hours) Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-6/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220303T100000
DTEND;TZID=Europe/London:20220303T120000
DTSTAMP:20260409T211506
CREATED:20220121T140851Z
LAST-MODIFIED:20220121T141949Z
UID:10007075-1646301600-1646308800@pmsociety.org.uk
SUMMARY:Ethics and Compliance with the ABPI Code in Digital and Social Media
DESCRIPTION:Course description:\nThis course considers how pharmaceutical companies can be effective in digital and social media within the boundaries of UK law and the ABPI Code of Practice. It considers promotional activity and non-promotional activity\, mainly using questions collected from attendees but also with reference to examples of best practice and past Code of Practice cases \nTarget audience\nAnyone involved at any level in the development or delivery of digital or social media activities who has specific questions they would like answered \nCourse agenda\nThe agenda is mainly determined by the attendees and their questions with a final version circulated to attendees beforehand but what is always covered includes: Understanding promotion / common errors in digital and social media use / key past Code cases \nLearning outcomes\nAn understanding of how to achieve goals in digital and social media whilst avoiding common errors / answers to their own compliance questions \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable
URL:https://pmsociety.org.uk/event/ethics-and-compliance-with-the-abpi-code-in-digital-and-social-media/
LOCATION:Virtual event
CATEGORIES:ABPI Code of Practice Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220225T093000
DTEND;TZID=Europe/London:20220225T124500
DTSTAMP:20260409T211506
CREATED:20211220T160943Z
LAST-MODIFIED:20220202T124053Z
UID:10005832-1645781400-1645793100@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-5/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220217T103000
DTEND;TZID=Europe/London:20220217T130000
DTSTAMP:20260409T211506
CREATED:20220114T144618Z
LAST-MODIFIED:20220114T144618Z
UID:10005901-1645093800-1645102800@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:Who should attend?\n\nMarketers or anyone who needs an in-depth understanding of pharmaceutical marketing\nNew marketers\, secondees new into a larger marketing role\nEstablished marketers wanting a structured refresher\nAgency colleagues who want an in-depth understanding of the challenges clients face\n\nWhy might you attend?\n\nYou might have been in marketing for a while but feel you have not had any formal training\nYou might be taking up a new role\nYou might work with marketers extensively and need a deeper insight into their world\n\nWhat will be covered?\n\nThe course covers all the essentials of marketing\nThe emphasis is on a practical and hands-on approach to revise\, learn and practise quickly\nBuilding logically\, the course runs through all key elements from strategy to execution\n\nHow is the workshop run?\n\nThe course is run by a highly experienced marketer and pharmaceutical strategy consultant\nThe style is relaxed and interactive with extensive group work\nThere is a chance to ask as many questions as you wish throughout the course\nThe programme currently runs online with six 2 ½ hour modules\n\nOverview\nThis is a thorough immersion in the process\, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role\, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution. \n\nIntroduction to Pharmaceutical Marketing\nWhat is Marketing\nThe Healthcare Landscape\nThe role of Brand Manager\n\nDeveloping a Pharmaceutical Marketing Strategy\n\nUnderstanding the marketing challenge\nThe Key to Effective Strategy\nStrategy Development – Tools and Process\n\nUnderstanding Customers\n\nAttitudes\, Needs\, Beliefs\nSegmentation & Positioning\n\nThe role of Brands in pharmaceutical marketing\n\nWhat is a Brand\nImplementing the brand\nRole of Brands in Pharma\n\nDesigning an optimal Promotional Mix\n\nFactors to Consider\nProduct Lifecycle\nDiffusion of Adoption\n\nDriving Sales and Profit\n\nBusiness Planning\nFinancial Considerations\nSuccessful Implementation\nMarketing Effectiveness\n\nThe Role of Market Research\n\n Insight Generation\nMonitoring and Measurement\nThe Market research Plan
URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-4/2022-02-17/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220214T100000
DTEND;TZID=Europe/London:20220216T120000
DTSTAMP:20260409T211506
CREATED:20220201T142104Z
LAST-MODIFIED:20220201T142104Z
UID:10007085-1644832800-1645012800@pmsociety.org.uk
SUMMARY:People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposter syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 14th February 10:00 am – 12:00 pm – Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 15th February 10:00 am – 12:00 pm – Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 16th February 10:00 am – 12:00 pm – Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n 
URL:https://pmsociety.org.uk/event/people-management-for-new-managers-5/2022-02-14/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211216T093000
DTEND;TZID=Europe/London:20211217T114500
DTSTAMP:20260409T211506
CREATED:20210629T152518Z
LAST-MODIFIED:20211118T100031Z
UID:10006422-1639647000-1639741500@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 16th December 09:30 am – 11:45 am \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 17th December 09:30 am – 11:15 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-4/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
END:VCALENDAR