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DTSTART;TZID=Europe/London:20240529T090000
DTEND;TZID=Europe/London:20240529T110000
DTSTAMP:20260409T181950
CREATED:20211220T155348Z
LAST-MODIFIED:20211220T155610Z
UID:10005830-1716973200-1716980400@pmsociety.org.uk
SUMMARY:Mastering Launch Excellence
DESCRIPTION:Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success! \nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \n  \nWho will benefit?\nThis workshop programme is only applicable for pharmaceutical and biotech industry employees who; \n\nare part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nSession 1 – 1st March\, 9am – 11am \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\n  \nSession 2 – 3rd March\, 9am – 11am \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\n  \nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n  \nWhat are the learning outcomes?\nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. \n 
URL:https://pmsociety.org.uk/event/mastering-launch-excellence-4/2024-05-29/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240520T123000
DTEND;TZID=Europe/London:20240524T143000
DTSTAMP:20260409T181950
CREATED:20210114T103834Z
LAST-MODIFIED:20210610T152437Z
UID:10006349-1716208200-1716561000@pmsociety.org.uk
SUMMARY:Client Retention and growth for Agencies
DESCRIPTION:ntroduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships\, increasing existing client retention and pro-actively seeking ways to add additional value. \nThose in account management are often the ones charged with forecasting growth and so have the responsibility for approaching account development in a systematic way. \nWho will benefit?\nThe programme is designed for anyone who has worked for 2+ years within a Client Services role and who is responsible for client development and retaining existing relationships. \nThis course will explain how to adopt the skills and behaviours for pro-active account development. The content is delivered via 2-hour training sessions on Zoom. There are three sessions over 3 days in one week. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client categorisation matrix\, client relationship map and plan and set a 90-day growth goal\nLearning outcome: To understand how to take a more strategic approach to client retention and growth.\nOutput: Client categorisation matrix\, a client relationship map\, plan and 90-day retention goal \nMonday 11th October @ 12:30 pm (2 hours):\nHow to add the highest level of client value\nLearning outcome: To understand the actions required to deliver the highest level of client value.\nExercise: Identify the most relevant ways to add the highest level of value to clients and grow accounts \nWednesday 13th October @ 12:30 pm (2 hours):\nHow to ask great questions & pre-sell ideas\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \nFriday 15th October @ 12:30 pm (2 hours):\nHow to ask for referrals without feeling pushy or ‘salesy’.Learning outcome: To be able to seek referrals from clients naturally.Exercise: Practice asking for referrals \nOptional Q&A session:\nThis is a ‘drop-in’ session for participants to re-group to share examples of having implemented the learnings from the training and is an opportunity to ask any further questions you may have about the training content. \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM. \n 
URL:https://pmsociety.org.uk/event/client-retention-and-growth-for-agencies/2024-05-20/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240215T103000
DTEND;TZID=Europe/London:20240215T130000
DTSTAMP:20260409T181950
CREATED:20230922T134647Z
LAST-MODIFIED:20230922T135000Z
UID:10007183-1707993000-1708002000@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:This course will be delivered online via Zoom over 6 days. Each session will take place from 10:30 – 1pm and are interactive with group work. \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He has worked for many prestigious companies throughout his career including Novo Nordisk Pharmaceuticals (Marketing Director)\, Wellcome UK (General Marketing Manager) and PMSI (Principal Consultant). \nJonathan went on to establish Redbow Consulting Group in 2013. He is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. \nCourse preparation\nYou will be requested to complete the following prior to attending this course: \n\nReview the dedicated Case Study in preparation for the first session\nShort questionnaire on involvement with marketing\n\nMaterials will be provided to booked attendees via email prior to course commencement. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-9/2024-02-15/
LOCATION:Virtual event
CATEGORIES:Essentials of pharmaceutical marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240214T093000
DTEND;TZID=Europe/London:20240214T124500
DTSTAMP:20260409T181950
CREATED:20230801T115314Z
LAST-MODIFIED:20240214T123820Z
UID:10006413-1707903000-1707914700@pmsociety.org.uk
SUMMARY:Managing Pressure & Building Resilience
DESCRIPTION:This course is delivered online via Zoom in one session. The session will take place from 09:30 – 12:45 and includes a mix of group work and exercises. Please ensure you log on a few minutes early to allow Paul to start on time. \nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. \n  \nCourse preparation\nYou will be asked to think about and bring an example of a previous work-related stressful or pressurised situation you’ve faced. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up\n 
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-18/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240206T160000
DTEND;TZID=Europe/London:20240206T163000
DTSTAMP:20260409T181950
CREATED:20240126T105112Z
LAST-MODIFIED:20240126T113855Z
UID:10007235-1707235200-1707237000@pmsociety.org.uk
SUMMARY:The ACADEMY webinar
DESCRIPTION:Looking for a hassle-free learning ACADEMY for your team members? The Academy is a new 2-year professional development programme comprising carefully curated CPD courses\, to support the development of individuals at either entry or mid-to-senior level. \nJoin this one-off Webinar where PM Society Marketing Director Jenny Claridge and CEO of the HCA Mike Dixon\, will be sharing the details of our new ACADEMY. Learn about the programmes of CPD accredited courses and the potential impact and benefits to your teams learning and development. Please feel free to ask as many questions as you may have. Alternatively\, we can organise a separate call to discuss further.
URL:https://pmsociety.org.uk/event/the-academy-webinar/
LOCATION:Virtual event
CATEGORIES:Industry Events,Partner events
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231207T103000
DTEND;TZID=Europe/London:20231207T130000
DTSTAMP:20260409T181950
CREATED:20221213T165323Z
LAST-MODIFIED:20230503T130956Z
UID:10007167-1701945000-1701954000@pmsociety.org.uk
SUMMARY:Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:This course is will be delivered online via Zoom over three consecutive days. Each session will take place from 10.30am – 1pm and will include a mix of presentations and practical exercises. \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He has worked for many prestigious companies throughout his career including Novo Nordisk Pharmaceuticals (Marketing Director)\, Wellcome UK (General Marketing Manager) and PMSI (Principal Consultant). \nJonathan went on to establish Redbow Consulting Group in 2013. He is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. \nCourse preparation\nYou will be requested to complete the following prior to attending this course: \n\nReview the dedicated Case Study in preparation for the first session.\nShort questionnaire on involvement with marketing\n\nMaterials will be provided to booked attendees via email prior to course commencement. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-12/2023-12-07/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing for Non-marketers
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231102T090000
DTEND;TZID=Europe/London:20231102T110000
DTSTAMP:20260409T181950
CREATED:20230127T165734Z
LAST-MODIFIED:20230823T100602Z
UID:10007176-1698915600-1698922800@pmsociety.org.uk
SUMMARY:Medical Affairs in Practice
DESCRIPTION:This course is delivered online via Zoom over 5 sessions. Each session is interactive and will take place from 09:00am – 11:00am. \nAbout the trainers\n \nCaroline Horwood\nFollowing a successful corporate career in commercial and medical leadership roles within the pharmaceutical industry\, Caroline brings her energy and enthusiasm to facilitate change for individuals\, teams and organisations through her work with Uptake Strategies. \n \nAlexandra Fulford\nAlexandra Fulford is a highly experienced social media strategist and thought leader currently working as a Senior Consultant at Uptake Strategies\, with 15 years of experience in helping pharmaceutical companies navigate and engage via this complex and evolving channel. \nKaren Willand\nKaren currently works as a Senior Consultant at Uptake Strategies and has over 20 years strategic and operational pharmaceutical marketing experience at both global and country level\, spanning various therapeutic areas including Cardiovascular\, Respiratory\, Endocrinology\, Haematology\, Psychiatry\, Pain Management and Diabetes at Pfizer\, Advanz Pharma\, Cipla\, Bayer and a number of global alliances. \n  \nAbout Uptake Strategies \nUptake Strategies is a global healthcare consultancy with strong values\, actively driving uptake across the pharma and biotech industry. The Uptake Team is unrelenting in their mission to inspire exceptional performance\, to deliver work that positively changes more patients’ lives. \nFrom offices in the UK and USA\, Uptake Strategies transforms the impact of its clients’ most critical projects\, across planning\, strategy\, capability and launch. ‘Uptake Impact Factor’ is their unique measure of success\, applied to improving patient outcomes\, enhancing competitive or financial performance\, and embedding new capabilities or innovations. \nCEO\, Stephanie Hall founded Uptake Strategies in 2005\, and has since curated a unique depth and breadth of talent to join her; Accomplished senior industry experts are paired with bright project managers to ensure every project is fully bespoke and achieves ultimate Uptake Impact\, seamlessly delivered by the best people. \nCourse Preparation\nYou will receive a delegate pack prior to joining the course which will be sent by a member of the PM Society Team. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/medical-affairs-in-practice-4/2023-11-02/
LOCATION:Virtual event
CATEGORIES:Medical Affairs in Practice
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231027T093000
DTEND;TZID=Europe/London:20231027T124500
DTSTAMP:20260409T181950
CREATED:20221214T122332Z
LAST-MODIFIED:20230428T142924Z
UID:10007171-1698399000-1698410700@pmsociety.org.uk
SUMMARY:Managing Pressure & Building Resilience
DESCRIPTION:This course is delivered online via Zoom in one session. The session will take place from 09:30 – 12:45 and includes a mix of group work and exercises. Please ensure you log on a few minutes early to allow Paul to start on time. \nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. \n  \nCourse preparation\nYou will be asked to think about and bring an example of a previous work-related stressful or pressurised situation you’ve faced. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up\n 
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-17/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231018T103000
DTEND;TZID=Europe/London:20231018T130000
DTSTAMP:20260409T181950
CREATED:20221213T164000Z
LAST-MODIFIED:20230922T133923Z
UID:10007164-1697625000-1697634000@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:This course will be delivered online via Zoom over 6 days. Each session will take place from 10:30 – 1pm and are interactive with group work. \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He has worked for many prestigious companies throughout his career including Novo Nordisk Pharmaceuticals (Marketing Director)\, Wellcome UK (General Marketing Manager) and PMSI (Principal Consultant). \nJonathan went on to establish Redbow Consulting Group in 2013. He is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. \nCourse preparation\nYou will be requested to complete the following prior to attending this course: \n\nReview the dedicated Case Study in preparation for the first session\nShort questionnaire on involvement with marketing\n\nMaterials will be provided to booked attendees via email prior to course commencement. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-8/2023-10-18/
LOCATION:Virtual event
CATEGORIES:Essentials of pharmaceutical marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230824T100000
DTEND;TZID=Europe/London:20230824T123000
DTSTAMP:20260409T181950
CREATED:20230801T110112Z
LAST-MODIFIED:20230803T111658Z
UID:10006411-1692871200-1692880200@pmsociety.org.uk
SUMMARY:Coaching Essentials
DESCRIPTION:This course is delivered online via Zoom in one session. This session will take place on 10:00am – 12:30pm. \nAbout the trainer:\n\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. \nSee more about Matthew on LinkedIn: https://www.linkedin.com/in/matthew-plant-2041799/ \nCourse preparation\nYou will be asked to think  about any ‘real-life’ scenarios you would like to be coached on during the session\, It could be a work-related issue or problem. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/coaching-essentials-5/
LOCATION:Virtual event
CATEGORIES:Coaching essentials
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230629T093000
DTEND;TZID=Europe/London:20230629T124500
DTSTAMP:20260409T181950
CREATED:20221214T121948Z
LAST-MODIFIED:20230428T142740Z
UID:10007170-1688031000-1688042700@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:This course is delivered online via Zoom in one session. The session will take place from 09:30 – 12:45 and includes a mix of group work and exercises. Please ensure you log on a few minutes early to allow Paul to start on time. \nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. \n  \nCourse preparation\nYou will be asked to think about and bring an example of a previous work-related stressful or pressurised situation you’ve faced. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-15/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230615T103000
DTEND;TZID=Europe/London:20230615T130000
DTSTAMP:20260409T181950
CREATED:20221213T163333Z
LAST-MODIFIED:20230503T155542Z
UID:10007158-1686825000-1686834000@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:This course will be delivered online via Zoom over 6 days. Each session will take place from 10:30 – 1pm and are interactive with group work. \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He has worked for many prestigious companies throughout his career including Novo Nordisk Pharmaceuticals (Marketing Director)\, Wellcome UK (General Marketing Manager) and PMSI (Principal Consultant). \nJonathan went on to establish Redbow Consulting Group in 2013. He is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. \nCourse preparation\nYou will be requested to complete the following prior to attending this course: \n\nReview the dedicated Case Study in preparation for the first session\nShort questionnaire on involvement with marketing\n\nMaterials will be provided to booked attendees via email prior to course commencement. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-7/2023-06-15/
LOCATION:Virtual event
CATEGORIES:Essentials of pharmaceutical marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230615T100000
DTEND;TZID=Europe/London:20230615T123000
DTSTAMP:20260409T181950
CREATED:20221121T123657Z
LAST-MODIFIED:20230503T155320Z
UID:10007139-1686823200-1686832200@pmsociety.org.uk
SUMMARY:Coaching Essentials
DESCRIPTION:This course is delivered online via Zoom in one session. This session will take place on 10:00am – 12:30pm. \nAbout the trainer:\n\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. \nSee more about Matthew on LinkedIn: https://www.linkedin.com/in/matthew-plant-2041799/ \nCourse preparation\nYou will be asked to think  about any ‘real-life’ scenarios you would like to be coached on during the session\, It could be a work-related issue or problem. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/coaching-workshop-7/
LOCATION:Virtual event
CATEGORIES:Coaching essentials
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230526T110000
DTEND;TZID=Europe/London:20230526T123000
DTSTAMP:20260409T181950
CREATED:20221205T144940Z
LAST-MODIFIED:20230428T143107Z
UID:10007146-1685098800-1685104200@pmsociety.org.uk
SUMMARY:Client Retention and Growth for Agencies
DESCRIPTION:This course is delivered online via Zoom over three days. Each session will take place from 11:00am – 12:30pm \nAbout the trainer\nJenny Plant left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM. \nCourse preparation\nYou will receive the following materials prior to attend this course \n\nWelcome video with a pre-programme exercise\nAn accompanying workbook in PPT format\n\nA member of the PM Society Team will send you this prior to attending the course. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/client-retention-and-growth-for-agencies-4/2023-05-26/
LOCATION:Virtual event
CATEGORIES:Client Retention & Growth for Agencies
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230510T083158
DTEND;TZID=Europe/London:20230510T083158
DTSTAMP:20260409T181950
CREATED:20221121T113008Z
LAST-MODIFIED:20230510T083157Z
UID:10007136-1683707518-1683707518@pmsociety.org.uk
SUMMARY:Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:This course is will be delivered online via Zoom over 3 consecutive days. Each session will take place from 10.30am – 1pm and will include a mix of presentations and practical exercises. \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He has worked for many prestigious companies throughout his career including Novo Nordisk Pharmaceuticals (Marketing Director)\, Wellcome UK (General Marketing Manager) and PMSI (Principal Consultant). \nJonathan went on to establish Redbow Consulting Group in 2013. He is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. \nCourse preparation\nYou will be requested to complete the following prior to attending this course: \n\nReview the dedicated Case Study in preparation for the first session\nShort questionnaire on involvement with marketing\n\nMaterials will be provided to booked attendees via email prior to course commencement. \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-10/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing for Non-marketers
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230505T153943
DTEND;TZID=Europe/London:20230505T153943
DTSTAMP:20260409T181950
CREATED:20220601T133606Z
LAST-MODIFIED:20230505T153942Z
UID:10007121-1683301183-1683301183@pmsociety.org.uk
SUMMARY:How to Impact\, Influence & Inspire
DESCRIPTION:Are you looking to develop your communication skills\, to learn how to impact\, influence and inspire? \nWe believe that anyone can be taught these skills\, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence\, enhance and sustain your long-term relationships and motivate others to make the most of their potential. \nAfter this course you will be able to:\n\nRecognise your own unique inner-qualities and use them more confidently and effectively – whether you’re naturally an extrovert or introvert\nDiscover ways to build rapid rapport with others\, whether face-to-face or working remotely\nGrow your emotional intelligence; attune to the underlying emotions and motivations of others to create more ‘win-win’ situations\nCreate more collaborative and meaningful interactions; build ethical long-term sustainable relationships with colleagues\, peers\, customers and key stakeholders\nBecome a trusted adviser to others; generate greater power\, presence and warmth\nEstablish a stronger personal brand; draw others to you so that they instinctively remember you and actively promote your interests\nDemonstrate greater gravitas; master your emotions and decision-making\nFeel more authentic\, purposeful and courageous; stand out from the crowd (no more ‘imposter syndrome’)\nDevelop more compelling verbal and non-verbal language; motivate and influence those around you\nRaise your mental agility; learn how to think on your feet and maintain composure no matter what the situation\nMaximise your full potential; become the person that you were always meant to be\n\nCourse outline\nPRE-READ – This will be sent a week in advance and needs to be completed before attending the course.\nModule 1: 11th May / Module 2: 25th May \n  \nIf you’re a non-member\, please register for a free membership to book – \nSign up
URL:https://pmsociety.org.uk/event/how-to-impact-influence-inspire-7/
LOCATION:Virtual event
CATEGORIES:How to impact, influence & inspire
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230427T090000
DTEND;TZID=Europe/London:20230427T110000
DTSTAMP:20260409T181950
CREATED:20220824T142259Z
LAST-MODIFIED:20230303T173917Z
UID:10006360-1682586000-1682593200@pmsociety.org.uk
SUMMARY:Medical Affairs in Practice
DESCRIPTION:This course is delivered online via Zoom over five sessions. Each session is interactive and will take place from 09:00am – 11:00am. \nAbout the trainers\n \nCaroline Horwood\nFollowing a successful corporate career in commercial and medical leadership roles within the pharmaceutical industry\, Caroline brings her energy and enthusiasm to facilitate change for individuals\, teams and organisations through her work with Uptake Strategies. \n \nAlexandra Fulford\nAlexandra Fulford is a highly experienced social media strategist and thought leader currently working as a Senior Consultant at Uptake Strategies\, with 15 years of experience in helping pharmaceutical companies navigate and engage via this complex and evolving channel. \nKaren Willand\nKaren currently works as a Senior Consultant at Uptake Strategies and has over 20 years strategic and operational pharmaceutical marketing experience at both global and country level\, spanning various therapeutic areas including Cardiovascular\, Respiratory\, Endocrinology\, Haematology\, Psychiatry\, Pain Management and Diabetes at Pfizer\, Advanz Pharma\, Cipla\, Bayer and a number of global alliances. \n  \nAbout Uptake Strategies \nUptake Strategies is a global healthcare consultancy with strong values\, actively driving uptake across the pharma and biotech industry. The Uptake Team is unrelenting in their mission to inspire exceptional performance\, to deliver work that positively changes more patients’ lives. \nFrom offices in the UK and USA\, Uptake Strategies transforms the impact of its clients’ most critical projects\, across planning\, strategy\, capability and launch. ‘Uptake Impact Factor’ is their unique measure of success\, applied to improving patient outcomes\, enhancing competitive or financial performance\, and embedding new capabilities or innovations. \nCEO\, Stephanie Hall founded Uptake Strategies in 2005\, and has since curated a unique depth and breadth of talent to join her; Accomplished senior industry experts are paired with bright project managers to ensure every project is fully bespoke and achieves ultimate Uptake Impact\, seamlessly delivered by the best people. \nCourse Preparation\nYou will receive a delegate pack prior to joining the course which will be sent by a member of the PM Society Team.
URL:https://pmsociety.org.uk/event/medical-affairs-in-practice-3/2023-04-27/
LOCATION:Virtual event
CATEGORIES:Medical Affairs in Practice
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230420T093000
DTEND;TZID=Europe/London:20230420T124500
DTSTAMP:20260409T181950
CREATED:20221214T121751Z
LAST-MODIFIED:20230420T125311Z
UID:10007169-1681983000-1681994700@pmsociety.org.uk
SUMMARY:Managing Pressure & Building Resilience
DESCRIPTION:This course is delivered online via Zoom in one session. The session will take place from 09:30 – 12:45 and includes a mix of group work and exercises. Please ensure you log on a few minutes early to allow Paul to start on time. \nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. \n  \nCourse preparation\nYou will be asked to think about and bring an example of a previous work-related stressful or pressurised situation you’ve faced. \n 
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-14/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230323T090000
DTEND;TZID=Europe/London:20230323T120000
DTSTAMP:20260409T181950
CREATED:20220824T142019Z
LAST-MODIFIED:20230323T155418Z
UID:10006355-1679562000-1679572800@pmsociety.org.uk
SUMMARY:Mastering Launch Excellence
DESCRIPTION:This course is delivered online via Zoom over two days. Each session will take place from 9am – 12pm and includes group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills. \n\nAbout the trainers\n \n  \n  \n  \n  \n  \nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. \nCourse preparation\nYou will receive a delegate pack prior to joining the course which will be sent by a member of the PM Society Team.
URL:https://pmsociety.org.uk/event/mastering-launch-excellence-7/2023-03-23/
LOCATION:Virtual event
CATEGORIES:Mastering Launch Excellence
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221212T123000
DTEND;TZID=Europe/London:20221212T133000
DTSTAMP:20260409T181950
CREATED:20221123T101154Z
LAST-MODIFIED:20221202T130559Z
UID:10007143-1670848200-1670851800@pmsociety.org.uk
SUMMARY:Market Access – Role or Goal? A free\, virtual event
DESCRIPTION:Join our Market Access Interest Group and guest speakers for a FREE panel and interview session with discussion as they discuss whether Market Access is a Role or more of a Goal for companies – or\, in reality\, a mix of both. Read more about some of the topics we will discuss on our blog. \nWho should attend? \nAnyone who is involved in UK market access\, or involved in developing market access capabilities\, or would like to get involved in the future. \nBenefits of attending are to \n\nThink about how the role and function of market access should be conducted in YOUR organisation\nMeet others and join in the debate\nIf you are completely new to market access – some pointers as to what is important\nFind out more about the PM Society and the Market Access Interest Group
URL:https://pmsociety.org.uk/event/market-access-role-or-goal-a-free-virtual-event/
LOCATION:Virtual event
CATEGORIES:Industry Events,Networking
ORGANIZER;CN="PM Society":MAILTO:contact@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221212T100000
DTEND;TZID=Europe/London:20221214T120000
DTSTAMP:20260409T181950
CREATED:20220613T142140Z
LAST-MODIFIED:20221201T154634Z
UID:10007123-1670839200-1671019200@pmsociety.org.uk
SUMMARY:People Management for New Managers
DESCRIPTION:This course is delivered online via Zoom over 3 days. Each session will take place from 10am – 12 noon and are highly interactive. \nAbout the trainer\n\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ \nCourse preparation\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing. \n 
URL:https://pmsociety.org.uk/event/people-management-for-new-managers-10/
LOCATION:Virtual event
CATEGORIES:People Management for New Managers
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221125T093000
DTEND;TZID=Europe/London:20221125T124500
DTSTAMP:20260409T181950
CREATED:20220601T111740Z
LAST-MODIFIED:20220902T105412Z
UID:10007119-1669368600-1669380300@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThis workshop is rooted in the science of how the body and brain react to pressure and stress and offers a practical and non-fluffy guide to maintaining and building your resilience. Delegates go away with many insights\, tools and tips. \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-12/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221117T103000
DTEND;TZID=Europe/London:20221117T130000
DTSTAMP:20260409T181950
CREATED:20220127T165701Z
LAST-MODIFIED:20220902T110840Z
UID:10007091-1668681000-1668690000@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:Who should attend?\n\nMarketers or anyone who needs an in-depth understanding of pharmaceutical marketing\nNew marketers\, secondees new into a larger marketing role\nEstablished marketers wanting a structured refresher\nAgency colleagues who want an in-depth understanding of the challenges clients face\n\nWhy might you attend?\n\nYou might have been in marketing for a while but feel you have not had any formal training\nYou might be taking up a new role\nYou might work with marketers extensively and need a deeper insight into their world\n\nWhat will be covered?\n\nThe course covers all the essentials of marketing\nThe emphasis is on a practical and hands-on approach to revise\, learn and practise quickly\nBuilding logically\, the course runs through all key elements from strategy to execution\n\nHow is the workshop run?\n\nThe course is run by a highly experienced marketer and pharmaceutical strategy consultant\nThe style is relaxed and interactive with extensive group work\nThere is a chance to ask as many questions as you wish throughout the course\nThe programme currently runs online with six 2 ½ hour modules\n\nOverview\nThis is a thorough immersion in the process\, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role\, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution. \n\nIntroduction to Pharmaceutical Marketing\nWhat is Marketing\nThe Healthcare Landscape\nThe role of Brand Manager\n\nDeveloping a Pharmaceutical Marketing Strategy\n\nUnderstanding the marketing challenge\nThe Key to Effective Strategy\nStrategy Development – Tools and Process\n\nUnderstanding Customers\n\nAttitudes\, Needs\, Beliefs\nSegmentation & Positioning\n\nThe role of Brands in pharmaceutical marketing\n\nWhat is a Brand\nImplementing the brand\nRole of Brands in Pharma\n\nDesigning an optimal Promotional Mix\n\nFactors to Consider\nProduct Lifecycle\nDiffusion of Adoption\n\nDriving Sales and Profit\n\nBusiness Planning\nFinancial Considerations\nSuccessful Implementation\nMarketing Effectiveness\n\nThe Role of Market Research\n\n Insight Generation\nMonitoring and Measurement\nThe Market research Plan
URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-5/2022-11-17/
LOCATION:Virtual event
CATEGORIES:Essentials of pharmaceutical marketing
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221108T090000
DTEND;TZID=Europe/London:20221110T120000
DTSTAMP:20260409T181950
CREATED:20220208T163821Z
LAST-MODIFIED:20220323T133631Z
UID:10007109-1667898000-1668081600@pmsociety.org.uk
SUMMARY:Mastering Launch Excellence
DESCRIPTION:Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success! \nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \n  \nWho will benefit?\nThis workshop programme is only applicable for pharmaceutical and biotech industry employees who; \n\nare part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nSession 1 – 8th November \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\n  \nSession 2 – 10th November \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\n  \nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n  \nWhat are the learning outcomes?\nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. \n 
URL:https://pmsociety.org.uk/event/mastering-launch-excellence-6/
LOCATION:Virtual event
CATEGORIES:Mastering Launch Excellence
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221107T100000
DTEND;TZID=Europe/London:20221107T123000
DTSTAMP:20260409T181950
CREATED:20220613T145420Z
LAST-MODIFIED:20220902T110629Z
UID:10007125-1667815200-1667824200@pmsociety.org.uk
SUMMARY:Coaching Workshop
DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/coaching-workshop-4/
LOCATION:Virtual event
CATEGORIES:Coaching essentials
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221028T093000
DTEND;TZID=Europe/London:20221028T124500
DTSTAMP:20260409T181950
CREATED:20220601T111525Z
LAST-MODIFIED:20220902T105314Z
UID:10007118-1666949400-1666961100@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThis workshop is rooted in the science of how the body and brain react to pressure and stress and offers a practical and non-fluffy guide to maintaining and building your resilience. Delegates go away with many insights\, tools and tips. \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-11/
LOCATION:Virtual event
CATEGORIES:Managing pressure & building resilience
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221017T100000
DTEND;TZID=Europe/London:20221019T120000
DTSTAMP:20260409T181950
CREATED:20220613T145641Z
LAST-MODIFIED:20220902T110240Z
UID:10007126-1666000800-1666180800@pmsociety.org.uk
SUMMARY:Assertiveness Workshop
DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. Assertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness 10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach 10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. In 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. During his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. Matthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/assertiveness-workshop-6/
LOCATION:Virtual event
CATEGORIES:Assertiveness
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221014T110000
DTEND;TZID=Europe/London:20221014T123000
DTSTAMP:20260409T181950
CREATED:20220105T104928Z
LAST-MODIFIED:20220823T112120Z
UID:10005894-1665745200-1665750600@pmsociety.org.uk
SUMMARY:Client Retention and growth for Agencies
DESCRIPTION:Introduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships\, increasing existing client retention and pro-actively seeking ways to add additional value. \nThose in account management are often the ones charged with forecasting growth and so have the responsibility for approaching account development in a systematic way. \nWho will benefit?\nThe programme is designed for anyone who has worked for 2+ years within a Client Services role and who is responsible for client development and retaining existing relationships. \nThis course will explain how to adopt the skills and behaviours for pro-active account development. The content is delivered via 3 x 90 minute sessions on Zoom. There are three sessions over 3 days in one week. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client categorisation matrix\, client relationship map and plan and set a 90-day growth goal\nLearning outcome: To understand how to take a more strategic approach to client retention and growth.\nOutput: Client categorisation matrix\, a client relationship map\, plan and 90-day retention goal \n\nHow to raise your value and identify & propose new ideas confidently\nLearning outcome: To understand the actions required to deliver the highest level of client value.\nExercise: Identify the most relevant ways to add the highest level of value to clients and grow accounts \n\nHow to create equal business stature\, ask great questions and qualify account growth opportunities\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \n\nHow to ask for referrals and create a client development plan\nLearning outcome: To be able to seek referrals from clients naturally.\nExercise: Practice asking for referrals \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM.
URL:https://pmsociety.org.uk/event/client-retention-and-growth-for-agencies-3/2022-10-14/
LOCATION:Virtual event
CATEGORIES:Client Retention & Growth for Agencies
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221013T090000
DTEND;TZID=Europe/London:20221013T110000
DTSTAMP:20260409T181950
CREATED:20220208T162015Z
LAST-MODIFIED:20220323T162842Z
UID:10007107-1665651600-1665658800@pmsociety.org.uk
SUMMARY:Medical Affairs in Practice
DESCRIPTION:Are you in an increasingly challenging Medical Affairs role?  Are you relatively new to Medical Affairs and working hard to deliver impact and value in your new role? If yes then this series of five short\, sharp modular interactive training delivered over Zoom is developed specifically for you to enable you to deep dive into some very practical key ‘must know’ topics including skills\, capabilities and experiences that you will be able to use and apply immediately. \n \n  \nThe role of medical is moving at pace from one of support to one of leadership. The module topics have been specifically chosen based on recommendations from senior medics with extensive pharmaceutical industry experience. \nThe experiential training offers a safe space within the group for Medical Affairs professionals from pharma and biotech companies to learn together.  It is supported by content and publications on the role of the Medical team in industry articles\, publications and with the latest business models and thinking and facilitated by expert Uptake Strategies’ facilitators \n  \nModule 1 overview – Strategy development  \n\nWhat is strategy development and why is it important for the Medical Affairs function?\n\n\n\n\nReview what strategy and strategic thinking are and why they are important to the medical function.\nExplore why strategic thinking is a unique differentiator for the medical affairs function.\nUnderstand the importance of strategy for medical and how to develop and communicate them.\n\n\n\n  \nModule 2 overview – Insight and leadership \n\nInsight generation and the leadership role of Medical Affairs\n\n\n\n\nUnderstand the difference between data/information and insights.\nUnderstand how to develop insights that matter and share them with impact both externally and within the organisation e.g.\, to shape the Brand or R & D strategy to improve outcomes for patients.\nIdentify what are the priority areas to explore using a patient journey map and aligned to brand strategy.\n\n\n\n  \nModule 3 overview – Shaping the Brand Plan \n1. The role of Medical Affairs in shaping the Brand Plan \n\n\n\nReview the annual Brand Planning cycle that exists across the Pharmaceutical industry at global and local levels.\nDemystify jargon\, myths and watchouts.\nReinforce how the medical team adds value at multiple points along the Brand Planning journey including strengthening the competitive situation through evidence generation and pulling in HCP\, Payer and Patient insights.\nHow to develop the Medical plan as part of the Brand plan.\n\n\n\n  \nModule 4 overview – Multichannel Medical  \n\nBuilding a tactical multichannel Medical Affairs Plan\n\n\n\n\nUnderstand the range of tactics available in a medical affairs plan across digital\, hybrid and face to face channels\nCreate HCP and patient-centric medical engagement tactics aligned to clear objectives and brand priorities\nDefine the key steps to implement a medically led project working with key external and internal stakeholders\n\n\n\n  \nModule 5 – Stakeholder engagement  \n\nEngaging with stakeholders and the power of networks\n\n\n\n\nUnderstand the critical role that medical play in engaging externally to share scientific information.\nCover practical topics from a medical perspective to understand what a KOL is and how to develop/execute an engagement plan of relevance linking to the Brand Plan.\nActivate thinking about both the importance and the requirement to internally network to engage multiple functions for Brand and personal development.\n\n\n\n  \nUptake Strategies – course authors and facilitators\n   Uptake Strategies is a specialist healthcare consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and their cross-functional teams.  With a team of trusted\, seasoned professionals and proven industry experience\, we have practical expertise delivering custom-made solutions to drive medical and commercial performance making us uniquely placed to share our insight and experience to strengthen your Medical Team capability.
URL:https://pmsociety.org.uk/event/medical-affairs-in-practice-2/2022-10-13/
LOCATION:Virtual event
CATEGORIES:Medical Affairs in Practice
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
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DTSTART;TZID=Europe/London:20221012T100000
DTEND;TZID=Europe/London:20221012T130000
DTSTAMP:20260409T181950
CREATED:20220601T112343Z
LAST-MODIFIED:20220623T113228Z
UID:10007120-1665568800-1665579600@pmsociety.org.uk
SUMMARY:How to work with and get the best out of your creative agency
DESCRIPTION:About the workshop \nThis workshop\, which is delivered across two sessions on Zoom\, was developed to enable anyone who works with a creative agency to increase productivity\, ensure their fees are spent wisely and ultimately produce more effective material. \nThe workshop is divided into two broad areas.  Firstly\, it covers the benefits of true partnership and what makes a strong one.  And secondly it offers very practical advice on how to work with an agency throughout all the key stages of campaign development. \nContents \n– What makes a good client/agency relationship. The characteristics and benefits of a partnership versus a supplier-based relationship. \n– Working with the agency day-to-day.  (Planning when working to tight timetables.  The process for feedback.  The roles of the agency team.) \n– Briefing the agency.  (What makes a good brief including a potential structure. How much information.  How you can inspire the agency.) \n– Creative presentations.  (The dynamics involved and how to respond.  How to assess work and give constructive feedback.) \n– Through the production process.  (How agencies select and work with external suppliers.  How to work with the agency during the production process.) \n– Addressing conflicts and performance issues.  (How to diagnose them and address them constructively.  How to run an agency appraisal.) \n– Remuneration.  How to reach remuneration agreements that both sides are happy with. \n  \nAbout the trainer \n \nPaul Phillips worked in agencies for over 25 years and founded and ran VCCP Health.  He’s worked with many clients including GSK\, Roche\, Astellas\, MSD\, Teva\, Allergan\, Leo Pharma\, P&G\, Levi’s\, Dept of Health and Nestle.  This course is based on his learnings from relationships that have clicked (and those that haven’t).
URL:https://pmsociety.org.uk/event/new-how-to-work-with-and-get-the-best-out-of-your-creative-agency/
LOCATION:Virtual event
CATEGORIES:How to work with and get the best out of your creative agency
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
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