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DTSTART;TZID=Europe/London:20200708T160000
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SUMMARY:Webinar: Rare access\, the varying pace of change
DESCRIPTION:In the Healthcare Industry\, we often view the access challenge as incredibly difficult in order for the UK to reimburse and recommend new\, innovative therapies. But how do we really perform in the most innovative Cell and Gene therapies? How does UK Pharma feel about the challenge? Does the current pace of change correlate with industry perception? \nThis free webinar will allow UK pharma market access colleagues to understand how the UK authorities are performing compared to the rest of Europe and discuss the confidence that their colleagues have in the UK reimbursement systems to ensure people with rare diseases don’t get left behind. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account. Please contact Helen if you need any assistance. \nOnce you have registered for a ticket to this free event you will receive an email with details on how to join the Zoom webinar nearer to the event date. \nTickets for this event are free of charge\, however\, if you would like to make a small donation to the PM Society’s charity\, PAPYRUS\, this would be gratefully received. To read more about PAPYRUS\, the work they do and to make a donation\, please visit our charity page.
URL:https://pmsociety.org.uk/event/webinar-maig/
LOCATION:Virtual event
CATEGORIES:Educational Events (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
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DTEND;TZID=Europe/London:20200708T123000
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CREATED:20200518T121815Z
LAST-MODIFIED:20200604T092322Z
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SUMMARY:Virtual Training: Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n6th July @ 10:30 am (2 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n7th July @ 10:30 am  (2 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n8th July @ 10:30 am (2 hours): Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-virtual-programme/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
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