BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//PM Society - ECPv6.15.13.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://pmsociety.org.uk
X-WR-CALDESC:Events for PM Society
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20190331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20191027T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20200329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20201025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20210328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20211031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201016T100000
DTEND;TZID=Europe/London:20201017T113000
DTSTAMP:20260410T082449
CREATED:20200812T135315Z
LAST-MODIFIED:20201013T111041Z
UID:10005025-1602842400-1602934200@pmsociety.org.uk
SUMMARY:Zoom Training: Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2 hours)\nThursday 15th October 10:00 am – 12:00 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1 hour 30 mins)\nFriday 16th October 10:00 am – 11:30 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/zoom-training-managing-pressure-and-building-resilience/2020-10-16/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201006T160000
DTEND;TZID=Europe/London:20201006T173000
DTSTAMP:20260410T082449
CREATED:20200901T143028Z
LAST-MODIFIED:20200929T100705Z
UID:10005889-1602000000-1602005400@pmsociety.org.uk
SUMMARY:Winners' webinar (Part 2)
DESCRIPTION:Digital Awards 2020 – Winners’ Webinar (Part 2) \nThis is the second of our Winners’ Webinars showcasing some of the winning projects from this year’s Digital Awards. \nHear from Pharma companies and agencies who will share more information on the winning projects followed by a Q&A and panel discussions with judges from the Digital Awards. \nFull agenda and speaker details will be available here prior to the event. \nRegister your FREE place today and you will be sent a Zoom webinar access link nearer to the event. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account\, just log in to register your place
URL:https://pmsociety.org.uk/event/2020daww-2/
LOCATION:Virtual event
CATEGORIES:Awards
ATTACH;FMTTYPE=image/png:https://pmsociety.org.uk/wp-content/uploads/2020/01/Supported-by-7.png
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201006T100000
DTEND;TZID=Europe/London:20201008T120000
DTSTAMP:20260410T082449
CREATED:20200812T135705Z
LAST-MODIFIED:20200812T135714Z
UID:10005026-1601978400-1602158400@pmsociety.org.uk
SUMMARY:Zoom Training: People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposture syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 6th October 10:00 am – 12:00 pm – Building trust Learning outcomes:  \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 7th October 10:00 am – 12:00 pm – Develop management style Learning outcomes:  \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 8th October 10:00 am – 12:00 pm – Develop the team Learning outcomes:  \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/virtual-training-people-management-for-new-managers/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201001T160000
DTEND;TZID=Europe/London:20201001T173000
DTSTAMP:20260410T082449
CREATED:20200901T142052Z
LAST-MODIFIED:20200929T114135Z
UID:10005887-1601568000-1601573400@pmsociety.org.uk
SUMMARY:Winners' Webinar (Part 1)
DESCRIPTION:Digital Awards 2020 – Winners’ Webinar (Part 1) \nThis is the first of our Winners’ Webinars showcasing some of the winning projects from this year’s Digital Awards. \nHear from Pharma companies and agencies who will share more information on the winning projects followed by a Q&A and panel discussions with judges from the Digital Awards. \nRegister your FREE place today and you will be sent a Zoom webinar access link nearer to the event. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account\, just log in to register your place.
URL:https://pmsociety.org.uk/event/2020-daww1/
LOCATION:Virtual event
CATEGORIES:Awards
ATTACH;FMTTYPE=image/png:https://pmsociety.org.uk/wp-content/uploads/2020/01/Supported-by-7.png
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200928T130000
DTEND;TZID=Europe/London:20200930T150000
DTSTAMP:20260410T082449
CREATED:20200706T113656Z
LAST-MODIFIED:20200827T103705Z
UID:10005018-1601298000-1601478000@pmsociety.org.uk
SUMMARY:Zoom Training: Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n28th September @ 1:00 pm (2 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n29th September @ 1:00 pm  (2 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n30th September @ 1:00 pm am (2 hours): Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/virtual-training-pharmaceutical-marketing-for-non-marketers/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200916
DTEND;VALUE=DATE:20200918
DTSTAMP:20260410T082449
CREATED:20200121T163738Z
LAST-MODIFIED:20201001T082633Z
UID:10005406-1600214400-1600387199@pmsociety.org.uk
SUMMARY:Digital Awards 2020
DESCRIPTION:VIEW THE RESULTS! \n\n\nThe Digital Awards is in its 11th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Judges include experts from within digital and creative agencies\, digital specialists and marketers from pharmaceutical companies as well as healthcare professionals. \nThis year\, because we were unable to hold a live event in London\, we held two online awards ceremonies on 16th and 17th September.  We had over 700 registrations for the event and with teams watching together on Zoom the total audience was estimated at well over 1000. We were blown away by the incredible levels of engagement for this event\, and we are truly grateful for everyone’s continued support and interest. Our overall sponsor PRECISIONeffect and all our category sponsors need a special mention – we are extremely grateful for their support. \nWe were lucky enough to have Russell Kane making us laugh at the start of both of the shows\, as well as Alan Dedicoat taking us through the categories. \nDue to considerations around compliance and licensing contracts we are unable to provide the awards show on demand but our online results brochure contains details of all the finalists and winners as well as information about all of our sponsors. \nIf you want to find out more about the winners please register for our free webinars: \n1st October \n6th October
URL:https://pmsociety.org.uk/event/digital-awards-2020/
LOCATION:Virtual event
CATEGORIES:Awards
ATTACH;FMTTYPE=image/png:https://pmsociety.org.uk/wp-content/uploads/2020/01/Supported-by-7.png
ORGANIZER;CN="Lorna Milner":MAILTO:lorna@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200805T160000
DTEND;TZID=Europe/London:20200805T173000
DTSTAMP:20260410T082449
CREATED:20200708T102244Z
LAST-MODIFIED:20200803T122854Z
UID:10005019-1596643200-1596648600@pmsociety.org.uk
SUMMARY:WEBINAR: Responding to patient need: managing in a time of crisis
DESCRIPTION:COVID-19 has had a lasting impact on healthcare as we know it\, with many new systems and services being implemented at scale and pace to ensure people’s health needs are covered. The significant pressure placed on the UK healthcare system has been met with a swift response\, not only to deal with the growing coronavirus crisis but also to provide essential services for patients’ existing needs. \nIn this webinar\, we discuss: What measures and services that have sprung up to manage these needs? At this point in time\, what have we learnt about their successes and their challenges? And what lessons can UK Pharma learn about engaging patients and supporting their treatment in the ‘new normal’ of healthcare provision? \nThis webinar will allow UK pharma colleagues to understand how systems have adapted to cope with COVID-19\, the impact of innovative new services in community care\, and hear insights from real patients whose care has been affected by coronavirus. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account. Please contact Alex if you need any assistance. \nOnce you have reserved your place you will receive an email with details on how to join the Zoom webinar nearer to the event date
URL:https://pmsociety.org.uk/event/peig_webinar/
LOCATION:Virtual event
CATEGORIES:Educational Events (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200805T100000
DTEND;TZID=Europe/London:20200807T120000
DTSTAMP:20260410T082449
CREATED:20200603T114919Z
LAST-MODIFIED:20200626T083757Z
UID:10005833-1596621600-1596801600@pmsociety.org.uk
SUMMARY:Virtual Training: People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposture syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 5th August 10:00 am – 12:00 pm – Building trust Learning outcomes:  \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 6th August 10:00 am – 12:00 pm – Develop management style Learning outcomes:  \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 7th August 10:00 am – 12:00 pm – Develop the team Learning outcomes:  \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/virtual-training-managing-others/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200803T110000
DTEND;TZID=Europe/London:20200807T130000
DTSTAMP:20260410T082449
CREATED:20200513T150140Z
LAST-MODIFIED:20200709T123301Z
UID:10005417-1596452400-1596805200@pmsociety.org.uk
SUMMARY:Virtual Training: Client Retention and growth for Agency Account Directors
DESCRIPTION:Introduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships\, increasing existing client retention and pro-actively seeking ways to add additional value. \nAccount directors are often the ones charged with forecasting growth and so have the responsibility for approaching account development in a systematic way. \nWho will benefit?\nThe programme is designed for Account Directors who may manage a team and are responsible for client development and retaining existing relationships. \nThe course will show how teams can implement 90-day account retention goals and develop action plans using the most relevant approach for each client. The content is delivered via 2-hour training sessions on Zoom. There are three sessions over 3 days (concurrent days). Each session is recorded. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client categorisation matrix\, client relationship map and plan and set a 90-day growth goal\nLearning outcome: To understand how to take a more strategic approach to client retention and growth.\nOutput: Client categorisation matrix\, a client relationship map\, plan and 90-day retention goal \nMonday 3rd August @ 11:00 am (2 hours):\nHow to add the highest level of client value\nLearning outcome: To understand the actions required to deliver the highest level of client value.\nExercise: Identify the most relevant ways to add the highest level of value to clients and grow accounts \nWednesday 5th August @ 11:00 am (2 hours):\nHow to ask great questions & pre-sell ideas\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \nFriday 7th August @ 11:00 am (2 hours):\nHow to ask for referrals and create a client growth action plan\nLearning outcome: To be able to seek referrals from clients naturally.\nExercise: Create a client growth action plan using the concepts learned. \n  \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM. \n 
URL:https://pmsociety.org.uk/event/client-retention_account_directors_virtual-programme/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200730T100000
DTEND;TZID=Europe/London:20200731T120000
DTSTAMP:20260410T082449
CREATED:20200528T143956Z
LAST-MODIFIED:20200701T141738Z
UID:10005831-1596103200-1596196800@pmsociety.org.uk
SUMMARY:Virtual Training: Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2 hours)\nThursday 30th July 10:00 am – 12:00 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1 hour 30 mins)\nFriday 31st July 10:00 am – 11:30 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure_virtual/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200708T160000
DTEND;TZID=Europe/London:20200708T173000
DTSTAMP:20260410T082449
CREATED:20200618T123725Z
LAST-MODIFIED:20200713T114757Z
UID:10005017-1594224000-1594229400@pmsociety.org.uk
SUMMARY:Webinar: Rare access\, the varying pace of change
DESCRIPTION:In the Healthcare Industry\, we often view the access challenge as incredibly difficult in order for the UK to reimburse and recommend new\, innovative therapies. But how do we really perform in the most innovative Cell and Gene therapies? How does UK Pharma feel about the challenge? Does the current pace of change correlate with industry perception? \nThis free webinar will allow UK pharma market access colleagues to understand how the UK authorities are performing compared to the rest of Europe and discuss the confidence that their colleagues have in the UK reimbursement systems to ensure people with rare diseases don’t get left behind. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account. Please contact Helen if you need any assistance. \nOnce you have registered for a ticket to this free event you will receive an email with details on how to join the Zoom webinar nearer to the event date. \nTickets for this event are free of charge\, however\, if you would like to make a small donation to the PM Society’s charity\, PAPYRUS\, this would be gratefully received. To read more about PAPYRUS\, the work they do and to make a donation\, please visit our charity page.
URL:https://pmsociety.org.uk/event/webinar-maig/
LOCATION:Virtual event
CATEGORIES:Educational Events (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200706T103000
DTEND;TZID=Europe/London:20200708T123000
DTSTAMP:20260410T082449
CREATED:20200518T121815Z
LAST-MODIFIED:20200604T092322Z
UID:10005419-1594031400-1594211400@pmsociety.org.uk
SUMMARY:Virtual Training: Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n6th July @ 10:30 am (2 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n7th July @ 10:30 am  (2 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n8th July @ 10:30 am (2 hours): Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-virtual-programme/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
END:VCALENDAR