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DTSTART;TZID=Europe/London:20210121T100000
DTEND;TZID=Europe/London:20210122T114500
DTSTAMP:20260410T065712
CREATED:20201111T130013Z
LAST-MODIFIED:20210107T123957Z
UID:10006264-1611223200-1611315900@pmsociety.org.uk
SUMMARY:Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 21st January 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 22nd January 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/zoom-training-managing-pressure-and-building-resilience-3/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210114T100000
DTEND;TZID=Europe/London:20210116T120000
DTSTAMP:20260410T065712
CREATED:20201027T134416Z
LAST-MODIFIED:20210107T123904Z
UID:10005916-1610618400-1610798400@pmsociety.org.uk
SUMMARY:People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposture syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 12th January 10:00 am – 12:00 pm – Building trust Learning outcomes:  \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 13th January 10:00 am – 12:00 pm – Develop management style Learning outcomes:  \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 14th January 10:00 am – 12:00 pm – Develop the team Learning outcomes:  \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/zoom-training-people-management-for-new-managers/2021-01-14/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201209T093000
DTEND;TZID=Europe/London:20201209T120000
DTSTAMP:20260410T065712
CREATED:20201013T105031Z
LAST-MODIFIED:20201029T113407Z
UID:10005905-1607506200-1607515200@pmsociety.org.uk
SUMMARY:Zoom Training: Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n9th November @ 1:00 pm (2 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n10th November @ 1:00 pm  (2 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n11th November @ 1:00 pm am (2 hours): Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/zoom-training-pharmaceutical-marketing-for-non-marketers/2020-12-09/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201203T100000
DTEND;TZID=Europe/London:20201204T114500
DTSTAMP:20260410T065712
CREATED:20200812T140450Z
LAST-MODIFIED:20201123T132840Z
UID:10005027-1606989600-1607082300@pmsociety.org.uk
SUMMARY:Zoom Training: Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 3rd December 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 4th December 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/zoom-training-managing-pressure-and-building-resilience-2/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201125T093000
DTEND;TZID=Europe/London:20201125T113000
DTSTAMP:20260410T065712
CREATED:20201026T124858Z
LAST-MODIFIED:20201029T132936Z
UID:10005911-1606296600-1606303800@pmsociety.org.uk
SUMMARY:Zoom Training: Essentials of Pharmaceutical Marketing
DESCRIPTION:Who will benefit?\nNew and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. \nTopics covered\n\nOverview of pharmaceutical marketing\nPharmaceutical marketing strategy concepts and tools\nEffective market and competitor analysis\nIncreasing impact through effective segmentation & targeting\nBuilding competitive advantage through creative product positioning\nThe role and application of branding\nDesigning a well-aligned and impactful marketing & promotional mix\nDeveloping true customer insights through effective market research\nBuilding an effective and engaging marketing plan\nMeasuring marketing effectiveness\nEnsuring excellent execution through the extended team\n\nCore competencies\n\nTrue understanding of what marketing means in today’s environment\nAbility to analyse the market and develop a relevant strategy\nConfidence to prepare an effective marketing plan and implementation mix\nKnowledge of how to evaluate marketing effectiveness\nInsight into the role of brands and how to build them\nUnderstanding of key market research principles and practices\nAbility to develop strong and productive relationships with external suppliers\n\nLearning outcomes\nCompletion of this module will equip you with a complete grounding in the principles\, practices and processes of marketing in today’s environment and most importantly\, how to apply them effectively and appropriately. Ultimately\, it will help you to develop and deliver successful marketing activities for your company\, customers and patients.
URL:https://pmsociety.org.uk/event/zoom-training-essentials-of-pharmaceutical-marketing/2020-11-25/
LOCATION:Virtual event
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201124T100000
DTEND;TZID=Europe/London:20201125T120000
DTSTAMP:20260410T065712
CREATED:20200728T141041Z
LAST-MODIFIED:20201126T110336Z
UID:10005020-1606212000-1606305600@pmsociety.org.uk
SUMMARY:Zoom training: Mastering Launch Excellence
DESCRIPTION:Introduction\nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \nWho will benefit?\nPlease note that due to the practical nature of this workshop it is specifically designed for pharmaceutical and biotech company employees only. \nWho: \n\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\nor are part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nTuesday 24th November – 10:00am – 1:00pm \nSession 1 (3hrs including break) \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award-winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\nWednesday 25th November  – 9:00am – 12:00pm \nSession 2 (3hrs including break) \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n What are the learning outcomes? \nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch.
URL:https://pmsociety.org.uk/event/zoom-mastering-launch-excellence/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201120T110000
DTEND;TZID=Europe/London:20201120T130000
DTSTAMP:20260410T065712
CREATED:20200812T122620Z
LAST-MODIFIED:20201027T162250Z
UID:10005023-1605870000-1605877200@pmsociety.org.uk
SUMMARY:Zoom Training: Ethics\, Code Compliance and Decision-making in a Social Digital Age
DESCRIPTION:Introduction\nRather than the artificial division being made between compliance in digital and social media and compliance in everything else this course looks at how to handle issues of ethics and compliance across all channels. Doing so shows how the same principles underpin all regulation and this will equip attendees with the skills to develop and justify their activities. \nDuring the three weeks\, attendees are encouraged to bring their (compliance) problems to the group for discussion. \nWho will benefit?\nThose producing multichannel communications and marketing campaigns in pharma and agency who have some experience of the ABPI Code of Practice \nWhat does the training include?\n3 x 2hr interactive webinars each with up to 20 participants each Friday: \nFriday 6th November 11:00 am – 1:00 pm:\nModule 1 – Ethics\, the ABPI Code and principles of compliance\nModule 2 – Education and promotional interactions with health professionals \nFriday 13th November 11:00 am – 1:00 pm: \nModule 3 – Getting insight\, scientific exchange and non-promotional interactions with health professionals\nModule 4 – Disease awareness and interacting with the public \nFriday 20th November 11:00 am – 1:00 pm:\nModule 5 – Communications and public relations activities \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable
URL:https://pmsociety.org.uk/event/zoom-ethics-code-compliance-and-decision-making-in-a-social-digital-age/2020-11-20/
LOCATION:Virtual event
CATEGORIES:ABPI Code of Practice Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201118T110000
DTEND;TZID=Europe/London:20201118T130000
DTSTAMP:20260410T065712
CREATED:20200603T141057Z
LAST-MODIFIED:20201029T134339Z
UID:10005015-1605697200-1605704400@pmsociety.org.uk
SUMMARY:Zoom Training: How to Impact\, Influence & Inspire
DESCRIPTION:Are you looking to develop your communication skills\, to learn how to impact\, influence and inspire? \nWe believe that anyone can be taught these skills\, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence\, enhance and sustain your long-term relationships and motivate others to make the most of their potential. \nAfter this course you will be able to:\n\nRecognise your own unique inner-qualities and use them more confidently and effectively – whether you’re naturally an extrovert or introvert\nDiscover ways to build rapid rapport with others\, whether face-to-face or working remotely\nGrow your emotional intelligence; attune to the underlying emotions and motivations of others to create more ‘win-win’ situations\nCreate more collaborative and meaningful interactions; build ethical long-term sustainable relationships with colleagues\, peers\, customers and key stakeholders\nBecome a trusted adviser to others; generate greater power\, presence and warmth\nEstablish a stronger personal brand; draw others to you so that they instinctively remember you and actively promote your interests\nDemonstrate greater gravitas; master your emotions and decision-making\nFeel more authentic\, purposeful and courageous; stand out from the crowd (no more ‘imposter syndrome’)\nDevelop more compelling verbal and non-verbal language; motivate and influence those around you\nRaise your mental agility; learn how to think on your feet and maintain composure no matter what the situation\nMaximise your full potential; become the person that you were always meant to be\n\nCourse outline\nPRE-READ – This will be sent a week in advance and needs to be completed before attending the course.\nModule 1 – Wednesday 4th November 11:00 am – 1:00 pm\nModule 2 – Wednesday 18th November 11:00 am – 1:00 pm \nAbout the trainer\nJustin Tipper is Head of Resilience at Pinnacle Wellbeing Services. In a career spanning 25 years\, Justin has specialised in the design and delivery of business psychology\, leadership & management training courses and development programmes in a wide variety of sectors. \nHe has created & managed programmes across the UK\, in Ireland\, Switzerland\, Malta\, Bulgaria\, Hong Kong\, and the Isle of Man. His clients include Barclays Wealth\, HSBC\, the Isle of Man Government\, AXA\, Specsavers\, PokerStars\, Manx Telecom\, and many more…
URL:https://pmsociety.org.uk/event/zoom-training-impact-inspire/2020-11-18/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201111T130000
DTEND;TZID=Europe/London:20201111T140000
DTSTAMP:20260410T065712
CREATED:20201007T111835Z
LAST-MODIFIED:20201106T155559Z
UID:10005902-1605099600-1605103200@pmsociety.org.uk
SUMMARY:Webinar Part 2: Celebrating Diversity - how can we be allies?
DESCRIPTION:Equality\, Diversity\, Inclusion\, Belonging : PM Society’s 2-part webinar event series on diversity in pharma. \nPart 1 of our diversity webinar series confirmed there is more to do in our Industry to help all people to feel they belong but can we really expect those who feel excluded and at a disadvantage to correct matters alone? Is there a role for allies? How can they help and how should they proceed? Join us as we discuss with an expert panel \nThis interactive sessions invites people to open up and ask questions to our panel of speakers. Have the opportunity to reflect on where the industry is making progress and how we can be doing more.
URL:https://pmsociety.org.uk/event/webinar-part-2/
LOCATION:Virtual event
CATEGORIES:Educational Events (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201023T123000
DTEND;TZID=Europe/London:20201023T143000
DTSTAMP:20260410T065712
CREATED:20200825T125623Z
LAST-MODIFIED:20201013T110308Z
UID:10005838-1603456200-1603463400@pmsociety.org.uk
SUMMARY:Zoom Training: Client Retention for Agency Account Managers
DESCRIPTION:Introduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships and increasing existing client retention.\nThis takes a pro-active approach from the Account Management team who are the ambassadors for the agency and the ones managing the relationships on a day to day basis.\nWe are delighted to offer this virtual training programme through ZOOM\, delivered in 3 convenient 2-hour modules over one week. \nWho will benefit?\nThe programme is designed for client-facing staff managing the day to day interactions with clients and responsible for account retention. It’s suitable for anyone in an account management role who is looking to move to the next level. It’s particularly beneficial for those who haven’t received much\, if any\, sales training and who are looking to adopt a non-salesy\, authentic way to open up discussions with clients about adding more value and have a pro-active approach to account growth. It’s different because participants set an individual 90-day account retention goal and create an action plan using the most relevant approach for their own clients. The content is delivered via 2-hour training sessions on Zoom. There are three sessions over 3 days (concurrent days). Each session is recorded. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client relationship map and plan and set a 90-day retention goal\nLearning outcome: To understand how to take a more strategic approach to client retention.\nOutput: Client relationship map\, plan and 90-day retention goal \nMonday 19th October @ 12:30 pm (2 hours):\nUnderstand client value & client retention examples\nLearning outcome: To understand why client retention is important\, the four levels of client value and examples of client retention and growth actions.\nExercise: Share the biggest challenge\, identify current and desired value levels for clients \nWednesday 21st October @ 12:30 pm (2 hours):\nTake a pro-active approach to client retention\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \nFriday 23rd October @ 12:30 pm (2 hours):\nCreate a client retention action plan\nLearning outcome: To be able to create a client retention plan\nExercise: Create a client retention action plan. \n  \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM. \n 
URL:https://pmsociety.org.uk/event/zoom-training-client-retention-for-agency-account-managers/2020-10-23/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201016T100000
DTEND;TZID=Europe/London:20201017T113000
DTSTAMP:20260410T065712
CREATED:20200812T135315Z
LAST-MODIFIED:20201013T111041Z
UID:10005025-1602842400-1602934200@pmsociety.org.uk
SUMMARY:Zoom Training: Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2 hours)\nThursday 15th October 10:00 am – 12:00 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1 hour 30 mins)\nFriday 16th October 10:00 am – 11:30 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/zoom-training-managing-pressure-and-building-resilience/2020-10-16/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201006T160000
DTEND;TZID=Europe/London:20201006T173000
DTSTAMP:20260410T065712
CREATED:20200901T143028Z
LAST-MODIFIED:20200929T100705Z
UID:10005889-1602000000-1602005400@pmsociety.org.uk
SUMMARY:Winners' webinar (Part 2)
DESCRIPTION:Digital Awards 2020 – Winners’ Webinar (Part 2) \nThis is the second of our Winners’ Webinars showcasing some of the winning projects from this year’s Digital Awards. \nHear from Pharma companies and agencies who will share more information on the winning projects followed by a Q&A and panel discussions with judges from the Digital Awards. \nFull agenda and speaker details will be available here prior to the event. \nRegister your FREE place today and you will be sent a Zoom webinar access link nearer to the event. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account\, just log in to register your place
URL:https://pmsociety.org.uk/event/2020daww-2/
LOCATION:Virtual event
CATEGORIES:Awards
ATTACH;FMTTYPE=image/png:https://pmsociety.org.uk/wp-content/uploads/2020/01/Supported-by-7.png
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201006T100000
DTEND;TZID=Europe/London:20201008T120000
DTSTAMP:20260410T065712
CREATED:20200812T135705Z
LAST-MODIFIED:20200812T135714Z
UID:10005026-1601978400-1602158400@pmsociety.org.uk
SUMMARY:Zoom Training: People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposture syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 6th October 10:00 am – 12:00 pm – Building trust Learning outcomes:  \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 7th October 10:00 am – 12:00 pm – Develop management style Learning outcomes:  \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 8th October 10:00 am – 12:00 pm – Develop the team Learning outcomes:  \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/virtual-training-people-management-for-new-managers/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201001T160000
DTEND;TZID=Europe/London:20201001T173000
DTSTAMP:20260410T065712
CREATED:20200901T142052Z
LAST-MODIFIED:20200929T114135Z
UID:10005887-1601568000-1601573400@pmsociety.org.uk
SUMMARY:Winners' Webinar (Part 1)
DESCRIPTION:Digital Awards 2020 – Winners’ Webinar (Part 1) \nThis is the first of our Winners’ Webinars showcasing some of the winning projects from this year’s Digital Awards. \nHear from Pharma companies and agencies who will share more information on the winning projects followed by a Q&A and panel discussions with judges from the Digital Awards. \nRegister your FREE place today and you will be sent a Zoom webinar access link nearer to the event. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account\, just log in to register your place.
URL:https://pmsociety.org.uk/event/2020-daww1/
LOCATION:Virtual event
CATEGORIES:Awards
ATTACH;FMTTYPE=image/png:https://pmsociety.org.uk/wp-content/uploads/2020/01/Supported-by-7.png
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200928T130000
DTEND;TZID=Europe/London:20200930T150000
DTSTAMP:20260410T065712
CREATED:20200706T113656Z
LAST-MODIFIED:20200827T103705Z
UID:10005018-1601298000-1601478000@pmsociety.org.uk
SUMMARY:Zoom Training: Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n28th September @ 1:00 pm (2 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n29th September @ 1:00 pm  (2 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n30th September @ 1:00 pm am (2 hours): Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/virtual-training-pharmaceutical-marketing-for-non-marketers/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200916
DTEND;VALUE=DATE:20200918
DTSTAMP:20260410T065712
CREATED:20200121T163738Z
LAST-MODIFIED:20201001T082633Z
UID:10005406-1600214400-1600387199@pmsociety.org.uk
SUMMARY:Digital Awards 2020
DESCRIPTION:VIEW THE RESULTS! \n\n\nThe Digital Awards is in its 11th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Judges include experts from within digital and creative agencies\, digital specialists and marketers from pharmaceutical companies as well as healthcare professionals. \nThis year\, because we were unable to hold a live event in London\, we held two online awards ceremonies on 16th and 17th September.  We had over 700 registrations for the event and with teams watching together on Zoom the total audience was estimated at well over 1000. We were blown away by the incredible levels of engagement for this event\, and we are truly grateful for everyone’s continued support and interest. Our overall sponsor PRECISIONeffect and all our category sponsors need a special mention – we are extremely grateful for their support. \nWe were lucky enough to have Russell Kane making us laugh at the start of both of the shows\, as well as Alan Dedicoat taking us through the categories. \nDue to considerations around compliance and licensing contracts we are unable to provide the awards show on demand but our online results brochure contains details of all the finalists and winners as well as information about all of our sponsors. \nIf you want to find out more about the winners please register for our free webinars: \n1st October \n6th October
URL:https://pmsociety.org.uk/event/digital-awards-2020/
LOCATION:Virtual event
CATEGORIES:Awards
ATTACH;FMTTYPE=image/png:https://pmsociety.org.uk/wp-content/uploads/2020/01/Supported-by-7.png
ORGANIZER;CN="Lorna Milner":MAILTO:lorna@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200805T160000
DTEND;TZID=Europe/London:20200805T173000
DTSTAMP:20260410T065712
CREATED:20200708T102244Z
LAST-MODIFIED:20200803T122854Z
UID:10005019-1596643200-1596648600@pmsociety.org.uk
SUMMARY:WEBINAR: Responding to patient need: managing in a time of crisis
DESCRIPTION:COVID-19 has had a lasting impact on healthcare as we know it\, with many new systems and services being implemented at scale and pace to ensure people’s health needs are covered. The significant pressure placed on the UK healthcare system has been met with a swift response\, not only to deal with the growing coronavirus crisis but also to provide essential services for patients’ existing needs. \nIn this webinar\, we discuss: What measures and services that have sprung up to manage these needs? At this point in time\, what have we learnt about their successes and their challenges? And what lessons can UK Pharma learn about engaging patients and supporting their treatment in the ‘new normal’ of healthcare provision? \nThis webinar will allow UK pharma colleagues to understand how systems have adapted to cope with COVID-19\, the impact of innovative new services in community care\, and hear insights from real patients whose care has been affected by coronavirus. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account. Please contact Alex if you need any assistance. \nOnce you have reserved your place you will receive an email with details on how to join the Zoom webinar nearer to the event date
URL:https://pmsociety.org.uk/event/peig_webinar/
LOCATION:Virtual event
CATEGORIES:Educational Events (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200805T100000
DTEND;TZID=Europe/London:20200807T120000
DTSTAMP:20260410T065712
CREATED:20200603T114919Z
LAST-MODIFIED:20200626T083757Z
UID:10005833-1596621600-1596801600@pmsociety.org.uk
SUMMARY:Virtual Training: People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposture syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 5th August 10:00 am – 12:00 pm – Building trust Learning outcomes:  \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 6th August 10:00 am – 12:00 pm – Develop management style Learning outcomes:  \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 7th August 10:00 am – 12:00 pm – Develop the team Learning outcomes:  \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/virtual-training-managing-others/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200803T110000
DTEND;TZID=Europe/London:20200807T130000
DTSTAMP:20260410T065712
CREATED:20200513T150140Z
LAST-MODIFIED:20200709T123301Z
UID:10005417-1596452400-1596805200@pmsociety.org.uk
SUMMARY:Virtual Training: Client Retention and growth for Agency Account Directors
DESCRIPTION:Introduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships\, increasing existing client retention and pro-actively seeking ways to add additional value. \nAccount directors are often the ones charged with forecasting growth and so have the responsibility for approaching account development in a systematic way. \nWho will benefit?\nThe programme is designed for Account Directors who may manage a team and are responsible for client development and retaining existing relationships. \nThe course will show how teams can implement 90-day account retention goals and develop action plans using the most relevant approach for each client. The content is delivered via 2-hour training sessions on Zoom. There are three sessions over 3 days (concurrent days). Each session is recorded. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client categorisation matrix\, client relationship map and plan and set a 90-day growth goal\nLearning outcome: To understand how to take a more strategic approach to client retention and growth.\nOutput: Client categorisation matrix\, a client relationship map\, plan and 90-day retention goal \nMonday 3rd August @ 11:00 am (2 hours):\nHow to add the highest level of client value\nLearning outcome: To understand the actions required to deliver the highest level of client value.\nExercise: Identify the most relevant ways to add the highest level of value to clients and grow accounts \nWednesday 5th August @ 11:00 am (2 hours):\nHow to ask great questions & pre-sell ideas\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \nFriday 7th August @ 11:00 am (2 hours):\nHow to ask for referrals and create a client growth action plan\nLearning outcome: To be able to seek referrals from clients naturally.\nExercise: Create a client growth action plan using the concepts learned. \n  \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM. \n 
URL:https://pmsociety.org.uk/event/client-retention_account_directors_virtual-programme/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200730T100000
DTEND;TZID=Europe/London:20200731T120000
DTSTAMP:20260410T065712
CREATED:20200528T143956Z
LAST-MODIFIED:20200701T141738Z
UID:10005831-1596103200-1596196800@pmsociety.org.uk
SUMMARY:Virtual Training: Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2 hours)\nThursday 30th July 10:00 am – 12:00 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1 hour 30 mins)\nFriday 31st July 10:00 am – 11:30 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure_virtual/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200708T160000
DTEND;TZID=Europe/London:20200708T173000
DTSTAMP:20260410T065712
CREATED:20200618T123725Z
LAST-MODIFIED:20200713T114757Z
UID:10005017-1594224000-1594229400@pmsociety.org.uk
SUMMARY:Webinar: Rare access\, the varying pace of change
DESCRIPTION:In the Healthcare Industry\, we often view the access challenge as incredibly difficult in order for the UK to reimburse and recommend new\, innovative therapies. But how do we really perform in the most innovative Cell and Gene therapies? How does UK Pharma feel about the challenge? Does the current pace of change correlate with industry perception? \nThis free webinar will allow UK pharma market access colleagues to understand how the UK authorities are performing compared to the rest of Europe and discuss the confidence that their colleagues have in the UK reimbursement systems to ensure people with rare diseases don’t get left behind. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account. Please contact Helen if you need any assistance. \nOnce you have registered for a ticket to this free event you will receive an email with details on how to join the Zoom webinar nearer to the event date. \nTickets for this event are free of charge\, however\, if you would like to make a small donation to the PM Society’s charity\, PAPYRUS\, this would be gratefully received. To read more about PAPYRUS\, the work they do and to make a donation\, please visit our charity page.
URL:https://pmsociety.org.uk/event/webinar-maig/
LOCATION:Virtual event
CATEGORIES:Educational Events (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200706T103000
DTEND;TZID=Europe/London:20200708T123000
DTSTAMP:20260410T065712
CREATED:20200518T121815Z
LAST-MODIFIED:20200604T092322Z
UID:10005419-1594031400-1594211400@pmsociety.org.uk
SUMMARY:Virtual Training: Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n6th July @ 10:30 am (2 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n7th July @ 10:30 am  (2 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n8th July @ 10:30 am (2 hours): Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-virtual-programme/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk
END:VEVENT
END:VCALENDAR