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DTSTART;TZID=Europe/London:20220124T100000
DTEND;TZID=Europe/London:20220126T120000
DTSTAMP:20260430T203710
CREATED:20211026T135341Z
LAST-MODIFIED:20211026T135341Z
UID:10006435-1643018400-1643198400@pmsociety.org.uk
SUMMARY:Assertiveness Workshop
DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. \nAssertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness \n10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  \n10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach \n10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799
URL:https://pmsociety.org.uk/event/assertiveness-workshop-2/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20220118T100000
DTEND;TZID=Europe/London:20220118T123000
DTSTAMP:20260430T203710
CREATED:20211026T132440Z
LAST-MODIFIED:20211026T132745Z
UID:10006430-1642500000-1642509000@pmsociety.org.uk
SUMMARY:Coaching Workshop
DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/essential-coaching-workshop/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211215T103000
DTEND;TZID=Europe/London:20211215T123000
DTSTAMP:20260430T203710
CREATED:20211028T105949Z
LAST-MODIFIED:20211028T105949Z
UID:10006445-1639564200-1639571400@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:Who should attend?\n\nMarketers or anyone who needs an in-depth understanding of pharmaceutical marketing\nNew marketers\, secondees new into a larger marketing role\nEstablished marketers wanting a structured refresher\nAgency colleagues who want an in-depth understanding of the challenges clients face\n\n  \nWhy might you attend?\n\nYou might have been in marketing for a while but feel you have not had any formal training\nYou might be taking up a new role\nYou might work with marketers extensively and need a deeper insight into their world\n\n  \nWhat will be covered?\n\nThe course covers all the essentials of marketing\nThe emphasis is on a practical and hands-on approach to revise\, learn and practise quickly\nBuilding logically\, the course runs through all key elements from strategy to execution\n\n  \nHow is the workshop run?\n\nThe course is run by a highly experienced marketer and pharmaceutical strategy consultant\nThe style is relaxed and interactive with extensive group work\nThere is a chance to ask as many questions as you wish throughout the course\nThe programme currently runs online with six 2 ½ hour modules\n\n  \nOverview\nThis is a thorough immersion in the process\, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role\, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution. \n\nIntroduction to Pharmaceutical Marketing\nWhat is Marketing\nThe Healthcare Landscape\nThe role of Brand Manager\n\n  \nDeveloping a Pharmaceutical Marketing Strategy\n\nUnderstanding the marketing challenge\nThe Key to Effective Strategy\nStrategy Development – Tools and Process\n\n  \nUnderstanding Customers\n\nAttitudes\, Needs\, Beliefs\nSegmentation & Positioning\n\n  \nThe role of Brands in pharmaceutical marketing\n\nWhat is a Brand\nImplementing the brand\nRole of Brands in Pharma\n\n  \nDesigning an optimal Promotional Mix\n\nFactors to Consider\nProduct Lifecycle\nDiffusion of Adoption\n\n\nDriving Sales and Profit\n\nBusiness Planning\nFinancial Considerations\nSuccessful Implementation\nMarketing Effectiveness\n\n  \nThe Role of Market Research\n\n Insight Generation\nMonitoring and Measurement\nThe Market research Plan\n\n 
URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-3/2021-12-15/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211214T100000
DTEND;TZID=Europe/London:20211216T120000
DTSTAMP:20260430T203710
CREATED:20211026T135739Z
LAST-MODIFIED:20211026T135739Z
UID:10006436-1639476000-1639656000@pmsociety.org.uk
SUMMARY:People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposter syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 14th December 10:00 am – 12:00 pm – Building trust Learning outcomes:  \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 15th December 10:00 am – 12:00 pm – Develop management style Learning outcomes:  \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 16th December 10:00 am – 12:00 pm – Develop the team Learning outcomes:  \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/people-management-for-new-managers-3/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211208T100000
DTEND;TZID=Europe/London:20211210T120000
DTSTAMP:20260430T203710
CREATED:20211026T135010Z
LAST-MODIFIED:20211026T135010Z
UID:10006434-1638957600-1639137600@pmsociety.org.uk
SUMMARY:Assertiveness Workshop
DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. \nAssertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness \n10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  \n10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach \n10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/assertiveness-workshop/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20211202T100000
DTEND;TZID=Europe/London:20211202T123000
DTSTAMP:20260430T203710
CREATED:20211026T132135Z
LAST-MODIFIED:20211027T105943Z
UID:10006429-1638439200-1638448200@pmsociety.org.uk
SUMMARY:Coaching Workshop
DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/coaching-essentials-4/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210623T160000
DTEND;TZID=Europe/London:20210623T173000
DTSTAMP:20260430T203710
CREATED:20210609T153536Z
LAST-MODIFIED:20210622T152423Z
UID:10006421-1624464000-1624469400@pmsociety.org.uk
SUMMARY:4/4 - Emerging Channels – New Approaches to Engaging your Customer
DESCRIPTION:To attend the webinar you must have registered with the PM Society\, you can do this here\nThen RSVP to the webinar below\nNo more than 6 hours before the webinar you will be sent an e-mail and calendar invite with the link for the event.\n\n  \nThis webinar is the last of the Digital Interest Group’s 4 at 4 digital marketing series. This session will uncover the roadmap for emerging channels in pharma\, with a deep dive into real-life case studies. \nChatbots have been hyped as “the next big thing” in healthcare communications but is it a fad or are they here to stay? Earthware’s Chris Finch will explain what a chatbot is\, how they work\, and why their use has exploded over the last few years with some interesting stats from pharma\, whilst Norgine’s Kym Jacks-Bryant will share her experience of launching a chatbot for patients\, including why they first considered this technology\, and how they navigated the project through the world of pharma compliance. \nInsights from Syneos Health and Edwards Lifesciences on their award-winning HARPOON System: Can you Feel the Beat? Digital engagement experience\, that leveraged a new technology to showcase an innovative procedure in mitral valve repair. The HARPOON System is a revolutionary procedure that challenges surgeons to explore an exciting way of performing mitral valve repair. With the HARPOON System: Can you Feel the Beat? experience\, the team created a first-of-a-kind\, touchless\, interactive experience combining mid-air haptics and hand-tracking. Custom-haptics and hand-tracking created a beating heart in one hand and simulated key procedure steps in the other\, helping surgeons to understand the procedure as well as connecting to the physical life-like experience of the HARPOON System. The team leveraged a technology that harmonised this relationship perfectly introducing early adopter surgeons to the HARPOON System. \nRegister below for free! \n  \nSpeakers\nPaul Dixey\, Webinar chair \nA pharma and healthcare marketing\, communications and digital professional with extensive experience in both the strategic development and tactical delivery of multi-channel strategies that creatively and compliantly integrate online and offline channels to deliver business results. Paul provides consultancy\, interim and training services and is currently Multi-Channel Lead at Novartis. \n \n  \nElliot Antrobus-Holder   \nExperienced leader of digital transformation having led successful programmes across complex multi-national organisations in Pharmaceuticals (GSK)\, Travel (TUI) and Banking (Barclays). Elliot is currently Global Head of Omni-Channel at Gilead Sciences. \n \n  \n  \nAngel Ballester – Creative Technology Lead \nAngel holds a Degree in Graphic Design and a Master’s Degree in Digital Communication. \nHe started his career in Madrid at Jones Lang LaSalle\, before going on to work as a freelance multidisciplinary designer in Madrid and London\, collaborating with companies like BNP Paribas\, Energizer\, ASDA\, Universal\, Coca-Cola and Sky. \nAngel currently works for Syneos Health as Creative Technology Lead. Creating award-winning events and experiences. His commercial and entertainment background makes him approach medical and pharma projects with a different perspective. As a multidisciplinary designer with expertise in events and user experience\, he directs all aspects of projects from creative concepting to event deployment and production. \nProjects led by Angel won Gold – best use of new technology at the PM Society Digital Awards in 2019 and 2020\, Gold – Innovation Award at the PM Society Awards 2021 and Gold – Events and exhibitions at the PM Society Awards 2021. \n \n  \n  \nChris Finch \nChris is the Managing Director of earthware\, an award winning\, digital creative agency specialising in healthcare. Having worked both client and agency side\, Chris understands the challenges faced by pharma professionals who want to break new ground. He loves to help his clients innovate\, and is passionate about solving real-world healthcare problems through technology. \n \n  \n  \nKym Jacks-Bryant  \nKym Jacks-Bryant is currently the Head of the Digital Centre of Excellence for Norgine and loves inspiring people to push boundaries and innovate. During her career in pharmaceutical marketing\, she has used a love for technology and exploration to make sure that patients get the treatment and support they deserve. She currently oversees the delivery of digital projects in Europe\, Australia and New Zealand and develops Global digital initiatives. \n \n  \n  \nVictoria Morton \nVictoria holds a Life Sciences BSc Degree Hons and studied at Imperial College London for her Master’s in Public Health. With over 6 years healthcare communications experience\, she has delivered a number of global HCP and patient campaigns across a range of therapy areas\, from rare diseases such as Haemophilia and Crohn’s disease to Oncology and HIV. Victoria is a published author in the European Journal of Clinical Nutrition and also published the report titled ‘Living with Crohn’s disease: a patient perspective’. Currently\, Victoria works within the Advertising client services team at Syneos Health and was account lead on projects winning Gold for Best Use of New and Emerging Technology at the PM Society Digital Awards in 2019 and 2020\, the Innovation Award at the PM Society Awards 2021 and the Events and Exhibitions at the PM Society Awards 2021. \n  \n  \n  \nDavid Naylor \nDavid Naylor works at Edwards LifeSciences (EU HQ\, Nyon Switzerland) a Medical Technology company specialising in structural heart disease. David is the marketing product manager for HARPOON Beating Heart Mitral Valve Repair system. \nAfter obtaining a degree in Science at Queensland University of Technology in Australia\, David left the country to live in the UK – working for several years on the NHS frontline. Deciding to pursue greater insight and leverage into some of the technologies being introduced into the NHS\, David studied an advanced Diploma in Marketing at the Chartered Institute of Marketing (CIM). \nEdwards Lifesciences\, are an innovative company bringing many first to markets\, and HARPOON is one of those new technologies that will improve patient treatment\, and their respective quality of life.
URL:https://pmsociety.org.uk/event/4-4-emerging-channels-new-approaches-to-engaging-your-customer/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Digital (archive)
ORGANIZER;CN="Lorna Milner":MAILTO:lorna@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210609T160000
DTEND;TZID=Europe/London:20210609T170000
DTSTAMP:20260430T203710
CREATED:20210527T103030Z
LAST-MODIFIED:20210527T152507Z
UID:10006416-1623254400-1623258000@pmsociety.org.uk
SUMMARY:3/4 - Different Faces of an Educational Webinar
DESCRIPTION:To attend the webinar you must have registered with the PM Society\, you can do this here\nThen RSVP to the webinar below\nNo more than 6 hours before the webinar you will be sent an e-mail and calendar invite with the link for the event.\n\n  \nIn our 3/4 webinar\, we will provide you with some thoughts and insights on running an educationally themed webinar. We’ll be looking at: \n\nThe concept behind the webinar\nHow to ensure the content will appeal to HCPs\nPlanning\, challenges\, production and delivery\nThe subsequent results of the webinar\n\n  \nSpeakers\nGavin Coetzee\, Webinar chair \nBusiness Director \nM3 (EU) \nGavin is Business Director at M3 and is involved in supporting Pharma marketing and digital teams deliver promotional and educational projects within the M3 global and doctors.net platforms. He has worked in the healthcare sector for over 20 years across variety of areas including Pharma\, Pharmacy\, market access\, APMS primary care strategy\, medical education and digital. \n \n  \nKaty Radburn-Smith \nEducation Development Director \nM3 (EU) \nKaty is the Education Development Director at M3\, working to create and deliver meaningful and impactful educational programmes for clinicians globally.  Katy previously held a client services position at M3 and over the past 20 years has had a varied career with roles in med comms\, biotech and academia.  She is now using elements from all these industries to develop novel and innovative digital education. \n \n  \nZoe Knights \nSenior Product Manager \nServier UK \nZoe is the Senior Product Manager (Oncology) at Servier\, responsible for creating and delivering the brand and digital strategy\, creation of promotional materials\, along with the development of national promotional and educational meetings. Zoe has worked at Servier for 20 years\, with previous roles being in Sales\, Medical Affairs and Marketing. \n \n  \nRichard Lucas \nInnovation Director \nTrustrack (Tangent 90) \nRichard has worked in Pharma digital for 30 years delivering on a wide variety of digital projects across the pharma pipeline. Trustrack focuses on the sharing of clinically relevant content with HCPs and is used across the industry. For this brief the Trustrack platform was configured by Tangent 90 for registration management\, authentication\, evaluation and certificates of attendance. The Tangent 90 team provided the solution for Live Q and A with approved simulate broadcast of speaker sessions which enhanced message delivery and uptake. \n \n 
URL:https://pmsociety.org.uk/event/3-4-different-faces-of-an-educational-webinar-educational-content-planning-production-delivery/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Digital (archive)
ORGANIZER;CN="Lorna Milner":MAILTO:lorna@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210526T160000
DTEND;TZID=Europe/London:20210526T170000
DTSTAMP:20260430T203710
CREATED:20210511T090814Z
LAST-MODIFIED:20210527T084424Z
UID:10006400-1622044800-1622048400@pmsociety.org.uk
SUMMARY:2/4 Customer Journey: from access to conversion: empowering impactful remote engagement
DESCRIPTION:Agenda\nWith 20-30% of our customers not expecting to see representatives face-to-face post COVID*\, remote selling is here to stay. In this the second of our 4 at 4 webinar series\, we will explore best practice\, behaviours and mindset required to achieve remote access\, consent and conversion as well as how functional content and data within CLM/CRM platforms\, like Veeva\, can enable and empower the multichannel remote representative. \n  \nSpeakers\nSam Pygall \nExecutive Director \nMSD UK \nSam Pygall is currently an Executive Director at MSD UK\, leading Commercial Strategy and Operations. In this role\, he has responsibility across MSD’s commercial operations in the UK\, including Strategy\, Commercial Analytics\, Business Operations\, Supply Chain\, Process Assurance and Risk Management. A pharmacist by background\, Sam has worked in the industry for over 15 years and has experience across Research and Development\, Marketing\, Patient Services and more latterly in Strategic roles. He has a passion for innovation\, change and transformation and has a particular interest in how pharma can engage in way that adds value to healthcare professionals and patients. \n \n  \nJames Harper \nFounder and Managing Director \ntwentyeightb \nJames is a trusted Veeva CLM/CRM expert helping pharmaceutical brand teams\, medical teams and their agencies optimise their use of Veeva to better enable and empower the multichannel rep for selling effectiveness. James leads a team of proactive consultants and developers passionate about helping their clients achieve excellence and over the last seven years have consulted on and developed in Veeva for clients such as GSK\, Pfizer\, AbbVie\, Gilead\, Allergan\, Takeda\, Janssen and LEO. \n \n  \nPhil Matton \nVP Strategy & Business Transformation \nBionical Group \n \n  \n  \nLornie Blake \nBusiness Manager \nBionical Solutions \n  \n \n  \n 
URL:https://pmsociety.org.uk/event/2-4-customer-journey-from-access-to-conversion-empowering-impactful-remote-engagement/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Digital (archive)
ORGANIZER;CN="Lorna Milner":MAILTO:lorna@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210512T160000
DTEND;TZID=Europe/London:20210512T170000
DTSTAMP:20260430T203710
CREATED:20210421T100454Z
LAST-MODIFIED:20210504T144021Z
UID:10006379-1620835200-1620838800@pmsociety.org.uk
SUMMARY:1/4 Digital Marketing North Star
DESCRIPTION:Agenda\nTo anchor the series\, we kick off with a session that will look at the changes to our industry and how digital can be incorporated into your customer engagement strategy. Key discussion points that will be covered during the session include Customer Journeys\, Omni-channel campaign planning and Share of Voice. \n  \nSpeakers\nChris Bartley \nPartnership Director \nMedShr \nBiography: Chris Bartley is the Innovation and Partnerships Director of MedShr\, a rapidly growing health tech startup with over 1.5 million global HCPs as members. Previously\, he was Managing Director and Chief Innovation Officer of Havas Life Medicom\, one of Europe’s largest healthcare marketing communication agencies. Chris has extensive life science experience across brand strategy\, medical education and marketing having worked with many of the world’s biggest global health and wellness brands. \n \n  \nSam Pygall \nExecutive Director \nMSD UK \nSam Pygall is currently an Executive Director at MSD UK\, leading Commercial Strategy and Operations. In this role\, he has responsibility across MSD’s commercial operations in the UK\, including Strategy\, Commercial Analytics\, Business Operations\, Supply Chain\, Process Assurance and Risk Management. A pharmacist by background\, Sam has worked in the industry for over 15 years and has experience across Research and Development\, Marketing\, Patient Services and more latterly in Strategic roles. He has a passion for innovation\, change and transformation and has a particular interest in how pharma can engage in way that adds value to healthcare professionals and patients. \n \n  \nVictoria Serra Gittermann \nPrincipal\, Customer Experience Lead \nVeeva Systems \nVictoria is a Principal at Veeva Business Consulting where she leads the Customer Experience work for Europe. She has 10+ years of experience in designing\, building\, and implementing customer-focused commercial strategies\, working closely with commercial functions at global\, regional\, and local levels for top pharmaceutical companies. Particularly since she joined Veeva\, Victoria has become a big advocate for CX measurement and helping her clients make data-driven decisions. \n \n  \nColin Williams \nSenior Director\, Digital Strategy and Capabilities \nAstellas Pharma \nBiography: Colin Williams leads the digital transformation within Astellas Pharma. He has many years of experience in de-mystifying digital and tech to help deliver real business value. He brings a “real-world” results-driven focus to marketing with a focus on customer experience and operational excellence. He is also the current Co-Chair of the PM Society.
URL:https://pmsociety.org.uk/event/digital-marketing-north-star/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Digital (archive)
ORGANIZER;CN="Lorna Milner":MAILTO:lorna@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20201014T130000
DTEND;TZID=Europe/London:20201014T140000
DTSTAMP:20260430T203710
CREATED:20201007T082156Z
LAST-MODIFIED:20201013T133531Z
UID:10005895-1602680400-1602684000@pmsociety.org.uk
SUMMARY:Webinar: Part 1 – Celebrating Diversity – how to do more…
DESCRIPTION:Equality\, Diversity\, Inclusion\, Belonging : PM Society’s 2-part webinar event on diversity in pharma \nPart 1: Celebrating Diversity – how to do more…\nWed Oct 14\, 1-2pm \nPart 2: Celebrating Diversity – how can we be allies?\nWed Nov 11\, 1-2pm \nModerated by Hassan Chaudhury\, a leading voice across digital health\, technology and healthcare on diversity and inclusion\, the PM Society will host 2 webinars on how and where the pharma industry can drive forward the diversity and inclusion agenda. \nThis interactive sessions invites people to open up and ask questions to our panel of speakers. Have the opportunity to reflect on where the industry is making progress and how we can be doing more.
URL:https://pmsociety.org.uk/event/diversitypart1/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Educational Events (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200603T160000
DTEND;TZID=Europe/London:20200603T173000
DTSTAMP:20260430T203710
CREATED:20200514T082415Z
LAST-MODIFIED:20200528T102401Z
UID:10005418-1591200000-1591205400@pmsociety.org.uk
SUMMARY:Webinar: Industry engagement post COVID-19
DESCRIPTION:Pharma engagement with HCPs & Patients during and after the COVID-19 crisis – adapting to the “new normal”\n  \nThe pharma industry faces significant environmentally driven transformation to its commercial operating model during the COVID-19 crisis. How will this play out and what will partnerships and collaboration look like as we recover and thrive post COVID-19? \nIn this FREE webinar we hear from Sam Pygall at MSD who presents the industry perspective\, we find out what HCPs think about the current channel shift and we explore some of the ways in which patient engagement has changed. Will this be the “new normal”? \nTickets for this event are free of charge\, if you would like to make a small donation to the PM Society’s charity\, PAPYRUS\, this would be gratefully received. \nTo read more about PAPYRUS\, the work they do and to make a donation\, please visit our charity page. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. If you already have a username and password\, you do not need to create a free account. Please contact Alex if you need any assistance. \nPlease select the number of tickets and complete the fields below before confirming your RSVP. \nYou will receive an email with details on how to join the Zoom webinar nearer to the event date. \nIf you have any questions please contact Alex Hankinson
URL:https://pmsociety.org.uk/event/iarig03june/
LOCATION:Online webinar\, United Kingdom
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200506T160000
DTEND;TZID=Europe/London:20200506T173000
DTSTAMP:20260430T203710
CREATED:20200424T081920Z
LAST-MODIFIED:20200609T143957Z
UID:10005416-1588780800-1588786200@pmsociety.org.uk
SUMMARY:Webinar: Excelling in remote customer engagement
DESCRIPTION:How life sciences brands are re-defining HCP communications in light of the global pandemic. \nTickets for this event are free of charge\, however\, we do ask for a donation to the PM Society’s 2020 chosen charity\, Papyrus. To read more about Papyrus\, the work they do and to make a donation\, please visit our charity page. \nPlease note\, If you do not already have a PM Society account\, you will need to create a free account in order to register for this event\, please click here. \nPlease select the number of tickets and complete the fields below before confirming your RSVP. \nYou will receive an email with details on how to join the webinar nearer to the event date. \nIf you have any questions please contact alexandra@pmsociety.org.uk \n 
URL:https://pmsociety.org.uk/event/excelling-in-remote-customer-engagement/
LOCATION:Online webinar\, United Kingdom
CATEGORIES:Digital (archive),Educational Events (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
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END:VCALENDAR