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DTSTART;TZID=Europe/London:20200429T083000
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DTSTAMP:20260524T081607
CREATED:20200123T154148Z
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SUMMARY:Client Development for Agencies
DESCRIPTION:Aimed at agency client services teams – from Senior Account Executives to Senior Account Managers as well as Account Directors who are new in role or perhaps missed out on similar training earlier in their career. This workshop provides principles and strategies for growing existing accounts and adding value to your client’s business. \nWho will benefit?\nThe training is aimed at agency staff responsible for managing and growing existing client relationships from account manager to director level. \nWhat will be covered?\n\nWhat is client development and why is it so important?\nThe easiest way to grow existing business\nWhy focusing on delighting existing clients makes sense\nWhat are you selling and what is your client really buying?\nWhy understanding the client’s challenges is key to your success\nHow to ask great questions and uncover the client’s real needs\nHow to add value to the client’s business\nHow to communicate effectively and build rapport with your client\nHow to run a successful client meeting\nWhy having a client development plan is key to growing business\n\nWhat are the learning outcomes?\nAttendees will come away with an understanding of how to become more effective and efficient at managing and developing client relationships to add value and grow the existing business. \nThe course will include the following templates: \nClient development plan\nClient contact strategy\nClient relationship map\nClient prioritisation model\nA 90-day action plan \nWhat does the training include?\nA one-day interactive workshop with an even balance between learning and practice/implementation.
URL:https://pmsociety.org.uk/event/client-development-for-agencies/
LOCATION:De Vere – West One\, 9-10 Portland Place\, London\, W1B 1PR
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk
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DTSTART;TZID=Europe/London:20200428T083000
DTEND;TZID=Europe/London:20200428T170000
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CREATED:20200123T155716Z
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SUMMARY:Client Development for Agency Account Directors
DESCRIPTION:The training is designed for Account Directors and Senior Account Directors responsible for managing and growing client relationships and managing a successful team. \nWho will benefit?\nThe training is designed for Account Directors and Senior Account Directors responsible for managing and growing client relationships and managing a successful team. \n\nWhat will be covered?\nWhat is client development and why is it so important?\nYour role as team leader and trust builder\nThe pro-active model for growing business\nWhy understanding the client’s challenges is key to growing the account\nWhat are you selling and what is your client really buying?\nIdentifying and pre-selling value-add solutions\nHow to prioritise your time and your team’s time\nA systematic approach to client development using client mapping\, contact plans and strategic reviews\nWhat are the learning outcomes?\nAttendees will come away with an understanding of how to help their team become more effective and efficient at developing their accounts\, extending the life of the client relationships\, adding value to the client’s business and adding revenue to the agency’s bottom line.\n\nThe course will include the following PPT templates: \nClient development plan\nStrategic account review \nWhat does the training include?\nA one-day interactive workshop with an even balance of learning and implementation exercises. \nAttendees are encouraged to use examples from real-life account scenarios \nThis training course is part of PRIME the educational arm of the PM Society.
URL:https://pmsociety.org.uk/event/client-development-for-agency-account-directors/
LOCATION:De Vere – West One\, 9-10 Portland Place\, London\, W1B 1PR
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk
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