PriMe Pharmaceutical Marketing Workshop

Managing a Portfolio


Who will benefit?

Designed for experienced marketers working in a multi-Brand environment.


Topics covered

  • Purpose of portfolio management
  • Tools available and how to apply them in practice
  • Assessment of risk and uncertainty
  • Calculation of the present value of an asset
  • Decisions supported by a portfolio management process
  • Role of licensing and divestment portfolio management
  • Portfolio management and product lifecycle management


Core competencies

  • Knowledge of the key tools of portfolio management and their strengths and weaknesses
  • Understanding of a directional policy matrix analysis
  • Ability to apply portfolio management thinking to strategic and resource planning


Learning outcomes

Completion of this module provides delegates with a clear understanding of the principles and practice of portfolio management and confidence to apply the tools and processes specific to this strategic area. Built around a bespoke case study, the module also develops a practical and hands-on approach to complex portfolio decisions.


Book now

Dates to be advised. Please contact us for more information.


PM Society Members:
£770 (£924 inc VAT)

Non-PM Society-Members:
£880 (£1056 inc VAT)