PriMe ABPI Code of Practice Workshop

ABPI - Ethics and the patient, creativity, emotion and belief-led behavioural change


Who will benefit?

This training is for pharmaceutical marketers and agency staff who wish to underpin their knowledge of belief-led behavioural change and practise new approaches to creative thinking when developing materials


What will be covered?


  • Understanding humanity: the evolution of morality and sin
  • What makes us happy, sad, angry or violent: a four principles approach
  • Emotive marketing and ethics – some case studies
  • Interactive creative workshops


Core Competencies


  • Understand a new approach to creative thinking
  • Use well described ethical theory to develop emotive marketing concepts
  • Practise practical guidance on how to ensure patient-centred solutions are achieved
  • Demonstrate the influence of belief-led behavioural change
  • Create a competitive environment to stimulate thought


What are the learning outcomes?

This training course will help you:

  • Identify the key ethical principles that underpin the emotive responses of all humanity
  • Use those principles to develop creative emotive ideas to facilitate belief-led behaviour change


About the trainer

Dr Nick Broughton is a specialist consultant in pharmaceutical ethics and compliance with over 20 years’ experience in the pharmaceutical industry. He has worked in UK and European medical and regulatory affairs director roles and as a signatory for multiple promotional campaigns. Nick’s approach to compliance training focuses on taking an ethical approach to the decision process for better outcomes.


Book now

Dates to be advised. Please contact us for more information.


PM Society Members:
£770 (£924 inc VAT)

Non-PM Society-Members:
£880 (£1056 inc VAT)