PriMe Pharmaceutical Marketing Workshop

Pitching to select the right creative agency-half day

 

About the course

A recent survey found that 63% of clients were disappointed with their choice of agency once they’d started working with them, following the pitch.

This course offers advice on how to apply rigour and careful consideration at every stage of the pitch process as well as opening clients’ eyes to the many different ways to run pitches.

Who will benefit?

Staff at any level in Marketing or Procurement who are involved in managing pitches to select a creative agency.

Topics covered

The course covers the many different ways you can run a pitch, to ensure you make the right decision. It also includes tried and tested approaches used by consumer agencies/clients, which could be brought to the world of pharma.

  • Selecting key criteria for the long list of competing agencies.
  • Getting from a long list to exactly the right short list for the pitch.
  • The benefits of an initial chemistry meeting with a longer list.
  • Credentials v strategic pitch v full creative pitch. How much do you look for from the agency in the pitch? The benefits of each.
  • Workshop-based pitches as an alternative or part of the process. The opportunity to see what it is like to actually work with the agency.
  • The rules of engagement throughout the pitch process. Different theories and the benefits of different approaches.
  • The pitch as a two-way process. How does the client want to come across to the agency?
  • Guidance on writing the brief to get the best response from the agencies.
  • Guidance and checklists on how to assess the agencies.
  • Suggestions on how to factor remuneration discussions into the pitch process.

About the trainer

Paul Phillips spent over 25 years in advertising agencies. The early part of his career was spent in consumer agencies – 12 years at Ogilvy and Mather followed by 4 years at FCB San Francisco.

He then switched over to healthcare and founded VCCP Health in 2008. The agency grew to a 40-strong team and was the most awarded agency at the PM Awards three years running. He left the company in 2017 and now provides consultancy and training to clients and agencies.

 

Book now

Dates to be advised. Please contact us for more information.


Cost

PM Society Members:
£420 (£504 inc VAT)

Non-PM Society-Members:
£520 (£624 inc VAT)