PR and Comms

Course objectives

This course considers how companies can avoid common compliance pitfalls in public relations and communications activities

Target Audience

Anyone involved at any level in PR and comms activities in agencies or pharma

Course agenda

The agenda is mainly determined by the attendees and their questions with a final version circulated to attendees beforehand but what is always covered includes: the compliance justification for PR and comms, avoiding promotion to the public, key past Code cases of interest

Learning outcomes

An understanding of how to achieve goals in PR and comms whilst avoiding common compliance pitfalls

About the trainer

Nick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable