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DTSTART;TZID=Europe/London:20200429T083000
DTEND;TZID=Europe/London:20200429T170000
DTSTAMP:20260524T081357
CREATED:20200123T154148Z
LAST-MODIFIED:20200323T110936Z
UID:10005408-1588149000-1588179600@pmsociety.org.uk
SUMMARY:Client Development for Agencies
DESCRIPTION:Aimed at agency client services teams – from Senior Account Executives to Senior Account Managers as well as Account Directors who are new in role or perhaps missed out on similar training earlier in their career. This workshop provides principles and strategies for growing existing accounts and adding value to your client’s business. \nWho will benefit?\nThe training is aimed at agency staff responsible for managing and growing existing client relationships from account manager to director level. \nWhat will be covered?\n\nWhat is client development and why is it so important?\nThe easiest way to grow existing business\nWhy focusing on delighting existing clients makes sense\nWhat are you selling and what is your client really buying?\nWhy understanding the client’s challenges is key to your success\nHow to ask great questions and uncover the client’s real needs\nHow to add value to the client’s business\nHow to communicate effectively and build rapport with your client\nHow to run a successful client meeting\nWhy having a client development plan is key to growing business\n\nWhat are the learning outcomes?\nAttendees will come away with an understanding of how to become more effective and efficient at managing and developing client relationships to add value and grow the existing business. \nThe course will include the following templates: \nClient development plan\nClient contact strategy\nClient relationship map\nClient prioritisation model\nA 90-day action plan \nWhat does the training include?\nA one-day interactive workshop with an even balance between learning and practice/implementation.
URL:https://pmsociety.org.uk/event/client-development-for-agencies/
LOCATION:De Vere – West One\, 9-10 Portland Place\, London\, W1B 1PR
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200428T083000
DTEND;TZID=Europe/London:20200428T170000
DTSTAMP:20260524T081357
CREATED:20200123T155716Z
LAST-MODIFIED:20200323T110811Z
UID:10005409-1588062600-1588093200@pmsociety.org.uk
SUMMARY:Client Development for Agency Account Directors
DESCRIPTION:The training is designed for Account Directors and Senior Account Directors responsible for managing and growing client relationships and managing a successful team. \nWho will benefit?\nThe training is designed for Account Directors and Senior Account Directors responsible for managing and growing client relationships and managing a successful team. \n\nWhat will be covered?\nWhat is client development and why is it so important?\nYour role as team leader and trust builder\nThe pro-active model for growing business\nWhy understanding the client’s challenges is key to growing the account\nWhat are you selling and what is your client really buying?\nIdentifying and pre-selling value-add solutions\nHow to prioritise your time and your team’s time\nA systematic approach to client development using client mapping\, contact plans and strategic reviews\nWhat are the learning outcomes?\nAttendees will come away with an understanding of how to help their team become more effective and efficient at developing their accounts\, extending the life of the client relationships\, adding value to the client’s business and adding revenue to the agency’s bottom line.\n\nThe course will include the following PPT templates: \nClient development plan\nStrategic account review \nWhat does the training include?\nA one-day interactive workshop with an even balance of learning and implementation exercises. \nAttendees are encouraged to use examples from real-life account scenarios \nThis training course is part of PRIME the educational arm of the PM Society.
URL:https://pmsociety.org.uk/event/client-development-for-agency-account-directors/
LOCATION:De Vere – West One\, 9-10 Portland Place\, London\, W1B 1PR
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200317T080000
DTEND;TZID=Europe/London:20200317T170000
DTSTAMP:20260524T081357
CREATED:20200317T124455Z
LAST-MODIFIED:20200317T124455Z
UID:10005415-1584432000-1584464400@pmsociety.org.uk
SUMMARY:Strategy Masterclass
DESCRIPTION:Who will benefit?\nDesigned for experienced marketers who want to take their strategic thinking to a new level. \nTopics covered\n\nDevelopment and use of Vision in organisations\nInterface between organisational and marketing strategy\nCore elements of marketing strategy\nStrategy development tools\nManaging Risk\nWorking through change\nDifferentiation and the single-minded proposition\nSegmentation and how to optimise customer focus\nStrategy validation\nLong-range planning\nExcellent execution\n\nCore competencies\n\nIn-depth understanding of the role of marketing strategy\nSkills to use and apply key strategic tools\nAbility to identify a strong differential position\nUnderstanding of the role and power of segmentation\nConfidence to drive successful strategy implementation\n\nLearning outcomes\nCompletion of this module provides delegates with the skills and confidence to develop a powerful marketing strategy and successfully drive its implementation.
URL:https://pmsociety.org.uk/event/strategy-masterclass-3/
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200303T080000
DTEND;TZID=Europe/London:20200303T170000
DTSTAMP:20260524T081357
CREATED:20200303T110022Z
LAST-MODIFIED:20200303T115138Z
UID:10005414-1583222400-1583254800@pmsociety.org.uk
SUMMARY:Successful people management for client services
DESCRIPTION:Who will benefit?\nThe training is aimed at agency client services with line management responsibility who need to build the skill and confidence to manage others. This is a highly interactive\, practical one day workshop focusing on real-life examples in an agency setting. \nWhat will be covered?\n\nThe skills and behaviours of an effective line manager\nHow to adopt the most appropriate leadership style at the right time\nHow to give feedback to a team member on their performance\nHow to coach others – one of the most important skills for a line manager\nA repeatable step by step framework for delegating\n\nWhat are the learning outcomes?\nAttendees will learn/come away with an understanding of the mindset and behaviours required to effectively lead and manage others and a toolbox of core principles\, models\, frameworks and steps that can be followed to support them in different scenarios in their management role. \nWhat does the training include?\nA one-day interactive workshop with an even balance of learning\, discussion\, examples and implementation exercises. Attendees are provided with a workbook with exercises to capture ideas\, notes and actions applicable for their own management role. After the workshop\, all attendees are provided with a slide summary PDF. \nTrainers\n Jenny Plant:  \nJenny has been training her ‘Client Development for Agencies’ workshop for the PM Society and running her own training and consultancy company “Account Management Skills” since 2016. Jenny has been working in agency account management since the early 1990s and spent over 15 years in healthcare communications. She left Publicis Life Brands in 2010 as General Manager in charge of an agency of 40 staff. https://www.linkedin.com/in/jennyplant/ \nMatt Plant \nMatt has over 20 years’ experience as a coach and trainer working for companies such as Petroleum Development Oman\, Virgin Atlantic and Hemsley Fraser Training Company and with clients such as Rolls Royce\, Cancer Research\, Sky and the Bank of England. Matt is a Neuro-Linguistic Programming (NLP) practitioner and specialises in leadership skills\, building confidence\, presentation skills and coaching others. https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/successful-people-management-for-client-services/
CATEGORIES:In House Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20200212T090000
DTEND;TZID=Europe/London:20200212T170000
DTSTAMP:20260524T081357
CREATED:20191223T110030Z
LAST-MODIFIED:20200206T115159Z
UID:10005403-1581498000-1581526800@pmsociety.org.uk
SUMMARY:Mastering Launch Excellence
DESCRIPTION:About this Event\nThe Mastering Launch Excellence workshop covers in-depth the stages to build a robust launch plan with supporting case studies\, practical tools to use for the stages of launch planning and tips on priorities stage by stage. The course carefully examines the role of the Launch Leader\, how to build a strong cross-functional launch team and also explores the 10 organisational launch capabilities needed to be successful at launch\, along with 5 ingredients of a winning launch plan. Learn how to manage risk and uncertainty and the pitfalls of launch. \nDelivered by experts in launch excellence\, and using real-world case studies and experience\, this workshop will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWho should attend?\nThis workshop is designed for healthcare executives from Pharma and their supporting agencies. \n\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\nor are part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\n\nWhat will be covered?\n\nDefinition of ‘Launch Excellence’ using industry award-winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nKey stages of launch planning and priorities stage by stage\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe 5 ingredients of a winning launch plan\nHow to manage risk and uncertainty and launch pitfalls pre and post-launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\nAdditionally\, for in “in-house” workshops\, we will work specifically on the brand in question to work through the development of a bespoke launch plan \nHow is the workshop run?\nThe workshop is group-work and discussion-based with case-study examples and a real-world focus to help apply learning and build practical skills. \nWhat are the learning outcomes?\nAttendees will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post-launch success.
URL:https://pmsociety.org.uk/event/mastering-launch-excellence/
LOCATION:Beaumont House\, Burfield Road\, Old Windsor\, Berkshire\, SL4 2JJ
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20191223T090000
DTEND;TZID=Europe/London:20191223T133000
DTSTAMP:20260524T081357
CREATED:20191223T134848Z
LAST-MODIFIED:20191223T135410Z
UID:10005404-1577091600-1577107800@pmsociety.org.uk
SUMMARY:Understanding stress and building resilience
DESCRIPTION:This half-day workshop is rooted in the science of how the body and brain react to stress and offers a practical guide to managing the pressures we face in the business world. \nIt covers how to step back and analyse a challenging situation and re-frame the way you approach it\, plus practical tips on how to manage your day-to-day work\, to reduce stress levels. \nIt also reviews theories and techniques around mindfulness\, breathing and relaxation\, including clinical evidence of how they impact the stress reaction in the body. And finally\, it covers how lifestyle choices around exercise\, sleep and diet can help you reduce stress levels. \nWho will benefit?\nAnyone at any level in any business \nAreas covered \n\nSetting the context – stress in today’s world. Delegates can share the types of stress they experience in the business world.\nHow the body responds to stress and the effect of the stress reaction. The balance between good v unhelpful stress.\nTechniques and exercises for re-framing your thinking and how you can step back\, re-assess and handle pressurised situations.\nPractical ideas on how you can change the way you work day-to-day and manage your workload to alleviate stress.\nA down-to-earth review of theories and techniques around mindfulness\, breathing and relaxation\, including clinical evidence of how they impact the stress reaction in the body. A review of the apps and other tools available.\nHow other aspects of your lifestyle (like exercise\, sleep and diet) impact stress.\n\nAbout the trainer\nPaul Phillips spent many stress-filled years working in advertising and marketing at Ogilvy\, FCB and VCCP\, both in Europe and the US. He founded the specialist agency VCCP Health and ran it for 8 years\, before stepping out of the agency world to focus on running training for clients and agencies. \nFeedback\nFrom an HR Manager of a leading agency – “The feedback I’ve received on the session is all very positive – the participants especially valued how practical the approach and suggestions were\, and your insight into the common challenges faced in the industry and how they can be re-framed.”
URL:https://pmsociety.org.uk/event/understanding-stress-and-building-resilience/
CATEGORIES:In House Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk
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