In April 2020, the PM Society launched an exciting creative challenge to develop ideas for a fundraising campaign for our partner charity PAPYRUS (dedicated to the prevention of young suicide in the UK).

2 creative ideas were selected for development:

From Hamell, a content driven campaign – Unfinished Plans

From Naked Health, a LinkedIn campaign – Connect to Save a Life

Hamell were selected to lead the ongoing development of several fundraising initiatives that will run sequentially to increase funding for the charity’s helpline – HOPELINEUK.  The first of these being the Wall of Hope.

HOPELINEUK is staffed by trained advisors who not only listen to worries and concerns but also disable plans for suicide and put young people on the first step to recovery. Where a person is at immediate risk of harm, HOPELINEUK advisers will intervene. PAPYRUS does not receive government funding and all donations directly support the running costs of HOPELINEUK, ultimately saving many young lives in the UK.

Register for our Wall of Hope

We are asking every agency to pledge their support for this vitally important cause and help fund the great work of PAPYRUS. You can show your support by uploading a short video of yourselves pledging to continue supporting people who are struggling with thoughts of suicide. You will be included in our Wall of Hope, which will feature on our PM Society Awards platform on March 18th.

Register your support

Share the Unfinished Plans video

Pledge a donation


Thanks to all the agencies that took part in the 2020 Creativity for Good initiative.

  • CDM London
  • DDB Remedy
  • emotive
  • Hamell
  • Learner Adams Bones
  • Life Healthcare Communications
  • Naked Health
  • Solaris Health
  • Verve
  • woolleypau


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