Creativity for Good
A new charity initiative
In April 2020 the PM Society launched an exciting creative challenge to develop ideas for a fundraising campaign for our partner charity PAPYRUS (dedicated to the prevention of young suicide in the UK).
We reached out to our creative agencies and invited them to take part in this new initiative to develop a fundraising campaign to increase funding for the charity’s helpline – HOPELINEUK.
HOPELINEUK is staffed by trained advisors who not only listen to worries and concerns but also disable plans for suicide and put young people on the first step to recovery. Where a person is at immediate risk of harm, HOPELINEUK advisers will intervene. PAPYRUS does not receive government funding and all donations directly support the running costs of HOPELINEUK, ultimately saving many young lives in the U.K.
We want to thank all the participating agencies: CDM London, DDB Remedy, emotive, Hamell, Learner Adams Bones, Life Healthcare Communications, NAKEDHEALTH, Solaris Health, Verve & woolley pau. Your efforts, strategic approaches and creativity impressed PAPYRUS and the PM Society team.
We are very pleased to announce that the PAPYRUS team has chosen two agency proposals to take forward:
PAPYRUS will work with both agencies to develop two separate fundraising initiatives that will run sequentially. More information will be revealed later this month and the sums raised will be announced at the PM Society Awards in early 2021.
If you would like to get involved with this initiative in 2021 (when we will be running it for a new charity) please contact email@example.com to put you on the list.
Latest Creativity for Good articles
How to improve your patient-facing materials
If patients do not understand information about their condition, it can be difficult for them to take an active...