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UID:10006354-1665579600-1665597600@pmsociety.org.uk
SUMMARY:Measuring Patient Engagement: Opening the Can of Worms!
DESCRIPTION:Demonstrating effectiveness and ROI of omnichannel strategies in pharma is a critical component for decision-makers to identify spend\, priorities and customer needs. Patient engagement is no different – but unlike a multi-channel tactical plan\, defining KPIs and metrics for patient engagement is seen as more complex. \nDuring this in-person session at the Royal Society of Medicine (RSM)\, the PEIG will bring together pharma\, PAG\, patient and vendor to discuss: \n\nWhy measuring patient engagement is important\nHow KPIs and metrics differ from more traditional tactical programmes\nExamples of where industry collaborations have defined and measured outcomes for patient programmes and initiatives\nBest practices for defining KPIs and measurement frameworks\n\nObjectives:  \n\nGive an opening plenary that sets the tone of why measuring patient engagement is important\nTo showcase 2/3 examples where pharma have measured the impact of a patient engagement initiative\nDeliver a panel session to discuss setting up appropriate KPI frameworks for measuring the impact of patient engagement projects\n\nSpeaker Spotlight: \nFind out more about our speakers in our Speaker Spotlight article. \n        \n  \n 
URL:https://pmsociety.org.uk/event/patient-engagement-interest-group-event-2022/
LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom
CATEGORIES:Industry Events,Networking
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
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