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DTSTART;TZID=Europe/London:20221212T123000
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DTSTAMP:20221202T130559Z
CREATED:20221123T101154Z
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UID:10007143-1670848200-1670851800@pmsociety.org.uk
SUMMARY:Market Access – Role or Goal? A free\, virtual event
DESCRIPTION:Join our Market Access Interest Group and guest speakers for a FREE panel and interview session with discussion as they discuss whether Market Access is a Role or more of a Goal for companies – or\, in reality\, a mix of both. Read more about some of the topics we will discuss on our blog. \nWho should attend? \nAnyone who is involved in UK market access\, or involved in developing market access capabilities\, or would like to get involved in the future. \nBenefits of attending are to \n\nThink about how the role and function of market access should be conducted in YOUR organisation\nMeet others and join in the debate\nIf you are completely new to market access – some pointers as to what is important\nFind out more about the PM Society and the Market Access Interest Group
URL:https://pmsociety.org.uk/event/market-access-role-or-goal-a-free-virtual-event/
LOCATION:Virtual event
CATEGORIES:Industry Events,Networking
ORGANIZER;CN="PM Society":MAILTO:contact@pmsociety.org.uk
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20221206T130000
DTEND;TZID=Europe/London:20221206T170000
DTSTAMP:20221202T130824Z
CREATED:20220913T104659Z
LAST-MODIFIED:20221202T130824Z
UID:10006361-1670331600-1670346000@pmsociety.org.uk
SUMMARY:Is Pharma Marketing built on Straw\, Sticks or Bricks?
DESCRIPTION:What Learning and Development needs to do to raise Pharma marketing capability.\nHere’s a question for you “name a sector that excels in marketing?” Your first thought probably isn’t the pharmaceutical sector\, and that drove us at the PM Society to ask why? With this powerful question in mind\, we spent the summer listening to you\, trying to understand why? It’s clear that our industry faces unique challenges requiring an evolution of capabilities and enablers. So we have started to explore if marketeers in our industry are adequately equipped with the necessary skills\, tools\, and mindset needed to excel in marketing of the future. \nWhether you’re an emerging or seasoned marketer\, or whether you’re in an L&D or marketing excellence function\, this event is for you! \n  \nWe invite you to join us at our keynote symposium on 6th December in London\, where you’ll have an opportunity to hear from various leaders on topics ranging from new approaches to insight generation\, the evolution of customer engagement\, and ways to build marketing capabilities within your own organisations. You’ll also have the opportunity to hear our recent research findings which could help you validate and assess your own capabilities as marketeers. And as you look to 2023\, this event is a perfect chance to build or foster lasting relationships across your team\, your company and the life sciences sector. \nThe event is open to new or experienced marketers\, as well as individuals within L&D and marketing excellence within the pharmaceutical industry\, and places are limited. \n  \nCould the Big Bad Wolf Blow Your Brand House Down? \nRead our shared insights on what UK Pharmaceutical Marketing professionals must embrace to be relevant and successful\, and how the PM Society intend to help. Click here \nRegistration is easy\, either log in if you’re already a member or fill in two boxes to purchase tickets using the Log In button below.
URL:https://pmsociety.org.uk/event/learning-and-development-in-pharmaceutical-marketing/
LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom
CATEGORIES:Industry Events,Networking
ORGANIZER;CN="PM Society":MAILTO:contact@pmsociety.org.uk
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DTSTART;TZID=Europe/London:20221116T130000
DTEND;TZID=Europe/London:20221116T180000
DTSTAMP:20221108T095305Z
CREATED:20220615T143357Z
LAST-MODIFIED:20221108T095305Z
UID:10006353-1668603600-1668621600@pmsociety.org.uk
SUMMARY:Digital Works 2022
DESCRIPTION:The PM Society is proud to present an event looking at some of the recent WINNERS of the PM Society Digital Awards. Each winner will showcase the campaign itself\, the client and agency position\, why it won\, and judges’ feedback. \nYou will hear from the best the industry has to offer in digital effectiveness. \n This is a “half day” event brought to you by the PM Society. \nIt will take place from 13:00 – 16:40 followed by drinks and networking. \n 
URL:https://pmsociety.org.uk/event/digital-works-2022/
LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom
CATEGORIES:Awards,Industry Events,Networking
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
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DTSTART;TZID=Europe/London:20221012T130000
DTEND;TZID=Europe/London:20221012T180000
DTSTAMP:20220926T114151Z
CREATED:20220615T150804Z
LAST-MODIFIED:20220926T114151Z
UID:10006354-1665579600-1665597600@pmsociety.org.uk
SUMMARY:Measuring Patient Engagement: Opening the Can of Worms!
DESCRIPTION:Demonstrating effectiveness and ROI of omnichannel strategies in pharma is a critical component for decision-makers to identify spend\, priorities and customer needs. Patient engagement is no different – but unlike a multi-channel tactical plan\, defining KPIs and metrics for patient engagement is seen as more complex. \nDuring this in-person session at the Royal Society of Medicine (RSM)\, the PEIG will bring together pharma\, PAG\, patient and vendor to discuss: \n\nWhy measuring patient engagement is important\nHow KPIs and metrics differ from more traditional tactical programmes\nExamples of where industry collaborations have defined and measured outcomes for patient programmes and initiatives\nBest practices for defining KPIs and measurement frameworks\n\nObjectives:  \n\nGive an opening plenary that sets the tone of why measuring patient engagement is important\nTo showcase 2/3 examples where pharma have measured the impact of a patient engagement initiative\nDeliver a panel session to discuss setting up appropriate KPI frameworks for measuring the impact of patient engagement projects\n\nSpeaker Spotlight: \nFind out more about our speakers in our Speaker Spotlight article. \n        \n  \n 
URL:https://pmsociety.org.uk/event/patient-engagement-interest-group-event-2022/
LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom
CATEGORIES:Industry Events,Networking
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
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DTSTART;TZID=Europe/London:20220330T140000
DTEND;TZID=Europe/London:20220330T180000
DTSTAMP:20220328T160234Z
CREATED:20211130T141448Z
LAST-MODIFIED:20220328T160234Z
UID:10007072-1648648800-1648663200@pmsociety.org.uk
SUMMARY:PM Society Careers Event - A Career in Pharmaceutical and Healthcare Communications
DESCRIPTION:We are delighted to confirm that our third Careers Conference will take place on the 30 March 2022. To register for your free place\, please email Alex Hankinson. \nFollowing the success of events in 2018 and 2019\, we are once again bringing industry experts from pharmaceutical companies and agencies together to advise on career opportunities within the industry and how to present yourself and your talents. \nThe event will be held at the Royal Society of Medicine\, Wimpole Street\, London between 2pm and 6pm. After arrival and networking with exhibitors\, there will be presentations and Q&A from knowledgeable and engaging individuals from different areas of the pharmaceutical industry. \nThe event will finish with further opportunity for networking and discussing opportunities with exhibitors and talent acquisition teams. We do hope you can join us for what looks to be an extremely popular event and a must for anyone intrigued about how their skills or interests could be of value to such a vital and constantly evolving professional industry. To register for your free place\, please email Alex Hankinson. \nThank you to our headline sponsor\, OPEN Health  \n  \n \n  \nWe’d also like to thank our event sponsors\, Purple Agency\, BMJ\, Dice Communications\, Omnicom HealthGroup and NexGen \n                   \n 
URL:https://pmsociety.org.uk/event/pm-society-careers-event-a-career-in-pharmaceuticals/
LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom
CATEGORIES:Careers,Industry Events,Networking
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
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