BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PM Society - ECPv6.15.13.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://pmsociety.org.uk X-WR-CALDESC:Events for PM Society REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20180325T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20181028T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20190331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20191027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20201025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20210328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20211031T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20220327T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20221030T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20210518T100000 DTEND;TZID=Europe/London:20210519T120000 DTSTAMP:20260407T190923 CREATED:20210310T161426Z LAST-MODIFIED:20210421T111844Z UID:10005391-1621332000-1621425600@pmsociety.org.uk SUMMARY:*NEW* How to work with and get the best out of your creative agency DESCRIPTION:*New training course* \nAbout the workshop \nThis workshop\, which is delivered across two sessions on Zoom\, was developed to enable anyone who works with a creative agency to increase productivity\, ensure their fees are spent wisely and ultimately produce more effective material. \nThe workshop is divided into two broad areas.  Firstly\, it covers the benefits of true partnership and what makes a strong one.  And secondly it offers very practical advice on how to work with an agency throughout all the key stages of campaign development. \nContents \nSession 1 (2 hours) – Tuesday 18th May – 10.00-12.00 \n– What makes a good client/agency relationship. The characteristics and benefits of a partnership versus a supplier-based relationship. \n– Working with the agency day-to-day.  (Planning when working to tight timetables.  The process for feedback.  The roles of the agency team.) \n– Briefing the agency.  (What makes a good brief including a potential structure. How much information.  How you can inspire the agency.) \n  \nSession 2 (2 hours) –  Wednesday 19th May – 10.00-12.00 \n– Creative presentations.  (The dynamics involved and how to respond.  How to assess work and give constructive feedback.) \n– Through the production process.  (How agencies select and work with external suppliers.  How to work with the agency during the production process.) \n– Addressing conflicts and performance issues.  (How to diagnose them and address them constructively.  How to run an agency appraisal.) \n– Remuneration.  How to reach remuneration agreements that both sides are happy with. \n  \nAbout the trainer \n \nPaul Phillips worked in agencies for over 25 years and founded and ran VCCP Health.  He’s worked with many clients including GSK\, Roche\, Astellas\, MSD\, Teva\, Allergan\, Leo Pharma\, P&G\, Levi’s\, Dept of Health and Nestle.  This course is based on his learnings from relationships that have clicked (and those that haven’t). URL:https://pmsociety.org.uk/event/how-to-work-with-and-get-the-best-out-of-your-creative-agency/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210517T123000 DTEND;TZID=Europe/London:20210521T143000 DTSTAMP:20260407T190923 CREATED:20210312T153732Z LAST-MODIFIED:20210312T153732Z UID:10005395-1621254600-1621607400@pmsociety.org.uk SUMMARY:Client Retention and growth for Agencies DESCRIPTION:Introduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships\, increasing existing client retention and pro-actively seeking ways to add additional value. \nThose in account management are often the ones charged with forecasting growth and so have the responsibility for approaching account development in a systematic way. \nWho will benefit?\nThe programme is designed for anyone who has worked for 2+ years within a Client Services role and who is responsible for client development and retaining existing relationships. \nThis course will explain how to adopt the skills and behaviours for pro-active account development. The content is delivered via 2-hour training sessions on Zoom. There are three sessions over 3 days in one week. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client categorisation matrix\, client relationship map and plan and set a 90-day growth goal\nLearning outcome: To understand how to take a more strategic approach to client retention and growth.\nOutput: Client categorisation matrix\, a client relationship map\, plan and 90-day retention goal \nMonday 17th May  @ 12:30 pm (2 hours):\nHow to add the highest level of client value\nLearning outcome: To understand the actions required to deliver the highest level of client value.\nExercise: Identify the most relevant ways to add the highest level of value to clients and grow accounts \nWednesday 19th May @ 12:30 pm (2 hours):\nHow to ask great questions & pre-sell ideas\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \nFriday 21st May @ 12:30 pm (2 hours):\nHow to ask for referrals without feeling pushy or ‘salesy’.Learning outcome: To be able to seek referrals from clients naturally.Exercise: Practice asking for referrals \nOptional Q&A session:\nThis is a ‘drop-in’ session for participants to re-group to share examples of having implemented the learnings from the training and is an opportunity to ask any further questions you may have about the training content. \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM. \n  URL:https://pmsociety.org.uk/event/client-retention-and-growth-for-agencies-2/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210429T100000 DTEND;TZID=Europe/London:20210430T114500 DTSTAMP:20260407T190923 CREATED:20210326T141233Z LAST-MODIFIED:20210326T141233Z UID:10005399-1619690400-1619783100@pmsociety.org.uk SUMMARY:Managing Pressure and Building Resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 29th April 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 30th April 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/managing-pressure-and-building-resilience-3/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210325T100000 DTEND;TZID=Europe/London:20210326T114500 DTSTAMP:20260407T190923 CREATED:20210204T112226Z LAST-MODIFIED:20210204T112600Z UID:10005060-1616666400-1616759100@pmsociety.org.uk SUMMARY:Managing Pressure and Building Resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 25th March 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 26th March 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/managing-pressure-and-building-resilience-2/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210317T090000 DTEND;TZID=Europe/London:20210317T110000 DTSTAMP:20260407T190923 CREATED:20201215T162042Z LAST-MODIFIED:20210107T123749Z UID:10006276-1615971600-1615978800@pmsociety.org.uk SUMMARY:Mastering Launch Excellence DESCRIPTION:Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success! \nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \n  \nWho will benefit?\nThis workshop programme is only applicable for pharmaceutical and biotech industry employees who; \n\nare part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nSession 1 – 16th March 2021\, 9am – 11am \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\n  \nSession 2 – 17th March 2021\, 9am – 11am \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\n  \nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n  \nWhat are the learning outcomes? \nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. \n  URL:https://pmsociety.org.uk/event/zoom-training-mastering-launch-excellence/2021-03-17/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210303T103000 DTEND;TZID=Europe/London:20210303T123000 DTSTAMP:20260407T190923 CREATED:20201118T121608Z LAST-MODIFIED:20210107T123636Z UID:10006273-1614767400-1614774600@pmsociety.org.uk SUMMARY:Essentials of Pharmaceutical Marketing DESCRIPTION:Who will benefit?\nNew and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. \nTopics covered\n\nOverview of pharmaceutical marketing\nPharmaceutical marketing strategy concepts and tools\nEffective market and competitor analysis\nIncreasing impact through effective segmentation & targeting\nBuilding competitive advantage through creative product positioning\nThe role and application of branding\nDesigning a well-aligned and impactful marketing & promotional mix\nDeveloping true customer insights through effective market research\nBuilding an effective and engaging marketing plan\nMeasuring marketing effectiveness\nEnsuring excellent execution through the extended team\n\nCore competencies\n\nTrue understanding of what marketing means in today’s environment\nAbility to analyse the market and develop a relevant strategy\nConfidence to prepare an effective marketing plan and implementation mix\nKnowledge of how to evaluate marketing effectiveness\nInsight into the role of brands and how to build them\nUnderstanding of key market research principles and practices\nAbility to develop strong and productive relationships with external suppliers\n\nLearning outcomes\nCompletion of this module will equip you with a complete grounding in the principles\, practices and processes of marketing in today’s environment and most importantly\, how to apply them effectively and appropriately. Ultimately\, it will help you to develop and deliver successful marketing activities for your company\, customers and patients. URL:https://pmsociety.org.uk/event/zoom-training-essentials-of-pharmaceutical-marketing-2/2021-03-03/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210217T103000 DTEND;TZID=Europe/London:20210217T130000 DTSTAMP:20260407T190923 CREATED:20201112T132649Z LAST-MODIFIED:20210107T124102Z UID:10006266-1613557800-1613566800@pmsociety.org.uk SUMMARY:How to Impact\, Influence & Inspire DESCRIPTION:Are you looking to develop your communication skills\, to learn how to impact\, influence and inspire? \nWe believe that anyone can be taught these skills\, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence\, enhance and sustain your long-term relationships and motivate others to make the most of their potential. \nAfter this course you will be able to:\n\nRecognise your own unique inner-qualities and use them more confidently and effectively – whether you’re naturally an extrovert or introvert\nDiscover ways to build rapid rapport with others\, whether face-to-face or working remotely\nGrow your emotional intelligence; attune to the underlying emotions and motivations of others to create more ‘win-win’ situations\nCreate more collaborative and meaningful interactions; build ethical long-term sustainable relationships with colleagues\, peers\, customers and key stakeholders\nBecome a trusted adviser to others; generate greater power\, presence and warmth\nEstablish a stronger personal brand; draw others to you so that they instinctively remember you and actively promote your interests\nDemonstrate greater gravitas; master your emotions and decision-making\nFeel more authentic\, purposeful and courageous; stand out from the crowd (no more ‘imposter syndrome’)\nDevelop more compelling verbal and non-verbal language; motivate and influence those around you\nRaise your mental agility; learn how to think on your feet and maintain composure no matter what the situation\nMaximise your full potential; become the person that you were always meant to be\n\nCourse outline\nPRE-READ – This will be sent a week in advance and needs to be completed before attending the course.\nModule 1 – Wednesday 3rd February 10:30 am – 1:00 pm\nModule 2 – Wednesday 17th February 10:30 am – 1:00 pm \nAbout the trainer\nJustin Tipper is Head of Resilience at Pinnacle Wellbeing Services. In a career spanning 25 years\, Justin has specialised in the design and delivery of business psychology\, leadership & management training courses and development programmes in a wide variety of sectors. \nHe has created & managed programmes across the UK\, in Ireland\, Switzerland\, Malta\, Bulgaria\, Hong Kong\, and the Isle of Man. His clients include Barclays Wealth\, HSBC\, the Isle of Man Government\, AXA\, Specsavers\, PokerStars\, Manx Telecom\, and many more… URL:https://pmsociety.org.uk/event/zoom-training-how-to-impact-influence-inspire/2021-02-17/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210215T103000 DTEND;TZID=Europe/London:20210217T130000 DTSTAMP:20260407T190923 CREATED:20201118T114525Z LAST-MODIFIED:20210105T143020Z UID:10006267-1613385000-1613566800@pmsociety.org.uk SUMMARY:Pharmaceutical Marketing for Non-Marketers DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n15th February @ 10:30am (2.5 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n16th February @ 10:30am (2.5 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n17th February @ 10:30am (2.5 hours) Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. URL:https://pmsociety.org.uk/event/zoom-training-pharmaceutical-marketing-for-non-marketers-2/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210212T110000 DTEND;TZID=Europe/London:20210226T130000 DTSTAMP:20260407T190923 CREATED:20201123T122443Z LAST-MODIFIED:20210326T145520Z UID:10006274-1613127600-1614344400@pmsociety.org.uk SUMMARY:Ethics\, Code Compliance and Decision-making in a Social Digital Age DESCRIPTION:Introduction\nRather than the artificial division being made between compliance in digital and social media and compliance in everything else this course looks at how to handle issues of ethics and compliance across all channels. Doing so shows how the same principles underpin all regulation and this will equip attendees with the skills to develop and justify their activities. \nDuring the three weeks\, attendees are encouraged to bring their (compliance) problems to the group for discussion. \nWho will benefit?\nThose producing multichannel communications and marketing campaigns in pharma and agency who have some experience of the ABPI Code of Practice \nWhat does the training include?\n3 x 2hr interactive webinars each with up to 20 participants each Friday: \nFriday 12th February 11:00 am – 1:00 pm:\nModule 1 – Ethics\, the ABPI Code and principles of compliance\nModule 2 – Education and promotional interactions with health professionals \nFriday 19th February 11:00 am – 1:00 pm: \nModule 3 – Getting insight\, scientific exchange and non-promotional interactions with health professionals\nModule 4 – Disease awareness and interacting with the public \nFriday 26th February 11:00 am – 1:00 pm:\nModule 5 – Communications and public relations activities \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable URL:https://pmsociety.org.uk/event/zoom-training-ethics-code-compliance-and-decision-making-in-a-social-digital-age/ LOCATION:Virtual event CATEGORIES:ABPI Code of Practice Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210121T100000 DTEND;TZID=Europe/London:20210122T114500 DTSTAMP:20260407T190923 CREATED:20201111T130013Z LAST-MODIFIED:20210107T123957Z UID:10006264-1611223200-1611315900@pmsociety.org.uk SUMMARY:Managing Pressure and Building Resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 21st January 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 22nd January 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/zoom-training-managing-pressure-and-building-resilience-3/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20210114T100000 DTEND;TZID=Europe/London:20210116T120000 DTSTAMP:20260407T190923 CREATED:20201027T134416Z LAST-MODIFIED:20210107T123904Z UID:10005916-1610618400-1610798400@pmsociety.org.uk SUMMARY:People Management for New Managers DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposture syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 12th January 10:00 am – 12:00 pm – Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 13th January 10:00 am – 12:00 pm – Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 14th January 10:00 am – 12:00 pm – Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/zoom-training-people-management-for-new-managers/2021-01-14/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20201209T093000 DTEND;TZID=Europe/London:20201209T120000 DTSTAMP:20260407T190923 CREATED:20201013T105031Z LAST-MODIFIED:20201029T113407Z UID:10005905-1607506200-1607515200@pmsociety.org.uk SUMMARY:Zoom Training: Pharmaceutical Marketing for Non-Marketers DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n9th November @ 1:00 pm (2 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n10th November @ 1:00 pm  (2 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n11th November @ 1:00 pm am (2 hours): Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. URL:https://pmsociety.org.uk/event/zoom-training-pharmaceutical-marketing-for-non-marketers/2020-12-09/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20201203T100000 DTEND;TZID=Europe/London:20201204T114500 DTSTAMP:20260407T190923 CREATED:20200812T140450Z LAST-MODIFIED:20201123T132840Z UID:10005027-1606989600-1607082300@pmsociety.org.uk SUMMARY:Zoom Training: Managing Pressure and Building Resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 3rd December 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 4th December 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/zoom-training-managing-pressure-and-building-resilience-2/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20201124T100000 DTEND;TZID=Europe/London:20201125T120000 DTSTAMP:20260407T190923 CREATED:20200728T141041Z LAST-MODIFIED:20201126T110336Z UID:10005020-1606212000-1606305600@pmsociety.org.uk SUMMARY:Zoom training: Mastering Launch Excellence DESCRIPTION:Introduction\nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \nWho will benefit?\nPlease note that due to the practical nature of this workshop it is specifically designed for pharmaceutical and biotech company employees only. \nWho: \n\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\nor are part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nTuesday 24th November – 10:00am – 1:00pm \nSession 1 (3hrs including break) \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award-winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\nWednesday 25th November  – 9:00am – 12:00pm \nSession 2 (3hrs including break) \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n What are the learning outcomes? \nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. URL:https://pmsociety.org.uk/event/zoom-mastering-launch-excellence/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20201120T110000 DTEND;TZID=Europe/London:20201120T130000 DTSTAMP:20260407T190923 CREATED:20200812T122620Z LAST-MODIFIED:20201027T162250Z UID:10005023-1605870000-1605877200@pmsociety.org.uk SUMMARY:Zoom Training: Ethics\, Code Compliance and Decision-making in a Social Digital Age DESCRIPTION:Introduction\nRather than the artificial division being made between compliance in digital and social media and compliance in everything else this course looks at how to handle issues of ethics and compliance across all channels. Doing so shows how the same principles underpin all regulation and this will equip attendees with the skills to develop and justify their activities. \nDuring the three weeks\, attendees are encouraged to bring their (compliance) problems to the group for discussion. \nWho will benefit?\nThose producing multichannel communications and marketing campaigns in pharma and agency who have some experience of the ABPI Code of Practice \nWhat does the training include?\n3 x 2hr interactive webinars each with up to 20 participants each Friday: \nFriday 6th November 11:00 am – 1:00 pm:\nModule 1 – Ethics\, the ABPI Code and principles of compliance\nModule 2 – Education and promotional interactions with health professionals \nFriday 13th November 11:00 am – 1:00 pm: \nModule 3 – Getting insight\, scientific exchange and non-promotional interactions with health professionals\nModule 4 – Disease awareness and interacting with the public \nFriday 20th November 11:00 am – 1:00 pm:\nModule 5 – Communications and public relations activities \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable URL:https://pmsociety.org.uk/event/zoom-ethics-code-compliance-and-decision-making-in-a-social-digital-age/2020-11-20/ LOCATION:Virtual event CATEGORIES:ABPI Code of Practice Workshops (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20201118T110000 DTEND;TZID=Europe/London:20201118T130000 DTSTAMP:20260407T190923 CREATED:20200603T141057Z LAST-MODIFIED:20201029T134339Z UID:10005015-1605697200-1605704400@pmsociety.org.uk SUMMARY:Zoom Training: How to Impact\, Influence & Inspire DESCRIPTION:Are you looking to develop your communication skills\, to learn how to impact\, influence and inspire? \nWe believe that anyone can be taught these skills\, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence\, enhance and sustain your long-term relationships and motivate others to make the most of their potential. \nAfter this course you will be able to:\n\nRecognise your own unique inner-qualities and use them more confidently and effectively – whether you’re naturally an extrovert or introvert\nDiscover ways to build rapid rapport with others\, whether face-to-face or working remotely\nGrow your emotional intelligence; attune to the underlying emotions and motivations of others to create more ‘win-win’ situations\nCreate more collaborative and meaningful interactions; build ethical long-term sustainable relationships with colleagues\, peers\, customers and key stakeholders\nBecome a trusted adviser to others; generate greater power\, presence and warmth\nEstablish a stronger personal brand; draw others to you so that they instinctively remember you and actively promote your interests\nDemonstrate greater gravitas; master your emotions and decision-making\nFeel more authentic\, purposeful and courageous; stand out from the crowd (no more ‘imposter syndrome’)\nDevelop more compelling verbal and non-verbal language; motivate and influence those around you\nRaise your mental agility; learn how to think on your feet and maintain composure no matter what the situation\nMaximise your full potential; become the person that you were always meant to be\n\nCourse outline\nPRE-READ – This will be sent a week in advance and needs to be completed before attending the course.\nModule 1 – Wednesday 4th November 11:00 am – 1:00 pm\nModule 2 – Wednesday 18th November 11:00 am – 1:00 pm \nAbout the trainer\nJustin Tipper is Head of Resilience at Pinnacle Wellbeing Services. In a career spanning 25 years\, Justin has specialised in the design and delivery of business psychology\, leadership & management training courses and development programmes in a wide variety of sectors. \nHe has created & managed programmes across the UK\, in Ireland\, Switzerland\, Malta\, Bulgaria\, Hong Kong\, and the Isle of Man. His clients include Barclays Wealth\, HSBC\, the Isle of Man Government\, AXA\, Specsavers\, PokerStars\, Manx Telecom\, and many more… URL:https://pmsociety.org.uk/event/zoom-training-impact-inspire/2020-11-18/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20201023T123000 DTEND;TZID=Europe/London:20201023T143000 DTSTAMP:20260407T190923 CREATED:20200825T125623Z LAST-MODIFIED:20201013T110308Z UID:10005838-1603456200-1603463400@pmsociety.org.uk SUMMARY:Zoom Training: Client Retention for Agency Account Managers DESCRIPTION:Introduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships and increasing existing client retention.\nThis takes a pro-active approach from the Account Management team who are the ambassadors for the agency and the ones managing the relationships on a day to day basis.\nWe are delighted to offer this virtual training programme through ZOOM\, delivered in 3 convenient 2-hour modules over one week. \nWho will benefit?\nThe programme is designed for client-facing staff managing the day to day interactions with clients and responsible for account retention. It’s suitable for anyone in an account management role who is looking to move to the next level. It’s particularly beneficial for those who haven’t received much\, if any\, sales training and who are looking to adopt a non-salesy\, authentic way to open up discussions with clients about adding more value and have a pro-active approach to account growth. It’s different because participants set an individual 90-day account retention goal and create an action plan using the most relevant approach for their own clients. The content is delivered via 2-hour training sessions on Zoom. There are three sessions over 3 days (concurrent days). Each session is recorded. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client relationship map and plan and set a 90-day retention goal\nLearning outcome: To understand how to take a more strategic approach to client retention.\nOutput: Client relationship map\, plan and 90-day retention goal \nMonday 19th October @ 12:30 pm (2 hours):\nUnderstand client value & client retention examples\nLearning outcome: To understand why client retention is important\, the four levels of client value and examples of client retention and growth actions.\nExercise: Share the biggest challenge\, identify current and desired value levels for clients \nWednesday 21st October @ 12:30 pm (2 hours):\nTake a pro-active approach to client retention\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \nFriday 23rd October @ 12:30 pm (2 hours):\nCreate a client retention action plan\nLearning outcome: To be able to create a client retention plan\nExercise: Create a client retention action plan. \n  \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM. \n  URL:https://pmsociety.org.uk/event/zoom-training-client-retention-for-agency-account-managers/2020-10-23/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20201016T100000 DTEND;TZID=Europe/London:20201017T113000 DTSTAMP:20260407T190923 CREATED:20200812T135315Z LAST-MODIFIED:20201013T111041Z UID:10005025-1602842400-1602934200@pmsociety.org.uk SUMMARY:Zoom Training: Managing Pressure and Building Resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2 hours)\nThursday 15th October 10:00 am – 12:00 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1 hour 30 mins)\nFriday 16th October 10:00 am – 11:30 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/zoom-training-managing-pressure-and-building-resilience/2020-10-16/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20201006T100000 DTEND;TZID=Europe/London:20201008T120000 DTSTAMP:20260407T190923 CREATED:20200812T135705Z LAST-MODIFIED:20200812T135714Z UID:10005026-1601978400-1602158400@pmsociety.org.uk SUMMARY:Zoom Training: People Management for New Managers DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposture syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 6th October 10:00 am – 12:00 pm – Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 7th October 10:00 am – 12:00 pm – Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 8th October 10:00 am – 12:00 pm – Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/virtual-training-people-management-for-new-managers/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200928T130000 DTEND;TZID=Europe/London:20200930T150000 DTSTAMP:20260407T190923 CREATED:20200706T113656Z LAST-MODIFIED:20200827T103705Z UID:10005018-1601298000-1601478000@pmsociety.org.uk SUMMARY:Zoom Training: Pharmaceutical Marketing for Non-Marketers DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n28th September @ 1:00 pm (2 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n29th September @ 1:00 pm  (2 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n30th September @ 1:00 pm am (2 hours): Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. URL:https://pmsociety.org.uk/event/virtual-training-pharmaceutical-marketing-for-non-marketers/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200805T100000 DTEND;TZID=Europe/London:20200807T120000 DTSTAMP:20260407T190923 CREATED:20200603T114919Z LAST-MODIFIED:20200626T083757Z UID:10005833-1596621600-1596801600@pmsociety.org.uk SUMMARY:Virtual Training: People Management for New Managers DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposture syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 5th August 10:00 am – 12:00 pm – Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 6th August 10:00 am – 12:00 pm – Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 7th August 10:00 am – 12:00 pm – Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/virtual-training-managing-others/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200803T110000 DTEND;TZID=Europe/London:20200807T130000 DTSTAMP:20260407T190923 CREATED:20200513T150140Z LAST-MODIFIED:20200709T123301Z UID:10005417-1596452400-1596805200@pmsociety.org.uk SUMMARY:Virtual Training: Client Retention and growth for Agency Account Directors DESCRIPTION:Introduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships\, increasing existing client retention and pro-actively seeking ways to add additional value. \nAccount directors are often the ones charged with forecasting growth and so have the responsibility for approaching account development in a systematic way. \nWho will benefit?\nThe programme is designed for Account Directors who may manage a team and are responsible for client development and retaining existing relationships. \nThe course will show how teams can implement 90-day account retention goals and develop action plans using the most relevant approach for each client. The content is delivered via 2-hour training sessions on Zoom. There are three sessions over 3 days (concurrent days). Each session is recorded. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client categorisation matrix\, client relationship map and plan and set a 90-day growth goal\nLearning outcome: To understand how to take a more strategic approach to client retention and growth.\nOutput: Client categorisation matrix\, a client relationship map\, plan and 90-day retention goal \nMonday 3rd August @ 11:00 am (2 hours):\nHow to add the highest level of client value\nLearning outcome: To understand the actions required to deliver the highest level of client value.\nExercise: Identify the most relevant ways to add the highest level of value to clients and grow accounts \nWednesday 5th August @ 11:00 am (2 hours):\nHow to ask great questions & pre-sell ideas\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \nFriday 7th August @ 11:00 am (2 hours):\nHow to ask for referrals and create a client growth action plan\nLearning outcome: To be able to seek referrals from clients naturally.\nExercise: Create a client growth action plan using the concepts learned. \n  \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM. \n  URL:https://pmsociety.org.uk/event/client-retention_account_directors_virtual-programme/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200730T100000 DTEND;TZID=Europe/London:20200731T120000 DTSTAMP:20260407T190923 CREATED:20200528T143956Z LAST-MODIFIED:20200701T141738Z UID:10005831-1596103200-1596196800@pmsociety.org.uk SUMMARY:Virtual Training: Managing Pressure and Building Resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2 hours)\nThursday 30th July 10:00 am – 12:00 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1 hour 30 mins)\nFriday 31st July 10:00 am – 11:30 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/managing-pressure_virtual/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200706T103000 DTEND;TZID=Europe/London:20200708T123000 DTSTAMP:20260407T190923 CREATED:20200518T121815Z LAST-MODIFIED:20200604T092322Z UID:10005419-1594031400-1594211400@pmsociety.org.uk SUMMARY:Virtual Training: Pharmaceutical Marketing for Non-Marketers DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n6th July @ 10:30 am (2 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n7th July @ 10:30 am (2 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n8th July @ 10:30 am (2 hours): Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-virtual-programme/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Helen Eade":MAILTO:helen@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200429T083000 DTEND;TZID=Europe/London:20200429T170000 DTSTAMP:20260407T190923 CREATED:20200123T154148Z LAST-MODIFIED:20200323T110936Z UID:10005408-1588149000-1588179600@pmsociety.org.uk SUMMARY:Client Development for Agencies DESCRIPTION:Aimed at agency client services teams – from Senior Account Executives to Senior Account Managers as well as Account Directors who are new in role or perhaps missed out on similar training earlier in their career. This workshop provides principles and strategies for growing existing accounts and adding value to your client’s business. \nWho will benefit?\nThe training is aimed at agency staff responsible for managing and growing existing client relationships from account manager to director level. \nWhat will be covered?\n\nWhat is client development and why is it so important?\nThe easiest way to grow existing business\nWhy focusing on delighting existing clients makes sense\nWhat are you selling and what is your client really buying?\nWhy understanding the client’s challenges is key to your success\nHow to ask great questions and uncover the client’s real needs\nHow to add value to the client’s business\nHow to communicate effectively and build rapport with your client\nHow to run a successful client meeting\nWhy having a client development plan is key to growing business\n\nWhat are the learning outcomes?\nAttendees will come away with an understanding of how to become more effective and efficient at managing and developing client relationships to add value and grow the existing business. \nThe course will include the following templates: \nClient development plan\nClient contact strategy\nClient relationship map\nClient prioritisation model\nA 90-day action plan \nWhat does the training include?\nA one-day interactive workshop with an even balance between learning and practice/implementation. URL:https://pmsociety.org.uk/event/client-development-for-agencies/ LOCATION:De Vere – West One\, 9-10 Portland Place\, London\, W1B 1PR CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200428T083000 DTEND;TZID=Europe/London:20200428T170000 DTSTAMP:20260407T190923 CREATED:20200123T155716Z LAST-MODIFIED:20200323T110811Z UID:10005409-1588062600-1588093200@pmsociety.org.uk SUMMARY:Client Development for Agency Account Directors DESCRIPTION:The training is designed for Account Directors and Senior Account Directors responsible for managing and growing client relationships and managing a successful team. \nWho will benefit?\nThe training is designed for Account Directors and Senior Account Directors responsible for managing and growing client relationships and managing a successful team. \n\nWhat will be covered?\nWhat is client development and why is it so important?\nYour role as team leader and trust builder\nThe pro-active model for growing business\nWhy understanding the client’s challenges is key to growing the account\nWhat are you selling and what is your client really buying?\nIdentifying and pre-selling value-add solutions\nHow to prioritise your time and your team’s time\nA systematic approach to client development using client mapping\, contact plans and strategic reviews\nWhat are the learning outcomes?\nAttendees will come away with an understanding of how to help their team become more effective and efficient at developing their accounts\, extending the life of the client relationships\, adding value to the client’s business and adding revenue to the agency’s bottom line.\n\nThe course will include the following PPT templates: \nClient development plan\nStrategic account review \nWhat does the training include?\nA one-day interactive workshop with an even balance of learning and implementation exercises. \nAttendees are encouraged to use examples from real-life account scenarios \nThis training course is part of PRIME the educational arm of the PM Society. URL:https://pmsociety.org.uk/event/client-development-for-agency-account-directors/ LOCATION:De Vere – West One\, 9-10 Portland Place\, London\, W1B 1PR CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200317T080000 DTEND;TZID=Europe/London:20200317T170000 DTSTAMP:20260407T190923 CREATED:20200317T124455Z LAST-MODIFIED:20200317T124455Z UID:10005415-1584432000-1584464400@pmsociety.org.uk SUMMARY:Strategy Masterclass DESCRIPTION:Who will benefit?\nDesigned for experienced marketers who want to take their strategic thinking to a new level. \nTopics covered\n\nDevelopment and use of Vision in organisations\nInterface between organisational and marketing strategy\nCore elements of marketing strategy\nStrategy development tools\nManaging Risk\nWorking through change\nDifferentiation and the single-minded proposition\nSegmentation and how to optimise customer focus\nStrategy validation\nLong-range planning\nExcellent execution\n\nCore competencies\n\nIn-depth understanding of the role of marketing strategy\nSkills to use and apply key strategic tools\nAbility to identify a strong differential position\nUnderstanding of the role and power of segmentation\nConfidence to drive successful strategy implementation\n\nLearning outcomes\nCompletion of this module provides delegates with the skills and confidence to develop a powerful marketing strategy and successfully drive its implementation. URL:https://pmsociety.org.uk/event/strategy-masterclass-3/ CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200303T080000 DTEND;TZID=Europe/London:20200303T170000 DTSTAMP:20260407T190923 CREATED:20200303T110022Z LAST-MODIFIED:20200303T115138Z UID:10005414-1583222400-1583254800@pmsociety.org.uk SUMMARY:Successful people management for client services DESCRIPTION:Who will benefit?\nThe training is aimed at agency client services with line management responsibility who need to build the skill and confidence to manage others. This is a highly interactive\, practical one day workshop focusing on real-life examples in an agency setting. \nWhat will be covered?\n\nThe skills and behaviours of an effective line manager\nHow to adopt the most appropriate leadership style at the right time\nHow to give feedback to a team member on their performance\nHow to coach others – one of the most important skills for a line manager\nA repeatable step by step framework for delegating\n\nWhat are the learning outcomes?\nAttendees will learn/come away with an understanding of the mindset and behaviours required to effectively lead and manage others and a toolbox of core principles\, models\, frameworks and steps that can be followed to support them in different scenarios in their management role. \nWhat does the training include?\nA one-day interactive workshop with an even balance of learning\, discussion\, examples and implementation exercises. Attendees are provided with a workbook with exercises to capture ideas\, notes and actions applicable for their own management role. After the workshop\, all attendees are provided with a slide summary PDF. \nTrainers\n Jenny Plant: \nJenny has been training her ‘Client Development for Agencies’ workshop for the PM Society and running her own training and consultancy company “Account Management Skills” since 2016. Jenny has been working in agency account management since the early 1990s and spent over 15 years in healthcare communications. She left Publicis Life Brands in 2010 as General Manager in charge of an agency of 40 staff. https://www.linkedin.com/in/jennyplant/ \nMatt Plant \nMatt has over 20 years’ experience as a coach and trainer working for companies such as Petroleum Development Oman\, Virgin Atlantic and Hemsley Fraser Training Company and with clients such as Rolls Royce\, Cancer Research\, Sky and the Bank of England. Matt is a Neuro-Linguistic Programming (NLP) practitioner and specialises in leadership skills\, building confidence\, presentation skills and coaching others. https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/successful-people-management-for-client-services/ CATEGORIES:In House Workshops (archive),Prime Training (archive) ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20200212T090000 DTEND;TZID=Europe/London:20200212T170000 DTSTAMP:20260407T190923 CREATED:20191223T110030Z LAST-MODIFIED:20200206T115159Z UID:10005403-1581498000-1581526800@pmsociety.org.uk SUMMARY:Mastering Launch Excellence DESCRIPTION:About this Event\nThe Mastering Launch Excellence workshop covers in-depth the stages to build a robust launch plan with supporting case studies\, practical tools to use for the stages of launch planning and tips on priorities stage by stage. The course carefully examines the role of the Launch Leader\, how to build a strong cross-functional launch team and also explores the 10 organisational launch capabilities needed to be successful at launch\, along with 5 ingredients of a winning launch plan. Learn how to manage risk and uncertainty and the pitfalls of launch. \nDelivered by experts in launch excellence\, and using real-world case studies and experience\, this workshop will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWho should attend?\nThis workshop is designed for healthcare executives from Pharma and their supporting agencies. \n\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\nor are part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\n\nWhat will be covered?\n\nDefinition of ‘Launch Excellence’ using industry award-winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nKey stages of launch planning and priorities stage by stage\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe 5 ingredients of a winning launch plan\nHow to manage risk and uncertainty and launch pitfalls pre and post-launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\nAdditionally\, for in “in-house” workshops\, we will work specifically on the brand in question to work through the development of a bespoke launch plan \nHow is the workshop run?\nThe workshop is group-work and discussion-based with case-study examples and a real-world focus to help apply learning and build practical skills. \nWhat are the learning outcomes?\nAttendees will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post-launch success. URL:https://pmsociety.org.uk/event/mastering-launch-excellence/ LOCATION:Beaumont House\, Burfield Road\, Old Windsor\, Berkshire\, SL4 2JJ CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20191223T090000 DTEND;TZID=Europe/London:20191223T133000 DTSTAMP:20260407T190923 CREATED:20191223T134848Z LAST-MODIFIED:20191223T135410Z UID:10005404-1577091600-1577107800@pmsociety.org.uk SUMMARY:Understanding stress and building resilience DESCRIPTION:This half-day workshop is rooted in the science of how the body and brain react to stress and offers a practical guide to managing the pressures we face in the business world. \nIt covers how to step back and analyse a challenging situation and re-frame the way you approach it\, plus practical tips on how to manage your day-to-day work\, to reduce stress levels. \nIt also reviews theories and techniques around mindfulness\, breathing and relaxation\, including clinical evidence of how they impact the stress reaction in the body. And finally\, it covers how lifestyle choices around exercise\, sleep and diet can help you reduce stress levels. \nWho will benefit?\nAnyone at any level in any business \nAreas covered \n\nSetting the context – stress in today’s world. Delegates can share the types of stress they experience in the business world.\nHow the body responds to stress and the effect of the stress reaction. The balance between good v unhelpful stress.\nTechniques and exercises for re-framing your thinking and how you can step back\, re-assess and handle pressurised situations.\nPractical ideas on how you can change the way you work day-to-day and manage your workload to alleviate stress.\nA down-to-earth review of theories and techniques around mindfulness\, breathing and relaxation\, including clinical evidence of how they impact the stress reaction in the body. A review of the apps and other tools available.\nHow other aspects of your lifestyle (like exercise\, sleep and diet) impact stress.\n\nAbout the trainer\nPaul Phillips spent many stress-filled years working in advertising and marketing at Ogilvy\, FCB and VCCP\, both in Europe and the US. He founded the specialist agency VCCP Health and ran it for 8 years\, before stepping out of the agency world to focus on running training for clients and agencies. \nFeedback\nFrom an HR Manager of a leading agency – “The feedback I’ve received on the session is all very positive – the participants especially valued how practical the approach and suggestions were\, and your insight into the common challenges faced in the industry and how they can be re-framed.” URL:https://pmsociety.org.uk/event/understanding-stress-and-building-resilience/ CATEGORIES:In House Workshops (archive),Prime Training (archive) ORGANIZER;CN="Jackie Brown":MAILTO:jackie@pmsociety.org.uk END:VEVENT END:VCALENDAR