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DTSTART;TZID=Europe/London:20211021T090000
DTEND;TZID=Europe/London:20211031T100000
DTSTAMP:20260407T160022
CREATED:20240530T085601Z
LAST-MODIFIED:20240530T085601Z
UID:10006396-1634806800-1635674400@pmsociety.org.uk
SUMMARY:Medical Affairs Excellence
DESCRIPTION:Are you in an increasingly challenging Medical Affairs role?  Are you relatively new to Medical Affairs and working hard to deliver impact and value in your new role? If yes then this series of five short\, sharp modular interactive training delivered over Zoom is developed specifically for you to enable you to deep dive into some very practical key ‘must know’ topics including skills\, capabilities and experiences that you will be able to use and apply immediately. \n \n  \nThe role of medical is moving at pace from one of support to one of leadership. The module topics have been specifically chosen based on recommendations from senior medics with extensive pharmaceutical industry experience. \nThe experiential training offers a safe space within the group for Medical Affairs professionals from pharma and biotech companies to learn together.  It is supported by content and publications on the role of the Medical team in industry articles\, publications and with the latest business models and thinking and facilitated by expert Uptake Strategies’ facilitators \n  \nModule 1 overview – Strategy development (11th October) \n\nWhat is strategy development and why is it important for the Medical Affairs function?\n\n\n\n\nReview what strategy and strategic thinking are and why they are important to the medical function.\nExplore why strategic thinking is a unique differentiator for the medical affairs function.\nUnderstand the importance of strategy for medical and how to develop and communicate them.\n\n\n\n  \nModule 2 overview – Insight and leadership (13th October) \n\nInsight generation and the leadership role of Medical Affairs\n\n\n\n\nUnderstand the difference between data/information and insights.\nUnderstand how to develop insights that matter and share them with impact both externally and within the organisation e.g.\, to shape the Brand or R & D strategy to improve outcomes for patients.\nIdentify what are the priority areas to explore using a patient journey map and aligned to brand strategy.\n\n\n\n  \nModule 3 overview – Shaping the Brand Plan (15th October) \n1. The role of Medical Affairs in shaping the Brand Plan \n\n\n\nReview the annual Brand Planning cycle that exists across the Pharmaceutical industry at global and local levels.\nDemystify jargon\, myths and watchouts.\nReinforce how the medical team adds value at multiple points along the Brand Planning journey including strengthening the competitive situation through evidence generation and pulling in HCP\, Payer and Patient insights.\nHow to develop the Medical plan as part of the Brand plan.\n\n\n\n  \nModule 4 overview – Multichannel Medical (19th October) \n\nBuilding a tactical multichannel Medical Affairs Plan\n\n\n\n\nUnderstand the range of tactics available in a medical affairs plan across digital\, hybrid and face to face channels\nCreate HCP and patient-centric medical engagement tactics aligned to clear objectives and brand priorities\nDefine the key steps to implement a medically led project working with key external and internal stakeholders\n\n\n\n  \nModule 5 – Stakeholder engagement (21st October) \n\nEngaging with stakeholders and the power of networks\n\n\n\n\nUnderstand the critical role that medical play in engaging externally to share scientific information.\nCover practical topics from a medical perspective to understand what a KOL is and how to develop/execute an engagement plan of relevance linking to the Brand Plan.\nActivate thinking about both the importance and the requirement to internally network to engage multiple functions for Brand and personal development.\n\n\n\n  \nUptake Strategies – course authors and facilitators\n   Uptake Strategies is a specialist healthcare consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and their cross-functional teams.  With a team of trusted\, seasoned professionals and proven industry experience\, we have practical expertise delivering custom-made solutions to drive medical and commercial performance making us uniquely placed to share our insight and experience to strengthen your Medical Team capability.
URL:https://pmsociety.org.uk/event/medical-affairs-excellence-2/2021-10-21/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210929T100000
DTEND;TZID=Europe/London:20211001T120000
DTSTAMP:20260407T160022
CREATED:20210604T103152Z
LAST-MODIFIED:20210819T114108Z
UID:10006420-1632909600-1633089600@pmsociety.org.uk
SUMMARY:Assertiveness
DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. \nAssertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness \n10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  \n10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach \n10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/assertiveness/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210929T090000
DTEND;TZID=Europe/London:20210929T110000
DTSTAMP:20260407T160022
CREATED:20201215T163138Z
LAST-MODIFIED:20210507T094602Z
UID:10006278-1632906000-1632913200@pmsociety.org.uk
SUMMARY:Mastering Launch Excellence
DESCRIPTION:Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success!  \nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \n  \nWho will benefit?\nThis workshop programme is only applicable for pharmaceutical and biotech industry employees who; \n\nare part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nSession 1 – 28th September 2021\, 9am – 11am \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\n  \nSession 2 – 29th September 2021\, 9am – 11am \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\n  \nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n  \nWhat are the learning outcomes? \nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. \n 
URL:https://pmsociety.org.uk/event/zoom-training-mastering-launch-excellence-2/2021-09-29/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210924T093000
DTEND;TZID=Europe/London:20210924T113000
DTSTAMP:20260407T160022
CREATED:20210429T150958Z
LAST-MODIFIED:20210714T093408Z
UID:10006388-1632475800-1632483000@pmsociety.org.uk
SUMMARY:Digital Surgery: An outlet for the frustrated
DESCRIPTION:Introduction\nWe know that a whole-day’s compliance training can be a bit of a grind and you can spend a lot of time covering things you’ll never do and don’t need to know about. That’s why we believe short\, sharp\, high-impact\, low-cost sessions are the way to go and so we are offering a selection of three. \nWho will benefit?\nLet’s face it this digital stuff isn’t new anymore so why are we still struggling? Bring your digital problems to our 2 hour digital surgery and we’ll help find solutions to your problems using a few basic decision-making tools that you can take home and keep. \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable
URL:https://pmsociety.org.uk/event/digital-surgery-an-outlet-for-the-frustrated/
LOCATION:Virtual event
CATEGORIES:ABPI Code of Practice Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210923T100000
DTEND;TZID=Europe/London:20210924T114500
DTSTAMP:20260407T160022
CREATED:20210524T145250Z
LAST-MODIFIED:20210524T145250Z
UID:10006412-1632391200-1632483900@pmsociety.org.uk
SUMMARY:Managing pressure & building resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 23rd September 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 24th September 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-2/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210920T100000
DTEND;TZID=Europe/London:20210920T123000
DTSTAMP:20260407T160022
CREATED:20210804T104724Z
LAST-MODIFIED:20210804T105029Z
UID:10006423-1632132000-1632141000@pmsociety.org.uk
SUMMARY:Coaching Essentials
DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/coaching-essentials-2/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210909T093000
DTEND;TZID=Europe/London:20210909T113000
DTSTAMP:20260407T160022
CREATED:20210429T150401Z
LAST-MODIFIED:20210629T133635Z
UID:10006385-1631179800-1631187000@pmsociety.org.uk
SUMMARY:The ABPI Code 2021: A guide for the busy
DESCRIPTION:Introduction\nWe know that a whole-day’s compliance training can be a bit of a grind and you can spend a lot of time covering things you’ll never do and don’t need to know about. That’s why we believe short\, sharp\, high-impact\, low-cost sessions are the way to go and so we are offering a selection of three. \nWho will benefit?\nAre you one of those people who know there have been big changes to the Code of Practice this year but you are not quite sure what they are and you’ve no time to find out? This is the course for you. A short sharp interactive summary of the 2021 Code in 2 hours! – sorted. \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable
URL:https://pmsociety.org.uk/event/the-abpi-code-2021-a-guide-for-the-busy/
LOCATION:Virtual event
CATEGORIES:ABPI Code of Practice Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210804T100000
DTEND;TZID=Europe/London:20210804T123000
DTSTAMP:20260407T160022
CREATED:20210601T134915Z
LAST-MODIFIED:20210802T114333Z
UID:10006419-1628071200-1628080200@pmsociety.org.uk
SUMMARY:*NEW* Coaching Essentials
DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/new-coaching-essentials-2/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210721T100000
DTEND;TZID=Europe/London:20210721T123000
DTSTAMP:20260407T160022
CREATED:20210601T134717Z
LAST-MODIFIED:20210601T134717Z
UID:10006418-1626861600-1626870600@pmsociety.org.uk
SUMMARY:*NEW* Coaching Essentials
DESCRIPTION:Introduction\nCoaching is now recognised as an essential skill for managers and aspiring leaders.  The Harvard Business Review calls it ‘a skill that good managers at all levels need to develop and deploy’. A coaching approach can increase autonomy\, develop individuals in a team and assist in solving problems and increase productivity. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/new-coaching-essentials/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210715T103000
DTEND;TZID=Europe/London:20210715T130000
DTSTAMP:20260407T160022
CREATED:20210428T154111Z
LAST-MODIFIED:20210428T154338Z
UID:10006381-1626345000-1626354000@pmsociety.org.uk
SUMMARY:How to Impact\, Influence & Inspire
DESCRIPTION:Are you looking to develop your communication skills\, to learn how to impact\, influence and inspire? \nWe believe that anyone can be taught these skills\, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence\, enhance and sustain your long-term relationships and motivate others to make the most of their potential. \nAfter this course you will be able to:\n\nRecognise your own unique inner-qualities and use them more confidently and effectively – whether you’re naturally an extrovert or introvert\nDiscover ways to build rapid rapport with others\, whether face-to-face or working remotely\nGrow your emotional intelligence; attune to the underlying emotions and motivations of others to create more ‘win-win’ situations\nCreate more collaborative and meaningful interactions; build ethical long-term sustainable relationships with colleagues\, peers\, customers and key stakeholders\nBecome a trusted adviser to others; generate greater power\, presence and warmth\nEstablish a stronger personal brand; draw others to you so that they instinctively remember you and actively promote your interests\nDemonstrate greater gravitas; master your emotions and decision-making\nFeel more authentic\, purposeful and courageous; stand out from the crowd (no more ‘imposter syndrome’)\nDevelop more compelling verbal and non-verbal language; motivate and influence those around you\nRaise your mental agility; learn how to think on your feet and maintain composure no matter what the situation\nMaximise your full potential; become the person that you were always meant to be\n\nCourse outline\nPRE-READ – This will be sent a week in advance and needs to be completed before attending the course.\nModule 1 – Tuesday 6th July10:30 am – 1:00 pm\nModule 2 – Thursday 15th July 10:30 am – 1:00 pm \nAbout the trainer\nJustin Tipper is Head of Resilience at Pinnacle Wellbeing Services. In a career spanning 25 years\, Justin has specialised in the design and delivery of business psychology\, leadership & management training courses and development programmes in a wide variety of sectors. \nHe has created & managed programmes across the UK\, in Ireland\, Switzerland\, Malta\, Bulgaria\, Hong Kong\, and the Isle of Man. His clients include Barclays Wealth\, HSBC\, the Isle of Man Government\, AXA\, Specsavers\, PokerStars\, Manx Telecom\, and many more…
URL:https://pmsociety.org.uk/event/how-to-impact-influence-inspire-3/2021-07-15/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210714T100000
DTEND;TZID=Europe/London:20210714T123000
DTSTAMP:20260407T160022
CREATED:20210601T132645Z
LAST-MODIFIED:20210623T104111Z
UID:10006417-1626256800-1626265800@pmsociety.org.uk
SUMMARY:*NEW* Coaching Essentials
DESCRIPTION:Introduction\nCoaching is now recognised as an essential skill for managers and aspiring leaders.  The Harvard Business Review calls it ‘a skill that good managers at all levels need to develop and deploy’. A coaching approach can increase autonomy\, develop individuals in a team and assist in solving problems and increase productivity. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/coaching-essentials/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210701T100000
DTEND;TZID=Europe/London:20210702T114500
DTSTAMP:20260407T160022
CREATED:20210524T143543Z
LAST-MODIFIED:20210629T111530Z
UID:10006404-1625133600-1625226300@pmsociety.org.uk
SUMMARY:Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 1st July 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 2nd July 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-and-building-resilience-4/
LOCATION:Virtual event
CATEGORIES:Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210629T103000
DTEND;TZID=Europe/London:20210701T130000
DTSTAMP:20260407T160022
CREATED:20210127T155815Z
LAST-MODIFIED:20210127T155815Z
UID:10006374-1624962600-1625144400@pmsociety.org.uk
SUMMARY:Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n29th June @ 10:30am (2.5 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n30th June @ 10:30am (2.5 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n1st July @ 10:30am (2.5 hours) Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-4/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210624T103000
DTEND;TZID=Europe/London:20210624T123000
DTSTAMP:20260407T160022
CREATED:20210127T163246Z
LAST-MODIFIED:20210127T163719Z
UID:10005051-1624530600-1624537800@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:Who will benefit?\nNew and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. \nTopics covered\n\nOverview of pharmaceutical marketing\nPharmaceutical marketing strategy concepts and tools\nEffective market and competitor analysis\nIncreasing impact through effective segmentation & targeting\nBuilding competitive advantage through creative product positioning\nThe role and application of branding\nDesigning a well-aligned and impactful marketing & promotional mix\nDeveloping true customer insights through effective market research\nBuilding an effective and engaging marketing plan\nMeasuring marketing effectiveness\nEnsuring excellent execution through the extended team\n\nCore competencies\n\nTrue understanding of what marketing means in today’s environment\nAbility to analyse the market and develop a relevant strategy\nConfidence to prepare an effective marketing plan and implementation mix\nKnowledge of how to evaluate marketing effectiveness\nInsight into the role of brands and how to build them\nUnderstanding of key market research principles and practices\nAbility to develop strong and productive relationships with external suppliers\n\nLearning outcomes\nCompletion of this module will equip you with a complete grounding in the principles\, practices and processes of marketing in today’s environment and most importantly\, how to apply them effectively and appropriately. Ultimately\, it will help you to develop and deliver successful marketing activities for your company\, customers and patients.
URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing/2021-06-24/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210617T093000
DTEND;TZID=Europe/London:20210617T113000
DTSTAMP:20260407T160022
CREATED:20210429T144342Z
LAST-MODIFIED:20210429T154106Z
UID:10006382-1623922200-1623929400@pmsociety.org.uk
SUMMARY:The ABPI Code for the unacquainted
DESCRIPTION:Introduction\nWe know that a whole-day’s compliance training can be a bit of a grind and you can spend a lot of time covering things you’ll never do and don’t need to know about. That’s why we believe short\, sharp\, high-impact\, low-cost sessions are the way to go and so we are offering a selection of three. \nWho will benefit?\nAre you new to working in the pharmaceutical industry with all its rules? Relax and spend 2 hours of your life learning about the ABPI Code of Practice\, what it is and how it operates. We’ll take you through the key things to think about when undertaking any activity and explain the basic rules of this pharma life. \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable
URL:https://pmsociety.org.uk/event/the-abpi-code-for-the-unacquainted/
LOCATION:Virtual event
CATEGORIES:ABPI Code of Practice Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210616T100000
DTEND;TZID=Europe/London:20210618T120000
DTSTAMP:20260407T160022
CREATED:20210114T160851Z
LAST-MODIFIED:20210114T160851Z
UID:10006370-1623837600-1624017600@pmsociety.org.uk
SUMMARY:People Management for New Managers
DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposture syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 14th June 10:00 am – 12:00 pm – Building trust Learning outcomes:  \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 15th June 10:00 am – 12:00 pm – Develop management style Learning outcomes:  \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 16th June 10:00 am – 12:00 pm – Develop the team Learning outcomes:  \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/people-management-for-new-managers/2021-06-16/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210610T090000
DTEND;TZID=Europe/London:20210610T110000
DTSTAMP:20260407T160022
CREATED:20210326T151252Z
LAST-MODIFIED:20210428T112957Z
UID:10006378-1623315600-1623322800@pmsociety.org.uk
SUMMARY:Mastering Launch Excellence
DESCRIPTION:Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success!  \nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \n  \nWho will benefit?\nThis workshop programme is only applicable for pharmaceutical and biotech industry employees who; \n\nare part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nSession 1 – 8th June 2021\, 9am – 11am \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\n  \nSession 2 – 10th June 2021\, 9am – 11am \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\n  \nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n  \nWhat are the learning outcomes? \nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. \n 
URL:https://pmsociety.org.uk/event/mastering-launch-excellence-2/2021-06-10/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210527T100000
DTEND;TZID=Europe/London:20210528T114500
DTSTAMP:20260407T160022
CREATED:20210326T142010Z
LAST-MODIFIED:20210326T142222Z
UID:10006376-1622109600-1622202300@pmsociety.org.uk
SUMMARY:Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 27th May 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 28th May10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/25567/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210526T100000
DTEND;TZID=Europe/London:20210528T120000
DTSTAMP:20260407T160022
CREATED:20210312T122518Z
LAST-MODIFIED:20210506T151140Z
UID:10005393-1622023200-1622203200@pmsociety.org.uk
SUMMARY:*NEW* Assertiveness
DESCRIPTION:*New training course* \nIntroduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. \nAssertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness \n10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  \n10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach \n10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/
URL:https://pmsociety.org.uk/event/new-assertiveness-for-account-executives/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210518T103000
DTEND;TZID=Europe/London:20210518T130000
DTSTAMP:20260407T160022
CREATED:20210114T120406Z
LAST-MODIFIED:20210114T120406Z
UID:10006352-1621333800-1621342800@pmsociety.org.uk
SUMMARY:How to Impact\, Influence & Inspire
DESCRIPTION:Are you looking to develop your communication skills\, to learn how to impact\, influence and inspire? \nWe believe that anyone can be taught these skills\, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence\, enhance and sustain your long-term relationships and motivate others to make the most of their potential. \nAfter this course you will be able to:\n\nRecognise your own unique inner-qualities and use them more confidently and effectively – whether you’re naturally an extrovert or introvert\nDiscover ways to build rapid rapport with others\, whether face-to-face or working remotely\nGrow your emotional intelligence; attune to the underlying emotions and motivations of others to create more ‘win-win’ situations\nCreate more collaborative and meaningful interactions; build ethical long-term sustainable relationships with colleagues\, peers\, customers and key stakeholders\nBecome a trusted adviser to others; generate greater power\, presence and warmth\nEstablish a stronger personal brand; draw others to you so that they instinctively remember you and actively promote your interests\nDemonstrate greater gravitas; master your emotions and decision-making\nFeel more authentic\, purposeful and courageous; stand out from the crowd (no more ‘imposter syndrome’)\nDevelop more compelling verbal and non-verbal language; motivate and influence those around you\nRaise your mental agility; learn how to think on your feet and maintain composure no matter what the situation\nMaximise your full potential; become the person that you were always meant to be\n\nCourse outline\nPRE-READ – This will be sent a week in advance and needs to be completed before attending the course.\nModule 1 – Tuesday 4th May 10:30 am – 1:00 pm\nModule 2 – Tuesday 18th May 10:30 am – 1:00 pm \nAbout the trainer\nJustin Tipper is Head of Resilience at Pinnacle Wellbeing Services. In a career spanning 25 years\, Justin has specialised in the design and delivery of business psychology\, leadership & management training courses and development programmes in a wide variety of sectors. \nHe has created & managed programmes across the UK\, in Ireland\, Switzerland\, Malta\, Bulgaria\, Hong Kong\, and the Isle of Man. His clients include Barclays Wealth\, HSBC\, the Isle of Man Government\, AXA\, Specsavers\, PokerStars\, Manx Telecom\, and many more…
URL:https://pmsociety.org.uk/event/how-to-impact-influence-inspire/2021-05-18/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210518T100000
DTEND;TZID=Europe/London:20210519T120000
DTSTAMP:20260407T160022
CREATED:20210310T161426Z
LAST-MODIFIED:20210421T111844Z
UID:10005391-1621332000-1621425600@pmsociety.org.uk
SUMMARY:*NEW* How to work with and get the best out of your creative agency
DESCRIPTION:*New training course* \nAbout the workshop \nThis workshop\, which is delivered across two sessions on Zoom\, was developed to enable anyone who works with a creative agency to increase productivity\, ensure their fees are spent wisely and ultimately produce more effective material. \nThe workshop is divided into two broad areas.  Firstly\, it covers the benefits of true partnership and what makes a strong one.  And secondly it offers very practical advice on how to work with an agency throughout all the key stages of campaign development. \nContents \nSession 1 (2 hours) – Tuesday 18th May – 10.00-12.00 \n– What makes a good client/agency relationship. The characteristics and benefits of a partnership versus a supplier-based relationship. \n– Working with the agency day-to-day.  (Planning when working to tight timetables.  The process for feedback.  The roles of the agency team.) \n– Briefing the agency.  (What makes a good brief including a potential structure. How much information.  How you can inspire the agency.) \n  \nSession 2 (2 hours) –  Wednesday 19th May – 10.00-12.00 \n– Creative presentations.  (The dynamics involved and how to respond.  How to assess work and give constructive feedback.) \n– Through the production process.  (How agencies select and work with external suppliers.  How to work with the agency during the production process.) \n– Addressing conflicts and performance issues.  (How to diagnose them and address them constructively.  How to run an agency appraisal.) \n– Remuneration.  How to reach remuneration agreements that both sides are happy with. \n  \nAbout the trainer \n \nPaul Phillips worked in agencies for over 25 years and founded and ran VCCP Health.  He’s worked with many clients including GSK\, Roche\, Astellas\, MSD\, Teva\, Allergan\, Leo Pharma\, P&G\, Levi’s\, Dept of Health and Nestle.  This course is based on his learnings from relationships that have clicked (and those that haven’t).
URL:https://pmsociety.org.uk/event/how-to-work-with-and-get-the-best-out-of-your-creative-agency/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210517T123000
DTEND;TZID=Europe/London:20210521T143000
DTSTAMP:20260407T160022
CREATED:20210312T153732Z
LAST-MODIFIED:20210312T153732Z
UID:10005395-1621254600-1621607400@pmsociety.org.uk
SUMMARY:Client Retention and growth for Agencies
DESCRIPTION:Introduction\nIn these current changeable and uncertain times\, it’s more important than ever to ensure the agency is delivering the highest level of value\, nurturing client relationships\, increasing existing client retention and pro-actively seeking ways to add additional value. \nThose in account management are often the ones charged with forecasting growth and so have the responsibility for approaching account development in a systematic way. \nWho will benefit?\nThe programme is designed for anyone who has worked for 2+ years within a Client Services role and who is responsible for client development and retaining existing relationships. \nThis course will explain how to adopt the skills and behaviours for pro-active account development. The content is delivered via 2-hour training sessions on Zoom. There are three sessions over 3 days in one week. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE:\nCreate a client categorisation matrix\, client relationship map and plan and set a 90-day growth goal\nLearning outcome: To understand how to take a more strategic approach to client retention and growth.\nOutput: Client categorisation matrix\, a client relationship map\, plan and 90-day retention goal \nMonday 17th May  @ 12:30 pm (2 hours):\nHow to add the highest level of client value\nLearning outcome: To understand the actions required to deliver the highest level of client value.\nExercise: Identify the most relevant ways to add the highest level of value to clients and grow accounts \nWednesday 19th May @ 12:30 pm (2 hours):\nHow to ask great questions & pre-sell ideas\nLearning outcome: To be able to ask great questions and suggest ideas to clients without feeling salesy.\nExercise: Practice asking the right questions in the right way and suggesting ideas. \nFriday 21st May @ 12:30 pm (2 hours):\nHow to ask for referrals without feeling pushy or ‘salesy’.Learning outcome: To be able to seek referrals from clients naturally.Exercise: Practice asking for referrals \nOptional Q&A session:\nThis is a ‘drop-in’ session for participants to re-group to share examples of having implemented the learnings from the training and is an opportunity to ask any further questions you may have about the training content. \nJenny Plant\, Trainer & Coach\nJenny left Publicis LifeBrands\, the UK arm of Publicis Healthcare Communications Group as General Manager in 2010 to start Account Management Skills\, a training company dedicated to helping agencies strengthen and grow existing client relationships. Her Client Development for Agencies workshop has been running since 2016\, promoted and endorsed by the Pharmaceutical Marketing Society and the IPM. \n 
URL:https://pmsociety.org.uk/event/client-retention-and-growth-for-agencies-2/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210429T100000
DTEND;TZID=Europe/London:20210430T114500
DTSTAMP:20260407T160022
CREATED:20210326T141233Z
LAST-MODIFIED:20210326T141233Z
UID:10005399-1619690400-1619783100@pmsociety.org.uk
SUMMARY:Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 29th April 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 30th April 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-and-building-resilience-3/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210325T100000
DTEND;TZID=Europe/London:20210326T114500
DTSTAMP:20260407T160022
CREATED:20210204T112226Z
LAST-MODIFIED:20210204T112600Z
UID:10005060-1616666400-1616759100@pmsociety.org.uk
SUMMARY:Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 25th March 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 26th March 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/managing-pressure-and-building-resilience-2/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210317T090000
DTEND;TZID=Europe/London:20210317T110000
DTSTAMP:20260407T160022
CREATED:20201215T162042Z
LAST-MODIFIED:20210107T123749Z
UID:10006276-1615971600-1615978800@pmsociety.org.uk
SUMMARY:Mastering Launch Excellence
DESCRIPTION:Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success!  \nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \n  \nWho will benefit?\nThis workshop programme is only applicable for pharmaceutical and biotech industry employees who; \n\nare part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nSession 1 – 16th March 2021\, 9am – 11am \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\n  \nSession 2 – 17th March 2021\, 9am – 11am \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\n  \nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n  \nWhat are the learning outcomes? \nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. \n 
URL:https://pmsociety.org.uk/event/zoom-training-mastering-launch-excellence/2021-03-17/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210303T103000
DTEND;TZID=Europe/London:20210303T123000
DTSTAMP:20260407T160022
CREATED:20201118T121608Z
LAST-MODIFIED:20210107T123636Z
UID:10006273-1614767400-1614774600@pmsociety.org.uk
SUMMARY:Essentials of Pharmaceutical Marketing
DESCRIPTION:Who will benefit?\nNew and aspiring marketers and those wanting to refresh their marketing thinking and be fitter to handle today’s healthcare environment. \nTopics covered\n\nOverview of pharmaceutical marketing\nPharmaceutical marketing strategy concepts and tools\nEffective market and competitor analysis\nIncreasing impact through effective segmentation & targeting\nBuilding competitive advantage through creative product positioning\nThe role and application of branding\nDesigning a well-aligned and impactful marketing & promotional mix\nDeveloping true customer insights through effective market research\nBuilding an effective and engaging marketing plan\nMeasuring marketing effectiveness\nEnsuring excellent execution through the extended team\n\nCore competencies\n\nTrue understanding of what marketing means in today’s environment\nAbility to analyse the market and develop a relevant strategy\nConfidence to prepare an effective marketing plan and implementation mix\nKnowledge of how to evaluate marketing effectiveness\nInsight into the role of brands and how to build them\nUnderstanding of key market research principles and practices\nAbility to develop strong and productive relationships with external suppliers\n\nLearning outcomes\nCompletion of this module will equip you with a complete grounding in the principles\, practices and processes of marketing in today’s environment and most importantly\, how to apply them effectively and appropriately. Ultimately\, it will help you to develop and deliver successful marketing activities for your company\, customers and patients.
URL:https://pmsociety.org.uk/event/zoom-training-essentials-of-pharmaceutical-marketing-2/2021-03-03/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210217T103000
DTEND;TZID=Europe/London:20210217T130000
DTSTAMP:20260407T160022
CREATED:20201112T132649Z
LAST-MODIFIED:20210107T124102Z
UID:10006266-1613557800-1613566800@pmsociety.org.uk
SUMMARY:How to Impact\, Influence & Inspire
DESCRIPTION:Are you looking to develop your communication skills\, to learn how to impact\, influence and inspire? \nWe believe that anyone can be taught these skills\, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence\, enhance and sustain your long-term relationships and motivate others to make the most of their potential. \nAfter this course you will be able to:\n\nRecognise your own unique inner-qualities and use them more confidently and effectively – whether you’re naturally an extrovert or introvert\nDiscover ways to build rapid rapport with others\, whether face-to-face or working remotely\nGrow your emotional intelligence; attune to the underlying emotions and motivations of others to create more ‘win-win’ situations\nCreate more collaborative and meaningful interactions; build ethical long-term sustainable relationships with colleagues\, peers\, customers and key stakeholders\nBecome a trusted adviser to others; generate greater power\, presence and warmth\nEstablish a stronger personal brand; draw others to you so that they instinctively remember you and actively promote your interests\nDemonstrate greater gravitas; master your emotions and decision-making\nFeel more authentic\, purposeful and courageous; stand out from the crowd (no more ‘imposter syndrome’)\nDevelop more compelling verbal and non-verbal language; motivate and influence those around you\nRaise your mental agility; learn how to think on your feet and maintain composure no matter what the situation\nMaximise your full potential; become the person that you were always meant to be\n\nCourse outline\nPRE-READ – This will be sent a week in advance and needs to be completed before attending the course.\nModule 1 – Wednesday 3rd February 10:30 am – 1:00 pm\nModule 2 – Wednesday 17th February 10:30 am – 1:00 pm \nAbout the trainer\nJustin Tipper is Head of Resilience at Pinnacle Wellbeing Services. In a career spanning 25 years\, Justin has specialised in the design and delivery of business psychology\, leadership & management training courses and development programmes in a wide variety of sectors. \nHe has created & managed programmes across the UK\, in Ireland\, Switzerland\, Malta\, Bulgaria\, Hong Kong\, and the Isle of Man. His clients include Barclays Wealth\, HSBC\, the Isle of Man Government\, AXA\, Specsavers\, PokerStars\, Manx Telecom\, and many more…
URL:https://pmsociety.org.uk/event/zoom-training-how-to-impact-influence-inspire/2021-02-17/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210215T103000
DTEND;TZID=Europe/London:20210217T130000
DTSTAMP:20260407T160022
CREATED:20201118T114525Z
LAST-MODIFIED:20210105T143020Z
UID:10006267-1613385000-1613566800@pmsociety.org.uk
SUMMARY:Pharmaceutical Marketing for Non-Marketers
DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n15th February @ 10:30am (2.5 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n16th February @ 10:30am (2.5 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n17th February @ 10:30am (2.5 hours) Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change.
URL:https://pmsociety.org.uk/event/zoom-training-pharmaceutical-marketing-for-non-marketers-2/
LOCATION:Virtual event
CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210212T110000
DTEND;TZID=Europe/London:20210226T130000
DTSTAMP:20260407T160022
CREATED:20201123T122443Z
LAST-MODIFIED:20210326T145520Z
UID:10006274-1613127600-1614344400@pmsociety.org.uk
SUMMARY:Ethics\, Code Compliance and Decision-making in a Social Digital Age
DESCRIPTION:Introduction\nRather than the artificial division being made between compliance in digital and social media and compliance in everything else this course looks at how to handle issues of ethics and compliance across all channels. Doing so shows how the same principles underpin all regulation and this will equip attendees with the skills to develop and justify their activities. \nDuring the three weeks\, attendees are encouraged to bring their (compliance) problems to the group for discussion. \nWho will benefit?\nThose producing multichannel communications and marketing campaigns in pharma and agency who have some experience of the ABPI Code of Practice \nWhat does the training include?\n3 x 2hr interactive webinars each with up to 20 participants each Friday: \nFriday 12th February 11:00 am – 1:00 pm:\nModule 1 – Ethics\, the ABPI Code and principles of compliance\nModule 2 – Education and promotional interactions with health professionals \nFriday 19th February 11:00 am – 1:00 pm: \nModule 3 – Getting insight\, scientific exchange and non-promotional interactions with health professionals\nModule 4 – Disease awareness and interacting with the public \nFriday 26th February 11:00 am – 1:00 pm:\nModule 5 – Communications and public relations activities \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable
URL:https://pmsociety.org.uk/event/zoom-training-ethics-code-compliance-and-decision-making-in-a-social-digital-age/
LOCATION:Virtual event
CATEGORIES:ABPI Code of Practice Workshops (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20210121T100000
DTEND;TZID=Europe/London:20210122T114500
DTSTAMP:20260407T160022
CREATED:20201111T130013Z
LAST-MODIFIED:20210107T123957Z
UID:10006264-1611223200-1611315900@pmsociety.org.uk
SUMMARY:Managing Pressure and Building Resilience
DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 21st January 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 22nd January 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health.
URL:https://pmsociety.org.uk/event/zoom-training-managing-pressure-and-building-resilience-3/
LOCATION:Virtual event
CATEGORIES:Personal Effectiveness (archive),Prime Training (archive)
ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk
END:VEVENT
END:VCALENDAR