BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PM Society - ECPv6.15.13.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://pmsociety.org.uk X-WR-CALDESC:Events for PM Society REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20200329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20201025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20210328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20211031T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20220327T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20221030T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20230222T130000 DTEND;TZID=Europe/London:20230222T180000 DTSTAMP:20260407T110131 CREATED:20221103T115438Z LAST-MODIFIED:20230209T102715Z UID:10007133-1677070800-1677088800@pmsociety.org.uk SUMMARY:PM Society Careers Event – A Career in Pharmaceutical and Healthcare Communications DESCRIPTION:We are delighted to confirm that our fourth Careers Conference will take place on the 22nd February 2023 at the Royal Society of Medicine. \nFollowing the success of events in 2018\, 2019 and 2022\, we are once again bringing industry experts from pharmaceutical companies and agencies together to advise on career opportunities in pharmaceutical and healthcare communications\, with an introduction to a broad range of jobs to help you identify the roles that best match your talents and interests. \nThe event will be held in London between 1pm and 6pm. After arrival and networking with exhibitors\, there will be presentations and Q&A from experienced and engaging individuals from different areas of the pharmaceutical and healthcare communication industry. \nTalks will include: \n\nAn introduction to the pharmaceutical and healthcare communications industry\nSo many roles – where to start?\nWhat role is right for you?\nA day in the life of a pharmaceutical company\nA day in the life of a healthcare communications agency\nAn opportunity to talk to people with roles in: research and development\, market access\, medical affairs and MSL\, medical education\, sales and marketing\, patient information and support\, medical writing\, client services\, project management\, medical education\, creative design\, business intelligence\nHow to get into the industry\n\nSpeakers include: \nPhil Bartlett\, Global Inclusivity & Diversity Lead at CDM\nPaul Reynolds\, Founder of GSDLtd\nPaul Morrissey\, Client Partnership Director at Oxford PharmaGenesis\nColin Williams\, Senior Director of Omnichannel Operations at Astellas Pharma\nCaroline Benson\, Co-founder of Cuttsy + Cuttsy\nHelen Kane\, CEO of OneMSL\nAlex Merckx\, Director of Marketing and Partnerships at Cognitant\nGaurav Sanganee\, Founder and MD of Closing Delta\nSophie Royall\, Copy Director at Wordbird\nHarriet Karia\, Client Service Director at Cuttsy + Cuttsy\nLiz Saunders\, Owner of Intok & Engagement Officer for the BHBIA\nArran M.\, Head of Medical and Compliance at PharmaDoctor\nPascal Phillips\, Multi Channel Engagement Manager at Eli Lilly\nSimon Walker\, Education Development Director\, Touch Independent Medical Education \nThe event will finish with further opportunity for networking and discussing opportunities with exhibitors and talent acquisition teams. We do hope you can join us for what looks to be an extremely popular event and a must for anyone intrigued about how their skills or interests could be of value to such a vital and constantly evolving professional industry. To register for your free place\, please RSVP below. URL:https://pmsociety.org.uk/event/pm-society-careers-event-a-career-in-pharmaceutical-and-healthcare-communications/ LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom CATEGORIES:Industry Events,Networking ORGANIZER;CN="PM Society":MAILTO:contact@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221212T123000 DTEND;TZID=Europe/London:20221212T133000 DTSTAMP:20260407T110131 CREATED:20221123T101154Z LAST-MODIFIED:20221202T130559Z UID:10007143-1670848200-1670851800@pmsociety.org.uk SUMMARY:Market Access – Role or Goal? A free\, virtual event DESCRIPTION:Join our Market Access Interest Group and guest speakers for a FREE panel and interview session with discussion as they discuss whether Market Access is a Role or more of a Goal for companies – or\, in reality\, a mix of both. Read more about some of the topics we will discuss on our blog. \nWho should attend? \nAnyone who is involved in UK market access\, or involved in developing market access capabilities\, or would like to get involved in the future. \nBenefits of attending are to \n\nThink about how the role and function of market access should be conducted in YOUR organisation\nMeet others and join in the debate\nIf you are completely new to market access – some pointers as to what is important\nFind out more about the PM Society and the Market Access Interest Group URL:https://pmsociety.org.uk/event/market-access-role-or-goal-a-free-virtual-event/ LOCATION:Virtual event CATEGORIES:Industry Events,Networking ORGANIZER;CN="PM Society":MAILTO:contact@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221206T130000 DTEND;TZID=Europe/London:20221206T170000 DTSTAMP:20260407T110131 CREATED:20220913T104659Z LAST-MODIFIED:20221202T130824Z UID:10006361-1670331600-1670346000@pmsociety.org.uk SUMMARY:Is Pharma Marketing built on Straw\, Sticks or Bricks? DESCRIPTION:What Learning and Development needs to do to raise Pharma marketing capability.\nHere’s a question for you “name a sector that excels in marketing?” Your first thought probably isn’t the pharmaceutical sector\, and that drove us at the PM Society to ask why? With this powerful question in mind\, we spent the summer listening to you\, trying to understand why? It’s clear that our industry faces unique challenges requiring an evolution of capabilities and enablers. So we have started to explore if marketeers in our industry are adequately equipped with the necessary skills\, tools\, and mindset needed to excel in marketing of the future. \nWhether you’re an emerging or seasoned marketer\, or whether you’re in an L&D or marketing excellence function\, this event is for you! \n  \nWe invite you to join us at our keynote symposium on 6th December in London\, where you’ll have an opportunity to hear from various leaders on topics ranging from new approaches to insight generation\, the evolution of customer engagement\, and ways to build marketing capabilities within your own organisations. You’ll also have the opportunity to hear our recent research findings which could help you validate and assess your own capabilities as marketeers. And as you look to 2023\, this event is a perfect chance to build or foster lasting relationships across your team\, your company and the life sciences sector. \nThe event is open to new or experienced marketers\, as well as individuals within L&D and marketing excellence within the pharmaceutical industry\, and places are limited. \n  \nCould the Big Bad Wolf Blow Your Brand House Down? \nRead our shared insights on what UK Pharmaceutical Marketing professionals must embrace to be relevant and successful\, and how the PM Society intend to help. Click here \nRegistration is easy\, either log in if you’re already a member or fill in two boxes to purchase tickets using the Log In button below. URL:https://pmsociety.org.uk/event/learning-and-development-in-pharmaceutical-marketing/ LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom CATEGORIES:Industry Events,Networking ORGANIZER;CN="PM Society":MAILTO:contact@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221116T130000 DTEND;TZID=Europe/London:20221116T180000 DTSTAMP:20260407T110131 CREATED:20220615T143357Z LAST-MODIFIED:20221108T095305Z UID:10006353-1668603600-1668621600@pmsociety.org.uk SUMMARY:Digital Works 2022 DESCRIPTION:The PM Society is proud to present an event looking at some of the recent WINNERS of the PM Society Digital Awards. Each winner will showcase the campaign itself\, the client and agency position\, why it won\, and judges’ feedback. \nYou will hear from the best the industry has to offer in digital effectiveness. \n This is a “half day” event brought to you by the PM Society. \nIt will take place from 13:00 – 16:40 followed by drinks and networking. \n  URL:https://pmsociety.org.uk/event/digital-works-2022/ LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom CATEGORIES:Awards,Industry Events,Networking ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20221012T130000 DTEND;TZID=Europe/London:20221012T180000 DTSTAMP:20260407T110131 CREATED:20220615T150804Z LAST-MODIFIED:20220926T114151Z UID:10006354-1665579600-1665597600@pmsociety.org.uk SUMMARY:Measuring Patient Engagement: Opening the Can of Worms! DESCRIPTION:Demonstrating effectiveness and ROI of omnichannel strategies in pharma is a critical component for decision-makers to identify spend\, priorities and customer needs. Patient engagement is no different – but unlike a multi-channel tactical plan\, defining KPIs and metrics for patient engagement is seen as more complex. \nDuring this in-person session at the Royal Society of Medicine (RSM)\, the PEIG will bring together pharma\, PAG\, patient and vendor to discuss: \n\nWhy measuring patient engagement is important\nHow KPIs and metrics differ from more traditional tactical programmes\nExamples of where industry collaborations have defined and measured outcomes for patient programmes and initiatives\nBest practices for defining KPIs and measurement frameworks\n\nObjectives:  \n\nGive an opening plenary that sets the tone of why measuring patient engagement is important\nTo showcase 2/3 examples where pharma have measured the impact of a patient engagement initiative\nDeliver a panel session to discuss setting up appropriate KPI frameworks for measuring the impact of patient engagement projects\n\nSpeaker Spotlight: \nFind out more about our speakers in our Speaker Spotlight article. \n   \n  \n  URL:https://pmsociety.org.uk/event/patient-engagement-interest-group-event-2022/ LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom CATEGORIES:Industry Events,Networking ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220411T100000 DTEND;TZID=Europe/London:20220413T120000 DTSTAMP:20260407T110131 CREATED:20220203T103935Z LAST-MODIFIED:20220203T103935Z UID:10007092-1649671200-1649851200@pmsociety.org.uk SUMMARY:Assertiveness Workshop DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. \nAssertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness \n10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  \n10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach \n10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/assertiveness-workshop-3/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220330T140000 DTEND;TZID=Europe/London:20220330T180000 DTSTAMP:20260407T110131 CREATED:20211130T141448Z LAST-MODIFIED:20220328T160234Z UID:10007072-1648648800-1648663200@pmsociety.org.uk SUMMARY:PM Society Careers Event - A Career in Pharmaceutical and Healthcare Communications DESCRIPTION:We are delighted to confirm that our third Careers Conference will take place on the 30 March 2022. To register for your free place\, please email Alex Hankinson. \nFollowing the success of events in 2018 and 2019\, we are once again bringing industry experts from pharmaceutical companies and agencies together to advise on career opportunities within the industry and how to present yourself and your talents. \nThe event will be held at the Royal Society of Medicine\, Wimpole Street\, London between 2pm and 6pm. After arrival and networking with exhibitors\, there will be presentations and Q&A from knowledgeable and engaging individuals from different areas of the pharmaceutical industry. \nThe event will finish with further opportunity for networking and discussing opportunities with exhibitors and talent acquisition teams. We do hope you can join us for what looks to be an extremely popular event and a must for anyone intrigued about how their skills or interests could be of value to such a vital and constantly evolving professional industry. To register for your free place\, please email Alex Hankinson. \nThank you to our headline sponsor\, OPEN Health  \n  \n \n  \nWe’d also like to thank our event sponsors\, Purple Agency\, BMJ\, Dice Communications\, Omnicom HealthGroup and NexGen \n                   \n  URL:https://pmsociety.org.uk/event/pm-society-careers-event-a-career-in-pharmaceuticals/ LOCATION:Royal Society Medicine\, 1 Wimpole Street\, London\, W1G 0AE\, United Kingdom CATEGORIES:Careers,Industry Events,Networking ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220316T103000 DTEND;TZID=Europe/London:20220318T130000 DTSTAMP:20260407T110131 CREATED:20220114T160325Z LAST-MODIFIED:20220114T160325Z UID:10007073-1647426600-1647608400@pmsociety.org.uk SUMMARY:Pharmaceutical Marketing for Non-Marketers DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n16th March @ 10:30am (2.5 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n17th March @ 10:30am (2.5 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n18th March@ 10:30am (2.5 hours) Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-6/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220303T100000 DTEND;TZID=Europe/London:20220303T120000 DTSTAMP:20260407T110131 CREATED:20220121T140851Z LAST-MODIFIED:20220121T141949Z UID:10007075-1646301600-1646308800@pmsociety.org.uk SUMMARY:Ethics and Compliance with the ABPI Code in Digital and Social Media DESCRIPTION:Course description:\nThis course considers how pharmaceutical companies can be effective in digital and social media within the boundaries of UK law and the ABPI Code of Practice. It considers promotional activity and non-promotional activity\, mainly using questions collected from attendees but also with reference to examples of best practice and past Code of Practice cases \nTarget audience\nAnyone involved at any level in the development or delivery of digital or social media activities who has specific questions they would like answered \nCourse agenda\nThe agenda is mainly determined by the attendees and their questions with a final version circulated to attendees beforehand but what is always covered includes: Understanding promotion / common errors in digital and social media use / key past Code cases \nLearning outcomes\nAn understanding of how to achieve goals in digital and social media whilst avoiding common errors / answers to their own compliance questions \n  \nAbout the trainer\nNick Broughton is a physician who has worked previously in large pharma as a director in UK and European Medical and Regulatory Affairs. He has over 20 years of experience reviewing and approving promotional and other material. He has a special interest in pharmaceutical ethics and how to incorporate that within compliance education to make it meaningful and memorable URL:https://pmsociety.org.uk/event/ethics-and-compliance-with-the-abpi-code-in-digital-and-social-media/ LOCATION:Virtual event CATEGORIES:ABPI Code of Practice Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220225T100000 DTEND;TZID=Europe/London:20220225T123000 DTSTAMP:20260407T110131 CREATED:20211026T133306Z LAST-MODIFIED:20211026T133306Z UID:10006432-1645783200-1645792200@pmsociety.org.uk SUMMARY:Coaching Workshop DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/coaching-workshop-2/ LOCATION:Online webinar\, United Kingdom CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220225T093000 DTEND;TZID=Europe/London:20220225T124500 DTSTAMP:20260407T110131 CREATED:20211220T160943Z LAST-MODIFIED:20220202T124053Z UID:10005832-1645781400-1645793100@pmsociety.org.uk SUMMARY:Managing pressure & building resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-5/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220217T103000 DTEND;TZID=Europe/London:20220217T130000 DTSTAMP:20260407T110131 CREATED:20220114T144618Z LAST-MODIFIED:20220114T144618Z UID:10005901-1645093800-1645102800@pmsociety.org.uk SUMMARY:Essentials of Pharmaceutical Marketing DESCRIPTION:Who should attend?\n\nMarketers or anyone who needs an in-depth understanding of pharmaceutical marketing\nNew marketers\, secondees new into a larger marketing role\nEstablished marketers wanting a structured refresher\nAgency colleagues who want an in-depth understanding of the challenges clients face\n\nWhy might you attend?\n\nYou might have been in marketing for a while but feel you have not had any formal training\nYou might be taking up a new role\nYou might work with marketers extensively and need a deeper insight into their world\n\nWhat will be covered?\n\nThe course covers all the essentials of marketing\nThe emphasis is on a practical and hands-on approach to revise\, learn and practise quickly\nBuilding logically\, the course runs through all key elements from strategy to execution\n\nHow is the workshop run?\n\nThe course is run by a highly experienced marketer and pharmaceutical strategy consultant\nThe style is relaxed and interactive with extensive group work\nThere is a chance to ask as many questions as you wish throughout the course\nThe programme currently runs online with six 2 ½ hour modules\n\nOverview\nThis is a thorough immersion in the process\, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role\, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution. \n\nIntroduction to Pharmaceutical Marketing\nWhat is Marketing\nThe Healthcare Landscape\nThe role of Brand Manager\n\nDeveloping a Pharmaceutical Marketing Strategy\n\nUnderstanding the marketing challenge\nThe Key to Effective Strategy\nStrategy Development – Tools and Process\n\nUnderstanding Customers\n\nAttitudes\, Needs\, Beliefs\nSegmentation & Positioning\n\nThe role of Brands in pharmaceutical marketing\n\nWhat is a Brand\nImplementing the brand\nRole of Brands in Pharma\n\nDesigning an optimal Promotional Mix\n\nFactors to Consider\nProduct Lifecycle\nDiffusion of Adoption\n\nDriving Sales and Profit\n\nBusiness Planning\nFinancial Considerations\nSuccessful Implementation\nMarketing Effectiveness\n\nThe Role of Market Research\n\n Insight Generation\nMonitoring and Measurement\nThe Market research Plan URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-4/2022-02-17/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220214T100000 DTEND;TZID=Europe/London:20220216T120000 DTSTAMP:20260407T110131 CREATED:20220201T142104Z LAST-MODIFIED:20220201T142104Z UID:10007085-1644832800-1645012800@pmsociety.org.uk SUMMARY:People Management for New Managers DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposter syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 14th February 10:00 am – 12:00 pm – Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 15th February 10:00 am – 12:00 pm – Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 16th February 10:00 am – 12:00 pm – Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  URL:https://pmsociety.org.uk/event/people-management-for-new-managers-5/2022-02-14/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220204T100000 DTEND;TZID=Europe/London:20220204T123000 DTSTAMP:20260407T110131 CREATED:20211026T133031Z LAST-MODIFIED:20211026T133031Z UID:10006431-1643968800-1643977800@pmsociety.org.uk SUMMARY:Coaching Workshop DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/coaching-workshop/ LOCATION:Online webinar\, United Kingdom CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220128T100000 DTEND;TZID=Europe/London:20220128T120000 DTSTAMP:20260407T110131 CREATED:20211026T140031Z LAST-MODIFIED:20211222T152705Z UID:10006439-1643364000-1643371200@pmsociety.org.uk SUMMARY:People Management for New Managers DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposter syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 26th January 13:30 – 15:30 – Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 27th January 10:00 am – 12:00 pm – Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 28th January 10:00 am – 12:00 pm – Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/people-management-for-new-managers-4/2022-01-28/ LOCATION:Online webinar\, United Kingdom CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220124T100000 DTEND;TZID=Europe/London:20220126T120000 DTSTAMP:20260407T110131 CREATED:20211026T135341Z LAST-MODIFIED:20211026T135341Z UID:10006435-1643018400-1643198400@pmsociety.org.uk SUMMARY:Assertiveness Workshop DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. \nAssertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness \n10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  \n10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach \n10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799 URL:https://pmsociety.org.uk/event/assertiveness-workshop-2/ LOCATION:Online webinar\, United Kingdom CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20220118T100000 DTEND;TZID=Europe/London:20220118T123000 DTSTAMP:20260407T110131 CREATED:20211026T132440Z LAST-MODIFIED:20211026T132745Z UID:10006430-1642500000-1642509000@pmsociety.org.uk SUMMARY:Coaching Workshop DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/essential-coaching-workshop/ LOCATION:Online webinar\, United Kingdom CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211216T093000 DTEND;TZID=Europe/London:20211217T114500 DTSTAMP:20260407T110131 CREATED:20210629T152518Z LAST-MODIFIED:20211118T100031Z UID:10006422-1639647000-1639741500@pmsociety.org.uk SUMMARY:Managing pressure & building resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 16th December 09:30 am – 11:45 am \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 17th December 09:30 am – 11:15 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-4/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211215T103000 DTEND;TZID=Europe/London:20211215T123000 DTSTAMP:20260407T110131 CREATED:20211028T105949Z LAST-MODIFIED:20211028T105949Z UID:10006445-1639564200-1639571400@pmsociety.org.uk SUMMARY:Essentials of Pharmaceutical Marketing DESCRIPTION:Who should attend?\n\nMarketers or anyone who needs an in-depth understanding of pharmaceutical marketing\nNew marketers\, secondees new into a larger marketing role\nEstablished marketers wanting a structured refresher\nAgency colleagues who want an in-depth understanding of the challenges clients face\n\n  \nWhy might you attend?\n\nYou might have been in marketing for a while but feel you have not had any formal training\nYou might be taking up a new role\nYou might work with marketers extensively and need a deeper insight into their world\n\n  \nWhat will be covered?\n\nThe course covers all the essentials of marketing\nThe emphasis is on a practical and hands-on approach to revise\, learn and practise quickly\nBuilding logically\, the course runs through all key elements from strategy to execution\n\n  \nHow is the workshop run?\n\nThe course is run by a highly experienced marketer and pharmaceutical strategy consultant\nThe style is relaxed and interactive with extensive group work\nThere is a chance to ask as many questions as you wish throughout the course\nThe programme currently runs online with six 2 ½ hour modules\n\n  \nOverview\nThis is a thorough immersion in the process\, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role\, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution. \n\nIntroduction to Pharmaceutical Marketing\nWhat is Marketing\nThe Healthcare Landscape\nThe role of Brand Manager\n\n  \nDeveloping a Pharmaceutical Marketing Strategy\n\nUnderstanding the marketing challenge\nThe Key to Effective Strategy\nStrategy Development – Tools and Process\n\n  \nUnderstanding Customers\n\nAttitudes\, Needs\, Beliefs\nSegmentation & Positioning\n\n  \nThe role of Brands in pharmaceutical marketing\n\nWhat is a Brand\nImplementing the brand\nRole of Brands in Pharma\n\n  \nDesigning an optimal Promotional Mix\n\nFactors to Consider\nProduct Lifecycle\nDiffusion of Adoption\n\n\nDriving Sales and Profit\n\nBusiness Planning\nFinancial Considerations\nSuccessful Implementation\nMarketing Effectiveness\n\n  \nThe Role of Market Research\n\n Insight Generation\nMonitoring and Measurement\nThe Market research Plan\n\n  URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-3/2021-12-15/ LOCATION:Online webinar\, United Kingdom CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211214T100000 DTEND;TZID=Europe/London:20211216T120000 DTSTAMP:20260407T110131 CREATED:20211026T135739Z LAST-MODIFIED:20211026T135739Z UID:10006436-1639476000-1639656000@pmsociety.org.uk SUMMARY:People Management for New Managers DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposter syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 14th December 10:00 am – 12:00 pm – Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 15th December 10:00 am – 12:00 pm – Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 16th December 10:00 am – 12:00 pm – Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/people-management-for-new-managers-3/ LOCATION:Online webinar\, United Kingdom CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211209T090000 DTEND;TZID=Europe/London:20211209T110000 DTSTAMP:20260407T110131 CREATED:20211103T141624Z LAST-MODIFIED:20211103T141624Z UID:10007071-1639040400-1639047600@pmsociety.org.uk SUMMARY:Mastering Launch Excellence DESCRIPTION:Are you part of a cross-functional team launching a new brand or indication in the next 12-18 months? If yes then previous course participants would recommend you and your cross-functional team participate in this Mastering Launch Excellence workshop to help make your launch a success! \nLaunching a new medicine has always been tough.  Healthcare changes\, a more cost-constrained environment not to mention the immediate and far-reaching implications of COVID-19 mean that launching a new medicine is getting tougher. Launch excellence is something that can make the difference between success and usage restriction. The skills\, processes and understanding that drive launch excellence are a highly sought-after combination to maximise the investment made by healthcare companies and to enable the right patients to benefit from the medicines of today. \n  \nWho will benefit?\nThis workshop programme is only applicable for pharmaceutical and biotech industry employees who; \n\nare part of a launch cross-functional team (for example medical\, sales\, market access and market research) and who want to gain more insight into how to drive for a stronger launch\nwant to learn the principles and process of launching a brand successfully so that they can be employed in their everyday role\nor are close to a launch and want to gain fresh ideas and stimulus to strengthen the launch strategy\n\nThe Mastering Launch Excellence sessions will help give you a practical\, hands-on understanding of the concept of launch excellence and the application of expert processes\, giving you the confidence to go forward and launch your brand successfully. \nWhat does the training include?\nSession 1 – 7th December 2021\, 9am – 11am \nWhat is critical for launch success? \n\nAssessment of the future launch landscape\nDefinition of ‘Launch Excellence’ using industry award winning examples\nExamination of the 10 organisational launch capabilities needed to be successful\nOverview of the launch leader role and how to build a strong cross-functional launch team\nThe key ingredients of a winning launch plan\n\n  \nSession 2 – 9th December 2021\, 9am – 11am \nBuilding for a successful launch and beyond \n\nKey stages of launch planning and priorities stage by stage\nHow to manage risk and uncertainty and launch pitfalls pre and post launch\nKey performance indicators to manage launch performance\nAssessing launch readiness and optimising early launch uptake\n\n  \nWorkshop style: group-work and discussion based with case-study examples and a real-world focus to help apply learning and build practical skills \nAdditionally\, for in “in-house” workshops we will work specifically on the brand in question to work through the development of a bespoke launch plan \n  \nWhat are the learning outcomes? \nParticipants will take away: \n\nAn understanding of the major elements and principles of Launch Excellence in the context of best practice case studies and industry research/trends\nThe ability to identify the critical elements of creating a launch plan at different phases of a launch and to recognise the priorities and potential pitfalls at each phase\nThe capability to consider the leadership skills and qualities for working with and leading a local cross-functional launch team\nA practical understanding of how to define KPIs for pre-launch readiness and post launch success.\n\nUptake Strategies – experts in Launch Excellence\nUptake Strategies is a specialist healthcare marketing consultancy offering award-winning\, industry leading planning\, capability and launch expertise to global healthcare companies and teams.  Having worked on +150 launches globally over the last 15 years in a broad range of specialities and disease areas\, Uptake Strategies are uniquely placed to share their insight and experience to strengthen your next launch. \n  URL:https://pmsociety.org.uk/event/mastering-launch-excellence-3/2021-12-09/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211208T100000 DTEND;TZID=Europe/London:20211210T120000 DTSTAMP:20260407T110131 CREATED:20211026T135010Z LAST-MODIFIED:20211026T135010Z UID:10006434-1638957600-1639137600@pmsociety.org.uk SUMMARY:Assertiveness Workshop DESCRIPTION:Introduction\nThis course is designed to increase account executive’s proficiency in assertiveness skills.  In a busy working environment\, building relationships and managing workloads can be difficult to navigate. Assertiveness is a learnable skill to increase our ability to communicate effectively\, maintain healthy relationships\, and handle difficult situations. \nAssertiveness takes into account the rights and feelings of others and at the same time helps to achieve a win-win outcome. During the course\, we explore common barriers to becoming assertive and introduce methods to help in specific situations. \nWho should attend:\nThis course is aimed at account executives\, however\, assertiveness is a universal skill that can be developed. So the course will be relevant to anyone looking to enhance their effectiveness in this area. \nWhat does the training include:\nSession 1: Defining the skill of assertiveness \n10:00 am – 12:00pm \n\nExplore the core behaviours linked to assertiveness\nDiscover the power of beliefs and how they link to assertive behaviour\nHow to manage our brain’s automatic response to people and situations\nExplore common barriers to becoming more assertive\nKnow how our thoughts can trigger our emotions\n\nSession 2: The tools  \n10:00am – 12:00pm \n\nUtilize transactional analysis to enhance the effectiveness of our communication\nRecognise the role we play when communicating with others through the ‘drama triangle’.\nIdentify our communication style and how we can increase our influence\n\nSession 3: Adapting our approach \n10:00am – 12:00 pm  \n\nBecome aware of micro-messages and how we may communicate unconsciously\nUse techniques to help build our confidence\nUse assertive wording to assist in conflict scenarios\nFormulate an action personal plan\n\n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/assertiveness-workshop/ LOCATION:Online webinar\, United Kingdom CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211202T100000 DTEND;TZID=Europe/London:20211202T123000 DTSTAMP:20260407T110131 CREATED:20211026T132135Z LAST-MODIFIED:20211027T105943Z UID:10006429-1638439200-1638448200@pmsociety.org.uk SUMMARY:Coaching Workshop DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/coaching-essentials-4/ LOCATION:Online webinar\, United Kingdom CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211130T103000 DTEND;TZID=Europe/London:20211202T130000 DTSTAMP:20260407T110131 CREATED:20210127T162022Z LAST-MODIFIED:20210127T162022Z UID:10006375-1638268200-1638450000@pmsociety.org.uk SUMMARY:Pharmaceutical Marketing for Non-Marketers DESCRIPTION:Who will benefit?\nRecommended for anyone working in a role that requires collaboration and alignment with marketing colleagues\, including sales\, medical\, regulatory\, finance\, market access and health economics. \nCore competencies\n\nAppreciation of the role of marketing within the pharmaceutical and life sciences industries and its specialities\nUnderstanding what a good marketing strategy looks like and how to develop one\nInsight into how to better understand your customers\nUnderstanding how marketers develop a powerful implementation plan using the marketing mix and its link to strategy\n\nLearning outcomes\nCompletion of this module will provide you with a thorough understanding of the key principles\, processes and terminology relating to marketing\, enabling you to work effectively with other members of your team\, or business unit\, and deliver successful marketing activities for your company\, customers and patients. \nWhat does the training include?\nPRE-PROGRAMME EXERCISE: Review dedicated Case Study ready for the first session\nA short questionnaire on involvement with marketing \n30th November @ 10:30am (2.5 hours): What is Marketing? Working with Stakeholders\, Strategy Development\nLearning outcome: Understand the role\, scope and context of marketing\nExercise: Case Study: What is Marketing? Working with Stakeholders \n1st December @ 10:30am (2.5 hours): Strategy Alignment\, Perceptions\, Positioning & Segmentation\, Branding\nLearning outcome: Understand how to apply the key tools in building a Marketing Plan\nExercise: Case Study: Positioning & Segmentation \n2nd December @ 10:30am (2.5 hours) Promotional Mix\, Execution\, Decision Support\nLearning outcome: Understand how to develop an appropriate Promotional Mix\, how to build an execution framework and measure appropriately\nExercise: Promotional Mix\, Metric Development\, Market Research \nAbout the trainer\nJonathan Dancer is a healthcare strategy consultant who has worked in the Pharmaceutical Industry for 30 years. He has an MBA from Warwick University Business School and is a registered Pharmacist. He was formerly Marketing Director of Novo Nordisk Pharmaceuticals\, General Marketing Manager of Wellcome UK and Principal Consultant of PMSI – he was seconded to Teva as UK Managing Director during the European Copaxone™ startup. \nAfter his Pre-reg at St Thomas’ in London and Upjohn Ltd. (now part of Pfizer)\, he started his career with Ciba-Geigy Pharmaceuticals in medical sales before moving to Wellcome in sales management and senior marketing roles and then to Novo Nordisk as Marketing Director\, before establishing red kite consulting group in 1999. Following a trade sale to Cello Group Plc. in 2011 and a strategic merger with The MSI Consultancy\, Jonathan left MSI to establish Redbow Consulting Group in mid-2013. \nJonathan is a respected judge in many industry competitions and he specialises in consulting\, primarily in strategy\, marketing and organisational change. URL:https://pmsociety.org.uk/event/pharmaceutical-marketing-for-non-marketers-5/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211118T103000 DTEND;TZID=Europe/London:20211118T130000 DTSTAMP:20260407T110131 CREATED:20210114T121152Z LAST-MODIFIED:20210114T121404Z UID:10006367-1637231400-1637240400@pmsociety.org.uk SUMMARY:How to Impact\, Influence & Inspire DESCRIPTION:Are you looking to develop your communication skills\, to learn how to impact\, influence and inspire? \nWe believe that anyone can be taught these skills\, it’s simply a set of tangible behaviours that can be replicated and integrated into our everyday lives and when used properly can help build your confidence\, enhance and sustain your long-term relationships and motivate others to make the most of their potential. \nAfter this course you will be able to:\n\nRecognise your own unique inner-qualities and use them more confidently and effectively – whether you’re naturally an extrovert or introvert\nDiscover ways to build rapid rapport with others\, whether face-to-face or working remotely\nGrow your emotional intelligence; attune to the underlying emotions and motivations of others to create more ‘win-win’ situations\nCreate more collaborative and meaningful interactions; build ethical long-term sustainable relationships with colleagues\, peers\, customers and key stakeholders\nBecome a trusted adviser to others; generate greater power\, presence and warmth\nEstablish a stronger personal brand; draw others to you so that they instinctively remember you and actively promote your interests\nDemonstrate greater gravitas; master your emotions and decision-making\nFeel more authentic\, purposeful and courageous; stand out from the crowd (no more ‘imposter syndrome’)\nDevelop more compelling verbal and non-verbal language; motivate and influence those around you\nRaise your mental agility; learn how to think on your feet and maintain composure no matter what the situation\nMaximise your full potential; become the person that you were always meant to be\n\nCourse outline\nPRE-READ – This will be sent a week in advance and needs to be completed before attending the course.\nModule 1 – Thursday 4th November 10:30 am – 1:00 pm\nModule 2 – Thursday 18th November 10:30 am – 1:00 pm \nAbout the trainer\nJustin Tipper is Head of Resilience at Pinnacle Wellbeing Services. In a career spanning 25 years\, Justin has specialised in the design and delivery of business psychology\, leadership & management training courses and development programmes in a wide variety of sectors. \nHe has created & managed programmes across the UK\, in Ireland\, Switzerland\, Malta\, Bulgaria\, Hong Kong\, and the Isle of Man. His clients include Barclays Wealth\, HSBC\, the Isle of Man Government\, AXA\, Specsavers\, PokerStars\, Manx Telecom\, and many more… URL:https://pmsociety.org.uk/event/how-to-impact-influence-inspire-2/2021-11-18/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211118T100000 DTEND;TZID=Europe/London:20211119T114500 DTSTAMP:20260407T110131 CREATED:20210524T145507Z LAST-MODIFIED:20210629T151920Z UID:10006414-1637229600-1637322300@pmsociety.org.uk SUMMARY:Managing pressure & building resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 25th November 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 26th November 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience-3/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211110T100000 DTEND;TZID=Europe/London:20211112T120000 DTSTAMP:20260407T110131 CREATED:20210114T161739Z LAST-MODIFIED:20210706T145236Z UID:10006373-1636538400-1636718400@pmsociety.org.uk SUMMARY:People Management for New Managers DESCRIPTION:Introduction\nCompetent leadership and managerial skills are more desirable now than ever to ensure team engagement during these uncertain times. \nThe manager’s behaviour and actions can be pivotal to the productivity of the team. Unfortunately\, new managers can sometimes be thrown into managing others without knowing where to start or given adequate training and coaching to succeed. \nIt is common for newly promoted managers to feel overwhelmed and experience ‘imposter syndrome’\, the feeling of not being worthy of the position. Because of this\, some managers can have a tendency to return to the comfort zone of carrying out their previous role tasks rather than embrace the new responsibility.\nWith this in mind\, this short course covers the essential skills needed to manage others and invites the participant to create a plan for how they will perform in the role. \nWho will benefit from this programme?\n\nThe programme is designed for anyone working in a healthcare communication agency (in account management or a medical writing role) who is taking the next step in their career to a role where they will be managing others\n It is also suitable for managers who are looking to refresh their skills in people management and haven’t received any formal training in this area before\nIt would also be beneficial for anyone looking to be promoted and would like to understand what managing other people would entail.\n\nWhat is the programme and why is it different?\nThis highly interactive course focusses on the underlying principles of managing others in three concise sessions (2 hours each session) over three consecutive days.\nThere will be a short pre-programme questionnaire comprising five questions to complete and provide a few days in advance of the first session commencing.\nParticipants will come away with their own unique outputs from each exercise and some key models and frameworks to help enhance their management of others. \nWhat does the training include?\nPre-programme exercise: Participants will be asked to complete a short questionnaire of 5 questions prior to joining the first session \nSession 1 – 8th November 10:00 am – 12:00 pm – Building trust Learning outcomes: \n\nTo understand the importance of how our actions\, behaviours and words can affect team performance.\nTo increase confidence when conducting one on one meetings with direct reports.\nTo understand why poor leadership can lead to poor performance\n\nOutput: Guiding principles for your role as a new manager. \nSession 2 – 9th November 10:00 am – 12:00 pm – Develop management style Learning outcomes: \n\nTo understand how different leadership styles impact team effectiveness.\nTo identify the management style best suited for team members to be most effective.\n\nOutput: Management style adaptation guide to be able to get the most out of your team \nSession 3 – 10th November 10:00 am – 12:00 pm – Develop the team Learning outcomes: \n\nTo be able to identify the difference between allocating verse delegating tasks and delegate more effectively\nTo be able to prepare feedback and use simple coaching techniques\nTo understand how to avoid common pitfalls of managing others.\n\nOutput: Delegating and coaching skills guide to aid the development and growth of the team. \n  \nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/people-management-for-new-managers-2/2021-11-10/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211021T103000 DTEND;TZID=Europe/London:20211021T123000 DTSTAMP:20260407T110131 CREATED:20210127T164558Z LAST-MODIFIED:20210719T142336Z UID:10005058-1634812200-1634819400@pmsociety.org.uk SUMMARY:Essentials of Pharmaceutical Marketing DESCRIPTION:Who should attend?\n\nMarketers or anyone who needs an in-depth understanding of pharmaceutical marketing\nNew marketers\, secondees new into a larger marketing role\nEstablished marketers wanting a structured refresher\nAgency colleagues who want an in-depth understanding of the challenges clients face\n\n  \nWhy might you attend?\n\nYou might have been in marketing for a while but feel you have not had any formal training\nYou might be taking up a new role\nYou might work with marketers extensively and need a deeper insight into their world\n\n  \nWhat will be covered?\n\nThe course covers all the essentials of marketing\nThe emphasis is on a practical and hands-on approach to revise\, learn and practise quickly\nBuilding logically\, the course runs through all key elements from strategy to execution\n\n  \nHow is the workshop run?\n\nThe course is run by a highly experienced marketer and pharmaceutical strategy consultant\nThe style is relaxed and interactive with extensive group work\nThere is a chance to ask as many questions as you wish throughout the course\nThe programme currently runs online with six 2 ½ hour modules\n\n  \nOverview\nThis is a thorough immersion in the process\, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role\, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution. \n\nIntroduction to Pharmaceutical Marketing\nWhat is Marketing\nThe Healthcare Landscape\nThe role of Brand Manager\n\n  \nDeveloping a Pharmaceutical Marketing Strategy\n\nUnderstanding the marketing challenge\nThe Key to Effective Strategy\nStrategy Development – Tools and Process\n\n  \nUnderstanding Customers\n\nAttitudes\, Needs\, Beliefs\nSegmentation & Positioning\n\n  \nThe role of Brands in pharmaceutical marketing\n\nWhat is a Brand\nImplementing the brand\nRole of Brands in Pharma\n\n  \nDesigning an optimal Promotional Mix\n\nFactors to Consider\nProduct Lifecycle\nDiffusion of Adoption\n\n  \nDriving Sales and Profit\n\nBusiness Planning\nFinancial Considerations\nSuccessful Implementation\nMarketing Effectiveness\n\n  \nThe Role of Market Research\n\n Insight Generation\nMonitoring and Measurement\nThe Market research Plan\n\n  \n  \n  URL:https://pmsociety.org.uk/event/essentials-of-pharmaceutical-marketing-2/2021-10-21/ LOCATION:Virtual event CATEGORIES:Pharmaceutical Marketing Workshops (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211021T100000 DTEND;TZID=Europe/London:20211022T114500 DTSTAMP:20260407T110131 CREATED:20210524T145040Z LAST-MODIFIED:20210524T145050Z UID:10006410-1634810400-1634903100@pmsociety.org.uk SUMMARY:Managing pressure & building resilience DESCRIPTION:About the course\nThese two sessions\, which will be delivered via Zoom on consecutive days\, are rooted in the science of how the body and brain react to pressure and stress and offer a practical and non-fluffy guide to maintaining and building your resilience.  It’s a relevant subject for most people in business today but the need for support in this area has increased given how COVID-19 and working from home is affecting people’s focus and resilience. \nThe contents of each session are as follows:- \nSession 1 (2:15 hours)\nThursday 21st October 10:00 am – 12:15 pm \n\nHow the body and brain respond to pressure and the effect of the stress reaction. How the brain’s survival mechanism produces ‘lower order’ emotional reactions that can be unhelpful in the workplace. The balance between good v unhelpful stress.\nReframing your thinking. Understanding the ‘thinking traps’ we sometimes fall into and how you can step back\, strip out the emotion and re-assess and handle pressurised challenges. A group exercise where delegates analyse a previous situation.\n\nSession 2 (1:45 hours)\nFriday 22nd October 10:00 am – 11:45 am \n\nThe science behind\, and benefits of mindfulness and breathing techniques\, including scientific evidence of how they impact the brain and the stress reaction.  A review of the apps and other tools available.\nKeeping your focus and limiting distraction. Why technology makes us butterfly between tasks and keeps us in a state of ‘continuous partial attention’.  Practical ideas on how you can change the way you work to stay focused and be more productive.\nExercise\, relaxation\, sleep and diet. How other aspects of your lifestyle impact the way the body responds to pressure and can help build resilience.\n\nAbout the trainer\nPaul Phillips spent many (stress-filled) years working in agencies including Ogilvy\, FCB San Francisco and most recently 14 years at VCCP.  During his last 8 years at VCCP\, he founded and ran the specialist healthcare agency VCCP Health\, where he first got interested in mental health. URL:https://pmsociety.org.uk/event/managing-pressure-building-resilience/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20211021T100000 DTEND;TZID=Europe/London:20211021T123000 DTSTAMP:20260407T110131 CREATED:20210804T104901Z LAST-MODIFIED:20210804T104901Z UID:10006424-1634810400-1634819400@pmsociety.org.uk SUMMARY:Coaching Essentials DESCRIPTION:Introduction\nCoaching is an essential skill for developing and building competence in others. For managers\, a coaching approach help to build engagement with team members and facilitate day to day problems and issues. \nWho should attend?\nBeing a highly transferable skill\, all levels are welcome to attend. \nWhat will you learn?\nDuring the course\, you will learn the fundamental skills to coach others\, utilise a framework to structure the conversation\, know when to coach and practice your new skills! \nThe outcomes would be:\n\nLearn how adopting a coaching habit in your company positively impacts team culture\nBe able to use essential coaching skills using a framework \nBe able to avoid common coaching traps\nPractice and hone your coaching style in a safe and encouraging environment\nBe able to diagnose the most effective coaching approach   \nApply coaching principles in day to day work\n\n  \n\nMatthew Plant Trainer & Coach\nMatthew Plant has 20 years’ experience developing learning solutions for multinational organisations. He has held learning consultant roles with Hemsleyfraser training group and Virgin Atlantic Airways. \nIn 2013 he took the opportunity to relocate to Oman joining Energy Development Oman (a joint venture between the Omani Government and Shell International) developing learning interventions in leadership\, management\, coaching and personal development. \nDuring his career\, he has helped with learning interventions with clients such as Rolls Royce\, Liverpool Victoria\, Cancer Research\, The Bank of England and International Maritime Organisation. \nMatthew has a business and marketing degree\, a CIPD certificate in training practice\, a certificate in coaching\, a practitioner in MBTI and Neuro-linguistic programming. He is an accredited trainer with the TAP training foundation. See more about Matthew on Linkedin: https://www.linkedin.com/in/matthew-plant-2041799/ URL:https://pmsociety.org.uk/event/coaching-essentials-3/ LOCATION:Virtual event CATEGORIES:Personal Effectiveness (archive),Prime Training (archive) ORGANIZER;CN="Alexandra Hankinson":MAILTO:alexandra@pmsociety.org.uk END:VEVENT END:VCALENDAR