Industry / Agency Relationships

Wednesday 26 February 2020 Maximising the agency & procurement relationship - part II: New models for pitching in the 20s The Royal Society of Medicine, London

Wednesday 26th February 2020
14:00 - 17:00


The Royal Society of Medicine
1 Wimpole Street
London
W1G 0AE

Member price: £125 + VAT
Non-Member price: £175 + VAT

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Maximising the agency & procurement relationship – part II: New models for pitching in the 20s

Agenda

Maximising the agency & procurement relationship – part II: New models for pitching in the 20s - Agenda
13:30

Registration / Refreshments

14:00

Introductions
Carwyn Jones, Director, PM Society

14:10

Results of the PM Society Pitch Practice Survey
We will share and discuss insights from the recent PM Society Pitch Practice survey. Delegates will find out how clients choose the winning agency, how much agencies spend on pitches and why agencies lose.

14:30

The new GSK pitch process: Experiences from a recent global pitch
Mike Orriss, Commercial Director, Global Agency Management, GSK

Mike will discuss his experiences as a marketer using a new approach taken to identify and select a new agency.

14:50

Panel discussion: When and how to run a good pitch process
Niels van Dam, Sourcing Manager EMEA, Astellas
Lizzie Nayman, Managing Director, emotive
Mike Orriss, Commercial Director, Global Agency Management, GSK
Elina Pääskynkivi Jardner, Sr. Category Strategy Manager Europe, Pfizer

15:10

BREAK

15:30

What next? The hidden value of on-boarding your agency
Gary Mason, Event Operations & Sourcing Manager Novo Nordisk

Gary will discuss the importance of investing time to correctly on-board an agency to develop the foundation for a long term relationship.

15:50

A view of the pitching process from both client and agency perspective
Paul Morrissey, Global Business Director, OPEN Health and former Strategic Sourcing Manager at Johnson & Johnson

As someone who has worked both client and agency side, Paul brings a unique perspective on which pitch process ends up with the most successful work. Paul will discuss challenges faced going supply side and what he would do differently if he was in Pharma procurement today.

16:10

Becoming a strategic partner for Marketing teams & Innovative approaches to pitching
Philipp Schuster, Global Category Lead Creative & Digital Insights & Creative Development, Bayer

Philipp will share how Bayer are going beyond savings to become trustworthy internal consultants and the use of innovative approaches to pitching resulting in a ‘pitch in a day’ to simulate the real-life creative process.

16:30

Panel discussion: Review of the event – can alternative models work?
Gary Mason, Event Operations & Sourcing Manager Novo Nordisk
Philipp Schuster, Global Category Lead Creative & Digital Insights & Creative Development, Bayer
Louise Sharp, Owner and Managing Director, Makara Health Group
Angie Wiles, Founder, The Difference Collective

17:00

Closing remarks

17:10 - 19:00

Networking & Drinks

 



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