Loading Events
  • This event has passed.

Who should attend?

  • Marketers or anyone who needs an in-depth understanding of pharmaceutical marketing
  • New marketers, secondees new into a larger marketing role
  • Established marketers wanting a structured refresher
  • Agency colleagues who want an in-depth understanding of the challenges clients face

Why might you attend?

  • You might have been in marketing for a while but feel you have not had any formal training
  • You might be taking up a new role
  • You might work with marketers extensively and need a deeper insight into their world

What will be covered?

  • The course covers all the essentials of marketing
  • The emphasis is on a practical and hands-on approach to revise, learn and practise quickly
  • Building logically, the course runs through all key elements from strategy to execution

How is the workshop run?

  • The course is run by a highly experienced marketer and pharmaceutical strategy consultant
  • The style is relaxed and interactive with extensive group work
  • There is a chance to ask as many questions as you wish throughout the course
  • The programme currently runs online with six 2 ½ hour modules

Overview

This is a thorough immersion in the process, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution.

  • Introduction to Pharmaceutical Marketing
  • What is Marketing
  • The Healthcare Landscape
  • The role of Brand Manager

Developing a Pharmaceutical Marketing Strategy

  • Understanding the marketing challenge
  • The Key to Effective Strategy
  • Strategy Development – Tools and Process

Understanding Customers

  • Attitudes, Needs, Beliefs
  • Segmentation & Positioning

The role of Brands in pharmaceutical marketing

  • What is a Brand
  • Implementing the brand
  • Role of Brands in Pharma

Designing an optimal Promotional Mix

  • Factors to Consider
  • Product Lifecycle
  • Diffusion of Adoption

Driving Sales and Profit

  • Business Planning
  • Financial Considerations
  • Successful Implementation
  • Marketing Effectiveness

The Role of Market Research

  •  Insight Generation
  • Monitoring and Measurement
  • The Market research Plan

Tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Tickets are not yet available
Dates:
Tue 8th November 2022
10:30 am - 1:00 pm
Wed 9th November 2022
10:30 am - 1:00 pm
Thu 10th November 2022
10:30 am - 1:00 pm
Tue 15th November 2022
10:30 am - 1:00 pm
Wed 16th November 2022
10:30 am - 1:00 pm
Thu 17th November 2022
10:30 am - 1:00 pm

Cost

  • Member £1,350
  • Non-member £1,450

Organizer

Alexandra Hankinson
Phone:
01403 264898
Email:
alexandra@pmsociety.org.uk
View Organizer Website