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Who should attend?

  • Marketers or anyone who needs an in-depth understanding of pharmaceutical marketing
  • New marketers, secondees new into a larger marketing role
  • Established marketers wanting a structured refresher
  • Agency colleagues who want an in-depth understanding of the challenges clients face

Why might you attend?

  • You might have been in marketing for a while but feel you have not had any formal training
  • You might be taking up a new role
  • You might work with marketers extensively and need a deeper insight into their world

What will be covered?

  • The course covers all the essentials of marketing
  • The emphasis is on a practical and hands-on approach to revise, learn and practise quickly
  • Building logically, the course runs through all key elements from strategy to execution

How is the workshop run?

  • The course is run by a highly experienced marketer and pharmaceutical strategy consultant
  • The style is relaxed and interactive with extensive group work
  • There is a chance to ask as many questions as you wish throughout the course
  • The programme currently runs online with six 2 ½ hour modules


This is a thorough immersion in the process, concept and models of pharmaceutical marketing.  It is suitable for anyone who is either new to a marketing role, or wants a deeper understanding of the underlying principles.  The course covers all the essentials of pharmaceutical marketing and the emphasis is on a practical and hands-on approach to get you started or learning new ways quickly.  This a is a highly interactive and practical course that follows a clear line of logic from strategy through to execution.

  • Introduction to Pharmaceutical Marketing
  • What is Marketing
  • The Healthcare Landscape
  • The role of Brand Manager

Developing a Pharmaceutical Marketing Strategy

  • Understanding the marketing challenge
  • The Key to Effective Strategy
  • Strategy Development – Tools and Process

Understanding Customers

  • Attitudes, Needs, Beliefs
  • Segmentation & Positioning

The role of Brands in pharmaceutical marketing

  • What is a Brand
  • Implementing the brand
  • Role of Brands in Pharma

Designing an optimal Promotional Mix

  • Factors to Consider
  • Product Lifecycle
  • Diffusion of Adoption

Driving Sales and Profit

  • Business Planning
  • Financial Considerations
  • Successful Implementation
  • Marketing Effectiveness

The Role of Market Research

  •  Insight Generation
  • Monitoring and Measurement
  • The Market research Plan


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Tue 8th February
10:30 am - 1:00 pm
Wed 9th February
10:30 am - 1:00 pm
Thu 10th February
10:30 am - 1:00 pm
Tue 15th February
10:30 am - 1:00 pm
Wed 16th February
10:30 am - 1:00 pm
Thu 17th February
10:30 am - 1:00 pm


  • Member £1,350
  • Non-member £1,450


Virtual event
United Kingdom


Alexandra Hankinson
01403 264898
View Organizer Website