Tuesday 28 April 2015 Digital Works 2015 The Royal Society of Medicine, London

Tuesday 28th April 2015
13:15 - 17:00

One Wimpole Street (Royal Society of Medicine)
The Royal Society of Medicine
1 Wimpole Street
London W1G 0AE



  Sold out! Please contact the office on 01403 264898
to be added to the reserve list.


This half day event aims to showcase how digital programmes have been successful in healthcare and will benefit anyone who wants to learn what successful digital programmes look like and how these learnings and experiences can help them in their role.

If you work in pharma and agency and want to understand the practicality and application of digital and technology, this is the event for you.

Presenters from Novo Nordisk, AbbVie, Novartis and two additional pharma companies as well as HCPs and key agency individuals will share key insight with you on how digital works in 2015. There will be short presentations followed by questions, as well as Q&A discussion sessions.

The meeting will be split into two topic areas:

Medical Education

1. Medical Education



2. Patients

Each topic area content will prioritise the digital element of the programmes, but also include other relevant interesting content.

Each presentation (and discussion) will be structured around three areas:

1. STRATEGY – why you did it?

2. IMPLEMENTATION – how you did it?

3. LEARNING – what did you learn?

You will also have the chance to network with speakers and fellow delegates at a reception following the meeting. 

13.15 Arrival and coffee
13.45 Introduction
14.00 Medical Education I

Launching a new product in HCV using broadcast technologies

Sophie Kennedy, AbbVie & Paul Tanner, 90TEN
14.15 Medical Education II

How can technology be used to truly educate?

Decisions in Time – Interactive Medical Education – Novo Nordisk Medical team and emotive
14.30 Medical Education III

BMJOnline – now 20 years old – how does the BMJ engage with HCPs using technology and digital channels?

Web Editor, BMJ
14.45 Medical Education IV

Engaging digital meetings with HCPs – how to do it !

Mark Taylor, Neuroscience Senior Key Account Manager, Novartis Pharmaceuticals
15.00 Discussion
15.15 BREAK
15.45 Patients I

NHS Choices Online Clinics – Direct Engagement between Doctors and Patients

Pharma client (TBD) & Deborah Wyatt, Director, Talk Health
16.00 Patients II

World Hepatitis Day – how social media spread the word

World Hepatitis Alliance and Red Door Communications
16.15 Patients III

How the NHS is using technology to interact with patients

Nursing Lead, Kind Edward VII Hospital, Windsor & Message Dynamics
16.30 Discussion
16.45 CLOSE