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Tuesday 28 April 2015
Digital Works 2015
The Royal Society of Medicine, London
Tuesday 28th April 2015
13:15 - 17:00
One Wimpole Street (Royal Society of Medicine)
The Royal Society of Medicine
1 Wimpole Street
London W1G 0AE
Sold out! Please contact the office on 01403 264898
to be added to the reserve list.
This half day event aims to showcase how digital programmes have been successful in healthcare and will benefit anyone who wants to learn what successful digital programmes look like and how these learnings and experiences can help them in their role.
If you work in pharma and agency and want to understand the practicality and application of digital and technology, this is the event for you.
Presenters from Novo Nordisk, AbbVie, Novartis and two additional pharma companies as well as HCPs and key agency individuals will share key insight with you on how digital works in 2015. There will be short presentations followed by questions, as well as Q&A discussion sessions.
The meeting will be split into two topic areas:
1. Medical Education
Each topic area content will prioritise the digital element of the programmes, but also include other relevant interesting content.
Each presentation (and discussion) will be structured around three areas:
1. STRATEGY – why you did it?
2. IMPLEMENTATION – how you did it?
3. LEARNING – what did you learn?
You will also have the chance to network with speakers and fellow delegates at a reception following the meeting.
||Arrival and coffee
||Medical Education I
Launching a new product in HCV using broadcast technologies
Sophie Kennedy, AbbVie & Paul Tanner, 90TEN
||Medical Education II
How can technology be used to truly educate?
Decisions in Time – Interactive Medical Education – Novo Nordisk Medical team and emotive
||Medical Education III
BMJOnline – now 20 years old – how does the BMJ engage with HCPs using technology and digital channels?
Web Editor, BMJ
||Medical Education IV
Engaging digital meetings with HCPs – how to do it !
Mark Taylor, Neuroscience Senior Key Account Manager, Novartis Pharmaceuticals
NHS Choices Online Clinics – Direct Engagement between Doctors and Patients
Pharma client (TBD) & Deborah Wyatt, Director, Talk Health
World Hepatitis Day – how social media spread the word
World Hepatitis Alliance and Red Door Communications
How the NHS is using technology to interact with patients
Nursing Lead, Kind Edward VII Hospital, Windsor & Message Dynamics