How long do agencies need to develop their best pitch?

In the recent survey on pitch practice conducted by the PM Society, agencies and clients commissioning work in healthcare communications were asked what the most common timeframe was for a £200K competitive pitch. 73% of agencies say they are typically given 2-3 weeks. This is backed up by the clients taking part in the survey. Interestingly … Continued

What’s the secret behind a strong Client/Agency partnership?

What’s the magic formula that makes some clients and agencies click, while others collide rather unsuccessfully and before you know it, they’re both looking for new partners? Dive into the submissions for the Pharma Digital Partner Award, in last year’s PM Society Digital Awards, and you’ll find plenty of clues. Agencies nominating someone for this … Continued