Recent research conducted by the PM Society revealed that 61% of agencies spend over £15,000 in internal agency time for a £200,000 pitch, and 41% spend over £25,000 per pitch. In addition, while most agencies spend less than £5,000 in out of pocket expenses for a pitch, 28% spend between £5,000 and £25,000 (conducting research, … Continued
The ‘Maximising the agency & procurement relationship – part II: New models for pitching in the 20s’ event took place on Wednesday 26th February at the Royal Society of Medicine. Meeting report Rachel Farrow, Strategic Director, emotive & Director, PM Society This meeting was an output from the PM Society’s Industry-Agency Relationships Interest Group, a … Continued
10 Top Tips Consider whether you need a pitch at all: Pitching is expensive for everyone. Could one of your incumbent agencies develop this new project? Consider all pitching models: A full competitive pitch is the most expensive of all. Try a ‘pitch in a day’ or a strategic workshop so that you can see … Continued
In the recent survey on pitch practice conducted by the PM Society, agencies and clients commissioning work in healthcare communications were asked what the most common timeframe was for a £200K competitive pitch. 73% of agencies say they are typically given 2-3 weeks. This is backed up by the clients taking part in the survey. Interestingly … Continued
What’s the magic formula that makes some clients and agencies click, while others collide rather unsuccessfully and before you know it, they’re both looking for new partners? Dive into the submissions for the Pharma Digital Partner Award, in last year’s PM Society Digital Awards, and you’ll find plenty of clues. Agencies nominating someone for this … Continued
