Category: Industry / Agency Relationships

(Findings and insights from the PM Society survey on virtual meetings and pitches) You might describe bringing agencies and clients together as being a bit like two worlds colliding. Let’s … Continued

(Findings and insights from the PM Society survey on virtual meetings and pitches) Why don’t we start with a quote from that wonderful pre-covid 2013 movie ‘Her’. Have you seen … Continued

In some recent research, conducted by the PM Society, when clients were asked how they currently assess ways of working between their team and the agency, only 10% said they … Continued

Virtual Pitching: A Perspective from Procurement Wednesday, 3rd February 2021 We had a strong turnout from industry and agencies for The PM Society’s first webinar of 2021 to discuss experiences … Continued

Before March very few pitches were ever done by video conference.  After lockdown ALL of them were done this way.  It’s a big adaptation (and we’re still adapting) so we … Continued

Whichever way you look at it the heat just got turned up. Whether you look at it from a social, political or business perspective, this is true, even within the … Continued

Background This survey on Pitch practice was run in 2019 by the PM Society’s Industry-Agency Relationships Interest Group (IARIG) led by Rachel Farrow. The aim was to gather information from … Continued

Pharma engagement with HCPs and patients during and after the COVID-19 crisis  Wednesday 3rd June Industry and agency experts attended the PM Society’s webinar on the 3rd June to discuss … Continued

Selecting your new agency partner is often a long process and there’s a sense of relief once you have made your choice. There’s almost always a need to start producing … Continued

In my 11 years in pharma marketing, I have been involved in many agency pitches. Often the agency was chosen on the basis of one presentation from senior people who … Continued