Webinar: Excelling in customer engagement – event report

Excelling in customer engagement How life sciences brands are re-defining HCP communications in light of the global pandemic.  Wednesday, 6th May Industry and agency experts joined the PM Society’s inaugural webinar on the 6th May to discuss how communications in the healthcare industry are being redefined during the COVID-19 pandemic. The event was curated by … Continued

Viewpoint #6: Data is important, but which data?

Half of science is asking the right questions. So said Roger Bacon apparently. If you prefer your bacon a little less medieval, Francis Bacon once said “a prudent question is one-half of wisdom”. In an age where data is everywhere, the challenge is to use it wisely to inform the creative process both before the … Continued