PM Society Awards – Categories

Craft

Advertisement (primary or secondary care)

Best single advertisement aimed at HCPs in primary or secondary care.

Description:

Individual print or digital advertisements for pharmaceutical products or services targeted at GPs/pharmacists/nurses/hospital specialists in the UK or any other country.

Each agency can enter up to 4 individual variations of the idea/concept. Entries can be print or digital. Each individual execution will count as one entry.

The objective is to showcase your best creative execution[s], in any media. For digital ads, only the content prior to any click-through will be considered.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

Print advertisements:

  • Hi-res JPEG

Digital advertisements

  • Depending on the type of ad
    • Static images – upload in any standard format (JPEG, PNG etc)
    • Animated – upload animated GIFs, HMTL or other standard formats
    • Video – MP4

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Indication of Budget

Please give an indication of the ballpark budget to the nearest £10,000. (creative hours and production).

In the event that the judges feel they are not able to judge like for like they may use the budget information to select two Golds that recognise smaller and larger budget campaigns.

Craft

Brand Campaign

Best channel neutral creative brand campaign targeted at HCPs.

Description:

Three or more (up to five) campaign components of the same idea, in any media, over any channel, aimed at any HCP. Judges are looking at the core creative and the execution. Your entry must have at least 3 different executions of the core idea to qualify for entry.

Up to one-third of the campaign, components can have appeared as early as 1 July 2019. Material entered into the PM Society Awards 2020 will not be accepted unless forming a small part of a new campaign.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

Print advertisements:

  • Hi-res JPEG

Digital advertisements

  • Depending on the type of ad
    • Static images – upload in any standard format (JPEG, PNG etc)
    • Animated – upload animated GIFs, HMTL or other standard formats
    • Video – MP4

MIXED print and digital campaign

  • Each item supplied in accordance with specifications above or a video file, ideally no longer than three minutes in duration. The videos must clearly demonstrate the print and digital aspects of the entry.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Indication of Budget

Please give an indication of the ballpark budget to the nearest £10,000. (creative hours and production).

In the event that the judges feel they are not able to judge like for like they may use the budget information to select two Golds that recognise smaller and larger budget campaigns.

Craft

Pro-Bono for Charity or Patient Organisation

Best creative campaign by/for a charity or patient organisation

Description:

Creative communication campaigns developed by or for charities or patient organisation. This category aims to recognise work that has made a difference within this sector in line with the core purpose of the organisation and its stakeholder groups.

The judges will be looking at the core creative idea as well as the quality of execution.

Judged by: Senior Creatives and Agency Leaders

Entry cost: This category is FREE of CHARGE.

Eligibility: As a charity or patient organisation you may enter this category yourself.  If you are an agency, you must have undertaken the project pro bono in terms of agency hours (although external costs and expenses may have been passed on). These entries may be by invitation as well as via entry on our website.

Entry: At entry stage you will be asked to supply

Print only campaign:

  • Hi-res JPEGs

Digital campaigns

  • Digital entries/components must be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the entry, including any interactive functions (for apps and websites), illustrating its best features and how the target audience engages with it.

MIXED print and digital campaign

  • Each item supplied in accordance with specifications above or a video file, ideally no longer than three minutes in duration. The videos must clearly demonstrate the print and digital aspects of the entry.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Craft

Internal Communications

Any internal communications programme or initiative within an agency or pharma/healthcare organisation

Description:

This category highlights the best creative communications programmes within companies for the purpose of training, educating, informing or engaging the internal team. This includes engagement initiatives implemented in response to the situation arising for companies around the Covid-19 pandemic, e.g. internal engagement initiatives related to remote working.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

Print only campaign:

  • Hi-res JPEGs

Digital campaigns

  • Digital entries/components must be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the entry, including any interactive functions (for apps and websites), illustrating its best features and how the target audience engages with it.

MIXED print and digital campaign

  • Each item supplied in accordance with specifications above or a video file, ideally no longer than three minutes in duration. The videos must clearly demonstrate the print and digital aspects of the entry.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Organisation size

Give an indication of the size of your organisation and whether you are part of a group or network with centralised services. Where judges feel there are strong entries from very different sized companies they reserve the right to award two Gold awards.

Craft

Interactive Communications for HCPs

Interactive tools (both non-promotional and promotional) for any healthcare professional group

Description:

This award focuses on the ever-evolving world of digital and interactive communications, from sales aids, websites and apps to social media campaigns, virtual ad boards, webinars and digital booth activities.

Judges are looking at the creative concept, the quality of the interactivity and user experience, quality of content, appropriateness for target users and the quality of execution across one or more digital channels. No performance-related data is needed in this category as it is a craft award.

 It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Industry Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

A video file. Ideally no longer than three minutes in duration. The video must clearly demonstrate the campaign or programme.

Websites can be entered by supplying the URL or video capture to demonstrate the key features

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • clarity of content and quality of execution
  • quality of user interface and experience (UI and UX)

Craft

Events and Exhibitions

Creative initiatives and materials in one or more media developed for use at events and exhibitions attended by HCPs, including online events.

Description

Creative material, experiences or programmes designed for use at conferences, congresses or meetings either online or in person held in the UK or overseas. Can be in one or more media formats.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Industry Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

A video file. Ideally no longer than three minutes in duration. The video must clearly demonstrate the entry.

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in a video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Craft

Disease Awareness (Public/Patients)

Single items or campaigns designed to raise public awareness of specific diseases or healthcare issues

Description:

Campaigns aimed at the public to raise disease awareness including social media campaigns, multichannel campaigns and individual items. Can include material for disease-specific charities.

Material must be compliant with appropriate national code. Social issues which can result in disease remain outside the scope of this award. Material designed for overseas markets only must be supplied in English language version.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma & Leaders from Patient Organisations

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

Single items can be submitted as a JPEG or a URL link.

Multichannel campaigns should be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the entry.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Craft

Disease Awareness (HCPs)

Single items or campaigns designed to assist HCPs in understanding or identifying specific diseases

Description:

Single items in any medium or campaigns aimed at HCPs to assist disease awareness, identification and diagnosis. Material must be compliant with appropriate national code. Material designed for overseas markets only must be supplied in English language version.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma & Industry Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

Single items can be submitted as a JPEG or a URL link.

Multichannel campaigns should be submitted with a video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the entry.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Craft

Film and Animation aimed at public/patients

Live-action films or animation targeted at patients or the general public.

Description:

This category captures those linear films and animations crafted to convey a message to the general public or a specific patient group. The film or animation may be part of a larger campaign.

Material designed for overseas markets only must be supplied in English language version (voice-over or subtitles).

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Leaders from Patient Organisations

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

Your full film file with your entry.

If your film or animation is longer than 3 minutes, you should supply an edited video file in addition to the full film file, ideally no longer than 3 minutes in duration which will be used during first-round judging. The video should give the judges a true reflection of the entire programme/view of all elements when the original programme is long.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Craft

Film and Animation aimed at HCPs

Live-action or animated films targeted at any healthcare professional

Description:

This category captures those linear films and animations crafted to convey a message to a specific group of HCPs. The film or animation may be part of a larger campaign.

Material designed for overseas markets only must be supplied in English language version (voice-over or subtitles).

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma, Digital & Industry Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

Your full film file with your entry.

If your film or animation is longer than 3 minutes, you should supply an edited video file in addition to the full film file, ideally no longer than 3 minutes in duration which will be used during first-round judging. The video should give the judges a true reflection of the entire programme/view of all elements when the original programme is long.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Craft

Patient Support

Single items or campaigns designed to support patients and/or encourage compliance with therapies prescribed

Description:

Single items in any medium or campaigns (executed in one or more media) aimed at patients to support them and/or encourage compliance with therapies once prescribed. Includes apps, websites, multichannel campaigns.

Material designed for overseas markets only must be supplied in English language version. Material must be compliant with appropriate national code.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: A mixed panel including Creatives, Pharma & Leaders from Patient Organisations

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply:

A video file. Ideally no longer than three minutes in duration. The video must clearly demonstrate the entry.

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in a video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Craft

Best Use of Insight

How fresh insight leads to original creative expression.

Description:

For guidance, you can consider an insight to be a discovery that provides a deeper understanding of the subject matter and leads to a change of thinking.

This category seeks to reward the best use of insight in driving creative excellence. Successful entries are likely to be those that are able to clearly show how a fresh and incisive audience insight was used to create a distinctive single-minded proposition and so inspire original creativity.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

  • A statement of the brief (150 words max)
  • Detail of the insight (150 words max)
  • How the insight became a single-minded proposition (150 words max)
  • How this insight translated into the creative expression (150 words max)
  • Up to 3 items demonstrating the creative expression

A video file, ideally no longer than three minutes in duration. The video must clearly demonstrate the 3 items required.

Craft

Innovation Award

Award to acknowledge true innovation in communications to healthcare professionals.

Description:

This is an open category for outstanding and innovative work demonstrating fresh thinking using any communications medium as well as the use of new technologies.

Communications to HCPs in any medium where the creative concept or execution (whether print or digital or multichannel) is innovative or novel within the context of its use with the target audience.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

A video file. Ideally no longer than three minutes in duration. The video must clearly demonstrate the entry.

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in a video.

Supporting information

Using no more than 250 words state the main communications objectives of your entry and consider the following points.

The judges will be looking for:

  • the single idea or key element of the project which you feel is the most “innovative”.
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content
  • the key benefit of applying this approach or format for this target audience within this healthcare setting

Craft

Covid Comms Award

This is an open category for outstanding and innovative work during the pandemic.

Description:

This is an open category for outstanding and innovative work during the pandemic to:

  • Pivot or adapt existing creative projects in the light of restrictions for face to face contact (eg. Moving and adapting a symposium for an online platform)
  • Develop new creative communications programmes or initiatives in response to the new challenges of the crisis.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judged by; Senior Creatives and Agency Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

A video file. Ideally no longer than three minutes in duration. The video must clearly demonstrate the entry.

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in a video.

Supporting information

Using no more than 250 words state the original communications objectives and describe how the restrictions brought on by the Covid crisis required you to re-think and adapt your creative project/communications programme.

The judges will be looking for evidence of quick and creative thinking to adapt projects and new communications initiatives that were born out of the need to reach internal and/or external stakeholders in a new way in the new “Covid world” of 2020.

Effectiveness

Effectiveness - Brand Campaign

Channel neutral creative brand campaigns targeted at HCPs with proof of effectiveness.

Description:

Three or more (up to five) campaign components of the same idea, in any media, over any channel, aimed at any HCP. Judges are looking at the core creative and the execution. Your entry must have at least 3 different executions of the core idea to qualify for entry.

Up to one third of the campaign components can have appeared as early as 1 July 2019. Material entered into the PM Society Awards 2020 will not be accepted unless forming a small part of a new campaign.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: The judges will be looking for a balance of creative excellence and effectiveness against objectives. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Industry Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

Print advertisements:

  • Hi-res JPEG

Digital advertisements

  • Depending on the type of ad
    • Static images – upload in any standard format (JPEG, PNG etc)
    • Animated – upload animated GIFs, HMTL or other standard format
    • Video – MP4 

MIXED print and digital campaign

Each item supplied in accordance with specifications above or a video file, ideally no longer than three minutes in duration. The videos must clearly demonstrate the print and digital aspects of the entry.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

  • Share the programme’s targets and performance against the pre-determined metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs.

Indication of Budget

Please give an indication of the ballpark budget to the nearest £10,000. (creative hours and production).

In the event that the judges feel they are not able to judge like for like they may use the budget information to select two Golds that recognise smaller and larger budget campaigns.

Effectiveness

Effectiveness - Sales Aids

Print or digital branded sales aids for use with any healthcare professional where you have proof of effectiveness.

Description:

Printed or digital sales aids designed for use with any healthcare professional. Entries must be promotional/branded i.e., not medical education, and will be judged on creativity, execution AND effectiveness.

Sales aids aimed exclusively at overseas doctors must be provided in English language and be known to have appeared in their target market(s).

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: The judges will be looking for a balance of creative excellence and effectiveness against objectives. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Industry Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

  • Print –  Hi-res JPEGs / PDF of Sales Aid
  • Digital Sales Aids – A video file. Ideally no longer than three minutes in duration. The video must clearly demonstrate the functions of the sales aid illustrating its best features and how the target audience engages with it. Please video capture the sales aid being demonstrated.

Supporting information

Describe your entry and consider the following points. The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

  • Share the programme’s targets and performance against the pre-determined metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs.

Effectiveness

Effectiveness - HCP education

Educational programmes and projects for any healthcare professional group that are strong on creativity and have proven effectiveness

Description:

This award considers all programmes, campaigns and communications initiatives that were designed to educate and inform HCPs where you have proof of results. Entries could include websites and apps, e-learning tools, market access activities, meetings and events, print-based tools and multichannel campaigns.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: The judges will be looking for a balance of creative excellence and effectiveness against objectives. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Industry Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

A video file. Ideally no longer than three minutes in duration. The video must clearly demonstrate the functions of the entry illustrating its best features and how the target audience engages with it.

Websites can be entered by supplying the URL or video capture to demonstrate the key features

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

  • Share the programme’s targets and performance against the pre-determined metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for HCPs.

Effectiveness

Effectiveness – Patient Communications

Single item, programme or campaign designed to support or inform patients that has proven effectiveness.

Description:

Single items in any medium or campaigns (executed in one or more media) aimed at patients to support them and/or encourage compliance with therapies once prescribed. Includes apps, websites, multichannel campaigns.

Material designed for overseas markets only must be supplied in English language version. Material must be compliant with appropriate national code and funded by the Pharma Industry.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: The judges will be looking for a balance of creative excellence and effectiveness against objectives. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: A mixed panel including Creatives, Pharma & Leaders from Patient Organisations

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

A video file. Ideally no longer than three minutes in duration. The video must clearly demonstrate the entry.

You may also submit individual JPEGs and URL links to showcase individual elements of the project that may not be clearly seen in a video.

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

  • originality of the creative idea
  • relevance to the target audience and the problem/challenge it aims to solve
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

  • Share the programme’s targets and performance against the pre-determined metrics (quantitative)
  • Share internal and external stakeholder feedback (qualitative).
  • Describe how the programme has improved an aspect of healthcare for patients.

Effectiveness

Effectiveness - Internal Communications

Any internal communications programme or initiative within an agency or pharma/healthcare organisation that has proven effectiveness.

Description

This category highlights the best creative communications programmes within companies for the purpose of training, educating, informing, motivating or engaging the internal team. This includes engagement initiatives implemented in response to the situation arising for companies around the Covid-19 pandemic, e.g. internal engagement initiatives related to remote working.

It is the responsibility of the entrant to obtain client approval prior to submission.

Judging: The judges will be looking for a balance of creative excellence and effectiveness against objectives. You should include both quantitative and qualitative data. If you do not have data that can demonstrate the effectiveness of your campaign or programme, consider entering into a CRAFT award only.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply

A video file. Ideally no longer than three minutes in duration. The video must clearly demonstrate the campaign or programme.
Websites can be entered by supplying the URL or video capture to demonstrate the key features

Supporting information

Describe your entry and consider the following points.

The judges will be looking for:

Creativity & execution (50% weighting) (250 words)

  • originality of the creative idea
  • ability to get and hold their attention (impact)
  • clarity of purpose and key message
  • quality of the execution and cohesion with the copy/content

Achievement of outcomes against objectives (50% weighting) (250 words)

  • Share the programme’s targets and performance against the pre-determined metrics (quantitative)
  • Share stakeholder feedback (qualitative)

Organisation size

Give an indication of the size of your company and whether you are part of a group or network with centralised services. Where judges feel there are strong entries from very different sized companies they reserve the right to award two Gold awards.

People

Creative Culture Award

This new award will recognise agencies that have excelled in fostering and maintaining a creative culture.

Description

This new award will recognise agencies that demonstrate a creative team culture which enables them to produce outstanding and consistently creative work. We are looking for entries from agencies that have put in place specific initiatives and processes that have helped foster a creative environment and approach, giving teams and individuals the space and the tools to think and act creatively. The winning agency will also have adapted during the pandemic to ensure that this culture is maintained even when the team is dispersed.

Judged by: Senior Creatives and Agency Leaders

Entry cost: £175 + VAT per entry (£210 total) for entries received by midnight, Thursday 5 November.

A two-week extension is available for an additional £55 + VAT per entry

Entry: At entry stage you will be asked to supply:

A video or a jpeg to illustrate your creative culture and how you have achieved it.

Your entry should cover the following:

  • Describe the creative culture at your agency?
  • What initiatives/processes have been put in place to help foster and maintain this creative culture?
  • How have you adapted this since March 2020 in the light of remote working?
  • Include stakeholder feedback to back up your entry

Organisation size

Give an indication of the size of your organisation and whether you are part of a group or network with centralised services. Where judges feel there are strong entries from very different sized companies they reserve the right to award two Gold awards.